新视野英语教程（第四版）视听说教程2 Unit-7 Secrets of Advertising测试卷

UnitTest

Unit7SecretsofAdvertising

PartIListeningComprehension

SectionA

Directions:Listentothequestionsanddecideonthebestanswers.Thequestionswillbespokentwice.

1.A)Yes,Ido. C)Inthesupermarket.

B)Oh,IsawitonTV. D)Nevermind.

2.A)Online. C)It’sforshoes.

B)Idisagree. D)It’sfunny.

3.A)SinceIwasakid. C)Yes,ofcourse!

B)Ihearditonanadvertthismorning. D)It’stoolong.

4.A)Threetimesamonth. C)Becauseshe’sbeautiful.

B)Really?Ididn’tknow. D)She’sthefaceofamake-upcompany.

5.A)It’sfunny. C)Aboutthreeminutes.

B)Catfood. D)Perhaps.

SectionB

Directions:Listentotheshortconversationsanddecideonthebestanswers.Boththeconversationsandthequestionswillbespokentwice.

1.A)Anofflinebooksale. C)Avideo.

B)Advertising. D)Asong.

2.A)Itmadehishairlookshiny. C)Heisstilllosinghishair.

B)Itmadehishairlookdirty. D)Itmadehimlosehishair.

3.A)AdvertisementsonTV. C)Advertisementsinmagazines.

B)Advertisementsonsocialmedia. D)Advertisementsontheradio.

4.A)Inadvertising. C)Ataschool.

B)Infinance. D)Intelevision.

5.A)It’stooexpensive. C)It’snotveryuseful.

B)It’sveryimportant. D)It’scomplicated.

SectionC

Directions:Listentotheshortconversationanddecideonthebestanswers.Boththeconversationandthequestionswillbespokentwice.

1.A)Workinadvertising. C)Buyaproductshe’sseenadvertised.

B)Watchsomeadvertisements. D)Tellherfriendaboutanadvertisement.

2.A)Becauseit’spartofeverydaylife. C)Becauseit’sfast-moving.

B)Becauseit’sfunny. D)Becauseit’sconnectedwithpsychology.

3.A)Watchmoreadvertisements. C)Applyforajob.

B)Writearesume. D)Doacourse.

SectionD

Directions:Listentothepassageandfillintheblanks.Thepassagewillbereadthreetimes.

Advertisingonsocialmediahasbecomea(1)_______forbusinessestoreachtheirtargetaudience.BillionsofpeopleuseplatformslikeFacebook,InstagramandTwitterasit’san(2)_______topromoteproductsandservices.Socialmediaadvertisementscanbetailoredtopeople’sinterestsandbehaviorswhichmeansthatcompaniescan(3)_______thepeoplewhoaremostlikelytobuytheirproductsorusetheirservices.Theseadvertisementscanbeintheformof(4)_______,videosorsponsoredposts.Theyappearinusers’feedsincreasingthechancesofsales.Byusingsocialmediaadvertising,businessescanboostbrandawareness,drive(5)_______andincreasetheirsalesinacost-effectivemanner.

PartIISpeakingup

Directions:Rearrangetheorderofthefollowingsentencestoformaconversation,thenpracticeitwithyourpartner.

M:Doyouthinkyou’re(1)easy/easilypersuadedtobuythingsafterseeinganadvertisement?

W:Idon’tknow.IthinkIamsometimes,(2)especially/specialwhenitcomestoclothesandmake-up.

M:Whydoyouthink(3)that/thereis?

W:Iguessthereareafewreasons.Themodelsalwayslooksogood,foronething.It(4)does/makesmethink,“heyIcouldlooklikethat!”

M:Yeah,Iknowwhatyoumean.Andthemusicinadvertisementscanbevery(5)persuading/persuasive,too.

W:Yeah,it(6)sticks/stuckinyourhead!Andeverytimeyouhearit,youthinkofthelipstickortheT-shirtorwhatever.

M:Right!Iguessthatagoodadvertisementistryingto(7)sell/buyyoumorethanjustaproductthough.

W:Whatdoyou(8)say/mean?

M:Well,it’stryingtosellyouafeeling—likehappiness,orasenseof(9)free/freedomorpopularity.

W:Yeah—likeanadvertisemen