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Unit7

Howmucharethesesocks?

(第3课时)

Bytheendofthislesson,youwillbeableto:1.getspecificinformationfromadsandsummarizeelementsthatattractshoppersinads;2.analyzethelanguagefeaturesofads.LearningObjectivesEnglishFestival–ModelMarketSunshineStall(阳光小摊)SALESunshineStallHowcanweattractshoppers?Task3.Domarketresearchagain.MallWegotoMr.Cool’sStore.Mr.Cool’sWehearKatetalkingwithhermom.1.WhatdoesKatebuy?2.Howmucharethey?3.Doesshebuythegreensweater?Whyorwhynot?WehearKatetalkingwithhermom.1.WhatdoesKatebuy?2.Howmucharethey?3.Doesshebuythegreensweater?Whyorwhynot?Trousers.WehearKatetalkingwithhermom.1.WhatdoesKatebuy?2.Howmucharethey?3.Doesshebuythegreensweater?Whyorwhynot?Trousers.Sixteendollars.WehearKatetalkingwithhermom.1.WhatdoesKatebuy?2.Howmucharethey?3.Doesshebuythegreensweater?Whyorwhynot?Trousers.Sixteendollars.No.Becauseshehasone.Wetrytofindoutwhattheycareabout.Mom:Oh,look!Ilikethatbluesweater.Howmuchisit?Kate:Fifteendollars.Oh,Ilikethesesocks.Mom:Oh,no.Idon’tlikered.Kate:DoyoulikethisT-shirt?Mom:Mmm,yes,Ido,butit’selevendollars.Kate:Oh,howmuchisthegreensweater?Wetrytofindoutwhattheycareabout.Mom:It’stwentydollars.Butyouhaveagreensweater.Kate:Mmm.Mom:Oh,doyoulikethesetrousers?Kate:Oh,yes.Howmucharethey?Mom:Onlysixteendollars.Kate:Ok,I’lltakethem.Wetrytofindoutwhattheycareabout.Wefindoutwhattheycareabout.Kate:Oh,Ilikethesesocks.Mom:Oh,no.Idon’tlikered.Wefindoutwhattheycareabout.Likes

Kate:Oh,Ilikethesesocks.Mom:Oh,no.Idon’tlikered.Wefindoutwhattheycareabout.Likes

Kate:DoyoulikethisT-shirt?Mom:Mmm,yes,Ido,butit’selevendollars.Kate:Oh,Ilikethesesocks.Mom:Oh,no.Idon’tlikered.Wefindoutwhattheycareabout.LikesPriceKate:DoyoulikethisT-shirt?Mom:Mmm,yes,Ido,butit’selevendollars.Kate:Oh,Ilikethesesocks.Mom:Oh,no.Idon’tlikered.Wefindoutwhattheycareabout.LikesPrice

Kate:DoyoulikethisT-shirt?Mom:Mmm,yes,Ido,butit’selevendollars.Kate:Oh.Howmuchisthegreensweater?Mom:It’stwentydollars,butyouhaveone.Kate:Oh,Ilikethesesocks.Mom:Oh,no.Idon’tlikered.Wefindoutwhattheycareabout.LikesPriceNeed

Kate:DoyoulikethisT-shirt?Mom:Mmm,yes,Ido,butit’selevendollars.Kate:Oh.Howmuchisthegreensweater?Mom:It’stwentydollars,butyouhaveone.Kate:Oh,Ilikethesesocks.Mom:Oh,no.Idon’tlikered.WenoticesomethingoutsideMr.Cool’s.Mr.Cool’sClothesStoreComeandbuyyourclothesatourgreatsale!…CometoMr.Cool’sStorenow.Wereadit.

Mr.Cool’sClothesStoreComeandbuyyourclothesatourgreatsale!Wesellallourclothesatverygoodprices.Doyoulikesweaters?Wehavegreensweatersforonly$15!Yellowsweatersareonly$12!Wereadit.

Mr.Cool’sClothesStoreDoyouneedtrousers?Forboys,wehaveblacktrousersforonly$22.Andshortsareonly$16!Forgirls,wehaveskirtsinpurpleforonly$20.Howmuchareourjackets?Only$30!Andwehaveblackshoesforonly$28.Socksareonly$2forthreepairs.CometoMr.Cool’sStorenow.Whatisit?Mr.Cool’sClothesStore…Whatisit?Anad.Mr.Cool’sClothesStore…Wereaditagain

Mr.Cool’sClothesStoreComeandbuyyourclothesatourgreatsale!Wesellallourclothesatverygoodprices.Doyoulikesweaters?Wehavegreensweatersforonly$15!Yellowsweatersareonly$12!Wereaditagain.

Mr.Cool’sClothesStoreDoyouneedtrousers?Forboys,wehaveblacktrousersforonly$22.Andshortsareonly$16!Forgirls,wehaveskirtsinpurpleforonly$20.Howmuchareourjackets?Only$30!Andwehaveblackshoesforonly$28.Socksareonly$2forthreepairs.CometoMr.Cool’sStorenow.Mr.Cool’sClothesStore…Whatmayattractshoppers?

Mr.Cool’sClothesStoreDoyouneedtrousers?Forboys,wehaveblacktrousersforonly$22.Andshortsareonly$16!Forgirls,wehaveskirtsinpurpleforonly$20.Howmuchareourjackets?Only$30!Andwehaveblackshoesforonly$28.Socksareonly$2forthreepairs.CometoMr.Cool’sStorenow.Whatmayattractshoppers?

Mr.Cool’sClothesStoreDoyouneedtrousers?Forboys,wehaveblacktrousersforonly$22.Andshortsareonly$16!Forgirls,wehaveskirtsinpurpleforonly$20.Howmuchareourjackets?Only$30!Andwehaveblackshoesforonly$28.Socksareonly$2forthreepairs.CometoMr.Cool’sStorenow.Whatmayattractshoppers?

Mr.Cool’sClothesStoreDoyouneedtrousers?Forboys,wehaveblacktrousersforonly$22.Andshortsareonly$16!Forgirls,wehaveskirtsinpurpleforonly$20.Howmuchareourjackets?Only$30!Andwehaveblackshoesforonly$28.Socksareonly$2forthreepairs.CometoMr.Cool’sStorenow.Whatmayattractshoppers?

Mr.Cool’sClothesStoreDoyouneedtrousers?Forboys,wehaveblacktrousersforonly$22.Andshortsareonly$16!Forgirls,wehaveskirtsinpurpleforonly$20.Howmuchareourjackets?Only$30!Andwehaveblackshoesforonly$28.Socksareonly$2forthreepairs.CometoMr.Cool’sStorenow.Whatmayattractshoppers?

Whatmayattractshoppers?LowPriceDifferentKindsofClothesAnadfromMr.Blue’sattractsusmost.

Mr.Blue’sClothesStoreGetreadyforthe9thDecemberwithanextra(额外的)20%off.Wintermust-haves(必需品).Allsalesfromthispromotion(促销)arefinal.Jacketsforboysareonly$20.Trousersindifferentcolorsareatthesameprice,only$13.Shoesareallforclearance(清仓),only$15forthelasttwodays.Hurry,shopnow!Mr.Blue’sClothesStore…Whatattractsus?Wereadtheadagain.

Mr.Blue’sClothesStoreGetreadyforthe9thDecemberwithanextra(额外的)20%off.Wintermust-haves(必需品).Allsalesfromthispromotion(促销)arefinal.Jacketsforboysareonly$20.Trousersindifferentcolorsareatthesameprice,only$13.Shoesareallforclearance(清仓),only$15forthelasttwodays.Hurry,shopnow!Whatattractsus?…only$13,only$15,only$20...Whatattractsus?…only$13,only$15,only$20...LowPriceWhatattractsus?Allsalesfromthispromotion

arefinal.…,only$15forthelasttwodays.…only$13,only$15,only$20...LowPriceWhatattractsus?LowPriceAllsalesfromthispromotion

arefinal.…,only$15forthelasttwodays.…only$13,only$15,only$20...TimeLimitWhatattractsus?Allsalesfromthispromotion

arefinal.…,only$15forthelasttwodays.…only$13,only$15,only$20...…,anextra20%off.TimeLimitLowPriceWhatattractsus?Allsalesfromthispromotion

arefinal.…,only$15forthelasttwodays.…only$13,only$15,only$20...ExtraDiscount(折扣)…,anextra20%off.TimeLimitLowPriceWhatattractsus?Wintermust-haves.Allsalesfromthispromotion

arefinal.…,only$15forthelasttwodays.…only$13,only$15,only$20...ExtraDiscount…,anextra20%off.TimeLimitLowPriceWhatattractsus?NeedWintermust-haves.Allsalesfromthispromotion

arefinal.…,only$15forthelasttwodays.…only$13,only$15,only$20...ExtraDiscount…,anextra20%off.TimeLimitLowPriceWesummarizeimportantelements

(要素).LikesNeedPriceTimeLimitExtraDiscountThelanguageintheadsalsoattractsus.

Doyoulike…?Doyouneed…?Howmuchis/are…?Thelanguageintheadsalsoattractsus.

Doyoulike…?Doyouneed…?Howmuchis/are…?QuestionsThelanguageintheadsalsoattractsus.

Comeandbuyyourclothes…CometoMr.Cool’s…Getreadyfor…Hurry,shopnow.Thelanguageintheadsalsoattractsus.

Comeandbuyyourclothes…CometoMr.Cool’s…Getreadyfor…Hurry,shopnow.ImperativeSentences(祈使句)Thelanguageintheadsalsoattractsus.

Yellowsweatersareonly$12.Jacketsforboysareonly$20.Socksareonly$2forthreepairs.Thelanguageintheadsalsoattractsus.

Yellowsweatersareonly$12.Jacketsforboysareonly$20.Socksareonly$2forthreepairs.ShortandSimpleSentencesWesummarizelanguagefeatures(特点).

ImperativeSentencesQuestionsShortandSimpleSentencesWefindouthowtoattractshoppers.

ImportantElements:ImperativeSentences,

Questions,ShortandSimpleSentences.LanguageFeatures:Likes,Need,Price,TimeLimit,ExtraDiscount.TrytowriteanadforourSunshineStall.HomeworkThanksforlistening!Unit7

Howmucharethesesocks?

(第4课时)

Bytheendofthislesson,youwillbeableto:getthemainideabyskimmingsubtitles;findthetopicsentenceofaparagraph;usetheinformationlearnedinthearticletosolveproblems.LearningObjectivesTodayweneedtofindoutmorewaystoattractstudentstobuyourclothes.Lilyfindsanarticle(文章)abouthowtobeawisershopper.Let’sseeifthereisanyusefulinformation(信息).Lookforusefulinformation.Howmanysubtitlescanyoufindinthearticle?

Lookforusefulinformation.Lookforusefulinformation.6WaystoBeaMuchWiserShopper Oneveryshoppingtrip,youhavetwotasks(任务):tofindwhatyouneed(orwant),andtofinditataslowapriceaspossible(可能的).But,thesecondoneisoftenimpossible.Ateveryturn,sellerstrytoattractshopperswithtricks(诡计).Atlast,you’respendingalotmorethanyouneedto.Inthisarticle,you’lllearnhowtobeamorerationalshopper.

Lookforusefulinformation.1StockUp(囤货)WhenonSale Justasyoushouldbuythingswhentheyaren’tattheirhotseason,youshouldalsostockupthingsyouknowyouwillneedwhentheyareonsale,suchaspapertowelsandtoiletpaper.Sowhenthestoreisofferingthoseatagoodprice,youshouldbuymoreforfutureuse.Lookforusefulinformation.2Don’tGiveintothePressure(压力) Someofyourshoppingdecisionscomefromyourfriendsandpeers.Onestudyshowsthatifsomeonenexttoyouonanairplanebuysasnack,youwouldbe30%morelikelytobuysomethingyourself.Youmightwanttobuythingsjustbecausesomeoneelsedoesit.Lookforusefulinformation.3BeCarefulWhomYouShopWith Thissocialpressurealsocomesfromwhoyoudoyourshoppingwith.Ifyougotothestorewithbig-spendingfriends,you’relikelytoactlikethem.Thegroup,notyou,oftenendsupdecidinghowmuchisspent,sobesureyouarewithothersmartshoppers.Lookforusefulinformation.4DotheMath Promotions(促销),freebies(赠品),andbuy-one-get-oneofferscanoftengetshopperstobuythings,becausepromotionsanddiscountswillmakeyoufocusonthedealyouaregettingmorethantherealprice.Thebestwaytoavoiditistothinkifyouwillpaythatmuchforit,ifthereisnopromotions.Lookforusefulinformation.5PayAttentiontoSoundsandSmells Someofthebestwayssellersusetoattractshopperstobuythingsisthroughtheirsenses,likeplayingbeautifulmusic.Thesecanpushustobuythingswithoutevenrealizing(意识到)it.Sopayattentiontothesoundsandsmellsofastoreandhowyou’rereacting(反应)toit.Lookforusefulinformation.6ControlYourFeelings Manywrongshoppingdecisions(决定)aremadeinexcitementoranxiety.Thesefeelingscanoftenbecontrolledwithafewdeepbreathsorfewminutes’thinking.Itcanhelpyouthinkmorerationally(理性地)aboutwhatyoureallyneedwhatyou’retellingyourselfyouneedtobuy.Howmanysubtitlescanyoufindinthearticle?Six.Lookforusefulinformation.Whatarethey?

1.StockUp(囤货)WhenonSale2.Don’tGiveintothePressure(压力)3.BeCarefulWhomYouShopWith4.ThinkovertheOffers5.PayAttentiontoSoundsandSmells6.ControlYourFeelingsLookforusefulinformation.Whichpartscanbeusefultous?

1.StockUp(囤货)WhenonSale2.Don’tGiveintothePressure(压力)3.BeCarefulWhomYouShopWith4.ThinkovertheOffers5.PayAttentiontoSoundsandSmells6.ControlYourFeelingsLookforusefulinformation.Whichpartscanbeusefultous?1.StockUp(囤货)WhenonSaleLookforusefulinformation.Whichpartscanbeusefultous?1.StockUp(囤货)WhenonSale4.ThinkovertheOffersLookforusefulinformation.Whichpartscanbeusefultous?1.StockUp(囤货)WhenonSale4.ThinkovertheOffers

5.PayAttentiontoSoundsandSmellsLookforusefulinformation.Whichpartscanbeusefultous?1.StockUp(囤货)WhenonSale4.ThinkovertheOffers

5.PayAttentiontoSoundsandSmells6.ControlYourFeelingsLookforusefulinformation.Whatdoeseachparttalkabout?Findthetopicsentenceofeachpart.

1.StockUp(囤货)WhenonSale4.ThinkovertheOffers5.PayAttentiontoSoundsandSmells6.ControlYourFeelingsLookforusefulinformation.Findthetopicsentenceofeachpart.1.StockUp(囤货)WhenonSale

Findoutmoredetails.1.StockUp(囤货)WhenonSale

Findoutmoredetails. Justasyoushouldbuythingswhentheyaren’tattheirhotseason,youshouldalsostockupthingsyouknowyouwillneedwhentheyareonsale,suchaspapertowelsandtoiletpaper.Sowhenthestoreisofferingthoseatagoodprice,youshouldbuymoreforfutureuse.Findthetopicsentenceofeachpart.

1.StockUp(囤货)WhenonSaleYoushouldalsostockupthingsyouknowyouwillneedwhentheyareonsale.Findoutmoredetails.Findthetopicsentenceofeachpart.4.ThinkovertheOffers

Findoutmoredetails.4.ThinkovertheOffers

Findoutmoredetails. Promotions(促销),freebies(赠品),andbuy-one-get-oneofferscanoftengetshopperstobuythings,becausepromotionsanddiscountswillmakeyoufocusonthedealyouaregettingmorethantherealprice.Thebestwaytoavoiditistothinkifyouwillpaythatmuchforit,ifthereisnopromotions.Findthetopicsentenceofeachpart.4.ThinkovertheOffersThebestwaytoavoiditistothinkifyouwillpaythatmuchforit,ifthereisnopromotionordiscount.Findoutmoredetails.Findthetopicsentenceofeachpart.5.PayAttentiontoSoundsandSmells

Findoutmoredetails.5.PayAttentiontoSoundsandSmells

Findoutmoredetails. Someofthebestwayssellersusetoattractshopperstobuythingsisthroughtheirsenses,likeplayingbeautifulmusic.Thesecanpushustobuythingswithoutevenrealizing(意识到)it.Sopayattentiontothesoundsandsmellsofastoreandhowyou’rereacting(反应)toit.Findthetopicsentenceofeachpart.

5.PayAttentiontoSoundsandSmellsPayattentiontothesoundsandsmellsofastoreandhowyou’rereactingtoit.Findoutmoredetails.Findthetopicsentenceofeachpart.6.ControlYourFeelings

Findoutmoredetails.6.ControlYourFeelings

Findoutmoredetails. Manywrongshoppingdecisions(决定)aremadeinexcitementoranxiety.Thesefeelingscanoftenbecontrolledwithafewdeepbreathsorfewminutes’thinking.Itcanhelpyouthinkmorerationally(理性地)aboutwhatyoureallyneedandwhatyou’retellingyourselfyouneedtobuy.Findthetopicsentenceofeachpart.6.ControlYourFeelingsManywrongshoppingdecisionsaremadeinexcitementoranxiety.Findoutmoredetails.Readandanalyzewhatwecanlearnaboutattractingshopperstobuymorefromeachpart.

Findoutmoredetails.Thingstoattractshoppersineachpart1.StockUp(囤货)WhenonSale

Youshouldalsostockupthingsyouknowyouwillneedwhentheyareonsale.Findoutmoredetails.Thingstoattractshoppersineachpart1.StockUp(囤货)WhenonSale

Youshouldalsostockupthingsyouknowyouwillneedwhentheyareonsale.“OnSale”slogancanmakepeoplebuymore.Findoutmoredetails.Thingstoattractshoppersineachpart4.ThinkovertheOffersPromotions(促销),freebies(赠品),andbuy-one-get-oneofferscanoftengetshopperstobuythings.Findoutmoredetails.Thingstoattractshoppersineachpart4.ThinkovertheOffersPromotions(促销),freebies(赠品),andbuy-one-get-oneofferscanoftengetshopperstobuythings.Special

offerscanmakepeoplebuymore.Findoutmoredetails.Thingstoattractshoppersineachpart5.PayAttentiontoSoundsandSmellsFindoutmoredetails.5.PayAttentiontoSoundsandSmells

Findoutmoredetails. Someofthebestwayssellersusetoattractshopperstobuythingsisthroughtheirsenses,likeplayingbeautifulmusic.Thesecanpushustobuythingswithoutevenrealizing(意识到)it.Sopayattentiontothesoundsandsmellsofastoreandhowyou’rereacting(反应)toit.5.PayAttentiontoSoundsandSmells

Findoutmoredetails.

Someofthebestwayssellersusetoattractshopperstobuythingsisthroughtheirsenses,likeplayingbeautifulmusic.Thesecanpushustobuythingswithoutevenrealizing(意识到)it.Sopayattentiontothesoundsandsmellsofastoreandhowyou’rereacting(反应)toit.Thingstoattractshoppersineachpart.5.PayAttentiontoSoundsandSmellsSomeofthebestwayssellersusetoattractshopperstobuythingsisthroughtheirsenses.Findoutmoredetails.Thingstoattractshoppersineachpart.5.PayAttentiontoSoundsandSmellsSomeofthebestwayssellersusetoattractshopperstobuythingsisthroughtheirsenses.Pleasant(宜人的)soundsandsmellswillmakeshoppersbuymore.Findoutmoredetails.Thingstoattractshoppersineachpart.6.ControlYourFeelingsManywrongshoppingdecisionsaremadeinexcitementoranxiety.Findoutmoredetails.Thingstoattractshoppersineachpart.6.ControlYourFeelingsManywrongshoppingdecisionsaremadeinexcitementoranxiety.Feelingslikeexcitementoranxietywillmakeshoppersbuymore.Findoutmoredetails.SubtitlesStockUpWhenonSale4.ThinkovertheOffers5.PayattentiontoSoundsandSmells6.ControlYourFeelingsKeypointsListoutkeypoints.SubtitlesStockUpWhenonSale4.ThinkovertheOffers5.PayattentiontoSoundsandSmells6.ControlYourFeelingsKeypoints“OnSale”sloganListoutkeypoints.SubtitlesStockUpWhenonSale4.ThinkovertheOffers5.PayattentiontoSoundsandSmells6.ControlYourFeelingsKeypoints“OnSale”sloganspecialoffersListoutkeypoints.SubtitlesStockUpWhenonSale4.ThinkovertheOffers5.PayattentiontoSoundsandSmells6.ControlYourFeelingsKeypoints“OnSale”sloganspecialoffersPleasantmusicandsmellsListoutkeypoints.SubtitlesStockUpWhenonSale4.ThinkovertheOffers5.PayattentiontoSoundsandSmells6.ControlYourFeelingsKeypoints“OnSale”sloganspecialofferspleasantmusicandsmellsexcitementoranxietyListoutkeypoints.1.Highlight(突出)“Onsale”slogansLearnthingsusefultous.Whatcanwedotoattractstudents?1.Highlight(突出)“Onsale”slogans2.MakeplansforspecialoffersLearnthingsusefultous.Whatcanwedotoattractstudents?1.Highlight(突出)“Onsale”slogans2.Makeplansforspecialoffers3.PlaypopularsongsLearnthingsusefultous.Whatcanwedotoattractstudents?Whatcanwedotoattractstudents?1.Highlight(突出)“Onsale”slogans2.Makeplansforspecialoffers3.Playpopularsongs4.ThinkupacatchysloganLearnthingsusefultous.1.Highlight(突出)“Onsale”slogansLearnthingsusefultous.Whatcanwedotoattractstudents?1.Highlight(突出)“Onsale”slogansAddittotheadanddraw“Onsale”sloganstoputupthatday.Learnthingsusefultous.Whatcanwedotoattractstudents?1.Highlight(突出)“Onsale”slogans

Addittotheadanddraw“Onsale”sloganstoputupthatday.Learnthingsusefultous.Whatcanwedotoattractstudents?2.MakeplansforspecialoffersLearnthingsusefultous.Whatcanwedotoattractstudents?2.MakeplansforspecialoffersLearnthingsusefultous.Whatcanwedotoattractstudents?buyAgetBfree;buyAgetoneX%off;aX%discount(打折)onXXpieces;(extra40%off)finalsaleitems;upto70%offselectitems/everything.2.Makeplansforspecialoffers

A20%discountontwopieces.Learnthingsusefultous.Whatcanwedotoattractstudents?2.Makeplansforspecialoffers

A20%discountontwopieces.Buytwopairsofshortsgetoneforfree.Learnthingsusefultous.Whatcanwedotoattractstudents?3.PlaypopularsongsLearnthingsusefultous.Whatcanwedotoattractstudents

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