综合商务英语B1 课件 Unit 2 Successful Business People

综合商务英语（第1册）Unit2

（第二版）SuccessfulBusinesspeople目录CONTENTS1Lead-inThreeQuestions2TextA

SteveJobsandtheAppleStory3ExercisesReferenceKeys4TextB5ZhangRuimin'sVisionofLeadershipfortheFutureCaseStudyLead-in第二单元1Lead-inThreequestions1.Intermsofsuccessfulbusinesspeople,bothinChinaandabroad,whomightcometoyourmindfirst?Pleasesharesomestoriesaboutthem.2.Whatarethemainfactorscontributingtobusinesssuccess?3.Doyouagreeitisamixedblessingtostartone’sownbusinessandwhy?Open-mindedTextASteveJobsandtheAppleStory第二单元2QuestionsonTextA(1)NarrateSteveJobs’careerexperiencebysummarizingthemainpointsinthetext.(2)WhatwerethemainreasonsthataccountedforJobs’beingoustedbyApple?(3)WhatgoodqualitiescouldyoulearnfromSteveJobs?Howwouldyouprepareforyourownbusinesssuccess?(4)Whatistherightattitudeoneshouldadoptifheisunemployedbythecompanythathe’soncecommittedto?(5)Anoldsayinggoeslikethis,“Failureisthemotherofsuccess.”Isfailureaninevitablepartonone’swaytohisbusinesssuccess?Whatdoyouthinkoffailure?QuestionsonTextA(1)

NarrateSteveJobs’careerexperiencebysummarizingthemainpointsinthetext.--SteveJobsgothisstartinbusinessbybuildingtheblueboxes.Laterhebecameenamoredwithkitcomputers.ItwasAppleⅡthatmadehiscompany.However,duetothepersonalityimbalancebetweenSteveJobsandhispartner,hewasunfortunatelyoustedfromthecompanyhefounded.Duringhisgapyears,hefoundedNeXTtocreatehigh-endcomputers.ItwasNeXTthatbroughtSteveJobstothefirstcompanyhefounded.HetooksomedrasticstepstoturnaroundApple’sdeclineandfinallygotApplebackontrack.QuestionsonTextA(2)WhatwerethemainreasonsthataccountedforJobs’beingoustedbyApple?--SteveJobs’personalitywasincompatiblewithhispartner’s.SteveJobswasthefieryvisionary,withanintenseandoftencombativemanagementstyle,andSteveWozniakwasthequietgeniuswhomadethevisionwork.TheboardofApplewasn’ttoofondofsuchapowerimbalanceinthecompany,however.JobsandtheboardagreedtoaddJohnSculleytotheexecutiveteamin1983.In1985,theboardoustedJobsinfavorofSculley.QuestionsonTextA(3)WhatgoodqualitiescouldyoulearnfromSteveJobs?Howwouldyouprepareforyourownbusinesssuccess?--Headoptedapositiveattitudetowardslifeandnevergaveup;hewasinnovative;hewasnotafraidoffailure...(Theanswerisopen)QuestionsonTextA(4)Whatistherightattitudeoneshouldadoptifheisunemployedbythecompanythathe’soncecommittedto?--Whenoneisunemployedbythecompanythathe’soncecommittedto,heisadvisedtoanalyzethereasonsandtrytoavoidthesamemistakesinthefuture.Heorsheshouldnevergiveup.Hemaystandagoodchancetostartagainanddomuchbetterthaneverbeforeifhedrawslessonsfrommistakesandnevergiveshimselfup.QuestionsonTextA(5)Anoldsayinggoeslikethis,“Failureisthemotherofsuccess.”Isfailureaninevitablepartonone’swaytohisbusinesssuccess?Whatdoyouthinkoffailure?--Failureisoftenanunavoidablepartonone’swaytosuccess.Failuremaycausefrustration,disappointmentorevendesperation.Butforthosewhoarecourageousenoughtofacefailure,theycanlearnmorelessonsfromfailureandtrytoavoiditinthefuture.Theygetstrongerthaneverbefore.QuestionsonTextA(5)Anoldsayinggoeslikethis,“Failureisthemotherofsuccess.”Isfailureaninevitablepartonone’swaytohisbusinesssuccess?Whatdoyouthinkoffailure?Whenyoufailatsomething,youareactuallyonestepclosertofindingawaythatwillsucceed.WaltDisneyfailedmanybusinessventuresandwasfiredbyanewspapereditorbecausehe“lackedimaginationandhadnogoodideas.”SoichiroHondawaspassedoverforanengineeringjobatToyotaandleftunemployed.MarilynMonroecouldn’tgetanothercontractwithColumbiaPicturesbecausetheysaidshewasn’ttalentedenoughtobeanactress.Thesepeoplehavenotonlyproventobesomeofthemostrespectedindividualsintheirindustry,buttheyhaverisentobecomesomeofthemosticonicpeopleofalltime.Wealllearnfromfailure,andwhenyoulearnabouthowsomethingdoesn’twork,youcaneliminatetheidea,narrowitdownandcontinuetofindouthowitreallyworks.U2:TextASteveJobsandtheAppleStory1 InOct.2011,SteveJobspassedawayattheageof56.HehadjustlefttheCEOpostatApple,thecompanyheco-founded,forthesecondtime.Jobswasanentrepreneur,throughandthrough,andthestoryofhisriseisthestoryofAppleasacompany,alongwithsomeveryinterestingtwists.We’lllookatthecareerofSteveJobsandthecompanyhefounded,aswellassomeofthelessonsthereareforwould-beentrepreneurs.Q:

Howdoyouunderstandthemeaningof“entrepreneur”?2 Steve Jobs got his start in business with another Steve—SteveWozniak—buildingtheblueboxesthatphonephreakersusedtomakefreecallsallaroundthenation.Thetwoquicklybecameenamoredwithkitcomputers,leavingtheblueboxesbehind.ThenextproductthetwosoldwastheAppleI.ItwasakitforbuildingaPC;onethatthecustomerneededtoaddamonitorandkeyboardtobeforetheycoulddoanythingwiththem.

FromBlueBoxestoApple3 With Wozniak doing most of the buildingand Jobs handling the sales, the two madeenoughmoneyoffthehobbyistmarkettoinvestintheAppleII.ItwastheAppleIIthatmade the company. Jobs and Wozniak created enough interest in their new product toattractventurecapital.Thismeanttheywereinthebigleaguesandtheircompany,Apple,wasofficiallyincorporatedin1977.

4 By1978,Applewasmaking$2millioninprofitssolelyonthestrengthoftheAppleII.TheAppleIIwasn’tstateoftheart,butitdidallowcomputerenthusiaststocreateandselltheirownprograms.AmongtheseusergeneratedprogramswasVisiCalc,atypeofproto-excelthatrepresentedthefirstsoftwarewithbusinessapplications.AlthoughAppledidnotprofitdirectlyfromtheseprograms,theydidseemoreinterestastheusesfortheAppleIIbroadened.ThismodelofallowinguserstocreatetheirownprogramsandsellthemwouldreappearintheAppmarketofthefuture,butwithamuchtighterbusinessstrategyaroundit.TheRollerCoasterBegins5 BythetimeApplewentpublicin1980,thedynamicofthecompanywasmoreorlessset.SteveJobswasthefieryvisionary,withanintenseandoftencombativemanagementstyle,andSteveWozniakwasthequietgeniuswhomadethevisionwork.TheboardofApplewasn’ttoofondofsuchapowerimbalanceinthecompany,however.JobsandtheboardagreedtoaddJohnSculleytotheexecutiveteamin1983.In1985,theboardoustedJobsinfavorofSculley.Q:What were the main reasons that accounted for Jobs’ being ousted by Apple?6 SteveJobswasrichandunemployed.From1985to1996,Jobswasinvolvedintwobigdeals;thefirstwasaninvestment.In1986,JobspurchasedacontrollingstakeinacompanycalledPixar[4]fromGeorgeLucas.Thecompanywasstruggling,buttheireventualsuccessearnedJobsaround$1billionatthetimeoftheInitialPublicOffering.TheGapYears7 Thesecondwasareturntohisoldobsessionwithcomputers,foundingNeXTtocreatehigh-endcomputers.Thesewereexpensivemachineswithanoperatingsystemthatrepresentedthebestattempt,yet,atmakingthepowerofUNIXfitintoagraphicaluserinterface.8 Ofthesetwodeals,NeXTprovedthemostimportant,asitturnedoutthatApplewaslookingtoreplaceitsoperatingsystem.AppleboughtNeXTin1996foritsoperatingsystem,bringingSteveJobsbacktothefirstcompanyhefounded.9 Unfortunately,thecompanyJobsreturnedtowasn’tinaverygoodcondition.ApplehadbeguntoflounderascheapPCsrunningWindowsfloodedthemarket.Jobsfoundhimselfinthedriver’sseatagaininshortorderandtooksomedrasticstepstoturnaroundApple’sdecline.JobsusedthemoneyinvestedfromBillGatestorampupadvertisingandhighlighttheproductsApplealreadyoffered,whilechokingoffR&Dmoneyinnon-producingareas.GettingAppleBackonTrack10 TheNeXToperatingsystemwasusedtocreatetheiMac,Apple’sfirsthitPCinalongtime. Jobs followed this up with a list of successes from the iPod in 2001 to the iPad in2010.TheyearsbetweensawAppledominatethesmartphonemarketwiththeiPhone,openupane-commercestorewithiTunesandlaunchbrandedretailoutletscalled,whatelse, the Apple Store. When Jobs stepped down as CEO, Apple was scrappingwithExxonfortheworld’slargestmarketcap.11

It’s impossible to sum up Jobs’ career in a single article, but a few lessons stick out.Firstly,innovationcountsforalot,butinnovativeproductsfailwithoutpropermarketing.Secondly,therearenostraightpathstosuccess.Jobsdidgetwealthyveryearlyon,buthewouldbeafootnotetodayifhedidn’treturntoAppleinthe1990s.Ratherthanchange,hebidedhistimeandthentookoveragain,exceptthathisattitudewasseenaspartofhisgenius.TheBottomLine12 There is much more that can be learned from the life of Steve Jobs, as there is in thelifeofeveryentrepreneur.Theideathatyoucandosomethingbiggerandbetterthanithaseverbeendonebeforealwaysbearswatchingandstudying,whetherinordertoimitateorjusttomarvelatwhatthathubriscancreate.(891words)entrepreneur/ˌɒntrəprə'nɜ:/n.apersonwhosetsupabusinessorbusinesses,takingongreaterthannormalfinancialrisksinordertodoso企业家(TEM-4;CET-6)e.g.企业家不仅是个冒险者，还是一个有远见的人。—Anentrepreneurismorethanjustarisktaker.Heisavisionary.enamored/ɪ'næməd/adj.likingsomethingverymuch喜爱的，迷恋的(TEM-4;CET-6)beenamoredof/with/bye.g.不难看出爱德华倾心于她的理由。—ItisnotdifficulttoseewhyEdwardisenamored/enamoured

ofher.e.g.他沉迷于科学研究。—Heisenamoredwithscientificresearch.venturecapital(VC)[N-UNCOUNT]

/ˈventʃəkæpɪtl/

capitalthatisinvestedinprojectsthathaveahighriskoffailure,butthatwillbringlargeprofitsiftheyaresuccessful风险资本e.g.成功的风险资本投资有时候比它看上去的情况要复杂得多。—Successfulventurecapitalinvestmentisalotharderthanitsometimeslooks.incorporate/ɪnˈkɔːpəˌreɪt/v.(CET-6;TEM-4)1.~sth(in/into/withinsth)toincludesthsothatitformsapartofsth

将…包括在内；包含；吸收；使并入e.g.我们在设计中纳入了所有最新的安全装置。—Wehaveincorporatedallthelatestsafetyfeaturesintothedesign.2.(business商)[oftenpassive]tocreatealegallyrecognizedcompany注册成立e.g.这家公司成立于2002年。—Thecompanywasincorporatedin2002.highlight/ˈhaɪˌlaɪt/v.toemphasizesth,especiallysothatpeoplegiveitmoreattention突出；强调(CET-4;TEM-4)e.g.报告特别强调了当今社会所面临的主要问题。—Thereporthighlightsthemajorproblemsfacingsocietytoday.n.Thehighlightsofanevent,activity,orperiodoftimearethemostinterestingorexcitingpartsofit.最精彩的部分marketcapitalization(ormarketcapitalisation;ormarketcap)

anestimationofthevalueofabusinessthatisobtainedbymultiplyingthenumberofsharesoutstandingbythecurrentpriceofashare市值e.g.苹果公司的市值仅次于埃克森美孚公司，而后者的市值为2789亿美元。—TheonlyAmericancompanyvaluedhigherthanAppleInc.isExxonMobil,withamarketcapitalizationof$278.9billion.StructureofTextAIntroductionGeneralintroductionofSteveJobsandhisstoryThefirstphase:fromblueboxestoAppleThesecondphase:JobswasoustedfromAppleThethirdphase:twobigdealsinthegapyearsThefourthphase:gettingApplebackontrack

StoryofSteveJobsandtheAppleConclusionAfewlessonsthatcanbelearntfromSteveJobsExercises第二单元32.Paraphrase:Replacetheexpressionsofthebold.(1)

Jobs was an entrepreneur,throughandthrough,andthestoryofhisriseisthestoryofAppleasacompany,alongwithsomeveryinterestingtwists.(2)Thetwoquicklybecameenamoredwithkitcomputers,leavingtheblueboxesbehind.throughandthrough:entirely/completelyJobswasarealentrepreneurandthestoryofhisriseisthestoryofAppleasacompany,alongwithsomeveryinterestingtwists.becameenamoredwith:becameveryinterestedinThetwoquicklybecameveryinterestedinkitcomputers,leavingtheblueboxesbehind.2.Paraphrase:Replacetheexpressionsofthebold.(3)Thesecondwasareturntohisoldobsessionwithcomputers,foundingNeXTtocreatehigh-endcomputers.(4)Jobs used the money invested from Bill Gates to rampupadvertisingandhighlighttheproductsApplealreadyoffered,whilechokingoffR&Dmoneyinnon-producingareas.obsessionwith:lovewithThesecondwasareturntohisoldlovewithcomputers,establishingNeXTtocreatehigh-endcomputers.rampup:strengthenJobsusedthemoneyinvestedfromBillGatestostrengthenadvertisingandhighlighttheproductsApplealreadyoffered.Meanwhile,hestoppedspendingR&Dmoneyinnon-producingareas.2.Paraphrase:Replacetheexpressionsofthebold.(5)Theideathatyoucandosomethingbiggerandbetterthanithaseverbeendonebeforealwaysbearswatchingandstudying,whetherinordertoimitateorjusttomarvelatwhatthathubriscancreate.marvelat:feelsurprisedatTheideathatyoucandosomethingbiggerandbetterthanithaseverbeendonebeforealwaysbearswatchingandstudying,whetherinordertoimitateorjusttofeelsurprisedatwhatthathubriscancreate.3.

Vocabulary:

Distinguishthefollowingbusinesstitlesonthebasisofwordsandexpressionsinthebox.a.CEO b.chairman c.executivesd.president e.managers f.directorsg.takeon h.handingoveri.isresponsibleforOnThursday,MicrosoftfounderBillGatesannouncedthathewas(1)______thejobofCEOtothecompany’spresident,SteveBallmer.GatessaidthathewouldremainMicrosoft’schairman.AndonMonday,whenAmericaOnlineannounceditsmergerwithTimeWarner,AOL’sSteveCasewasdesignatedchairmanofthenewcorporation,andTimeWarner’sGeraldLevinwasgiventhepositionofchiefexecutiveofficer.What’sthedifference between these two jobs?And which one is 

more powerful?

hThe(2)______isacompany’stopdecision-maker,andallother(3)_______answertohimorher.TheCEOtypicallydelegatesmanyofthetacticalresponsibilitiestoothermanagers,focusinginsteadonstrategicissues,suchaswhichmarketstoenter,howto(4)_______thecompetition,andwhichcompaniestoformpartnershipswith.Thisisincontrasttothechiefoperatingofficeror(5)_______,whooverseesday-to-dayoperationsandlogistics.TheCEOisultimatelyaccountabletotheboardof(6)______forthecompany’sperformance.

a

c

g

d

fa.CEO b.chairman c.executivesd.president e.managers f.directorsg.takeon h.handingover i.isresponsibleforThe(7)_______ofacompanyistheheadofitsboardofdirectors.Theboardiselectedbyshareholdersand(8)_______protectinginvestors’interests,suchasthecompany’sprofitabilityandstability.Itusuallymeetsseveraltimesayeartosetlong-termgoals,reviewfinancialresults,evaluatetheperformanceofhigh-level(9)_______,andvoteonimportantstrategicmovesproposedbytheCEO.Directorsappointandcanfireupper-levelmanagerssuchastheCEOandpresident.Thechairmantypicallywieldssubstantialpowerinsettingtheboard’sagendaanddeterminingtheoutcomeofvotes.Butheorshedoesnotnecessarilyplayanactiveroleineverydaymanagement.

b

i

ea.CEO b.chairman c.executivesd.president e.managers f.directorsg.takeon h.handingover i.isresponsiblefor4.Cloze:Decidewhichofthechoicesgivenbelowwouldbestcompletethepassageifinsertedinthecorrespondingblanks.[A]practical [B]inadequately [C]inspire [D]fortunate[E]reduced [F] emotional  [G] motive  [H] insanely [I] passion  [J] complicated [K]patience [L]creativity[M]overcome [N]captured [O]fieldsSteve Jobs’ impact on your life cannot be overestimated. Hisinnovationshavelikelytouchednearlyeveryaspect—computers,movies,musicandmobile.Asacommunicationscoach, I

learned from Jobs that a presentation can, indeed,(1)______.Forentrepreneurs,Jobs’ greatest legacy is the set of principles that

drove his success.

C(1)Dowhatyoulove.Jobs once said, “People with (2)_______canchangetheworldfor the better.”Askedabouttheadvice he would offer would-be entrepreneurs, he said, “I’dgetajobasabusboyorsomethinguntilIfiguredoutwhat I was really passionate about.”That’showmuchitmeanttohim.Passioniseverything.

I[A]practical [B]inadequately[C]inspire [D]fortunate[E]reduced [F] emotional  [G] motive  [H] insanely [I] passion  [J] complicated [K]patience [L]creativity[M]overcome [N]captured [O]fields(2)Makeconnections. Jobs once said (3)_______is connecting things. He meantthatpeoplewithabroadsetoflifeexperiencescanoftenseethingsthat others miss. Hetookcalligraphyclassesthatdidn’thaveany(4)_______useinhislife—untilhebuilttheMacintosh. Jobs traveled to India and Asia. He studied design and hospitality. Don’t live in abubble.Connectideasfromdifferent(5)_______.

L[A]practical [B]inadequately[C]inspire [D]fortunate[E]reduced [F] emotional  [G] motive  [H] insanely [I] passion  [J] complicated [K]patience [L]creativity[M]overcome [N]captured [O]fields

A

O(3)Saynoto1,000things. Jobs was as proud of what

Apple chose not to do as hewasofwhatAppledid.WhenhereturnedinApplein1997,hetookacompanywith350productsand(6)_______them to 10 products in atwo-year period. Why? So he could putthe “A-Team” on each product. What are you saying “no” to?  

E[A]practical [B]inadequately[C]inspire [D]fortunate[E]reduced [F] emotional  [G] motive  [H] insanely [I] passion  [J] complicated [K]patience [L]creativity[M]overcome [N]captured [O]fields(4)Create(7)___differentexperiences. Jobs also sought innovation in thecustomer-serviceexperience.WhenhefirstcameupwiththeconceptfortheAppleStores,hesaidtheywouldbedifferentbecauseinsteadofjustmovingboxes,thestoreswouldenrichlives.EverythingabouttheexperienceyouhavewhenyouwalkintoanApplestoreisintendedtoenrichyourlifeandtocreatean(8)______connectionbetweenyouandthe Apple brand. What are you doing to enrich the

lives of your customers?H[A]practical [B]inadequately[C]inspire [D]fortunate[E]reduced [F] emotional  [G] motive  [H] insanely [I] passion  [J] complicated [K]patience [L]creativity[M]overcome [N]captured [O]fields

F(5)Selldreams,notproducts.Jobs (9)_______ourimaginationbecausehereallyunderstood his customer. He knewthat

tablets would not arouseourimaginationsiftheyweretoo(10)_______. The result? One button on the front of an iPad. It’s so simple,a2-year-oldcanuseit.Yourcustomersdon’tcareaboutyourproduct.Theycareaboutthemselves, their 

hopes,their ambitions. Jobs taught us that if you helpyourcustomers

realizetheirdreams,you’llwinthemthrough.N[A]practical [B]inadequately [C]inspire [D]fortunate[E]reduced [F] emotional  [G] motive  [H] insanely [I] passion  [J] complicated [K]patience [L]creativity[M]overcome [N]captured [O]fields

J5.

E-CTranslation:TranslatethefollowingsentencesintoChinese.(1)Jobs found himself in the driver’s seat again inshort order and took some drastic stepstoturnaroundApple’sdecline.(2)Bytheendofitsfirstdayoftrading,inDecember1980,AppleComputerhadamarketvalue of $1.2 billion, making its cofounders rich men. Jobs, one of the three cofounders,was25.乔布斯发现自己又处于领导者的地位，他采取了大刀阔斧的措施扭转苹果低迷的局势。1980年12月，苹果公司上市首日封盘时，市值达到12亿美元，其共同创始人都成为富豪。三位创始人之一的乔布斯当时25岁。5.

E-CTranslation:TranslatethefollowingsentencesintoChinese.(3)“Don’t let the noise of others’ opinions drown out your own inner voice,” Jobs said. “Andmostimportant,havethecouragetofollowyourheartandintuition.Theysomehowalready know what you truly want to become.”乔布斯说，不要被其他人喧嚣的观点掩盖你真正的内心的声音。还有最重要的是，你要有勇气去听从你直觉和心灵的指示——它们在某种程度上知道你想要成为什么样子。5.

E-CTranslation:TranslatethefollowingsentencesintoChinese.(4)EveryPixarpicturetodate,aswellastheshortfilmsthatprecededthem,havebeentheresultofthewriterstryingtosurprisethemselvesbybeingcandidabouttheirownstory’sflaws.(5)Thefinerdetailsfallintoplacewhentheyalignwiththebiggerpicture.Youwillaccomplishsomethingsignificantinlifeifyouintegrateyourambitionsintothecauseofyourcountryanditspeople.迄今为止，每部皮克斯电影，以及之前的短片，都是编剧们因坦诚面对自己故事的缺陷从而成功的惊喜之作。“得其大者可以兼其小。”只有把人生理想融入国家和民族的事业中，才能最终成就一番事业。6.

C-ETranslation:TranslatethefollowingsentencesintoEnglishbasedonthecuewordsinbrackets.(1)热衷于搞“小圈子”，会把世界推向分裂和对抗。(obsession)(2)当地政府还加大了对外商投资合法权益的保护力度。(rampup)(3)慈善机构从哪里筹得捐款的确无关紧要，关键是钱是怎么花的。(count)Obsessionwithformingasmallcirclecanonlypushtheworldtowarddivisionandconfrontation.Thelocalgovernmentalsorampedupeffortstoensurethelegitimaterightsandinterestsofforeignbusinesses.Surelyitdoesn’tmatterwherecharitiesgettheirmoneyfrom:Whatcountsiswhattheydowithit.6.

C-ETranslation:TranslatethefollowingsentencesintoEnglishbasedonthecuewordsinbrackets.(4)这家公司扭亏为盈，从亏损140万英镑到盈利26,800英镑。(turnaround)(5)我不禁感叹，这些细小的针是如何能够治愈这么多不同的疾病，这些疾病里有许多甚至连拥有昂贵医疗设备的大医院也难以应付。(marvel;struggle)Thecompanyturnedaroundfromlossesof£1.4milliontoprofitsof£26,800.Icouldnothelpbutmarvelathowthesetinyneedlesarecapableofcuringsomanydifferentillnesses,manyofwhichevenbighospitalswithexpensivemedicaldevicesstrugglewith.Role-playWorkwithyourpartnersandexchangeideasonyourfuturejobplan.Yourdialoguemaycoverthefollowingquestions:1.What kind of job do you plan to do?2.How much do you expect to earn?3.What skills or qualifications are required for the job?4.What benefitswould the job bring to you?5.What problems will you probably encounter?Afterdiscussingwithyourpartners,writeaparagraphaboutyourfuturejobplanandpresentittoyourgroup.Kate:Howareyoudoing,Barry?Barry:Iamgreat,whataboutyou?Kate:Iamfine.So,whatisyourfuturecareerplan?Barry:Planningtostartmyownbusiness.Kate:Ohreally?That’sgreat.Doyouhavemorespecificplans?Barry:Actually,Iamplanningtoapplyforabankloanandsetupacollegeclub.Kate:Wow!Itmustbeexcitingandchallenging.Howmuchdoyouexpecttoearn?Barry:IamquiteconfidentthatifIcanworkhard,itisgoingtomakeabigfortune.Imaynotearnalargeamountofmoneyintheverybeginning,butIwillbecomeamillionaireafterseveralyearsofhardwork.ReferenceKeytoRole-playKate:I’msureyouwill!Youareborntobeanentrepreneur.Yourbusinessisgoingtobeveryprofitable.Whatskillsorqualificationsarerequiredforthisbusiness?Barry:Ifyouaskme,tobesuccessfulinthisbusiness,communicationskillsareprimary.Thatis,tobeabletocommunicatewithvariouskindsofbusinesspartners.Also,theabilitytocopewithpressureandfiercecompetitionisveryessential.Kate:Ican’tagreemore.Whatarethebenefitswillthisjobbringtoyou?Andanyproblemsmayyouencounter?ReferenceKeytoRole-playBarry:Alot.Ontheonehand,Icanearnmoneyandexperience.Iamsurethisjobcanteachmehowtoworkmoreefficiently.Ontheotherhand,Iwillprobablyfacemanychallenges.Especiallyitisadauntingtaskformetocutcostsandmaintainliquidity,sotheriskofgoingbankruptishigh…Kate:Don’tworry.AsSirRichardBransonsays,“abusinessissimplyanideatomakeotherpeople’slivesbetter.”Ifyou’vegotanidealikethat,youknow,justdoit.Iwishyousuccessinyourbusiness.Barry:Nicetalkingwithyou.Seeyoulater.Kate:Goodluck!Bye.ReferenceKeytoRole-playTextBZhangRuimin’sVisionofLeadershipfortheFuture第二单元4QuestionsonTextB1. What does the author think of Zhang Ruimin’svision of leadership?2. How do you understand the core idea ofRendanheyi? What does Rendanheyi reflect?3. How to cultivate a leadership spirit? What factor doyou think is the most important?4. What is the relationship between self-questioning and iteration? Do you agree ornot? Why?5. What qualities do Zhang Ruimin and Steve Jobsshare as the successful businesspeople? And what are the differences between them?QuestionsonTextB1.What does the author think of Zhang Ruimin’svision of leadership?Accordingtotheauthor,whatZhangthinksaboutleadershipforthefutureshouldbeofinteresttoanyonestrugglingtomovetheirorganizationforwardintotheunknown.Andhisthoughtscanbepracticallyusefultomostmanagers,nomatterwheretheyarefrom,ortheindustrytheyworkin.QuestionsonTextB2.How do you understand the core idea ofRendanheyi? What does Rendanheyi reflect?(Theanswerisopen.)RendanheyiisacoreideaofZhang’sphilosophythatallemployeesarebestabletocreatevalueforthemselves,thecompany,anditscustomersbyhavingtofaceusersdirectlyandbeentrepreneurs.Itreflectstheultimaterespectforhumanvalueandisthesubversiveapproachtoactivatingthepotentialandinitiativeandbringingoutthebestoutofpeople.QuestionsonTextB3.How to cultivate a leadership spirit? What factor doyou think is the most important?Accordingtotheauthor,tocultivatetheleadershipspirit,firstofall,istorealizethateverythingshouldbedynamicandconsistent.Basedonthisawareness,theleadermustbecomeaseekerineverythingthattheydowhichleadstoexperimentationasthepreferredstyleofworking.Next,aleadermustembraceself-questioningasthesourceofinexhaustibleenergyandalwaysstriveforbeingbetter.Lastly,aleadermustresorttopracticeandconstantlearningandu