thomas恒安流程重组咨询全案477mb sop4th pre meeting

会议议程MeetingAgenda预备会议团队已经准备好了从“基础建设阶段”进入“发现并解决问题阶段”完成各类典型的促销活动流程及相应的运营工作排期

各种标准格式，用于回顾促销活动和对销量、库存，采购计划，生产能力的影响

将预测模式和执行工作包分发给核心团队成员并批准开始实施向分公司介绍销售和运营流程，包括他们的具体角色和职责

将恒安的销售与运营手册格式经核心团队批准并着手开始进行汇编销售及运营流程–主要的执行工作TheS.&O.P.Process–KeyImplementationTasks沈德森–从下一次预备会议起，6月27日

预备会议小组–6月4日周四小组会议

沈德森/高伟力–6月4日周四的小组会议

高伟力–下一次销售与运营核心会议前7月23日周二

王向阳/沈德森–下一次分公司销售/总经理会议7月17日

沈德森–下一次销售与运营核心团队会议7月23日周二

Pre-meetingteamtomovefrom“developingfoundations”to….“issuesidentification&resolution”PromotionActivityMaps&OperationalTimelinescompleted&agreedforeachPromotiontypeStandardformatsimplementedforreviewingPromotionActivity,&impactonSalesVolumes,Inventory,ProcurementPlans,Capacity

Forecastingstrawman&implementationwork-packagedistributedtoCoreteamforsign-off

Subsidiary’sintroducedtotheS&OPprocess,includingdetailsoftheirrole/responsibilityFormatofHenganS&OPManualagreedbyCoreteamandcompilationunderway销售及运营流程–主要的执行工作TheS.&O.P.Process–KeyImplementationTasks

RogerS.–startfromnextPre-meetingThurs.27thJune

Pre-meetingteam-byteammeetingThurs4thJulyRogerS./BillG.-atteammeetingThurs4thJulyBillG.-beforenextS&OPCoreTeamMeetingTuesJuly23rdWangXY/RogerS.-atnextGM’smeeting17thJulyWangXY/RogerS.-beforenextS&OPCoreTeamMeetingTuesJuly23rd促销活动类型=改规格+广告ActivityPromotionType=Advertising+Spec.Marketing市场SalesDpt.HQ总部销售部Sales-Sub’s分公司销售Procurement采购Planning计划Production

生产质检Q.C.物流Logistics周-10-9-8-7-6-5 -4-3-2-1w-1月0adv.市场可行性报告并在SOP预备会议上演示分公司反馈OK?生产铺市量+库存成品检验备齐铺市量准备发运备齐相关材料样板“STRAWMAN”试机提供样品规格广告投放销售沟通/推广开始销售N.P.D新产品开始设计制作推广方案支持材料计划并采购销售手册销售手册：产品/上市量/发运日期/成本/POP等支持材料预定广告时段终端上架促销活动类型=改规格+广告ActivityPromotionType=Advertising+Spec.Marketing市场SalesDpt.HQ总部销售部Sales-Sub’s分公司销售Procurement采购Planning计划Production

生产质检Q.C.物流Logistics周-10-9-8-7-6-5 -4-3-2-1w-1月0adv.FeasibleReportPresent&approvedbyNPDCSubfeedbackOK?LaunchquantityFnGdsinsptn.Readyforshpt.POSM&r.m.avbl.样板“STRAWMAN”Eqpt.trial/samplespec.Adv.launchSalescomm.&StartsellN.P.D新产品Developlaunchplan&POSMPlanningofPur.SalesManualSalesManual：Product/Launchquantity/shptdate/price/posmBookadv.OnshelfMarketing市场SalesDpt.HQ总部销售部Sales-Sub’s分公司销售Procurement采购Planning计划Production

生产质检Q.C.物流Logistics周-10-9-8-7-6-5 -4-3-2-1w-1m0adv.市场和销售总监批准.市场建议书包括3个月及12个月的预测并在销售运营预备会议上演示分公司反馈OK?生产铺市量+库存汇总需求成品检验备齐铺市量准备发运计划并采购生产计划样板“STRAWMAN”总部销售知会书通过设计制版打样包装设计促销活动类型=改包装ActivityPromotionType=PackagingChangeMarketing市场SalesDpt.HQ总部销售部Sales-Sub’s分公司销售Procurement采购Planning计划Production

生产质检Q.C.物流Logistics周-10-9-8-7-6-5 -4-3-2-10+1+2PromoAppd.byS&M.Dir.Mktg.Proposalincl.3mth&12mthFcst.PresentedatS&OPPre-meetingSub.FeedbackOK?ProduceL.Qty+StockConsol.Reqmts.FinGdsInspctnL.Qtyavail.fortrsptPlan&PurchaseProd’nPlan样板“STRAWMAN”HQSalesAdviceArtworkAppd.ArtworkPrep’nArtworkDesignActivityPromotionType=PackagingChange上市推广方案

LaunchPlan上市推广重要举措上市背景分析SWOT分析上市策略目标消费群产品策略产品特点包装特点规格价格策略/体系渠道策略LaunchmilestoneMarketbackgroundSWOTanalysisLaunchStrategyTargetaudienceProductstrategyProductfeaturePackageSpec.PricesystemChannelstrategy目标销售量/额铺货量推广量滚动3个月预测上市时间促销跨度时间目标广告策略成功的标准奖励提成方法促销计划书3WsTypeI>ForcastingData

TypeII>CommunicationData&Information

TypeI

a>Rolling12MonthsMarketingCalendarReleased(Marketing)

b>3MonthsSalesPromotionCalendarReleased(Marketing)

c>PreviousMonthsSales/InventoryDataavailable(FinanceDpt.)

d>NextMonthSalesForecast(RegionSaleManager)

e>Rolling3monthsSalesForecast(RegionSales)

f>NextMonthProductionPlan

g>3MonthsProductionPlan

h>NextMonthProcurementPlan

i>3MonthsProcrementPlan

预测数据沟通数据滚动12个月市场排期3个月的销售促销计划行动前一个月的销售/库存数据下个月的销售预测滚动3个月的销售预测下个月的生产计划滚动3个月的生产计划下个月的采购计划滚动3个月的采购计划3Ws–销售、市场、？？Promotionprocessmap(4type??)+H.A.S&OPGlossary

MarketingproposalforLaunchchecklist(product/package/promotion

duration/price/H.Q.forecast/salesTarget/adv.scheduleetc.)

Salespre-promotionfeedbackchecklist(product/promotionstartendpoint/

launchquantity/transportationserviceetc.)

(RegionoutofplanpromotionApplicationform-LeadTime&Processpls

referto)

TransportationServiceagreement&leadtime

KeyaccountManagementshouldhavemostofabovedocumentsseperately????

促销流程图（4类？？）+共同语言上市推广内容清单销售促销反馈清单片区紧急促销申请单运输服务协议和时间表重点客户（卖场）是否需要以上的各个单项3Ws–销售、采购？？Backupinformation:

OrganizationstructureandaccountabilityMarketingStrategyDistributorCatalogueVendorCataloguePlanoGram