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Thedriverwhodrankalcoholshouldnotdrivehis B. C.NotSpeedingorbreakingtrafficlawsisofno B. C.NotTheorganizationofMADDissupportedbythoseA B. C.NotStudentsalsosetupanorganizationtopreventtraffic B. C.NotTheautoisonlythemarkofsocialpositionformanyAmericans.A.True B.False C.NotgivenDrivingthe isbadforthe B. C.NotASuccessfulZubairkaziwasborninBhatkal,asmalltowninsouthwest.Hisdreamwastobeanairnepilot.Attheageof23andwithjustalittlemoneyinhispocket,Mr.KazimovedtotheUnitedStates.HehopedtogetajobintheairneindustryinCalifornia.Instead,heendedupworkingfora thatrented(租赁)cars.WhileMr.Kaziwasworkingatthecarrental ,hefrequentlyateatanearbyKFCrestaurant.Tosavemoneyonfood,hedecidedtogetajobwithKFC.Fortwomonths,heworkedasacook’sassistant.Hisjobwastocleanthekitchenandhelpthecook.Oneday,Mr.Kazi’stwoco-workersfailedtocometowork.Thatday,Mr.Kazididtheworkofallthreepeopleinthekitchen.Hishard-workingimpressedtheownersoftherestaurant.Afewmonthslater,theownersneededamanagerforanewrestaurant.TheygavethejobtoMr.Kazi.heworkedhardasthemanagerandsoontherestaurantwasmakingaprofit(利润).Afewyearslater,Mr.Kaziheardaboutarestaurantthatwaslosingmoney.Therestaurantwasdirtyinsideandthefoodwasterrible.Mr.Kaziborrowedmoneyfromabankandboughttherestaurant.Heandhiswifecleaneduptherestaurant,paintedthefrontofthebuilding,andimprovedthecooking.Theyalsotriedhardtopleasethecustomers.Ifsomeonehadtowaitmorethantenminutesfortheirfood,Mrs.Kazigavethemasoda.Beforelongtherestaurantwasmakingaprofit.WhenMr.Kaziwasyoung,hisdreamwas sell B.beanairneC.managea eaMr.KazidecidedtoworkwithKFC learnhowto B.savemoneyonC.savemoneyfora D.learnhowtorunaTheownersgavethejobofmanagertoMr.Kazi hisco-workerspraised B.hewasagoodC.heworkedvery D.heknewhowtorunaTosaveafailigrestaurant,Mr.KazididallthefollowingthingsEXCEPT cleanit B.improvetheC.borrowmoneyfromthe D.advertizeforIfcustomerswaitmorethan10minutesfortheirfood.Mrs.Kaziwillplease bygivingthemchairstobygiving bygivingthemadiscount(折扣bygivingthemmore 非选择题(共80分选择5①OneofthemostsuccessfulfashioncompaniesintheworldisBenetton.TheBenettonfamilyopenedtheirfirstshopinItalyin1968.Today,thereareBenettonshopsinmajorcitiesallovertheworld.Benettonfollowedfourmarketingprinciplesinordertoachievetheir②Thefirstprincipleisconsumerconcept.Tobuildasuccessfulbusiness,youhavetodevelopproductsaroundthingspeoplevalue,especiallyquality.ThefounderofBenettonbeganbyaskingpeoplewhattheywanted.Hecreatedclothestomatchpeople’swants:thestyleiscasual;thecolorsandpatternsarebold;andthequalityisexcellent.③Thesystemlinkisanotherfeatureofgoodmarketing.ForBenetton,thismeanswaitingtogetinformationaboutwhatcustomerslikeandwhattheydislikebeforemakingtheclothes.Inotherwords,Benetton’sclothesaremadetoorder.④Theinformationlinkmeansmakingsurethe respondsquicklytopeople’sdemands.WhensomethingissoldataBenettonstore,thestorewillrecordinformationaboutthetype,size,andcoloroftheitem.ThisinformationisthensenttothemainofficeinItaly.Benettoncanusethisinformationtoidentifypopularproductsandtocontinuemakingthem;itcanalsoidentifylesspopularproductsandtocontinuemakingthem;itcanalsoidentifylesspopularproductsandstopmakingthem.⑤Afinalimportantmarketingprincipleistheretaillink.ThereareBenettonstoresincountriesaroundtheworld.Allthestoreshavethesameclothing,thesamewindowdisandthesameapproachtosales.ThismeansthatcustomscangointoanyBenettonstoreintheworldandbesureofwhattheyarebuying.ThethingspeoplelikeaboutBenettonstoresarethatthequalitiesisalwayshighandthepricesaregenerallylow.Andthatspellssuccess.Task1RetailRetailInformationD.ConsumerD.ConsumerToday,Benettonhasitsshopsinmajor ThefounderofBenettonbeganbyasking Benettoncanusecollectedinformationto PeoplegotodifferentBenettonstoresbutcan Benettonspellsitssuccesswith whetherwhethertheproductisthesamealloverthequalityandthecasualParentsandNearlyeveryparentsaysthatwenevergrowup.Infact,wehavebeen17or18years26.Forexample,whenIneedtostayathome,alone,theyalwaysworryaboutmeandmylifewithoutthem.Mostparentsalwaysthinkthattheyhaveofferedthebestthingstheycantomaketheirchildrenliveinacomfortableworld.27.Theythinkthattheyhavedoneeverythingtheycantotheirdearlittlechildren.Inreturn,theyonlywanttheirlittleboystogivethemgoodresultsintheexaminations.Butwhycan’ttheirlittlebabiesunderstandthem?Why?Doesitmeanthattheystillwantmorematerial(物质的)things?No.28 Whatdoesatruefamily .Fromhere,wecangetwarmth,cangetconsolation(安慰),andwecangethappiness.Andoneimportantthingisthatweshouldbestrongerandmoreconfident(自信的)intheoutsideworldbecauseweknowthatwehaveafamily. .Parentsshouldletthemknowthattheyhaveatruefamily,sothechildandhisparentscouldunderstandeachothermoreandmore.Then,noboywillberegardedasalittleboy.Asamatteroffact,whattheywantistrueaIntheireyes,wearealwayslittleonesandalwaysdowrongParentsshouldgivemoremoneyandtometotheirTheybuytheirchildrenprettyclothes,coolshoes,strangebutexpensiveschoolSoIthinkthatparentsshouldsavetheirmoneyandsitdowntotalkwiththeirIthinkitmeansacewherewecanhideourselvesfromtheoutsidecoldAmanoncehadadreamabouttheBlack inGermany.Inhis31,hewaswalkinginthewhentwomenranoutandtriedtothrowhimtotheground.Heranoffas32ashecould,buttheyfollowedhim.Hereacheda33wherehesawtworoadsinfrontofhim,onetotherightandtheothertothe34.Whichroadshouldhetake?Heheardthetwomenbehindhim,gettingnearer,andatthe35timeheheardavoiceinhisear.Ittoldhimtogototheright,andhedidso.Heranonandsooncametoasmallho.Hewasreceivedtherekindlyandgivenaroom,andhewassavedfromthetwomen.Thatwasthedream.TwentyyearslaterhewasreallyintheBlack and,ashappenedinthedreamlongago,twomenranoutandtriedto himdown.Heranoff,andcametoacewith roads,likeinthedream.Herememberedthedreamandtooktheroadtotheright.Hesoon asmallho,wastakenin,andsowassafe.Hisdreamoftwentyyearsbeforehad hislife.E.I.B.J.C.G.K.D.H.L.LearningaFormostadults,41(learn)alanguageisavery42(difficulty)task.Theyneedhundredsof43(hour)ofstudyandpracticeandthiswillnotmakesuretheycansucceedinit.Languagelearningisdifferentfromotherkindsoflearning.Languageteachersoftenoffer44(advise)tolanguagelearner,suchaspractice45(speak)thelanguageeveryday,orlivewithpeoplewhospeakthelanguage.Languagelearningresearch46(show)thatthe47(success)languagelearnersaresimilarinmanyways.Manypeoplewanttolearnthelanguagebecausetheyare48(interest)inthelanguageandthepeoplewhospeakit.Itisnecessaryforthemtolearnthelanguageinordertocommunicatewiththesepeopleandtolearnfromthem.Theyfindit (ease)topracticeusinglanguage (regular)becausetheywanttolearnwithit.Youwere
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