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AMGCreativeWorkSummaryJune13th

ContentAMGBrandCampaignNGCCCampaignAMG-GTLaunchCampaignAMGC63CoupeLaunchCampaignAMGC63LaunchCampaignAMGS65LLaunchCampaignAMGS634MATICCoupeLaunchCampaignPresentationtitleinCorpoS(Body)10pt|Department|Date2AMGBrandCampaignPresentationtitleinCorpoS(Body)10pt|Department|Date3StrategyPresentationtitleinCorpoS(Body)10pt|Department|Date4BrandVisioninChinaMakeAMGtheMostPassionateBrandinthePerformanceSegmentAMGBrandCoreDrivingPerformanceGlobalPositioningThe

MostDesiredBrandin

the

Performance

SegmentCustomers’DesirePASSION

EXPERIENCESPASSION

LIFESTYLEPASSION

PERSONALITYAMG

Brand

OfferingsULTIMATEPASSION

OFMOTORSPORTSPASSIONTO

EVERYDAYLIFEUNIQUE

PASSIONSTYLEStrategyPresentationtitleinCorpoS(Body)10pt|Department|Date5CreativeRecapCaptionCorpoS15pt.PresentationtitleinCorpoS(Body)10pt|Department|Date6DealerTemplatePrintOOHSpecialOOHTVCPrintPresentationtitleinCorpoS(Body)10pt|Department|Date7Headline:Asphalthasfeelingstoo.Mercedes-AMG,drivenbyinnerforce.PrintPresentationtitleinCorpoS(Body)10pt|Department|Date8Headline:Mercedes-AMG,drivenbyinnerforce.PrintPresentationtitleinCorpoS(Body)10pt|Department|Date9Headline:Goosebumpsneverlie.Mercedes-AMG,drivenbyinnerforce.OOHPresentationtitleinCorpoS(Body)10pt|Department|Date10Headline:Mercedes-AMG,drivenbyinnerforce.OOHPresentationtitleinCorpoS(Body)10pt|Department|Date11Headline:Mercedes-AMG,drivenbyinnerforce.OOHPresentationtitleinCorpoS(Body)10pt|Department|Date12Headline:Mercedes-AMG,drivenbyinnerforce.SpecialOOH–T3TotemPresentationtitleinCorpoS(Body)10pt|Department|Date13Headline:Mercedes-AMG,drivenbyinnerforce.SpecialOOH–JinbaostreetPresentationtitleinCorpoS(Body)10pt|Department|Date14Headline:Mercedes-AMG,drivenbyinnerforce.SpecialOOH--Yan’anRoadandQingdaoLEDPresentationtitleinCorpoS(Body)10pt|Department|Date15Headline:Mercedes-AMG,drivenbyinnerforce.DealerTemplatePresentationtitleinCorpoS(Body)10pt|Department|Date16DealerTemplatePresentationtitleinCorpoS(Body)10pt|Department|Date17DealerTemplatePresentationtitleinCorpoS(Body)10pt|Department|Date18TVCPresentationtitleinCorpoS(Body)10pt|Department|Date19Headline:Mercedes-AMG,drivenbyinnerforce.NGCCCampaignCaptionCorpoS15pt.PresentationtitleinCorpoS(Body)10pt|Department|Date20StrategyCaptionCorpoS15pt.PresentationtitleinCorpoS(Body)10pt|Department|Date2121Communication

KeyMessage

SHOW

OFF

YOUR

PERFORMANCESTYLEAMG

Brand

ClaimDrivenByInner

ForceNGCCAMGINNERFORCE“Showingoffwithmyperformance”

I’dliketospendalottomodifymycar,andit’sreallyfunto

playwithit.Itdoesn’tneedtobelikethetypicalsupercars,those

NGCC

AMG

carscanrepresentmyspecialpersonality-thekindofperformance

style.StrategyPresentationtitleinCorpoS(Body)10pt|Department|Date22PrintOOHRadiodealertemplateForA45FL:男(激情,自信):新生,可畏;新一代梅赛德斯-AMGA454MATIC,搭载全新调校的AMG2.0升涡轮增压发动机带来极速渴望,4.2秒破百一触即发;更配有AMG动态操控选择控制器,四种模式一键切换,纵情体验随性释放。详情请致电XXX经销商,XXX-XXXX-XXXX(电话)

ForGLA45男(激情,自信):特立不独行;梅赛德斯-AMGGLA454MATIC,搭载AMG2.0升涡轮增压发动机,360匹澎湃马力,让超越之心当仁不让;配备新一代智能适时四驱系统,无惧各种路况,即便驰骋旷野,亦能一马当先。详情请致电XXX经销商,XXX-XXXX-XXXX(电话)

ForCLA45男(激情,自信):风暴制造者,必将撼天动地;梅赛德斯-AMGCLA454MATIC,搭载AMG2.0升涡轮增压发动机,360匹迅猛马力,令赛道之心即刻开启;更有凝聚空气动力学精髓的0.23风阻系数,带来驭风无阻的至速快感。详情请致电XXX经销商,XXX-XXXX-XXXX(电话)TVCCreativeRecapPresentationtitleinCorpoS(Body)10pt|Department|Date23PrintHeadline:

新生,可畏新一代梅赛德斯-AMGA454MATICPresentationtitleinCorpoS(Body)10pt|Department|Date24PrintHeadline:

风暴制造者梅赛德斯-AMGCLA454MATICPresentationtitleinCorpoS(Body)10pt|Department|Date25PrintHeadline:

特立不独行梅赛德斯-AMGGLA454MATICPresentationtitleinCorpoS(Body)10pt|Department|Date26OOHHeadline:

新生,可畏新一代梅赛德斯-AMGA454MATICPresentationtitleinCorpoS(Body)10pt|Department|Date27RadioscriptForA45FL:男(激情,自信):新生,可畏;新一代梅赛德斯-AMGA454MATIC,搭载全新调校的AMG2.0升涡轮增压发动机带来极速渴望,4.2秒破百一触即发;更配有AMG动态操控选择控制器,四种模式一键切换,纵情体验随性释放。详情请致电XXX经销商,XXX-XXXX-XXXX(电话)

ForGLA45男(激情,自信):特立不独行;梅赛德斯-AMGGLA454MATIC,搭载AMG2.0升涡轮增压发动机,360匹澎湃马力,让超越之心当仁不让;配备新一代智能适时四驱系统,无惧各种路况,即便驰骋旷野,亦能一马当先。详情请致电XXX经销商,XXX-XXXX-XXXX(电话)

ForCLA45男(激情,自信):风暴制造者,必将撼天动地;梅赛德斯-AMGCLA454MATIC,搭载AMG2.0升涡轮增压发动机,360匹迅猛马力,令赛道之心即刻开启;更有凝聚空气动力学精髓的0.23风阻系数,带来驭风无阻的至速快感。详情请致电XXX经销商,XXX-XXXX-XXXX(电话)PresentationtitleinCorpoS(Body)10pt|Department|Date28TVCHeadline:

新生,可畏新一代梅赛德斯-AMGA454MATICAMG-GTLaunchCampaignPresentationtitleinCorpoS(Body)10pt|Department|Date29StrategyPresentationtitleinCorpoS(Body)10pt|Department|Date30AMGGTTargetAudience30-39year-oldAspiringelitemalesortruesportscarenthusiastsMaleskew75%aresecondgenerationwealthyWhat

Performance

meantothem“Performance=Experiencetobelieve”Performancetothemis

notcoldtechnicaldata,

butshouldbeextremedriving

experience

which

they

never

experience

before.Therefore,ourclaim

“AMGGT=PerformanceforExtremeExperience”It’snotaboutthepowerfulengine,specsandspeednumberasothersupersportcarstold

you,

AMGGTisreallyabouttheextremeexperienceyouneverhadbefore,andwillneverforgetafter.PerformancespeaksforitselfCreativeRecapPresentationtitleinCorpoS(Body)10pt|Department|Date31PrintOOHSpecialOOHPOSM-Mero-FormPrintPresentationtitleinCorpoS(Body)10pt|Department|Date32Headline:

Performancespeaksitself.Mercedes-AMGGT.PrintPresentationtitleinCorpoS(Body)10pt|Department|Date33Headline:

Performancespeaksitself.Mercedes-AMGGT.PrintPresentationtitleinCorpoS(Body)10pt|Department|Date34Headline:

Performancespeaksitself.Mercedes-AMGGT.OOH

PresentationtitleinCorpoS(Body)10pt|Department|Date35Headline:

Performancespeaksitself.Mercedes-AMGGT.OOH

PresentationtitleinCorpoS(Body)10pt|Department|Date36Headline:

Performancespeaksitself.Mercedes-AMGGT.OOH

PresentationtitleinCorpoS(Body)10pt|Department|Date37Headline:

Performancespeaksitself.Mercedes-AMGGT.SpecialOOH–JinbaoStreet

PresentationtitleinCorpoS(Body)10pt|Department|Date38Headline:

Performancespeaksitself.Mercedes-AMGGT.SpecialOOH–Yan’anRoad

PresentationtitleinCorpoS(Body)10pt|Department|Date39Headline:

Performancespeaksitself.Mercedes-AMGGT.DealerTemplatePrintPresentationtitleinCorpoS(Body)10pt|Department|Date40Headline:

Performancespeaksitself.Mercedes-AMGGT.DealerTemplatePrintPresentationtitleinCorpoS(Body)10pt|Department|Date41Headline:

Performancespeaksitself.Mercedes-AMGGT.DealerTemplatePrintPresentationtitleinCorpoS(Body)10pt|Department|Date42Headline:

Performancespeaksitself.Mercedes-AMGGT.DealerTemplateOOHPresentationtitleinCorpoS(Body)10pt|Department|Date43Headline:

Performancespeaksitself.Mercedes-AMGGT.DealerTemplateOOHPresentationtitleinCorpoS(Body)10pt|Department|Date44Headline:

Performancespeaksitself.Mercedes-AMGGT.DealerTemplateOOHPresentationtitleinCorpoS(Body)10pt|Department|Date45Headline:

Performancespeaksitself.Mercedes-AMGGT.TVCPresentationtitleinCorpoS(Body)10pt|Department|Date46Headline:

Performancespeaksitself.Mercedes-AMGGT.ViralVideoPresentationtitleinCorpoS(Body)10pt|Department|Date47Headline:

Toofastforitsowncommercial.Mercedes-AMGGT.POSMPresentationtitleinCorpoS(Body)10pt|Department|Date48Headline:

Performancespeaksitself.Mercedes-AMGGT.IndoorBannerWindowstickerAMGC63CoupeLaunchCampaignPresentationtitleinCorpoS(Body)10pt|Department|Date4950KeyMessage

PureperformancefrominsideoutAMGBrandClaimDrivenbytheInnerForceC63Customers’InnerForce“Forme,Trueperformanceismorethantechnicaldata,butshouldbeinsideout.”C63AMGCoupeOfferingTheC63coupeisthemostcompellingcombinationoftrueperformanceandpuresportscarlook.CustomerDesireProductTruthStrategyApproachPerformance3.0TEngineAMGHighperformanceceramicbrakingAMGRIDECONTROLSportSuspensionAMGperformanceexhaustsystemActivedynamicenginemountLuxuryKeyless-goComfortpackagePanoramicsunroofBurmester®SurroundsystemDISTRONICPlusLaneTrackingPackageHUDAMGelectronicrear-axledifferentialWiderfender19”forgedrimCarbon-fibertrimAMGperformanceseatAMGinstrumentclusterStrategyPresentationtitleinCorpoS(Body)10pt|Department|Date51KVPOSMSpecialdisplayCrazyIdeaTVCCreativeRecapPresentationtitleinCorpoS(Body)10pt|Department|Date52KV1Headline:

淋漓,尽致全新梅赛德斯-AMGC63轿跑车PresentationtitleinCorpoS(Body)10pt|Department|Date53KV2Headline:

淋漓,尽致全新梅赛德斯-AMGC63轿跑车PresentationtitleinCorpoS(Body)10pt|Department|Date54KV3Headline:

淋漓,尽致全新梅赛德斯-AMGC63轿跑车PresentationtitleinCorpoS(Body)10pt|Department|Date55KV4Headline:

淋漓,尽致全新梅赛德斯-AMGC63轿跑车PresentationtitleinCorpoS(Body)10pt|Department|Date56BoardingPass

Headline:

淋漓,尽致全新梅赛德斯-AMGC63轿跑车PresentationtitleinCorpoS(Body)10pt|Department|Date57SpecialOOH–

JinboStreetLayoutHeadline:

淋漓,尽致全新梅赛德斯-AMGC63轿跑车PresentationtitleinCorpoS(Body)10pt|Department|Date58SpecialOOH–TotemWIPNotconfirmedyetHeadline:

淋漓,尽致全新梅赛德斯-AMGC63轿跑车PresentationtitleinCorpoS(Body)10pt|Department|Date59SpecialdisplayPresentationtitleinCorpoS(Body)10pt|Department|Date60POSMThepowerofyourhart驭望,从心爆发用你的心跳,为全新C63Coupe加速…在热点地区设置可感应心率的跑步机(或动感单车)参赛者可通过跑动提高心率,为屏幕的C63加速心率对应速度表,心率越快、车速越快#

此装置亦可放置于“发布现场”及“经销商店”PresentationtitleinCorpoS(Body)10pt|Department|Date61Crazyidea1PresentationtitleinCorpoS(Body)10pt|Department|Date62Crazyidea2释放你的“心声”在热点地区设置一个麦克风+屏幕的神秘互动装置,麦克风上赫然印有AMG的logo,白色屏幕上有一条贯穿左右的缝隙中隐约看到C63车身局部,当你在麦克风上发声时,屏幕上原本平静的细线就随着你声音的大小变成高低不同的声线峰值图,你的声音越大峰值图就越大同时C63的图像就越完整,当你的声音达到一定的峰值后整个屏幕会被你的“心”声撕裂开来——荧幕中C63被你的心声唤醒发动引擎回以响彻的“咆哮”声与你共鸣!此互动装置容易操作且不受场地限制,也可以设置现场比赛机制让更多人参与共鸣PresentationtitleinCorpoS(Body)10pt|Department|Date63TVCHeadline:

淋漓,尽致全新梅赛德斯-AMGC63轿跑车AMGC63LaunchCampaignPresentationtitleinCorpoS(Body)10pt|Department|Date64StrategyPresentationtitleinCorpoS(Body)10pt|Department|Date65AMGC63TargetAudience25-35year-oldYoungexecutivesandentrepreneurs67.1%RepeatPurchaseDriveC63AMGastheirdailycommutingvehicleWhat

Performance

meantothem“Performance=PassioninEverydayLife”Theymovesperformanceineverypartoftheirlife;TheyseeanAMGnotasasymbol,butanexpressionofattitude-liveinthelifeofpassion.Therefore,ourclaim

“C63

AMG=PerformanceforPassion&Enthusiasm”It

isnotthekindofcaryouonlydriveonceamonth,C63AMGisyoureverydaylifestyle;

Itdemonstratethewayofhowyouareliving–alwayslivingpassionforeverysecond.PassionatePerformanceCreativeRecapPresentationtitleinCorpoS(Body)10pt|Department|Date66DealerPrintDealerOOHPrint

Print

PresentationtitleinCorpoS(Body)10pt|Department|Date67速战。速决全新梅赛德斯—AMGC63PrintPresentationtitleinCorpoS(Body)10pt|Department|Date68速战。速决全新梅赛德斯—AMGC63DealerTemplatePrint速战。速决全新梅赛德斯—AMGC63PresentationtitleinCorpoS(Body)10pt|Department|Date69DealerTemplatePrintPresentationtitleinCorpoS(Body)10pt|Department|Date70速战。速决全新梅赛德斯—AMGC63DealerTemplateOOHPresentationtitleinCorpoS(Body)10pt|Department|Date71全新梅赛德斯—AMGC63速战。速决DealerTemplateOOHPresentationtitleinCorpoS(Body)10pt|Department|Date72全新梅赛德斯—AMGC63速战。速决DealerTemplateOOHPresentationtitleinCorpoS(Body)10pt|Department|Date73全新梅赛德斯—AMGC63速战。速决DealerTemplateOOHPresentationtitleinCorpoS(Body)10pt|Department|Date74全新梅赛德斯—AMGC63速战。速决DealerTemplateOOHPresentationtitleinCorpoS(Body)10pt|Department|Date75全新梅赛德斯—AMGC63速战。速决DealerTemplateOOHPresentationtitleinCorpoS(Body)10pt|Department|Date76全新梅赛德斯—AMGC63速战。速决AMGS65LLaunchCampaignPresentationtitleinCorpoS(Body)10pt|Department|Date77CreativeRecapPresentationtitleinCorpoS(Body)10pt|Department|Date78PrintOOHPOSMDealerTemplatePrint世界,已在你身后梅赛德斯—AMGS65LPresentationtitleinCorpoS(Body)10

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