网购词汇课件

实体店第1页/共21页网上商城电子商务电商实体零售商网购火爆bricks-and-mortarshops/

physicalshops/

high

street

storesonline

shop/shopping

malle-commerce/e-businesse-tailorsbricks-and-mortar

/

physical

retailorsonline

shopping

boom1物流与仓储2第2页/共21页logistics

and

inventory／logistics

and

warehousingeg.淘宝和天猫是连接买卖双方的平台，自身并不承担物流或仓储成本。Because

its

Tmall

and

Taobao

platforms

connect

buyers

and

sellers,the

firm

does

not

carry

the

cost

of

logistics

or

inventory

.过不了多久，新建的工厂，更为完备的仓储和物流就会使得斯里兰卡具备同工业化国家竞争者相抗衡的能力。New

manufacturing,

warehousing

and

logistics

facilities

could

intime

allow

the

island

to

offer

capabilities

comparable

withcompetitors

in

the

industrialized

world.快递公司快递员送货3第3页/共21页express

company/

parcel

delivery

companyparcel

people /

courier(free)shipping；shipmentPurchases

on

Taobao,

an

online

Goliath

that

is

a

division

of

China'

sAlibaba,

are

thought

to

account

for

a

staggering

50%

of

all

packagesshipped

in

China.

The

cost

of

shipping

parcels

is

now

a

mere

one-sixthof

what

firms

in

America

have

to

pay.零售额4第4页/共21页网购者双十一／光棍节retail

salesonline

shoppers/e-shoppersSingles

Sunday/Singles’

Day单身、光棍5第5页/共21页剩女介绍光棍节Invented

a

few

years

ago

by

a

group

of

students

andseized

upon

by

by

digital

marketers,

this

festival

forlonely

hearts

falls

annually

on

the

11th

day

of

the

11thmonth(since

1

is

the

loneliest

number).November

11

has

been

dubbed

Singles’

day

in

Chinaforits

four

ones

when

writtenout.singleton“left

over”women,3S

lady(Single,Seventies,Stuck);be

on

the

shelf(口)互联网普及率网民数量网民写评论

顾客评论6第6页/共21页Internet

penetration

rateinternet

populationnetizen／internet

userspost

product

reviews

onlinecustomer

reviewsTaobao7第7页/共21页腾讯当当凡客苏宁／国美an

eBay-like

site

that

is

the

country‘sleader

in

e-

commerce／

Taobao,

a

Chinese

eBay-

like

marketplaceTencent,

a

cash-rich

online

giant

knownfor

its

instant-messaging

softwarea

firm

that

resembles

AmazonVancl，

an

online

clothingretailerSuning/

Gome,

an

electronicsretailer企业对消费者的电子商务模式

B2C消费者对消费者的电子商务模式

C2C8第8页/共21页网上交易额营销策略占据更大市场份额第三方支付平台digital

transactionsmarketing

strategyoccupy

a

larger

portion

of

theonline

retail

market／

win

marketsharethird

party

payment

platform美国官员称淘宝为“臭名昭著”的假货市场，但是淘宝认为这样的指责非常不公平American

officials

have

branded

Taobao

a

“notorious”

counterfeit

market

,

a

chargeTaobao

deems

unfair.9第9页/共21页最近正在上演的电商价格战或许可以暂时促进销量，但同时也引发消费者担忧，恐会因此导致市场混乱。An

ongoing

price

war

between

Chinese

online

retailers

may

have

temporarily

spikedsales,

but

it

has

also

triggered

concerns

among

consumers

over

potential

marketdisruptions.Supply

chain

disruptions10第10页/共21页秒杀／限时抢购加入购物车flash

sale/lightening

dealsadd

to

cart•

打折•

有货／售罄

deals

a•

大幅减价

instoccut

prindbargainsk/sold

outceferociously11第11页/共21页买到便宜货/得到最实惠的价格12第12页/共21页团购现金券／抵金券打折券优惠券grab

abargain／get

the

best

dealsgroup-buyingrebatecoupondiscount

couponcoupon差评网上纠纷评分要求退款聊天记录negative

feedback/

commentonline

disputeRating

n.／rate

v.ask

for

arefundchat

log/

archive/

chat

record

On

,

buyers

can

rate

the

products

andservices

provided

by

retailers.

Naturally,

I

did

notgivethe

granny

purse

atop-notch

comment.

在淘宝网上，买家可以评价卖家所提供的商品和服务，自然地，我不会给这个土气的小包一个一流的评价。

top-notchathlete第13页/共21页13淘宝上的网络钟点工提供3000多种服务，包括跟人谈心以及提供修图和网页设计等技术帮助。服务价格从1元到600元不等。Virtual

troubleshooters

on

Chinese

online

marketplace

Taobaonow

offer

more

than

3,000

services,

ranging

from

friendly

chats

totechnical

assistance,

such

as

modifying

pictures

and

Web

design.Prices

vary

from

1

yuan

to

600

yuan.14第14页/共21页网络钟点工

virtual

troubleshooters中国有成百万的小企业主而金融系统相对落后。为了增加他的网站流量，马云在2004年设立了一个在线支付系统，支付宝。这个支付系统很大程度上得益于中国禁止外国支付系统进入的政策保护。直到最近政令撤销，它的最大的美国竞争对手，Paypal才得以进入。支付宝声称它拥有4.7亿覆盖全球的用户，

而超过50万中国商户接受支付宝付款。在中国的某些城市可以用支付宝直接支付水电费。China

has

millions

of

small

entrepreneurs

but

a

primitivefinancial

system.

To

boost

traffic

through

his

websites,

Mr

Ma

setup

an

online

payments

system,

Alipay,

in

2004.

Its

growth

wasgreatly

helped

by

the

ban

that

China

imposed,

until

recently,

onits

American

rival,

PayPal.

Alipay

says

it

now

has

470m

usersworldwide

and

that

more

than

500,000

Chinese

merchants

acceptit.

In

some

Chinese

cities

people

can

use

it

to

pay

their

utilitybills.15第15页/共21页Alipay

支付宝信用卡盗用

credit

card

abuses／steal

one’s

credit

card消费者担心网购遇上诈骗公司，或者信用卡遭到盗用，或者自己购买的产品在送货过程中被调包成假货。Consumers

worried

that

online

firms

were

fraudsters,

or

thattheir

credit

cards

would

be

abused,

or

that

purchases

would

getswapped

for

counterfeits

during

shipment.16第16页/共21页他预测，今年阿里巴巴各平台的数字交易额将突破10000亿元人民币（约合1590亿美元），超过亚马逊和

eBay的交易额总和。He

predicts

that

digital

transactions

on

his

firm’

splatforms

will

top

1

trillion

yuan

($159

billion)

thisyear—

more

than

Amazon’s

and

eBay’s

combined.但这些公司的“烧钱”行为还能支撑多久？不得而知。But

it

is

unclear

how

much

longer

such

firms

canburn

through

capital.17第17页/共21页大约有一半（

47%）的消费者表示，如果他们在付款的时候发现需要运费，他们就会放弃这次网购。Nearly

half

of

consumers

(47%)

said

they’d

abandon

an

onlinepurchase

if

they

discovered

at

checkout

that

shipping

wasn’tincluded

for

free.18第18页/共21页中国最大的电子商务网站淘宝旗下的淘宝商城现有30

000家网店。The

biggest

e-commerce

website

here,

Taobao,

has

a

section

calledTaobao

Mall

that

now

hosts

30,000

onl