店面服装陈列色彩基本培训知识点

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Pt后y远Ltd.目录色彩基础色彩搭配Evaluation

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ProC色o彩py的ri特gh性t

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Ltd.人基本上是用眼睛来观看,判断和选择事物的,对商品购买的欲望也往往是由视觉效果产生。听觉影响5%具体分析顾客选择E进v进a店lu购a买ti的o理n由on：ly.ated

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Ltd.触觉影响5%视觉影响85%顾客购买商品的过程：视效距离

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引发的结果商场主通道（6-7m）货架.商品前(0.6m)

单件商品的展示可以触摸到商品引发记忆0.6m距离内商品试穿产生购买行为品牌标志E志v，a店l铺u主a要t视i觉o觉n效果only.引起顾客的注目ate店d内w主i通t道h（A2-s3p.6oms）e.销S售l展i示de的s主陈fo列r台,.卖N场E的T商3品.群5

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看Pt清y商品Lt配d搭.,生购买欲色彩基础．色彩主要分类：有彩色：红、橙、黄、绿、蓝靛、紫等。Evalua无t彩i色o色n：黑o黑n、l白y、.灰色。ated

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2004-暖20色1系1：A红s色p，os橙e色P，t黄y色L等td.冷色系：绿色，青色，蓝色等中性色：绿色和紫色色彩基础色彩的三要素：明度：色的明亮度叫明度.明度最高的色是白色,最的差别,有彩色的明度是无彩色的明度为基准来判定的色相：是指红,黄,蓝等的有彩色的色叫有彩色相.彩度：色的鲜艳度叫彩度.鲜艳色的彩度高叫清色.混浊色的彩度低叫浊色.无彩色没有彩度.色彩的三要素对色彩的各种特性有着重要影响．低的色是黑色.它们之间Ev按a不l不u同at的i灰on色o排n列ly显.示了明度ated

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Ltd.色彩特性柔软和坚硬色：柔软和坚硬是由明度和彩度而决定的，一般讲，明度高，彩度低的色产生柔软感，而明度低彩度高时给人坚硬感受，白和黑有坚硬感，灰色具有柔软的表情。Evaluation

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Ltd.前进色后退色前进色和后退色：色彩在相同距离看时,有的色比实际距离看起来近(前进色),而有的色则看起来比实际距离远(后退色).从色相看,暖色系列的色为前色,冷色系列的色为后退色,明亮色为前进色,暗色为后退色,以及纯度高的色为前进色,彩度低的E色va为l后ua退t色io.n

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Ltd.桔红和过渡到黄色的色相色.有的冷色如,使人能联想到小的蓝色,青绿色和过渡到蓝紫的色相色.绿和紫是中性色,以它的明度和彩度的高低,而产生冷暖表情的变化,无彩色中白色冷,黑色暖,灰色为中性.

暖色和冷色：看到色彩时,有的使人感到温暖

(暖色),有的使人事感到寒冷(冷色).这是由色相产生的感觉.有些暖色如,使人E能va联l想ua到t火io的n红o色nl最y为.典型,以ated

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Ltd.色彩特性视觉较重，感觉比较压抑视觉轻，充满活力和运动感觉色彩的“重量”：轻重是由色彩的明度而具有感情的，明亮色感觉轻快，而暗色感觉沉重。在明度相同的情况下，彩度高的色感觉轻，彩度低的色感觉重。Evaluation

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Ltd.色彩特性改变色彩沉重感觉的小窍门：１．用对比搭配法则，就是用完全对立的颜色进行搭配,如亮黄和黑色，亮黄与紫E色va，l可ua以t增io强n视o觉n冲ly击.力(注意ated颜w色i比th例)A.spose.Slides

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Ltd.白红，白灰黄，白绿等，增强整体搭配的动感．３．根据暗色产品上涉及的其他颜色，选择纯色服装进行搭配．色彩特性色彩的记忆．人对色彩的记忆受到诸多因素的影响．总体来说１．暖色系比冷色系记忆性要强２．原色比间色容易记忆３．高纯度色彩容易记忆４．明度高的色彩比暗色容易记忆５．单色要比多色容易记忆色彩的记忆性与色彩的视觉冲击力是成正比的．Evaluation

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Ltd.色彩的记忆性越强，给人的视觉感触就越多．这不仅能够提高产品的关注度，并且可以使顾客对产品产生深层次联想．产品就会得到更多被接触的机会，这样就会促使更多的关联价值产生．这种特性运用在实际的陈列工作中多用于：２．卖场各类产品空间视觉焦点的构建Evaluation

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Ltd.色彩搭配方法颜色搭配大体分为对比色配搭Evalu同at色i系on配o搭nly.ated

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Ltd.色彩搭配方法这些色彩之间冲突性不大，视觉感觉自然和谐．同色系配搭:就是同色系,同属性的色彩进行搭配Evaluation

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Ltd.色彩搭配方法对比色配搭:就是深浅色对比配搭，及纯色对比配搭深浅色色彩冲突越性强，视觉冲击力越强．纯色对比Evaluation

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Ltd.色彩搭配技巧１．明度高，色纯度高的颜色，如亮黄．大红．亮绿等，遇到这种颜色呢要用明度底的无彩色将其色彩“压住”，再根据实际情况使用同色系浅色或浅色的无彩色进行搭配．“黑白灰”三种无彩色，是神奇的颜色，它们在色彩组合搭配中起到非常重要的作用，合理运用它们是对于店铺陈列工作非常重要．Evaluation

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Ltd.陈列组合面的色彩规划单柜的色彩规划卖场色彩要从大到小进行规划卖场总体Ev的al色u彩at规io划n

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Ltd.36春装畅销货品＼色块的排名店铺陈列流程以动线明确A、B、C区域找出畅销、滞销颜色、类别、款类将货品按照色区规划与数据作出陈列计划图

做陈列的顺序依次是：点挂、挂通、层板、及饰品柜最后陈列模特画出店面陈列道具图列出货品颜色，区分主体色彩，做搭配设计Evaluation

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Ltd.冬天要内搭配,鞋子，统一系列，有时尚感，有引导作用，购买的是情感挂样1、熨烫出样，整理的整齐干净，扣好钮扣，拉上拉练，系上腰带以及其他部件，吊牌不外露；2、服装正面及衣架logo朝客人流动的方向悬挂；3、正挂挂钩一律朝左；4、上下装搭配套接位置一定要到位，Evaluation

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Ltd.现场叠，豆腐个干叠法叠装1、拆去外包装，平整，吊牌不外露；2、叠服装折叠尺寸相同，上衣一般长宽的比例为1：1.3左右，两领边应留2cm的余量；下装裤管在膝盖处折回3cm，增加陈列立体感；齐；4、叠装陈列附近应同时展示同款的挂5、层板上每一叠衣服的高度一致，间距通常不少于一个拳头；6、叠装适合面料厚度适中，不容易产生折痕的服装。3、将花色图案展现出来，E同v时a上l下u对ation

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