unit 1-新编商务英语泛读ppt

Unitone:textA

AdvertingLearningObjectives1.Understandthemeaningofadvertising2.Befamiliarwiththetypesofadverting3.Knowaboutthemainadvertisingmedia4.KnowaboutthefactorsthatyoushouldtakeintoconsiderationbeforeyouchooseatypeofadvertisingmediumBackgroundInformationAdvertisingisakindofcommunicationofinformationbymedium.Itcanbedividedintocommercialadvertisingandnon-commercialadvertising.CommercialAdvertising{商业广告}Alsoknownasprofit-makingcommercialadvertisingorfinancialadvertising,intermsofprofitsfortheprimarypurposeofadvertising.{{商业广告又称盈利性广告或经济广告，是以盈利为主要目的的广告.}CommercialAdvertisingnon-commercialadvertising{非商业广告}non-commercialadvertisingisforpublicinterests.agreatcreativeadsWarmUp1.Doyouthinkwhatthefunctionofadvertisingis?Advertisingencouragessales.广告有助提高销量。Amanufacturercanamplifythedemandofaproductbyadvertisingwidely.厂商能用大做广告的方法来扩大人们对产品的需求。Advertisingaimstomakepeopleawareofaproductandfavorablyinclinedtowardsit.广告的目的是让人认识产品然后产生好感。Ithinkadvertisingisanimportantmeansforbusiness.Itcanbuildtheconsumer’sbrandpreferenceandloyalty,thusincreasingthevalueoftheproduct.Advertisingishelpfultobuildthebrand,increasethevalueofitsgoodwillandwintheconfidenceofconsumer.Inthisway,theproductprovidesitsconsumerwithgreatersenseofsecurityandsatisfactionanditsvalueincreases.2.whydopeoplemakeads?

Therearemanyreasons.Commercialadismainlyformakingprofitsandnon-commercialadisforpublicinterests.3.whataretheimportantelementsofmakingagoodad?differentadsmayhavedifferentchoices.Butthecommonelementsarecolorchoices,illustrations,layouts,logosandcreativeideas.Imaginationsometimesisalsoquiteimportant.TheStructureoftheTextPartOne(para.1-3)ThispartisthegeneralintroductionofadvertisingPartTwo(para.4-9)Thispartisaboutthedefinitionandtypesofadvertisingandtheadvertisingmedia.PartThree(Para.10-14)whenyouplantodotheadvertisement,whatkindofmediawillyouchoose,whatkindoffactorsthatyoushouldtakeintoconsiderationIfyouwanttosellyouroldsofa,whynotputanadvertisementinthelocalnewspaper?如果你想卖掉旧沙发,何不在本地报纸上登个广告呢?Weplacedadvertisementsinanumberofnationalnewspapers.我们在多家全国性的报纸上都刊登了广告。Televisionandradiorefusedtocarryadvertisementsfortherecord.电视和广播都拒绝为该唱片做广告。VocabularyandTermslayoutnoun(1)thewayinwhichthepartsofsomethingarearrangedorlaidout规划，设计theroadlayou