商业英语入门chaer2_第1页
商业英语入门chaer2_第2页
商业英语入门chaer2_第3页
商业英语入门chaer2_第4页
商业英语入门chaer2_第5页
已阅读5页,还剩90页未读 继续免费阅读

下载本文档

版权说明:本文档由用户提供并上传,收益归属内容提供方,若内容存在侵权,请进行举报或认领

文档简介

Chapter4MarketingDefiningMarketing

Marketingisasocietalprocessbywhichindividualsandgroupsobtainwhattheyneedandwantthroughcreating,offering,andfreelyexchangingproductsandservicesofvaluewithothers.ByPhilipKotlerTheScopeofMarketingPlacesPropertiesOrganizationsInformationIdeasGoodsServicesExperiencesEventsPersonsCoreConceptsofMarketingMarketingEnvironmentCompetitionTargetmarkets&segmentationNeeds,wants&demandsProductorofferingValueandsatisfactionExchangeandtransactionsRelationshipandnetworksMarketingchannelsSupplychainTheFourPComponentsoftheMarketingMixAlternativeMarketingMix:

TheFourCsTheFourCsCustomerSolutionCustomerCostConvenienceCommu-nicationCompanyOrientations

TowardstheMarketPlaceMarketingConceptSellingConceptProductConceptProductionConceptFigure1-7:ContrastsBetweentheSalesConceptandtheMarketingConceptFigure1-10:TheCustomerConceptCompanyOrientationsTowardtheMarketplaceProcter&Gamble’sRsiteallowscustomerstodesigntheirownbeautyproductsHowMarketingPracticesareChanging:E-BusinessE-businessE-commerceE-purchasingE-marketingInternetDomains:B2C(BusinesstoCustomer)AdaptingMarketingtotheNewEconomyCustomerscanshoponlineatCalyxandCorollaoraskforacatalogandshopbyphoneAdaptingMarketingtotheNewEconomyInternetDomains:B2B(BusinesstoBusiness)AdaptingMarketingtotheNewEconomyInternetDomains:C2C(ConsumertoConsumer)InternetDomains:C2B(CustomertoBusiness)PureClickvs.BrickandClickCompaniesPure-clickcompaniesCarPoint,leadingmetamediaryforcarbuying,isapureclickcompany:ItexistsonlyontheWeb.

Pr剃em懒ie荐r承De控ll顶.c夜om圆i袭s壁a肝sp躺ec御ia统l勿bu疑si朵ne杀ss昏-o迅ri扩en待te绝d妈pa世rt摄o竟f婆th倚e秤De西ll坏W糊eb士s底it岸e刻th仁at闸a搁ll逼ow脑s定cu渐st糠om欢er膛s浇to泪i歼nt畏er肯ac坦t永wi偿th不D肃el员l国an湿d桐cu料st穗om付iz肆e巴al爆l储ph杀as据es洞o厌f塔do笑in泪g适bu丘si傅ne技ss感w毁it弄h枣De所ll成.Th波re肚e财In株te秩ns驶iv税e肤Gr穴ow怨th辱S百tr岛at涛eg些ie粮s:An晶so宰ff与’sPr档od位uc丑t/书Ma伸rk锅et加E惯xp暮an毁si旨on枕G这ri唯dSt够ar普bu拣ck仗s’锈h轨om敢e徐pa拦ge盒:携Cu航st宝om送er着s功ca许n蜜re沃qu勺es毛t稍a窃ca爽ta涉lo祥g短of绪S温ta招rb份uc设ks找p狂ro覆du冤ct著s,避s冶ub延sc便ri府be锹t翼o针a湿ne谈ws恶le肿tt免er循,冰an极d缩慧sh缎op榜o沈nl倾in毒eSW姿OT诉A义na见ly镇si地sIn嚷te猛rn罪al金E织nv絮ir愁on迎me幅nt栗al航A栗na醉ly瓣si短sSt系re薪ng扩thWe悬ak坡ne稍ssEx围te灿rn哀al语E杰nv码ir务on下me其nt芒al映A调na衰ly赌si触sOp里po钳rt势un咳it导yTh裕re蜓atQu开es抽ti热on该s睡fo肠r倚Di虽sc窃us终si堂on白1Fo辞re睁ig听ne惠rs握w沫ho护d填o形bu迟si季ne晨ss疏i只n赤Ch蹈in仇a驼mu叠st梅e处it汁he持r妹ac粗ce惧pt衣t检he梅c晨on丧ce稿pt畏o朝fgu速an铁-x忧ior劈燕b盏e闸in嫩ev捕it罪ab假ly坝u辆ns假uc句ce绞ss递fu压l.Gu废an洒-x店ime香an今s疼pe或rs渴on逼al啄r壮el彼at进io揉ns洒hi响ps限.马Ev拳er捕yt敌hi初ng余i爱n挎Ch货in钉a晓is锻b礼as借ed每o烛ngu送an堆-x岩i.仰I庙f狸a晓co门mp美an齿y法re绣pr减es短en施ta椅ti始ve违w煤an求ts钓t茧o症re干nt垦o刻ff匆ic拢e眉sp症ac共e,看f依in盈d亩a厦pr翁od腰uc饭t窑di毕st意ri乓bu盖to蚀r,凤o隙r笼er华ec壶t亮a裹bi砍ll罗bo薯ar圈d,满h距e秩or耀s济he判m砖us简t却be蔽gi际n冰wi洞thgu尽an啄-x混i.撕I须s峡a蛇co威mp电an折y桐th忙at售u厕se饱s牙re轻la享ti倡on直sh乖ip捞m镇ar券ke旗ti舰ng游b闭et穿te胞r御ab踏le染t外o腊un想de狭rs代ta疫nd塑t产he没i喇mp辨or吐ta贩nc详e缘瑞ofgu格an迹-x崇ith铜an种o扩ne术t封ha陪t窄do家es仪n捷ot幸?Qu农es吓ti槽on破s甘fo座r召Di站sc艘us逗si翼on冷2Sh比ar匠on辈S洗ol脸om愈on有i劫s润an肚e锤nt脉re驶pr万en灰eu伍r逢wh裹o床cr打ea斯te略d退an本d医ma配rk执et嫁s葵co未ok爽in耽g泽vi循de独os共u雁nd菠er渗t峡he辞b狸ra沃nd侦n农am麦eAt梦H喉om舅e永on稼t挖he株R铺an口ge.柏S妈he览h忍as览e迟xp突la损in帅ed庭t题o脖fr侄ie燥nd磁s心th痕at猛s喘he奴h扮as嫌n给o哨co沈mp压et声it臣io矩n过be寄ca具us壳e眠th练er嫁e种ar此e孕no剑c耐oo换ki蒙ng傅i框ns旨tr牛uc填ti顷on未al摄v亦id瓦eo岸ta瞧pe屋s效cu碍rr习en丧tl旧y性on兄t撞he斑m蚊ar逃ke搁t.骄Re么sp耕on轿d债to词S烤ol凉om分on淋’s乡丰s台ta用te季me棒nt限.Re解se际ar佳ch伐a告nd纱M吊an壮ag表er腹ia痛l或Va参lu脱eId炉en浇ti治fy您in赛g罪Pr蚁ob依le临ms艺o教r爷Op拨po和rt隶un蜂it默ie皆sDi需ag璃no毫si行s短an牙d认As股se卫ss乡丰me折ntSe掠le渔ct敢in夸g不an虽d迈Im茂pl阿em登en百ti匠ng秘B兽us烫in宽es茅s叼St差ra国te怠gy知a息nd妥C滨ou孝rs势e挣of稀A方ct绣io逮nEv板al顶ua涝ti洗ng味S束tr习at毕eg润y采an胃d注Co肤ur烟se愉o婶f坏Ac冲ti默onTh欲e反Ma里rk亏et米in抗g待Re精se阻ar糖ch佛P蕉ro每ce恐ssPo南pu疤la弊r述Re吧se皆ar永ch辣M滑et狱ho绣dsOb拳se允rv村at淘io延na怖lFo淋cu刷s-酸gr等ou营pSu认rv螺eyIn驳-d而ep符th咳I钻nt稿er苗vi个ewEx商pe良ri教me办nt妖alFo雕cu费s五gr蔽ou献p珠re锡se碎ar轧chSh熟ou链ld捎R收es贺ea齿rc忍h野Be脉C序on焦du益ct舌ed沈?Ti裳me握C孩on未st摧ra祸in钳tsAv况ai观la虽bi滤li录ty份o感f假Da回taNa督tu讨re龄O川f烟th佳e腥De监ci将si抗onBe顽ne家fi僚tVS.雪Co躁stUn沈de绘rs后ta半nd计t甘he弊C发on亮su渐me档rOv么er板al依l柴Mo秤de柳l胶of虚C饲on钥su戏me顿r炊Be牧ha肆vi米orCu知lt颗ur伙al落F雾ac钓to岸rsCu秆lt瓜ur时eSu梳bc午ul烫tu肃re答sDi敞ve据rs脆it般y粱ma蠢rk蚊et街in西gSo戏ci戴al找c敢la搞ssIn箱fl揪ue温nc棉in索g押Bu度ye桶r制Be政ha议vi侵orMo般de近l榴of知B如uy舱er持B画eh福av西io祖rIn醒fl际ue枣nc特in怕g饱Bu冈ye脊r启Be窃ha橡vi帅orSo陶ci捉al阵F劫ac珠to宰rsRe些fe显re快nc搏e堪Gr枕ou倡psRe绳fe替re至nc总e跃gr放ou摊psMe勿mb挨er娇sh馋ip顷g抄ro欠up逝sPr汁im把ar躺y败gr撕ou麻psSe间co旬nd弯ar宇y薪gr写ou帐psAs墓pi随ra百ti辱on耽al脾g针ro拾up毫sDi灾ss固oc辰ia胡ti婶ve平g准ro浮up练sOp壮in寒io悼n逗le势ad抛erSe龙co街nd牌ar竭y遍gr隶ou仁psAs探pi撞ra桑ti差on窝algr咽ou喇psDi酿ss余oc慈ia暴ti督vegr燥ou五psOp扔in语io赶n献le志ad养erFa遥mi议lyFa磁mi倦ly抬o柜f淘or锯ie两nt奔at市io饲nFa庆mi愈ly究o各f晨pr渠oc萍re埋at耻io穗nRo悄le裙s拳an妹d茅St蜻at追us游esRo伐leSt范at庙usLe斯vi蜂-S堪tr典au面ss裕’s饮S担il婶ve姑r争Ta兴b暖li怜ne漫i良s兴al阳so膛f搅ea转tu绩re幼d赠on疫i胖ts嗓W稍eb忽s停it痰ePe扁rs年on辱al协F音ac安to帆rsAg怖e问an漠d测St毒ag延e骂in拍t荐he轿L猎if织e逮Cy民cl窗eFa赠mi呼ly缎l攻if桃e牌cy武cl杆eOc梢cu川pa萌ti萍on敲a痰nd忘E众co滤no域mi疲c辣Ci兄rc戚um给st辨an抹ce坛sIn秆fl匹ue如nc靠in伸g都Bu丑ye完r理Be赢ha拥vi马orPe趁rs狐on内al编it此y伐an员d烛Se喜lf春-C碧on匪ce殖ptPe客rs湖on警al仇it逐yBr墓an产d窜pe军rs研on疑al每it南ySi吸nc困er波it值yEx肠ci监te番me朗ntCo青mp掀et属en渡ceSo咬ph羊is事ti群ca满ti攀onRu严gg浩ed饰ne怒ssSe学lf黄-c氏on构ce匪ptPe播rs虎on条’s芬a针ct率ua画l鸦se债lf挪-c粘on选ce访ptId帖ea尘l砍se最lf监-c芦on扒ce盲ptOt责he档rs批’鸡se秆lf夜-c执on剑ce灾ptIn握fl床ue奥nc茧in婚g饿Bu始ye判r瓶Be搏ha白vi灵orPs粉yc转ho严lo眨gi保ca溜l症Fa均ct拆or惠sMo断ti悼va川ti述onMo容ti兴veFr州eu爱d’拔s望Th莲eo午ryLa涛dd失er趁in繁gPr仔oj丧ec艘ti年ve众t裕ec纤hn款iq晃ue径sIn锣fl狮ue扩nc梢in叨g警Bu煌ye蛙r侨Be哈ha园vi泰orMa点sl做ow雷’sHi词er戴ar炼ch蔬y盏of战N桶ee靠dsCo冲ns浸um帮er吃B挤uy真in吸g核Pr缘瑞oc蒜es爆sPr鞋ob搂le浮mRe菜co亡gn奴it垒io隶nIn凶fo委rm亲at趁io景nSe伐ar览chEv咳al感ua陶ti煤on杂o呀fAl皮te搂rn乎at穷iv净esPu础rc泄ha嘴seDe委ci斥si获onPo河st袖-p众ur恐ch浆as完eBe平ha楼vi鸡orSu悦cc经es狂si夫ve材S晓et捕s牲In罗vo粘lv服ed芳i矩n我Cu师st咬om剥er欲D留ec茄is蜓io蒸n钓Ma胞ki停ngWa宅it抛a盒m厅in严ut蓄e…wh钱at姻a锣bo芝utBu谜si帐ne之ss现C寸us幕to把me相r?Bu袖si返ne易ss冻v蒜.s萄C砖on咸su制me份r部M谎ar正ke米tsFe充we甩r融bu税ye惑rsLa费rg屑er垦b开uy略er晨sCl瓣os迁e缸su避pp室li泊er絮-c舌us足to筐me歉r底re靠la介ti迅on狼sh平ipGe助og拳ra告ph简ic译al跃ly标c贴on涉ce培nt突ra刮te位dDe勺ri鞋ve蛇d崖de绵ma葛ndIn屿el棍as酿ti锈c瓦de锣ma巷nd贺(愚sh舍or仔t-龟te挪rm禽)Bu烧si蛾ne万ssv.娱s.迅Co浑ns恳um掩er嘱M克ar脑ke劣tsPr眼of寇es棵si估on沸al查p厚ur坏ch牢as津in鸣gSe逐ve拥ra掌l告bu胃yi强ng稠i白nf逃lu欢en丽ce科sMu暂lt搭ip赴le旨s袖al尾es认c瓣al喊lsDi怎re漆ct圣p速ur凯ch喷as凉in娃gRe亮ci捏pr啦oc啊it预yle述as现in拐gMa屡jo劫r瘦In增fl括ue递nc医es格o赛n闲In呈du帅st把ri猾al洋B予uy某in狗g卵Be丧ha勺vi阶orEn主vi乱ro烧nm屑en占ta搜lLe岗ve蛮l蓬of记D南em狭an伙dEc竹on泼om透ic搬O缩慧ut愚lo点okIn部te姓re锦st第R境at匀eRa寇te胡o飘fTe幻玉ch休no娇lo稀gi墙ca林lCh膜an甚gePo乔li捉ti良ca览l寨an举d物Re艘gu者la陡to故ryDe悲ve谋lo芒pm疯en卸tsCo书mp矩et抹it棵iv堤e元D槐ev轮el辩op锡-me嘉nt失sSo劫ci拘al信R火es结po患ns稍ib阻il摇it呼yCo息nc碧er狭nsOr旺ga勤ni驴za拜ti暖on拘alOb逝je敌ct效iv桨esPo寨li壶ci桃esPr派oc管ed葛ur困esOr泛ga废ni为za猴ti烤on粉alSt驱ru引ct怖ur士essy筹st忘em宰sIn猛te亦rp磨er卧so凉na腔lIn快te绒re乖st金sAu成th猪or殊it塑ySt挡at倾usEm半pa僵th察yPe裹rs疲ua劣si果ve托ne疫ssIn昆di开vi长du框alAg概eIn槐co捕meEd涝uc橡at猴io甚nJo束b逆po仇si怕ti夺onPe济rs解on疾al蜜it稿yRi亮sk穷a讨tt你it苗ud步escu鞠lt另ur夕eBu线si逢ne驱ssbu慢ye驶rPa玻rt呼ic汪ip俩an丽ts狂i械n杂th沉e错Bu蹲si抄ne造ss柄Bu膛yi脾ng剑P打ro殃ce出ssGa轿te设ke刻ep渗er原sIn位it序ia斥to暖rsBu寒ye老rsAp嫁pr谜ov恐er挺sUs沫er年sDe耻ci字de艺rsIn大fl佩ue气nc椅er适sNe胳w终Ta裂sk亿B液uy尾in熔gMo像di杆fi驱ed散R磨e-皆bu亮ySt枕ra诸ig台ht芒R翼e-彩bu直yCu侦st括om导f悼ur扶ni律tu热reIn哥st魂al稿le较d无co河mp皱on棒en移tsBu丧il使di赤ng台sWe钉ap托on涌s猜ys催te席msNe脸w蜡ve院hi宅cl帅esEl链ec立.岛Eq治ui清pCo剩ns绩ul民ta签nt驻sCo智mp厉ut骆er产e像qu偏ip回.Ut伏il尿it愁ie趴sOf间fi生ce蛇S菠up刮pl替ie淘sBu慌lk腥c你he结mi瓜ca傲lsIn泊vo斯lv浆ed柱d否ec埋is伟io谦n盛ma抢ki榜ngPr翅ob芹le绝m驶Re台co途gn立it摆io呀nGe炉ne堪ra花l殿Ne材ed味D尚es抬cr狼ip攻ti垮onPr范od楚uc少t桶Sp仗ec叉if秒ic纽奉at枕io滩nSu松pp嘴li饲er脂S校ea必rc番hPr手op昆os懂al粥S跳ol到ic烤it殊at狸io捏nSu笋pp独li振er宫S忘el昌ec迎ti笑onOr移de路r雄Ro妥ut疲in针e越Sp稠ec胀if已ic双at挑io威nPe虾rf咳or软ma倍nc萍e苗Re愚vi猪ewNe双edRe贯co旦gn发it拌io羊nIn浩fo淹rSe认ar干chEv躬al盗ua携ti哀onPu忠rc恩ha观sePo幸stPu示rc卡ha碰seDi搏sc辣us译si呼on舍Q夸ue苹st己io慌nTh痛e僚mo漂st车e泄xp案en选si独ve头w葬at灵ch飘i壤n凑th允e车wo惜rl叮d虎is破m书ad柿e耳by窝R热ol畅ex杯,缓an以d磁it师i弊s羞pe扩rc鬼ei生ve漠d星to准b挥e杂a戒hi折gh惭ly邮d询es右ir型ab法le琴s役ta北tu四s早sy聪mb佳ol幅.册D荣ol欠an苦,资a草co并ll座eg的e驱st睬ud材en醒t,协s系aw挑a慎n建ad搏f县or佩R毙ol伏ex灶w煎at挤ch社es流t正ha滑t侵us各ed厌P闷eg喉gy夫F索le丝式mi洁ng屠a少s皮it雹s辽sp如ok弄es织pe浆rs糠on狸.问H衔is句p朴ar参en泉ts社t替ol终d孙hi乔m逆sh捏e宣wa铺s聋a主fa勒mo披us告O摇ly惠mp微ic犯f扶ig住ur悉e分sk另at萝er义i家n扇th经e海19董60归s,下a塌nd际h彩er循s掏uc杯ce哨ss逃a宫ct若ua妨ll俗y写ca断us纯ed鹿a握r庙eb焰ir魔th歌o杀f揉in听te捧re粘st问i重n蒸th轨e毁sp犬or健t.册Do渴la木n逆ha冈s立as怒ke复d常yo偷u府to粘e核xp校la角in尚t魄o悄hi何m撕wh目y另Ro探le前x虹wa尖tc凳he先s讯us旅ed炉s括om疗eo跪ne个h群e判ha运d盖ne补ve况r很he贡ar按d所of胞i甩n伟it静s尘ad敲s?Di可sc赵us宽si潮on堪Q肝ue艇st瓣io礼nTh急e凉in塌fo殃rm妙at晴io晓n泡se草ar漂ch好i获n垫th齿e起bu浴yi孩ng势d仔ec认is丸io潮n苏pr衫oc器es喜s朽in牛vo妈lv溜es膜g逝at头he童ri驳ng果i帐nf月or误ma工ti尚on梅f馋ro吊m叼a紧nu览mb热er揉o攻f螺so油ur陆ce钱s.驾Na冠me治t挂he牲f活ou课r统di远ff诵er亿en舰t界so笔ur化ce抓s炒an待d欺pr代ov常id抹e尖ex只am茎pl迫es忌o陡f你ea鞠ch聚t阁ha角t顺an券i替nd赛iv筛id怠ua亡l枝wo雁ul钩d应us轨e树wh老en填b洋uy绒in税g峡a脏mi走cr滨ow加av单e苦ov宁en发.ST霜PMa化rk忘et侵S划eg己me愧nt夫at超io啄nMa荣rk姐et之T盖ar唐ge校ti初ngMa判rk律et故P劣os就it抵io铅ni捧ngLe掌ve惹ls搬a圈nd汗P港at鸽te麻rn皱s丸of跟M航ar艇ke鲁t胞Se般gm镇en描ta脸ti则onLe弯ve增ls线o鞋f编Ma话rk垃et击S惹eg个me跪nt贷at谨io毅nMa照ss晃m岂ar患ke咽ti蹄ngMi重cr违om验ar新ke李ti兔ngSe理gm仁en宏t默ma厦rk情et斗in构gMa趟rk厘et案s密eg吸me助ntSe糖ct掌orFl寒ex沟ib狐le桂m察ar似ke碑t抄of快fe捞ri块ngNa嘱ke阔d滥so唤lu具ti岛onDi梁sc疑re话ti盟on俱ar嫁y歪op允ti伏on持sLe都ve队ls境a温nd伟P技at塑te咳rn象s痕of图M张ar禾ke从t蛛Se以gm渠en兔ta械ti初onNi废ch洪e凤Ma童rk床et轨in事gNi跃ch唐eLo芝ca架l牺Ma泳rk呆et市in朵gIn丧di饮vi恐du昆al专C刚us瓣to垫me底r踪蝶Ma劝rk线et孤in喘gMa混ss吸-c屈us淡to催mi贿za互ti冷onCh弊oi唤ce溪bo微ar瓶dCu阵st氧om螺er撤iz坐at枝io泪nSe戴gm邻en均tsIn浆di架vi连du埋al家sLe下ve堵ls勿a匠nd串P云at践te负rn鬼s长of舱M鸟ar雁ke切t到Se复gm湖en藏ta粱ti俊onPa抢tt酸er冠ns训f剃or害M巴ar融ke但t沿Se态gm之en计ta拉ti围onPr狡ef睛er亏en抬ce义s粉eg洽me链nt替sHo陕mo宋ge萍ne嫁ou著s第pr蚕ef议er克en凭ce获sDi引ff瞎us率ed司p哀re石fe贫re坚nc毅esCl申us枪te节re震d大pr山ef任er差en挡ce铃sNa慢tu屈ra醉l朋ma辅rk阻et粱s慈eg逼me康nt央sCo拍nc星en绍tr皇at污ed敢m裹ar甜ke姐ti边ngBa寨si做c扁M饱ar模ke维t-顿Pr揪ef合er沿en耐ce喂P雁at迫te放rn寻sMa值rk错et岂S屯eg天me腥nt食at搅io返nMa愈rk下et迟S电eg岂me说nt本at喜io织nis融t储he穗p潮ro轰ce箭ss腥o笑f喜di艘vi嫩di栏ng既t森he替t阳ot称al勤m犹ar派ke庙tfo轮r历a愁go敌od形o猎r奇se油rv态ic掌e团in档to右s龄ev仰er脱al川s接ma筑ll寇er写,In肃te陷rn叠al桥ly劈燕h奔om眼og浇en收eo肤us上g丈ro界up毫s.Ma孤rk揉et沸S毕eg废me萍nt湾at令io犯nCo茧ns麻um米er龄M碧ar剩ke止tVS嫌.Co柿ns承um梳er子M待ar进ke谦tsar贩e音co拘mm梅on恳ly回f值ur央th昌er企s羊eg贤me铅nt毛ed业o跑n窃th紫e妨ba气si丧s战of忘:Ge意og连ra牲ph诞yDe倒mo沸gr检ap子hi特csPs勒yc乎ho转gr郑ap原hi鉴csBu单yi厉ng持B领eh煮av内io轻rBa颗se校s冤fo傲r高Se踩gm绝en卫ti眼ng岂C拳on沉su开me叠r陷Ma傍rk游et用sGe资og榴ra岭ph析icDe纠mo闹gr境ap栏hi史cPs精yc柜ho笔gr嚷ap辛hi匀cBe额ha喘vi振or职alEf皱fe泡ct厦iv枕e合Se击gm译en诵ta稀ti扎onMe怖as真ur监ab赞leSu丸bs究ta社nt涛ia倒lAc钞ce座ss巷ib己leDi兽ff尿er赏en蛮ti捐alAc绝ti冻on无ab槽leSi贼ze称,誓pu台rc抢ha钟si脂ng册p进ow白er剃,骑pr舱of杠il司es魄o银fSe促gm雪en遭ta局ti头on罢c麦an泉b玻e休me喷as鞋ur唇edSe凉gm需en上ts白m拌us佣t榴be板l鼻ar戚ge补o闷r国pr倘of翁it绍ab修leen匪ou叨gh平t扎o考se闭rv禾eSe成gm售en基ts饭c逆an识b抽e携ef静fe阳ct盖iv叫el温yre阿ac织he殿d骄an项d现se治rv惯edSe持gm反en序ts彻m饿us芳t淡re索sp盗on煤d聚di恩ff邻er惯en姿tl散y猛toDi霸ff洞er边en垃t允ma暖rk输et弊in漏g吨mi快x灰el岗em袖en网ts板&宰a首ct赌io蹈nsMu年st世b微e皱ab通le骂t谎o誉at芳tr缝ac纱t般an劫dse嫌rv原e阔th李e煮se臭gm萝en哥tsBu服si芽ne拣ss超m扯ar妖ke燃ts骄a根re心o危ft躁en蹲s芬eg袖me榆nt裹ed疗o架n证th宿e泳ba葱si纲s蒜of驰:Cu海st拖om朴er妈L框oc击at衣io窗nTy劣pe取o则f河Bu槽si钓ne嫌ss亮C器us锄to徐me遵r,秒i养nc恼lu担di堵ng:In笨du狐st风rySi浩zePu所rc森ha败se淡O调rg拖an骑iz芒at演io缠n犹St验ru友ct访ur尺ePu隶rc尊ha春se驴C驱ri爸te舌ri瞎aBu锅si殃ne指ss帜M净ar葛ke畅t秆Se汉gm饭en腹ta再ti站onTr慕an蛇sa殊ct凡io恒n狱co私nd胡it迎io挪ns吼c椒an六a熊ls哀o声be坚a浆b喂as粗is近f运or屋s业eg匹me近nt镇in发g翠a驾bu晃si却ne固ss找m唤ar若ke涛t.Ty山pe艇s熊of执B筒uy篮in意g创Si页tu奇at用io扇nSt塔ra盾ig专htre各bu酿yMo架di罢fi壁edre帅bu圣yNe皆wre凳bu幕yUs袭ag亭e颠Ra黑te舞:盖he居av猜y,沃l符ig亿ht事,巾no薄n-甚us乡丰er绑sPu当rc锯ha巾se良P浪ro侮ce凡du态rePr宾od保uc虑t锐St梢ra氏te耍gi订esMa净rk控et何O脾ff上er捎in杨g–范P校ro蹲du亏ctNe强w赚Pr弯od译uc岸t麦De杆ve怨lo盾pm它en么tPr汉od摄uc吉t迁Li钩fe井C逝yc喷leMa读na范gi盆ng杨P邮ro睡du鉴ct舞M委ixIn尤tr沟od村uc捎ti禽on厅t毫o番“P职ro甘du耕ct迟”Wh插at裕i疲s划a构“p吼ro巩du承ct滔”?Co坊nc已ep出t政an剧d全El友em府en散tsPr共od她uc梦t狡Cl批as刚si暂fi滔ca泡ti裂onTh纪e怪Pr叫od棋uc砖t滨an异d史th拳e核Pr晨od统uc吉t爆Mi惰xPr蔑od群uc锁tPh渣ys早ic辣al堪g从oo参dsSe赴rv踏ic粥esEx赴pe惯ri绞en挨ce废sEv饲en池tsPe抹rs猛on天sPl迹ac端esPr许op啄er裳ti卵esOr赚ga融ni做za收ti住on砌sIn呢fo萄rm补at研io源nId港ea样sTh功e剥Pr泰od辛uc承t康an岩d膊th携e鼠Pr钥od余uc论t吗Mi绕xPr株od匪uc青t衡le票ve毯lsCu疲st泳om鹅er挣v奇al倾ue拆hi付er逃ar托ch砌yCo辨re关b吸en凳ef伏itBa饺si废c吹pr险od系uc颈tEx谋pe豪ct允ed息p页ro杀du识ctAu朵gm正en数te今d滥pr施od局uc岁tCa久te寄go鞋ri栽es鼓o减f志Pr溜od柔uc像t柔&辰Se老rv夜ic地e桂Mi般xTangibleGoodW/ServiceHybridMajorServiceW/GoodsPureServicePureTangibleGoodsPr局od使uc塞t眨Cl传as鱼si抄fi耽ca浪ti俘onTa容ng疑ib哄leVS窜.Co贺ns汁um添erVS心.Co循ns幻玉um压er颠G榜oo夕dsPr陷od袭uc殃t供Li急feNo避n-究du粥ra上bl脖eSe浅mi紫-d叫ur怕ab扁leDu族ra存bl渐eCo葱ns滴um煌er遣B际eh幕av警io宜rCo侧nv划en障ie昨nc哑e舌Go汇odSh仿op珍pi坡ng果G寒oo匀dSp内ec住ia拒lt晶y港Go闯odUn坟so斩ug贼ht毙G召oo悄dBu尸si材ne驴ss晚G描oo刺dsMa李te法ri圈al搞s探an倒d酬Pa瓦rt助sRa作w勉Ma畅te泛ri态al惠sMa景nu纹fa纽奉ct怀ur弄ed兰M葵at围er构ia谨l绘an内d纯Pa贿rt差sCa授pi辽ta浓l拜It营em忧sIn佛st谨al守lm敌en捐tAc咽ce问ss注or放y凡Eq肯ui晨pm盯en港tSu磁pp柿li执esPr隐od册uc那ts淋o石n舒th齐e未In间te恒rn颗etSo债ft岗P斯ro贿du略ct仪sIn拔te叹ra味ct月iv简eDo溉wn通lo岩ad仆ab股leHa艇rd师P胳ro陈du津ct扇sLo挠gi牲st既ic龟&叛P犬ay请me吸ntDe援ve袍lo迈pi门ng头N奋ew考M胡ar受ke爸t烟Of电fe止ri么ng病sSi面x园ca朽te画go稀ri章es作o狡f护ne逃w虹pr翠od器uc再tsNe避w-坦to裹-t扮he公-w爷or小ld鞋p庙ro散du杠ct宇sNe蛇w晶pr新od疮uc颈t惹li艇ne百sAd诸di脉ti纹on纸s揉to帐e少xi多st泻in爹g毁pr娃od侄uc某t僻li递ne醒sIm个pr悲ov锐em长en吐ts养a鞋nd虽r屡ev糟is菠io刊ns脑o钻f而ex膨is广ti盛ng散p做ro史du活ct始sRe趴po贩si胀ti唯on雅in痛gCo汽st蝴r瞧ed妻uc舅ti日on续sTh图e查Pr逮od趣uc脏t昏an翁d方th途e谱Pr辈od安uc河t育Mi图xPr歌od识uc粱t拌mi项x汉(P苍ro笔du商ct烤a崇ss讯or粉tm俗en件t)Wi跃dt左hLe忙ng垮thDe漫pt券hCo泽ns茧is姻te墓nc作yPr候od药uc支t逢Mi尘xco舒ns判is柔te角nc旺yWi性dt仆h-淡Nu奸mb贵er裹o桨fDi缴ff懒er始en勾t底pr迎od败uc峡tli币ne录sLe歼ng百th腿-T宗ot掏al枯n鞭um兴be肿rOf我i痕te绵ms玩w碗it瓦hi栏nTh膊e继li慰ne姻sDe贫pt显h-羊nu驾mb贼er雾o僻fVe环rs减io禾ns乳o窝f纪ea仅chpr腾od块uc米tPr执od转uc羡t扇Mi劈燕x-Al导l任th悄e次pr范od呆uc泊tLi赤ne陷s洞of忘fe拖re桶dPr勇od蓬uc驳t-辅Mi追x川Wi街dt保h腥an揭d天Pr狂od堆uc拴t-叙Li跌ne稿L丘en保gt怜h灾fo撕r齐Pr拒oc哪to爆r&肃G钟am纷bl处e块Pr测od凯uc竹tsPRODUCT-LINELENGTHProduct-MixWidthDetergentsToothpasteDisposableBarSoapDiapersPaperTissueIvorySnow(1930)Dreft(1933)Tide

(1946)Cheer(1950)Gleem(1952)Crest(1955)Ivory

(1879)Kirk’s(1885)Lava

(1893)Camay(1926)Pampers(1961)Luvs(1976)Charmin(1928)Puffs(1960)Banner(1982)Summit(1992)Pr席ic挽e织Ma贤na闹ge释me乘ntPr吓ic发in医g薪Ob圾je叶ct级iv亦es辟&侍S连tr分at施eg棚yPr魂of卸it怠-D语ri委ve驳n寇Pr锈ic叫e哭Se热tt乒in聚gCu丘st晓om秃er捉s斧Se消ns鼻it胃iv嫂it挡y赌Ma辈na本ge奋me劈燕ntCo计mp起et腐it循iv俱e城Pr绣ic持in税g娱ma踏na赖ge朗me肿ntPr爆of跳it蓬-D护ri凯ve棒n钥Pr衔ic瓶in怪gTh免e溪ai墙m伴of累p饮ri苍ci甩ng荒i折s系to应c石ap萄tu聪re患t钓he谱v六al牙ue闻o高f肚ou界r宏br乖an怨d倍to鞠m拴ax抱im洞iz绪e删lo佩ng怨-r蜜un犹p混ro丽fi菌ta愈bi胆li状ty得.Yo辨u乞ca希nn显ot雷a废ch押ie满ve命s易up诊er食io疾r理lo形ng什-r化un究p怀ro衡fi袖ta沿bi荒li栋ty耻b勇y作fo掌ll赏ow厕in钉g缓sh胸or氧t-握ru弹n,内t员ac挤ti刷ca圈l拨pr醉ic略in仓g杨ru时le痛s!Ge效ne播ri途c私Pr爬ic丝式in税g单St昼ra耀te啦gi舒esSk丙im狂mi狠ng馅P肆ri急ceNe荷ut妈ra豆l从Pr衣ic住ePe暴ne衰tr挽at寸io唯n赶Pr惭ic庄ePr晃ic蜜e-敲Qu就al伟it展y带St罢ra恰te徐gi班esHighValueSuperValueGoodValueOverchargingRip-offFalseEconomyPremiumValueMediumValuePremiumValueHighMediumLowPr饲ic茄eHighMediumLowPr须od值uc畜t纪Qu结al难it贡yCu视st典om打er么P刚ri价ce织S汪en李si避ti吵vi辛ty连M太an升ag筑em奏en貌tDi感sc毫ri柳mi兔na伴to队ry耐P务ri蓄ci侄ngPs宴yc鹊ho管lo半gi折ca幅l竞Pr收ic墙in步gVa奸lu谱e怀Ma晒na节ge好me蚀ntDi某sc逝ri塔mi劣na诵to粗ry谣P摧ri愁ci摇ngLocationProduct-formTimeCustomerSegmentPs挠yc逮ho馋lo出gi骗ca割l艺Pr际ic引in膛g栗an最d划S消ub系st博it盆ut吵e占Pr拨od钻uc麦tsMo漆st没A更tt厌ra衰ct钞iv竭e?Be覆tt池er师V踏al跪ue派?Ps露yc钉ho敲lo荒gi模ca嗽l距re芒as鼠on敏t幼o岗pr齐ic吴e凳th复is炸w巴ay站?A32取O仔ZB24掉O灯ZB幼12颂0B诉99Pr源om拍ot淹io韵na株l悲Pr溪ic朽in斥gLo藏ss伐-l拦ea烫de蛇r辣Pr淡ic椒in大gSp拥ec逐ia则l-唐ev每en犯t龄Pr暮ic遵in越gCa凯sh细R器eb基at桨eLo吴w-感in怖te扩re樱st页F跌in阻an境ci索ngLo傍ng略er纲P绳ay天me盟nt茄T横er纯msWa跌rr丈an皂ti悄es跪&角S朗er用vi跟ce味C元on疗tr置ac贫tsPs贩yc绣ho统lo查gi关ca服l暴Di汇sc摊ou颤nt睡in考gDi擦st服ri浓bu姓ti摧onHo猛w穗a腊Di苍st洽ri化bu饺to楚r问Re绘du悄ce肺s划th义e稻Nu担mb扛er夫o学f独Ch漫an虫ne耐l士Tr碑an校sa绵ct满io欢ns123456789Nu猜mb淋er尝o孟f户co兴nt越ac标tswi闭th后ou着t芹a颜di肯st是ri腹bu璃to钳rM*柱C=坦3*泡3=茫9=customer=ManufacturerHo条w愉a添Di益st书ri宰bu色to刺r参Re悼du漫ce傲s滋th脖e程Nu川mb六er荣o忧f坛Ch你an迟ne挽l畏Tr陆an闻sa辰ct帜io研nsSt喂or颈e123456B.迫N突um参be逃r茅of景c应on体ta度ct士swi鹊th五a养d要is芝tr照ib碍ut祖orM*贴C=报3+稍3=危6=Manufacturer=customer=DistributorMa心rk现et波in这g光Ch写an睡ne衬ls0-你le服ve错l垮Ch廉an等ne副l3-低le封ve叙l锁Ch扔an迷ne枝l2-灰le灵ve派l纠Ch俱an帮ne造l1-闹le趣ve联l漏Ch弦an插ne熟lManufacturerConsumerManufacturerConsumerRetailerMfgConsumerRetailerWholesalerJobberMfgConsumerRetailerWholesalerId赞en缎ti干fy让in艰g菜Ch悬an魔ne甚l谨Al渡te匠rn伞at窗iv复esTy吉pe愁s突of名I耐nt屑er育me盯di鉴ar狱ie畏sNu绿mb教er拴o移f窃In津te驰rm架ed腔ia戚ri警esTe粉rm阔s必an唯d途Re弊sp掉on脖si窑bi饰li饭ti绣es纲o戏f裁Ch生an昌ne轰l俊Me董mb亏er纵sMa弟jo膛r枪Re糠ta僻il碍er监T惩yp雄esSpecialtyStore:Narrowproductlinewithadeepassortment.Aclothingstorewouldbeasingle-linestore;amen’sclothingstorewouldbealimited-linestore;andamen’scustom-shirtstorewouldbeasuperspecialtystore.Examples:TheBodyShop.DepartmentStore:Severalproductlines—typicallyclothing,homefurnishings,andhouseholdgoods—witheachlineoperatedasaseparatedepartmentmanagedbyspecialistbuyersormerchandisers.Examples:Sears,Nordstrom.Supermarket:Relativelylarge,low-cost,low-margin,highvolume,self-serviceoperationdesignedtoservetotalneedsforfood,laundry,andhouseholdproducts.Examples:Kroger.ConvenienceStore:Relativelysmallstorelocatednearresidentialarea,openlonghours,sevendaysaweek,andcarryingalimitedlineofhigh-turnoverconvenienceproductsatslightlyhigherprices,plustakeoutsandwiches,coffee,softdrinks.Examples:7-Eleven.Wh域y蝴ar窝e贞Wh据ol控es各al贵er堪s及Us匙ed响?Wh近ol暮es献al撞er怀s’Fu溉nc英ti况on撇sMa摘na泊ge霜me恭ntSe扩rv贵ic蹈e与&讽Ad业vi扇ceSe饰ll飘in劫g亩an彻dPr剑om辫ot肝io足nBu摩yi跌ng券a载ndAs布so很rt扩me晚nt兆B现ui狐ld叨in寺gBu索lk埋in户g防Br潜ea腰ki跪ngWa袭re商ho口us遇in抹gTr庸an掘sp填or瞎ti公ngFi给na报nc转in茧gRi屡sk辜B嘱ea像ri嚼ngMa周rk否etIn刘fo倦rm勉at球io下nTh集e影Fo播ur酱M笑aj令or屯P兴ro烧mo折ti希on姿al欠T律oo预lsAd校ve融rt也is聚in五gPu箭bl塌ic林r碎el炉at狡io否nsSa枪le东s镜pr去om鱼ot平io帆nPe锻rs悄on闷al区s妇el玩li敞ngAd谷ve钓rt貌is艺in涛gin崇fo撑rm送s利co驴ns污um稻er演s花ab家ou碰t息th占e观ex丸is子te窄nc肠e沉an光d受be亭ne者fi仍ts眠o登f欣pr中od粒uc始ts升a搭nd漆s蓬er广vi爽ce粒s,民a值nd惰a黄tt念em虚pt湾s唤to搅p碑er隙su废ad仪e念th球em趣t更o程bu异y拿th哪em润.Th保e询be掘st筐f静or龟m端is庸w苹or零d-眉of渴-m扰ou直th抵a颗dv两er毒ti膊si址ng徐.gi辣ve纳s喉an哄a禽gr被ee坝dbu穴dg炮et养t卖o康adag.gi笨ve劳s检a额st呜at副em谱en尾t幸ofth劝e抛ob饼je辅ct听iv觉es解o祖f艇th蒜ead库.汽ca笛mp淋ai霞gngi菌ve淘s眉an湾o械

温馨提示

  • 1. 本站所有资源如无特殊说明,都需要本地电脑安装OFFICE2007和PDF阅读器。图纸软件为CAD,CAXA,PROE,UG,SolidWorks等.压缩文件请下载最新的WinRAR软件解压。
  • 2. 本站的文档不包含任何第三方提供的附件图纸等,如果需要附件,请联系上传者。文件的所有权益归上传用户所有。
  • 3. 本站RAR压缩包中若带图纸,网页内容里面会有图纸预览,若没有图纸预览就没有图纸。
  • 4. 未经权益所有人同意不得将文件中的内容挪作商业或盈利用途。
  • 5. 人人文库网仅提供信息存储空间,仅对用户上传内容的表现方式做保护处理,对用户上传分享的文档内容本身不做任何修改或编辑,并不能对任何下载内容负责。
  • 6. 下载文件中如有侵权或不适当内容,请与我们联系,我们立即纠正。
  • 7. 本站不保证下载资源的准确性、安全性和完整性, 同时也不承担用户因使用这些下载资源对自己和他人造成任何形式的伤害或损失。

评论

0/150

提交评论