英语A-阅读理解

In1985,theCoca-colacompanymadethedecisiontochangetheformulaofitsleadingsoft

drink.Thechangewasbasedonthefindingsofmanymarketstudies.Thesestudieshadshownthat

thegeneralresponsetothenewproductwasgood.However,thechangeofthetraditional

Coca-colabyNewCokewasrejectedbythemajorityofdrinkers.Infact,thecompanyhadtostep

backandrestartproductionoftheoldformulaofCoca-cola.

ThemostimportantreasonwhyNewCokewasrejectedwastheemotionalrelationshipthat

existedbetweendrinkersandtheoldsoftdrinkformula.DrinkingCoca-colahadbecomeatradition

fbrmanypeopleoverits99yearsofexistence.Thechangemadebythecompanywasnotonlyin

Coke'sformulabutalsointhetraditionalvaluesandmemoriesthatitrepresentedtothedrinkers.

“WehadtakenawaymorethantheproductCoca-cola.Wehadtakenawayalittlepartofthemand

theirpast."Thedrinkersrejectedthis“improvement"，because“theybelievedthatCokestoodfbr

traditionalvalue.,sotheybetrayedwhentheproductchangedcompletelyovernight”.

AlthoughalotofresearchwasdonebyCoca-colacompany,itdidn'tshowthedepthof

drinker'semotionfbrtheproduct.Thestudiestookmanyforms,butnoneofthetestswasableto

measurethedegreeofpersonalandemotionalreactionscausedbythedisappearanceoftheold,

traditionalCoca-cola.Theweaknessoftheresearchwasthatitwasmainlyquantitativeinform.

Theresultwasonlynumbersthatcouldnotshowthedeepmeaningtheproducthadformany

people.Amoreextensivestudyfocusingonthequalitativeaspectsofthechangewouldperhaps

havebeenabletodemonstratethecloserelationshipexistingbetweendrinkersandproduct.

7Coca-colacompanychangedtheformulain1985because.B

r

A:itledthesoftdrinkindustryinthemarket

B:citsmarketstudiessupportedthechangeinthe,formula

C:ci.tca.rriedoutmarketresearchforexpansion

r..

D:itsimplyfelttheneedtomakethechange

8Accordingtothepassage,thedrinkersrejectedNewCokebecauseof.D

A:cthelateresponsetothemarketbyCoca-colacompany

B:CthereproductionofCoca-cola'solddrinkformula

C:CastrongdislikebyCoca-cola'sregulardrinkers

D:theemotionalrelationshipbetweenthedrinkersandtheoldsoftdrink

9TheproductCoca-colawasbelievedtostandfor.A

A:traditionalvaluesandgoodmemories

B:traditionalcustomsandhappydays

c：pasthonorsandefficientmanagement

D:topqualityandwonderfultaste

10Whichofthefollowingstatementsistrue?C

r

A:ResearchbyCoca-colaconsideredemotionalfactors.

B:Coca-coladidlittleresearchbeforetheymadethechange.

C

C:ResearchbyCoca-colawasquantitativeratherthanqualitative.

D:cResearchbyCoca-colawasbothquantitativeandqualitative.

11Theauthorofthearticleclearlyindicatesthat.C

r

A:theweaknessoftheresearchcouldhavebeenremoved

r

B:Coca-colashouldhavemeasuredthequantitativefactorsmorecarefully

r

C:Coca-colashouldhavedoneamoreextensivequalitativestudy

r

D:Aslowerchangeoftheproductmighthaveimprovedthesalesotthecompany

HollywoodnolongerrulesSouthKoreancinema,whichisbreakingoutallover.Since1999

SeoulfilmmakershavebeenturningoutAsia'sfirstcriticallyapplaudedfilms,and“MyWifeIsa

Gangstcr,,and“Phone“arcthemoststunninglygoodexamples.InthewayAmericanstour

Hollywood,AsiansvisitKoreatoseesitesfeaturedintheirfavoritemovies.

KoreaoncelookedtoAmericaforidea,butnowthereverseistrue.Hollywoodis

snappingupremakerightstodozensofKoreanfilms.Madonna'sMaverickFilmsisremaking

thehorrorfilm“Phone".AndDrcamWorksrecentlyboughttherightstoanotherhorrorfilm“ATalc

ofTwoSisters."Tocapitalizeonalltheattention,SouthKoreahasmovedaggressivelytocastitself

asthecenterofAsia'sfilmmarket.

TheSeoulgovernmentandindustryleadersareworkingtorankthePusanFilmFestivalas

Cannes(戛纳)East,thefestivalswheredealsgetgone,aone-stopplacewheremoviemakerscan

shopfbrfinancing,exports,evenlocation.InpreparationforthenextPusanFestivalthisfall,

delegationsfromIndonesia,Malaysia,TaiwanandalloverAsiahavebeenflockingtoSeoultostudy

theKoreanfilmrevival."WelookatKoreawithanenviouseye,“saysoneofHongKong

moviemakers,4Tilmmarkcrsandaudienceshavefoundarealvibes(i.c.goodatmosphere)between

them,likeinthe1970sand480sinHongKong."

TheKoreanfilmindustry,however,isstilluphillstruggleonheway.Theannualreceiptsof

Koreanfilms($580million)aregainingonthoseofAsia'slargestfilmindustry:India(S820

million)andJapan($1.93billion).Yet,Seoulfinancialmarketsstilltendtoseemoviesascultural

venture,ratherthanabusiness.AsamoviemakingcompanyinKorea,yetKangJeGyuFilmshadto

teamupwithanotherfilmmarkerandaauto-manufacturerinanewcompanyinordertowinalisting

onthestockmarketlastyear.

Despitetherestriction,KoreanfilmsarecapturingarisingshareofthelocalandevenAsian

markets.ThelessonoftheKoreanrevivalisthatmoneyshouldbeinvestedbothintofilmsandinto

comprehensivetheatersthatcansustainafilmculture.

12ThefollowingarementionedinParagraph1EXCEPT.D

A:“MyWifeIsaGangster”and“Phone“arethemoststunninglygoodmovies

B:rSince1999filmmarkersinSouthKoreahavebeguntoattractattention

C:rMoreandmoreKoreafilmshavebeenplayedinthecinemas

D:Koreatourismismoreandmoreprosperous

13Accordingtothesecondparagraph,thefollowingstatementsaretrueEXCEPT.A

A:*“ATalcofTwoSisters”，like"MyWifeIsaGangster”,isahorrorfilm

B:cThemovieshavebroughtSouthKoreainternationalattention

C:SouthKoreaispavingwayfbrthecenterofAsia'sfilmmarket

r

D:DrcamWorksisoneofthelargestfilmcompaniesinAmerica

14Accordingtothethirdparagraph,thefollowingstatementsaretrueEXCEPT.B

A:cSomeofAsia'smoviemakersareenviousofSouthKorea

B:ThePusanFilmFestivaliscalledasCannesEast

C

C:Aone-stopserviceisspecialinthePusanFilmFestival

r

D:TheHongKong'sfilmswereprosperousinthe1902sand1980s

15TheannualreceiptsofKoreanfilmsrankedasinAsia.C

r

A:thefirst

B:ct,hesecond,

C:thethird

r

D:thefifth

16Whatwillthenextparagraphdiscussaboutaccordingtothelastparagraph?D

A:ReasonsoftheKoreanfilmrevival.

r

B:Thefilmsthatwillbeshot.

r

C:Thetheatersthatarebooming.

D:AfilmcultureinSouthKorea.

提交I重做I

Youdon'tevenneedtolookbacktwentyyearstoappreciatethetremendousadvancesthathave

beenmakeinscienceandtechnology,andhowthesedevelopmentsaretransformingthelivesof

millionsofpeopleallovertheworld.Who,forexampletwentyyearsagowouldhaveimaginedthat

thedevelopmentofmicrochiptechnologycould!Havebeensuchadeepeffectonthewaywelive

eachday?Yes,televisionandradio,cassettesandvideo,werearoundinthosedays,butnoonehad

heardofthesewonderfulremote-controlunitsthatturnequipmentonandoffwhenwewant,helping

ustoselectourentertainmentwithaminimumofphysicaleffort.Yes,inthelasttwentyyears,the

changestocivilization,asweknowit,havebeenbothabundantandsignificant.

Justthinkofsomeoftheotherremarkablewaysinwhichourdailylifehasbeentransformedby

thistechnologicalrevolution!Ifyoufeellikeahotmeal,justgetyourfavoritepreparedfoodandpop

itquicklyintothemicrowaveover.Setthetimingdialandit'sreadyinminutes!Ifyouneedtosend

someoneanurgentmessage,justwriteitdownandsenditthroughyourfaxmachine.Itarrives

safelyontheothersideoftheworldinseconds.PassengerplanesflydirectlyfromEnglandto

Australia,andtheirpilotscanevenfindtimetorelaxasthecomputersontheaircraftdomostofthe

hardworkforthem.Icanwritethisnewsreportonmypersonalcomputerandcorrectmyworkfbr

them..1canwritethisnewsreportonmypersonalcomputerandcorrectmyworkwithonlyashiftof

thecursorasIgoalong.Icanstoreitandrewriteit,ifnecessary,wheneverIwishto.Icanevenlink

mycomputeruptotheInternetandsendmybossthereportsdirectfrommyownhome.Thisall

leavesmemoretimetoenjoymyself,asmyworkandfreetimeseemtoblendtogether.Thisalso

explainstheremarkablegrowththattheleisureindustryiscurrentlyexperiencing.

Leisuretodayisbigbusiness,andthechoicesavailabletousarealmostinfinite.Justpopinto

yournearesttravelagentforsomebrochures,orreadtheadvertisementsinyournewspaper.How

youspendyourfreetimecanbeeasilyplannedfromacomfortablechairinyourlivingroom!Look

atalltheholidaypossibilitiesavailable—there'sboundtobesomethingfbreveryone!You'Hfind

holidaystosuitallpocketsandtastes,whetheryou'rethinkingofthattripofalifetimetosome

distantcontinent,atwo-weekwalkingtour,orandadventureholidayshootingrapids;whetheryou

fancydrinkingcoffeeinaEuropeancafe,orlivingonabeautifultropicalisland.

Asrobotstakeovertheworkofpeopleinindustry,ascommunicationsacrosstheglobebecome

fasterandmoresophisticated,andwhiletechnologycontinuestocreatewaysofpersuadingusto

worklessandenjoyourselvesmore,sowillleisureandtheleisureindustryplayafarmorecentral

roleinthelifeofusall.

17Accordingtothepassage,whatisthegreatestadvantageofremote-controlunits?

C

A:Withthem,wecanturnequipmentonandoff.

r

B:Withthem,wecanselectentertainment.

r

C:Withthem,wecansavephysicaleffort.

r

D:Withthem,wecanenjoytheTVprogramsbetter.

X【查看答案】

参考答案：c

18WhichofthefollowingtechnologicalinventionsisNOTmentionedinthetext?

r-

A:Microwaveover.

r

B:Faxmachine.

C

C:Personalcomputer.

C

D:Mobilephone.

吆【查看答案】

19Accordingtothewriter,whydoeshehavemoretimetoenjoyhimself?

r

A:Becausehewritesnewsreportsonhispersonalcomputer.

r

B:BecausehesendshisbossthereportsthroughtheInternet.

r

C:Becausehisworkandfreetimeseemtoblendtogether.

C.

D:Becausetheleisureindustryisexperiencingremarkablegrowth.

X【查看答案】

参考答案：c

20Accordingtothewriter,whichofthefollowingisNOTareasonwhyleisureandtheleisureindustrywillplay

afarmorecentralroleinthelivesofusall?

r

A:Robotstakeovertheworkofpeopleinindustry.

B:Communicationsacrosstheglobebecomefasterandmoresophisticated.

c：Newtechnologicaladvancescontinuetobemade.

D:Werealizethatweshouldtakecareofourselvesandshouldworklessandenjoy

ourselvesmore.

吆【查看答案】

21Accordingtotheauthor,.

r

A:withtechnologicaladvances,peoplemybeabletoplayallthetimebecausemachinesdo

thework

B:cwithtechnologicaladvances,peoplecanspendlesstimeplayingandmoretimeworking

C:ci.t.isnotri.ghttoplayallthetimewithoutanywork

D:cwithmoremoney,peoplecanenjoythemselvesalot

於【查看答案】

参考答案：A

提交|重做I

SinceWorldWarII,therehasbeenaclearlydiscernibletrend,especiallyamongthegrowing

groupofcollegestudents,towardearlymarriage.Manyyouthsbegindatinginthefirststagesof

adolescence,“gosteady“throughhighschool,andmarrybeforetheirformaleducationhasbeen

completed.However,emotionalmaturityisnorespecterofbirthdays;itdoesnotarriveautomatically

attwenty-oneortwenty-five.Someachieveitsurprisinglyearly,whileothersneverdo,eveninthree

scoreyearsandten.

Manystudentsaremarryingasanescape,notonlyfromanunsatisfyinghomelife,butalso

fromtheirownpersonalproblemsofisolationandloneliness.Anditcanalmostbeputdownasa

dictumthatanymarriageseldomsolvesone'sproblems,moreoften,itmerelymakesthemworse.

Furthermore,itisdoubtfulwhetherthehomeisaninstitutionthatiscapableofcarryingallthatthe

youngareseekingtoputintoit.Youngpeoplecorrectlyunderstandthattheirparentsarewrongin

believingthat“success“istheultimategood,buttheyerroneouslyofmarriageareessentiallyhave

foundthetruecenteroflife'smeaning.Theirexpectationsofmarriagearcessentiallyutopianand

thereforeincapableoffulfillment.Theywanttoomuch,anddisappointmentsareoftenboundto

follow.

Shallwe,then,jointhechorusof“Miseries“overearlymarriage?Onecannotgeneralize:all

earlymarriagesarenotbadanymorethanalllateronesaregood.Satisfactorymarriagesare

determinednotbytime,butbytheemotionalmaturityofthepartners.Therefore,eachcasemustbe

judgedonitsownmerits.Iftheearlymarriageisnotanescape,ifitisenteredintowithrelatively

fewillusionsorfalseexpectation,andifitiseconomicallyfeasible,whynot?Goodmarriagescanbe

madefromsixteentosixty,andsoarebadones.

23Accordingtothisarticlethetrendtowardearlymarriages.

C

A:wastheresultoftheGreatDepressionofthe1930's

B:couldnotbeeasilydetermined

C:isonethatcouldbeclearlyseen

D:isaresultoftheemotionalmaturityoftheyoung

*【查看答案】

参考答案：c

24Theauthorsuggeststhatmanyoftoday'searlymarriagesarcaresultof.

A:escapism

B:theologicaldictum

C:lackofformaleducation

D:convenience

X【查看答案】

参考答案：A

25Moreoftenthannot,earlymarriagewill.

A:notaffectone'sproblems

B:solveaperson'sproblems

C:intensifyone'sproblems

D:easeone'sproblems

X【查看答案】

参考答案：c

26Theauthorstatesthatthehomeasaninstitutionis.

A:overrated

B:unworthyofworship

c：agodwhocangranteverythingthatyouwishfor

D:probablynotcapableofbeingwhatanyyoungpeopleexpectittobe

N【查看答案】

参考答案：D

27Manyyoungpeoplewhomarryearlybelievethat.

r

A:theirparentshavefoundthetruemeaningoflife

r

B:theyhavefoundthetruecenteroflife'smeaning

r

C:“successestheultimategood

r

D:tosucceedisnotatallimportant

X【查看答案】

参考答案：B

提交I重做I

Rememberglobalwarming?BackinDecember,thethreatofclimatechangewasthundering

andtherichcountriesagreedtocuttheircarbon-dioxidcandothergreen-house-relatedemissions.

Sincethen,interesthascooledmarkedly,andmanyEuropeancountriesarealreadyrunningaway

fromthepromisestheymadesoloudlyafewmonthsago.Buttherehasbeenmuchtalk,andabitof

action,toencouragerenewableenergiessuchaswind,hydro,solarandalllivingorganisms.These

emitnogreenhousegases,buttendtocostmorethancoal,oilorgas.

Thebetter,simplerideaistorememberthattheeasiestwaytoreducesomethingistotaxit-in

thiscase,bytaxingthecarboncontentpower.Thedirtierthepower,themoretaxitwouldpay.So

dirtycoalwouldbemoreexpensivethancleancoal,whichwouldseeitspriceriseinrelationtooil.

Whichwouldbemoreexpensivecomparedwithgas,whichwouldlosesomeofitspriceadvantage

overrenewables.

Unlessacarbontaxwassohugeastobeeconomicallycrippling,itwouldnotremovetheprice

differentialbetweenallrenewablesandfossilfuels.Butitwouldnarrowthatgapbyfixingthe

differingenvironmentalcostsintothepriceausefulprincipleinitself.Itwouldalsogiverenewable

producersastrongincentivetocutcosts,andfbssil-fuelsuppliersthemotivationtocleantheir

products.

Precedentssuggeststronglythatacarbontaxwouldbeeffective.Butthedisadvantagetocarbon

taxispolitical.Afteralmostadecadeoftrying,heEuropeanUniongaveupanattemptataEuropean

carbontaxlastyear.Germany'srulingcoalitionisfightingagainstaproposedenergytax.In

America,politiciansbelievethatevenmentioningthenotioniscertaindeath.Butmanyofthe

politicalobjectionscouldbemetifacarbontaxweremadeupforthelosselsewhere,forexampleby

loweringpayrollorsalestaxes.Thereisalwayssuspicionwhengovernmentscomeupwithclever

newwaystotax,andrightlyso.Theresponsetothatsuspicionshouldbetowintheargument,notto

abandonit.

28Accordingtothepassage,theeasiestwaytoremoveglobalwarmingis.

r

A:toencouragepeopletouserenewableenergies

r

B:tocutdownthecostofwind,hydro,solarandalllivingorganisms

C

C:toforcepeopletopaymoretaxfbrthecarboncontenttopower

r

D:totalklessbutactmore

X【查看答案】

参考答案：c

29Thestandardofpayingtaxwas.

r

A:thatthemorecarboncontentofpoweritcontained,thehighertaxonewouldpay

r

B:thatoilwouldbemoreexpensivethancleancoal

r

C:thatrenewableswouldbemostexpensiveofall

C

D:intheorderthatrenewablesarethemostexpensivewhilecleancoalthecheapest

X【查看答案】

参考答案：A

30Wccaninferfromthepassagethatcarbontax.

C

A:maynotbeaseffectiveaspeopleexpect

C

B:hasencouragedrenewableproducerstocutcosts

C

C:hasreducedconsumptionofthecarboncontentenergysuccessfully

r

D:couldn'tbethateffectiveiffossilfuelswouldnotbeforbidden

X【查看答案】

参考答案：A

31Theword“crippling”(Para.3)mostprobablymeans.

A:greatlyincreasing

B:seriouslyweakening

C:sharplydeclining

r

D:abruptlyhalting

於【查看答案】

参考答案：B

32Thereasonwhymanycountriesstoppedintroducingcarbontaxeventuallywasmainlythat.

r

A:governmentshadtriedtoputitintoeffectformanyyearsbutwithnoobviousresult

r

B:ifonecountrymadeupthelossbypayingthecarbontax,othercountrieswouldfollowit

r

C:governmentswereafraidofbeingsuspectediftheyadoptedthenewtax

r

D:governmentsandbeendiscussingwhattodowithcarbontaxfbralongtimebutthey

hadn'tcometoanagreement

於【查看答案】

参考答案：C

提交I重做I

Allanimalsmustrest,butdotheysleepaswcknowit?Theanswertothisquestionseems

obvious.Ifananimalregularlystopsitsactivitiesandstaysquietandunmoving—ifitlooksas

thoughitissleeping-thenwhynotsimplyassumethatitisinfactsleeping?Buthowcanobservers

besurethatananimalissleeping?

Theycanwatchtheanimalandnoticewhetheritseyesareopenorclosed,whetheritisactiveor

lyingquietly,andwhetheritrespondstolightorsound.Thesefactorsareimportantclues,butthey

oftenarenotenough.Horsesandcows,fbrexample,rarelyclosetheireyes,andfishandsnakes

cannotclosethem.Yetthisdoesnotnecessarilymeanthattheydonotsleep.Haveyoueverseenaat

dozingwithoneeyepartlyopen?Evenhumanshaveoccasionallybeenobservedtosleepstanding

up,likeelephantswiththeirtusks{Note:longteethofanelephant)restingintheforkofthetree.

Finally,while“sleeping“animalsoftenseemunawareofchangesinthesoundsandlightandother

stimuliaroundthem,thatdoesnotreallyprovetheyaresleepingeither.

Observationsofanimalbehavioralonecannotfullyanswerthequestionofwhetherornot

animalssleep.Theanswerscomefromdoingexperimentsinsleeplaboratories“usingamachine

calledtheelectroencephalograph(EEG)(Note:Aninstrumentusedinthedetectionanddiagnosisof

heartdiseases).Themachineisconnectedtoanimalsandmeasurestheirbrainsignals,breathing,

heartbeat,andmuscleactivity.Themeasurementsaredifferentwhentheanimalsappeartobe

sleepingfromwhentheyappeartobeawake.

UsingtheEEG,scientistshaveconfirmedthatallbirdsandmammalsstudiedinlaboratoriesdo

sleep.Thereissomeevidencethatreptiles,suchassnakesandturtles,donottrulysleep,although

theydohaveperiodsofresteachday,inwhichtheyarequietandunmoving.Theyalsohave

discoveredthatsomeanimals,likechimpanzees,cats,andmoles(Note:akindoflittleanimalwho

livesunderground),aregoodsleeperswhileothers,likesheep,goats,andmonkeys,arepoor

sleepers.Interestingly,thegoodsleepersarenearlyallhunterswithrestingplacesthataresafefrom

theirenemies.Nearlyallthepoorsleepersareanimalshuntedbyotheranimals;theymustalwaysbe

watchingforenemies,evenwhentheyareresting.

33Theauthorusesthehorseasanexampleofananimalthat.

r

A:doesnotsleepatall

C

B:cansleepwitheyesopen

C

C:isapoorsleeper

r

D:cansleepstandingup

*【查看答案】

参考答案：B

34Thebestmethodtotellifananimalissleepingis.

c

A:toobserveifitseyesareopen

r

B:toseeifitreactstosuchstimuliaslightandsound

c

C:touseanEEG

r

D:toemploybothanEEGandobservation

X【查看答案】

参考答案：c

35WhalcanwelearnfromthepassageconcerningtheEEG?

c.

A:Whethertheanimalappearsawakeornot,itshouldbemeasuredinthesameway.

c

B:Withthismachine,scientistsprovedthatallbirdsstudieddosleep.

r

C:TheEEGcanbecarriedbystudiedanimalswirelesslytogetwanteddata.

c

D:UsingtheEEG,wecanfullybelievethatreptilesdonottrulysleep.

X【查看答案】

参考答案：B

36Scientistswhostudysleepthinkthatsomeanimalsarepoorsleepersbecausethey.

r

A:havenorestingplaces

r

B:arealwayshuntedbyotheranimalsduringsleep

C:rcannotawakenfastifanenemyfindsthemsleeping

r

D:mustobservethesurroundingswhileresting

吆【查看答案】

参考答案：D

37Thispassageisabout.

r

A:sleepingpatternsofanimals

r

B:howanimalscansleepwell

r

C:anexperimentonEEG

r

D:whyanimalsandhumansneedsleep

X【查看答案】

参考答案：A

提交I重做I

ManhattanIslandistheoldestandmostimportantofthefiveboroughsthatmakeupNewYork

City.Itis21.7kilometerslongand3.8kilometerswideatitswidestpoint.ItcontainsNewYork's

tallestbuildingsaswellassomeofthelargestschoolsandcolleges,andthemostfamousfinancial

andtheaterdistrictsintheUnitedStates.IthasskyscrapersandCentralPark,theoldandthenew,the

bestandtheworst.Itislikenootherbigcity.Itisunique.

TounderstandManhattan,wemustknowsomethingofitsearlyhistory:itsearlydaysofDutch

colonistsandEnglishsettlers;thewavesofnineteenth-centuryEuropeanimmigrantswhoarrivedat

itsshores;theAfrican-AmericanswhomovednorthaftertheCivilWar;recentimmigrantsfrom

ChinaandotherpartsofAsia;andyoungpeoplewhogotoNewYorkfromalloverAmerica.Itisa

mixofethnicgroupsandcultures,successesandfailures,hopesandfears.

TheUnitedStatesisanationofimmigrantsandnoothercitydisplaysthisfactaswellasNew

YorkCity.FromChinatown