会展英语复习题

一，问答ThebenefitsofexhibitionExhibitionsprovideahighlyflexibleenvironmentinwhichawiderangeofsalesandmarketingobjectivescanbeachieved,fromgeneratingsalesleadsandlaunchingnewproducts,tobuildingbrandimage,maintainingcustomerrelationsandappointingnewagents.2,Atwo-waycommunicationBusinessisconductedfacetoface。Asanexhibition,supplierscanphysicallydemonstrateproductbenefitsandvisitorscansee,touch,taste,smell,hear,andjudgeforthemselves.3,Speedtomarket·Makesalesandcreateprofitableleads.·Shortenyoursalescycle·Launchnewproductstoareceptiveaudience·Increaseyourprospectdatabase·Positionyourselfagainstyourcompetition·Learnmoreaboutyourcustomers’needs,facetoface·Promoteyourproductsandservicestothishard-to–reachaudiences·EvaluateandcompareproductsandsuppliersHowtodecorateaboothsuccessfully?1,Thedisplayshouldsaywhoyouare,whattodo,andthebenefitsofyourproduct/serviceinjustafewsecond.2,Exhibitionstanddesignisaspecializedfieldandshouldbeundertakenbyaprofessionalorganizationwithexperienceinthisfield.3,Yourcorporateimageandidentityshouldbeprominentlyfeatured.4,Avoidunnecessaryphysicalbarrier---youwantvisitorstoaccessyourstandeasilytofeelcomfortable.5,Demonstrationsandpresentationscreatemovement----andmovementattractivevisitors6,Beawareofthephysiologicaleffectsofcolor.Whatmistakesweshouldnotmakebefore-show,at-showandafter-show?Before-show：1，failingtosetexhibitinggoals2,forgettingtoreadtheexhibitormanual3,leavinggraphicstothelastminute4,neglectingboothstaffpreparationAt-show:1,ignoringvisitors’needs2,handingoutliteratureandpremiums3,beingunfamiliarwithdemonstrations4,overcrowdingtheboothwithcompanyrepresentativesPost-show:1,ignoringleadfollow-up2,overlookingshowevaluation.二，翻译句子1.Iwouldsuggestyoumakeareservationwithyourcreditcardnow,otherwisewecan’tguaranteeyourbooth.我提议您目前就用信用卡预订，否则我们无法保证您的摊位。2.Letmeconfirmyourreservation.我再确认一下您的预订。3.Ineedyoutoanswersomequestionstomakethereservation.为了帮您预订，我需要您回答我几种问题。4.We’llsendyoualetterofconfirmationbyemail/byfaxwithin5workingdays.我们在5个工作日内会给您电邮/传真一份预订确认书。5.Letmecheckitforyou.我帮您查一查。6.Doyouhaveanyrawspaceinthecenter?你们有（展区）中心的光地吗？7.Anin-lineboothwillbefine.我要一种道边摊位就行了。8.MayIknowthelocation?我能不能懂得（摊位的）位置？9.We’llsendyoualayoutoftheexhibitionhall,andmarktheavailableboothonit.我们可以给您发一份展厅的布局图，并且把可预订的摊位标出来。10.I’mafraidwe’refullybooked.恐怕我们已经预订满了。11.Westillhavesomestandardboothsavailable.我们尚有某些原则摊位。12.Cancellationwillonlybeacceptedinwritingbeforethestipulateddeadline.取消展位必须于截至日期前以书面形式提出。13.Allcancelledorderswillbesubjecttoa30%cancellationcharge.所取消的申请需缴付30%作取消手续费用。14.Awrittennotificationbytheexhibitorisdemandedforcancellationofexhibitionspace.参展企业若取消参展或削减展出面积，应以出面形式告知（主办单位）。15.Onlycancellationandrefundrequestsmadeinwritingwillbeaccepted.取消参展与申请退款必须以书面形式提出。16.Allrefundswillbeprocessedaftertheevent/exhibition.所有退款需在本次活动/展览结束之后方能办理。17.Theutmost(best)wecandoistoreducethepriceby2%.我们最多能减价百分之二。18.Wecannottakeanythingofftheprice.我们不能再减价了。19.We'vealreadycutdownourpricestocostlevel.我们已经将价格降到成本费的水平了。20.Thereisnoroomforanyreductioninprice.价格毫无再减的余地了。21.I’llseetoitthatsuchthingsdonothappenagain.我保证这样的事不会再发生。22.Ihopeyouwillacceptthetermsof"paymentbyinstallments”我但愿你们能接受分期付款的方式。23.ThebalanceshouldbepaidnotlaterthanSept.1st,.余款须于9月24.Ifyouhaveanycommentabouttheseclauses,donothesitatetomake.对这些条款有何意见，请尽管提，不必客气。25.Ihopethiswillleadtofurtherbusinessbetweenus.我但愿这次交易将使我们之间的贸易得到深入发展。三，翻译词语产品公布会：productlaunch小册子：pamphlet参展商：exhibitor实地考察工作：field-work参展商手册：exhibitormanual赞助商：sponsor原则展台区：turkeystandsarea总面积;grosssquarefeet角落展位：cornerbooth服务指南：serviceknit隔板：sidedivider信息展板;informationpanel半岛型展位：peninsulabooth保修期：warrantyperiod目录；catalog协议条款条件：contracttermsandconditions协议期满:expirationofcontract毁约：breakthecontract撤销协议：cancelthecontract协议双方：contractparties定约人：contractor批发销售：wholesale零售：retail潜在客户：potentialcustomer陈列柜：displaycase展品阐明品：exhibitprospectus撤展：move-out租赁物品：rentalitems价格表：pricelist信誉可靠：solidreputation四，填词goals，orthepurposeforexhibiting,areatheessenceofthewholetradeshowexperience,knowingwhatyouwanttoaccomplish.atashowwillhelpplaneveryotheraspect---yourtheme,theboothlayoutanddisplay,graphics,productdisplayspremiums,literature,etc,exhibitinggoalscomplementyourcorporatemarketingobjectivesandhelpinaccomplishingthem.Theexhibitormanuelisyourcompletereferenceguidetoeveryaspectoftheshowandyourkeytosavingmoney.admittedlysomeshowmanagementmakestheseeasiertoreadthanothers,everythingyouneedtoknowabouttheshowyouareparticipatingin,shouldbecontainedinthemanual-showschednles,suchascontractorinformation,registration,serviceorderforms.electricalservice,floorplansandexhibitspecifications,shippingandfreightservices,housinginformation,advertisingandpromotion,rememberthatthefloorpriceforshowservicesisnormally10-20%highersodigningupearlywillalwaysgiveyouasignificantsavings9,showleadsoftentakesecondplacetoothermanagementactivitiesthatoccurafterbeingoutoftheofficeforseveral