英语毕业论文从迪士尼公司的发展史来探讨中国动漫产业的发展现状及发展前景

毕业论文——豆丁——coolwordsPAGEPAGE15AStudyonProspectiveDevelopmentofChineseAnimationIndustryinLightofDisneyHistory中文摘要迪士尼是总部设在美国的大型跨国公司，经过八十多年的发展至今已不止于从事动画电影这一个行业了，主要业务还有主题公园，玩具，图书，电子游戏和传媒网络等多个产业。八十年来，迪士尼从小小的卡通工作室成为家庭娱乐集团，它可以很自豪的称自己是美国乃至世界动漫及娱乐界的精英。本论文主要从迪士尼公司的发展史来探讨中国动漫产业的发展现状及发展前景。希望能够对迪士尼公司的成长历程有深层次的认识，并从中得到启迪。从迪士尼发展史、迪士尼本人、迪士尼动画、迪士尼乐园、迪士尼品牌以及迪士尼在中国的相关活动来研究迪士尼公司进入中国的市场之前、之后的大陆方面业务。主要研究迪士尼在动画方面取得的成就并对它的市场策略做了详细的研究。从其历史发展状况来看中国动漫产业的历史发展状况及取得的成就和今后的动态；从其在动漫产业上的一系列策略来研究中国动漫市场相关策略；从其公司的经营及扩展状况来了解和分析中国动漫公司的经营情况；从其动漫的原创性和创新性来展望中国国产动漫应该注意和借鉴的经验，从而进一步推动整个产业链的形成。虽然在过去的二十多年来中国的动漫产业有了很好的发展，遗憾的是只有蓝猫系列建立起来自己的品牌，所以中国动漫产业要想在竞争激烈的市场中立足，必须像迪士尼一样不断创新，建立品牌，实行全球化战略。关键词：迪士尼；中国动漫；品牌

AbstractTheWaltDisneyCompany,togetherwithitssubsidiariesandaffiliates,isaleadingdiversifiedinternationalfamilyentertainmentandmediaenterprisewithfourbusinesssegments:medianetworks,parksandresorts,studioentertainmentandconsumerproducts.Formorethaneightdecades,thenameWaltDisneyhasbeenpreeminentinthefieldoffamilyentertainment.Fromhumblebeginningsasacartoonstudiointhe1920stotoday'sglobalcorporation,theWaltDisneyCompanycontinuestoproudlyprovidequalityentertainmentforeverymemberofthefamily,acrossAmericaandaroundtheworld.Overthepast2004,AnimationindustryinChinahasgotverygooddevelopment.Regrettably,ithasonlyBlueCatcartoonseriesproducedbySanChenthatestablisheditsownbrand,hasgainedthecorrespondingsocialeffectsandeconomiceffects.IfAnimationindustryinChinawantstogainachievementinfiercemarketcompetition,itcouldnotblindlydispredonquantity.Establishingbrand,structuringbrandcultureisreallybasicapproachtocultivatemarket,contendformarket,capturemarketplacefinally.Keywords:Disney;animationindustry;brandculture

AStudyonProspectiveDevelopmentofChineseAnimationIndustryinLightofDisneyHistoryOutlineThesisStatement:ThepaperfocusesontheProspectiveDevelopmentofChineseanimationindustryinlightofDisneyhistory.Disneycompany,aleadingdiversifiedinternationalfamilyentertainmentandmediaenterprise,whichhasfourbusinesssegments:medianetworks,parksandresorts,studioentertainmentandconsumerproducts.TheDisney’shistoryintheanimationfieldcanbeasagoodreferenceforChineseanimation.Ⅰ.IntroductionA.DisneycompanyB.Disney’shistoryⅡ.A.StrategiesofDisneyB.ChineseAnimationIndustryC.LearningofDisney'ssuccessIII.Conclusion

AcknowledgementsInwritingthispaper,Ihavebenefitedalotfrommyteachersandmyclassmates.Theygenerouslyhelpedmetocollectmaterialsandgavemanyinvaluablesuggestionstome.HereIextendmythankstothemfortheirkindhelp.Mydeepestgratitudegoesfirstandforemostto###，mytutor,forhisencouragementandguidance.Hehasguidedmethroughallthestagesofthewritingofthispaper.Withouthisinstruction,thisthesiscouldnothavereacheditspresentform.Hetoldmehowtoexpressmyideaandhowtowritethethesiscompletely.AfterIfinishedthedraft,hecarefullyreadthewholedraftandofferedpainstakingandpreciouscriticism.Hisstandardsofacademicexcellencehavemademyrevisionanexcitingandgratifyingexperience.Ialsosincerelythankmyfriendsandclassmates,whosebrilliantideasandperceptiveobservationshaveprovedimmenselyconstructive.TheyencouragedmewhenIfeltdismayordifficulty,andtheyalwaysinspectedmythesisandcheeredmeup.Lastmythankswouldgotomybelovedparentsfortheirlovingconsiderationsinmeallovertheseyears.Ialsoowemysinceregratitudetomyfriendsandmyfellowclassmateswhogavemetheirhelpandtimeinlisteningtomeandhelpingmeworkoutmyproblemsduringthedifficultcourseofthethesis.IamalsogreatlyindebtedtotheteachersattheSchoolofForeignLanguages,whohaveinstructedandhelpedmealotinthepastfouryears.Ialsowouldliketoexpressmygratitudetolotsofwriters,wholedmeintotheworldofhowtowriteab

ContentsAcknowledgements iTOC\o"1-1"\uAbstract（English） iiTOC\o"1-1"\uAbstract（Chinese） iiiTOC\o"1-2"\u1.Introduction 11.1Disneycompany 11.2Disney'shistory 12.StrategiesofDisney 22.1KeystrategiesofDisney22.2Creativity32.3Familyentertainmentandglobalization42.4Brand42.5CharacterofWaltEliasDisney5TOC\o"1-2"\u3.Chineseanimationindustry 53.1Presentsituation 5TOC\o"1-3"\u3.2Strength 53.3Weakness 64.LearningofDisney'ssuccess65.Conclusion7WorksCited 9

IntroductionTheWaltDisneyCompanyisaleadingdiversifiedinternationalfamilyentertainmentandmediaenterprise,whichhasfoursegments:studioentertainment,medianetworks,parksandresortsandconsumerproducts.OurChineseanimationindustrycouldlearnalotfromDisneycompany,Disney’shistoryoritsdevelopmentmode,especiallyitsfourkeystrategiesofsuccess.1.1DisneycompanyTheWaltDisneyCompanywasfoundedin1923,whichisfaithfultotheircommitmenttoproduceunparalleledentertainmentexperiences.TheWaltDisneyCompany’sachievementswasbasedontherichlegacyofqualitycreativecontentandexceptionalstorytelling.Formorethaneightdecadesfromtheyearof1923,thenameWaltDisneyhasbeenpreeminentinthefieldoffamilyentertainmentandmedianetworksandotherdifferentkindsoffields.TheDisneyhasbecomeaglobalcorporationfromhumblebeginningsasacartoonstudiointhe1920s.NowtheWaltDisneyCompanycontinuestoproudlyprovidequalityentertainmentforeverymemberoftheAmericanfamilyandthepeoplefromallaroundtheworld.1.2Disney'shistoryWaltarrivedinCaliforniainthesummerof1923withdreamsandambition.HehadmadeashortfilminKansasCitycalledAlice'sWonderlanddescribingaboutalittlegirlinacartoonworld.OnOctober16,1923,M.J.WinklerwhoisaNewYorkdistributor,contractedtoreleasetheAliceComedies,whenisthedateoftheformalbeginningofWaltDisneyCompany.OriginallyknownastheDisneyBrothersCartoonStudio,thecompanysoonchangeditsnametotheWaltDisneyStudio.WaltmadehisAliceComediesforfouryears,thenmovedtoanall-cartoonseries,hecreatedacharacternamedOswaldtheLuckyRabbit.However,thedistributorhadgonebehindhisbackandsignedupalmostallofhisanimators,hehopedtomaketheOswaldcartoonsinhisownstudioforlessmoneywithoutWaltDisneyhimself.Itwasapainfullessonfortheyoungcartoonproducer.Waltnowhadtocomeupwithanewcharacter,thatwasMickeyMouse.ThenhisstudiopouredallofitsresourcesintoMickeyMousecartoonwithfullysynchronizedsound:SteamboatWillie,whichwasanimmediatesensationaroundtheworld,andaseriesofMickeyMousecartoonsfollowed.Soonanotherseries:theSillySymphonies,theSillySymphoniesturnedintothetraininggroundforallDisneyartists,astheypreparedfortheadventofanimatedfeaturefilms.FlowersandTrees,aSillySymphonyandthefirstfull-colorcartoon,wontheAcademyAwardforBestCartoonfor1932,itwasthefirstyearthattheAcademyofferedsuchacategory.ThemostsensationalonewasisThreeLittlePigswhichwasreleasedin1933,.ThiswasabreakthroughincharacteranimationandmakingpeoplehavetheencouragementoffightingtheGreatDepression:“whoareafraidofbigbadwolves”(Pat,89)from1929to1933.Whilethestudio'scartoonswerereachingpopularityinmoviefield,thecompanyalsogeneratedinterestinrelatedmerchandise.MickeyMouseonpapertabletsforschoolchildrenwasthestartofDisney'sconsumerproductsbusiness.SoontherewereMickeyMousedolls,dishes,toothbrushes,radios,figurinesandsoon.Almosteverythingyoucanimagine.SnowWhiteandtheSevenDwarfs,launchedatChristmas,1937,whichbecamethehighestgrossingfilmofalltime,thatisabreakthroughontherecordofotherfilmshelduntilitwassurpassedbyGoneWiththeWind.AndtheSnowWhiteistheworld'sfirstfull-lengthanimatedfeaturelengthcartoon,pavedthewayforDisney'seventualdominationofthechildren'sfairytaleindustry.AndtheSnowWhiteinvolvedhundredsofDisneyemployeesworkingovertimeformonthsforlittleornoextrapaytocreatethetwomillionimagesdemandedbythegreatproject.Atthesametime,itsastonishingsuccesspavedthewayforfurtheranimatedfolkandfairytaleadaptations,suchas\n_topPinocchio,Fantasia,\n_topCinderella,\n_topAliceinWonderland,\n_topPeterPan,\n_topSleepingBeauty,andsoon,whichareallnamedthemostsignificantfairytalefilmsproducedduringDisney'slifetime.FromSteamboatWillietotheextraordinaryimageryandemotionalstorytellingofthecompany'sfirstfeaturelengthfilms,thestudiohadrevolutionizedanimationfromthattimeon.Theyearof1950sawthreelandmarkachievements,thefirstonewasthestudio'sfirstcompletelyliveactionfilmcalledTreasureIsland,thesecondwasthereturntoclassicanimatedfeatureswithCinderellaandthelastonewasthefirsttimewhenDisneytelevisionshowatChristmasDay.Waltsawthepotentialoftelevision,soin1954Disneysuccessfullyinvadedintelevisionindustry,helaunchedthefirsttelevisionmini-seriesnamedDavyCrockett,whichrunonallthreenetworksandgothroughsixtitlechanges,however,itremainedontheairfor29years,makingitthelongest-runningtelevisionseriesinhistory.Thestudiowentontoproducehighlypopularfilmedentertainment,withanimatedfilms,combiningliveaction,animationandanimatronicstotellaclassicstoryforparentsandtheirlovelychildren..WaltDisneydiedonDecember15,1966.Hewasprobablythebestknownindividualintheworld.Bythetimeofhisdeath,theDisneystudio'srichoutputamountedto21full-lengthanimatedfilms,493shortsubjects,47live-actionfilms,sevenTrue-LifeAdventurefeatures,330hoursofMickeyMouseClubtelevisionprograms,78half-hourZorrotelevisionadventures,and280othertelevisionshows.TheLittleMermaidmadeDisneyanimationexperiencedarenaissancein1989,whichremindedtheworldthatanimationwasn'tjustforkidsbutalsoforadults.LaterwereBeautyandtheBeast,AladdinandTheLionKing.Meanwhile,Disneymovedintopublishing,formingHyperionBooksforChildren,andDisneyPress,whichreleasedbooksonDisneyandnon-Disneysubjects.ThenwasParksandResortswhichwasatotallynewkindofentertainmentexperience,attractinghundredsofmillionsofvisitorsfromaroundtheworld.Disney'sParksandResortsisnotjusthometoDisney'sbelovedcharactersbuttheplace"WhereDreamsComeTrue."(Jonathan,432)Sincethen,ParksandResortshasgrowntoencompasstheworld-classDisneyCruiseLine,eightDisneyVacationClubresorts,DisneyAdventuresandfiveresortlocationsonthreecontinents:DisneylandResort,Anaheim,California;WaltDisneyWorldResort,Florida;TokyoDisneyResort;DisneylandResortParis;HongKongDisneyland.AsmuchasthecompanyhaschangedsinceitsOswalddays,muchhasremainedthesame,asitcontinuestobededicatedtoprovidinginnovative,qualityentertainmentforallmembersofthefamily,acrossAmericaandaroundtheworld.2.StrategiesofDisney2.1KeystrategiesofDisneyThekeystrategiesofDisneycanbeconcludedaccordingtoitsfourcorefields:StudioEntertainment,MediaNetworks,ParksandResortsandConsumerProducts.2.2CreativityTheStudioEntertainmentconsistsofDistributionEntities,HomeEntertainment,TheatricalandMusic.AndthestudioentertainmentistherootofDisneyindustry,themostimportantfactorofDisneyanimation'ssuccessliesinit.AnditsAnimationcanbedividedintoClassics;LiveActionwithAnimation;3DComputerAnimation;ClaymationAnimation;MovietoonsAnimation;VideoPremiereandsoon.SteamboatWillie,whichisthethirdMickeyMousecartoon,isonewithfullysynchronizedsound,andFlowersandTrees,whichisthefirstfull-colorcartoon,wontheAcademyAwardforBestCartoonfor1932,thefirstyearthattheAcademyofferedsuchacategory.Whenmostpeoplethoughtthatacartooncouldn'tholdanaudience'sattentionbeyondtheusualeight-minuterunningtime,SnowWhitewasfinished,anditwasaspectacularhit.Thenisthefirstcompletelyliveactionfilm:TreasureIsland,andtheclassicanimatedfeatureswithCinderellaandthefirstDisneytelevisionshow.AllthefirstswitnessDisney’sspiritofacceptanceofnewthings,whichisthecreativity.2.3FamilyentertainmentandGlobalizationThemedianetworksincludebroadcasting,cablenetworks,radio,publishingandInternetbusinesses.Keyareasinclude:Disney-ABCTelevisionGroup,ESPNInc.,WaltDisneyInternetGroup,ABCownedtelevisionstations,andasupportingheadquartersgroup.Marketing,research,salesandcommunicationsfunctionsalsoexistwithinthesegment.TheDisneynamequicklybecamesynonymouswithqualityentertainmentforthewholefamily.AnotherpartareParksandResortswhichincludeWaltDisneyimagineering,Disneylandresort,worldofDisney,Disneymeetings,Disneyvacationclub,Disneyregionalentertainmentandsoon.WherevertheguestexperiencetakesplaceinDisneyParks,theyremaindedicatedtothepromisethattheytrytomakeguestsfeeltheyturntheordinaryintotheextraordinary.TomakedreamscometrueeverydayiscentraltoDisneyglobalstrategy.Disneyandhisteammemberhadcreatedmultiplemilliondollarcommercialempirebasedonitsfairytalecharacters.Certainly,withtheDisneyexpansioninworldwide,tobuildlargethemeparksonothercontinentsandtocreateastreamofresortsandattractionsinothercountrieswouldbebetterforidealglobalizationsuccess.Inaword,WaltDisneyCompanywasverysuccessfulinacceleratingtheglobalspreadofitsprinciples,tryingtomeettheneedofothercountries.2.4BrandToconcentrateonthebrandisDisneycompany’stradition.AndDisneyconsumerproductscanbegeneralizedasthefollowingsiximportantdepartments:DisneyLicensing,Publishing,theBabyEinsteinCompany,Games,Retails,DirectofDisney.Disneymerchandisingbeganin1929,abusinessman,whowasinterestedinplacingMickeyMouseonthecoverofachildren'swritingtablet.WhichformedthestartofDisneyConsumerProductsandaffiliates,theyallextendtheDisneybrandtomerchandiserangingfromhomedecoration,apparel,toys,booksandmagazinesandotherinteractivegames,electronics,foodsandbeverages,stationery,andfineart.Thus,thebrandofDisneybringgreatbenefitforthecompany.2.5CharacterofWaltEliasDisneyThelastbutnottheleast,thesuccessofDisneyliesinthecharacterofcreator:WaltEliasDisney,hewasapioneer,innovator,andthepossessorofoneofthemostfertileimaginationstheworldhaseverknown.TherearealwayssomethingaboutobsessiveaboutWaltDisney’spersonality,hissinglemindedconcentrationonhiscareer,hispossessivenessabouthisbusiness,hissingularidentificationwiththeMouse,etc.Forbes,abusinessfortnightly,describedthestudio,sixmonthsafterWaltDisney’sdeath,asbeing“likeafinecarwithoutanengine,”andaddedthat“thegreatDisneyempirewasdriftingwithoutaleader,aspotentialsuccessorsjockeyforpower”.(Richardetal.26)3.Chineseanimationindustry3.1PresentsituationThecurrentsituationandcountermeasureofanimationindustryinChinacouldbeoutlinedasfollows:Overthepast2004,animationindustryinChinahasgotverygooddevelopment.Regrettably,ithasonlyBlueCatcartoonseriesproducedbySanChenthatestablisheditsownbrand,hasgainedthecorrespondingsocialeffectsandeconomiceffects.IfAnimationindustryinChinawanttogainachievementinfiercemarketcompetition,itcouldnotonlyfocusonquantityofitsproducts.Establishingbrand,tryingtorealizecreativity,structuringbrandculture,whichareallkeystrategiesandapproachestocontendformarket,cultivatemarket,andthencapturemarketfinally.3.2StrengthThemajorchangewithintheindustryinChinaoverthepastfourteenyearsistheincreaseoftalentedartists,directorsandproductionstaffavailabletothestudios.Inthebeginning,likeanynewindustry,therewasn'tanystaffavailablewhodidn'trequireagooddealoftraining.Themediocrequalityofworkinthoseearlyyearsreflectedmoretheanimator'slackofexperiencethananythingelse.AsinTaiwan,Korea,JapanandthePhilippinesbefore,Chineseanimationhasmaturedandgrownwithtime.Studioshavelearnedwhattheirclientsexpectandhavenowhadthetimetobothtrainandpolishtheirstaffsoastodeliverwhatisexpected.Managementhasalsomaturedandtechnologyhasbeenembracedtohelpthestudiosproducelargevolumesofworkwithindemandingtimeframes.Nearlyallofthelargestudiosofferdigitalinkandpaintserviceswhichremediesmanypastproblemscausedbysub-standardfilmlaboratoriesandpoorcameraequipment.3.3WeaknessTheanimatorsinChinamustbecomemoreintegratedwiththecharacterstheyareproducing.ThesystemofpayingartistsinChinaisnotveryreasonable,whichissimilartothesystemsusedthroughoutAsiaintelevisionanimationindustry.Animators,whoearnmoneyjustfordailylife,theydonothaveenoughsalariesandenoughguaranteetorealizetheirrealdream.Andreallymakingtheirlivingonapiecerateorfootagesystem.Inotherwords,thissystemhasalotofbuilt-inproblems.Ifartistsfeelnoconnectionorrelationtotheworktheyaredoingandderivenoprideorenjoymentfromtheirworksandefforts,theywillnaturallyproduceatthelowestandfastestpossiblelevelofacceptance.Whatunfortunatesituationitisifanartistneverseetheirworkfitintothefinalproductwhichtheywerealwayswishingtobefinished.ComparedChinawithJapan,KoreaorthePhilippines,Chinashadbeenexposedtowesternculturefromtheyearof1978.TheproblemwillbesolvedaslongasChinakeepsitswindowopentotheworldandmoreandmoretalentedyoungartistscontinuetocomeintotheanimationindustry.4.LearningofDisney'ssuccessFirstly,comparingChinatoAmericainthefieldofanimationindustry,Chinaisgoingthroughthe"imitation"stagebeforeenteringthe"innovation"and"invention"stages.CreativityisanenginesinleadingtheChineseanimationindustry.Creativityandcommercearetwosidesofthesamecoin,onefacilitatesthegrowthoftheother.SothekeypointtoimproveChineseanimationindustryistodevelopeconomy,meanwhile,culturalandcreativeindustryalsoplayagreatroleintheeconomyasthedemandforitisgrowing.Thegovernmentshouldinvestinculturaltosupportitsdevelopment.Inotherwords,itmustsetuptherulesofhowtodeveloptheChineseanimationindustry.Secondly,takethemeparkforexample,HongKongDisneylandopenedin2005,itwasmetwithbadresponses.OneofthemainreasonwasthatDisney’straditionalmethodtoimposeitsAmericanproductstotheChineselocalcontextdidnotwork.Fromaglobalizationperspective,Disneycompanytookfourmajorchangesthosewerereductionofprices;adaptationtolocalvisitors’customs;changeofdecorationsandsettingsandadaptationoflaborpractices.Eversince,HongKongDisneylandhadbeenprovedsuccessfulinparkattendanceandrevenueswereincreasedfromthattimeon.OnNovember4th,2009,ShanghaihadwontheapprovalfromChina'scentralgovernmenttobuildaDisneyparkinthecity'sPudongNewArea.TheWaltDisneycompanywasindiscussionswithShanghailocalgovernmentaboutdetailedplanstosetupthethemepark.WhichisthebestexampleofDisney’sglobalizationstrategy.Thirdly,atthatpointintimetherewerereallyonlytwoanimationstudios:ShanghaiAnimationStudioandJadeAnimationStudioinShenzhen.ShanghaiAnimationisastate-ownedandJadeAnimationStudioisanewjoint-venturecompany.Theformerproducesfilmsforthehomemarket,andwhichhadbeeninexistenceforanumberofyearsandhadalotoftalentedartists,however,theywerenotfamiliarwithwesternanimationtechniquesortiming.Andbeingthequintessentialstate-ownedcompany,thebureaucracyissothickthatyoucouldnotcutitwithaknife.Thelaterstudio,JadeAnimationStudio,asanewjoint-venturecompany,locatedinthecityofShenzhen,about60milesfromHongKonginthenewSpecialEconomicZone.JadeAnimationStudioisownedandoperatedbyalargebroadcastgroupinHongKongwhichisnamedTVB.JadeAnimationStudiowasestablishedtoproduceanimationforTVBandprovideinkandpaintservicesfornumerousJapanesestudios.Neitherofthesestudiosfeelresponsibilityfortherealprojectofthemselves.JadeAnimationStudioisprimarilyaninkandpaintservicelackinganimators,whileShanghaiAnimationStudioistooentrenchedinthebureaucracybecauseofitsstate-ownedsystem.Thus,todevelopChineseanimationisnotathingofonecompanybutathingthatneedtobesolvedthroughourwholenation'sawarenessofthepoliticalsystem.JustlikeDisneycompanywhichdevelopfortheirdreamsandhappiness.Conclusion TheeconomyofChinaisboomingandwillhaveaprospectivefutureinthefieldofanimationindustry.Chinahaschangedalotafterittakesthemeasureofreformandopenpolicy.WhileChinaisgoingthroughthe"imitation"stage,itisstillfarawayfromenteringthe"innovation"and"invention"stages.IfAnimationindustryinChinawantstogainachievementinfiercemarketcompetition,itcouldnotonlyfocusonquantityofitsproducts.Establishingbrand,tryingtorealizecreativity,structuringbrandculture,whichareallkeystrategiesandapproachestocontendformarket,cultivatemarket,andthencapturemarketfinally.Inaword,Chinahasalongandprospectivewayinanimationindustry.ExperienceandlessonsthatwegetfromDisneycompanyguideChineseanimatorsandthewholeindustryWorksCitedBetty,Goodwin.AnimationisBackNewDisneyMouseLeadsthePack.Chicago:ChicagoTribune,1997David，Hubka.ChildMaltreatmentinDisneyAnimatedFeatureFilms.NewYork:PenguinClassics,2009.Gregory,Fouts.,etal.“DemonizinginChildren’sTelevisionCartoonsandDisneyAnimatedFilms.”ChildPsychiatryHumDev(2006):15–23.Jonathan,Matusitz.“Disney’sSuccessfulAdaptationinHongKong.”TheSocialScienceJournal46(2009):427–441.Lena,Lee.UnderstandingGenderthroughDisney’sMarriages.NewYork:BusinessMedia,2008.Pat,Denney.HowtobeLikeWalt.DeerfieldBeach:HealthCommunications,2004.Richard,Schickel.TheDisneyVersion:TheLife,Times,Art,andCommerceofWaltDisney.NewYork:SimonandSchuster,1985.陈静华.迪士尼乐园.北京：对外经济贸易大学出版社，2007.董观志，李立志.盈利与成长—迪斯尼的关键策略.北京：清华大学出版社,2006.珍妮特•瓦斯特.浮华的盛宴北京:中信出版社,2006.基于C8051F单片机直流电动机反馈控制系统的设计与研究基于单片机的嵌入式Web服务器的研究MOTOROLA单片机MC68HC（8）05PV8/A内嵌EEPROM的工艺和制程方法及对良率的影响研究基于模糊控制的电阻钎焊单片机温度控制系统的研制基于MCS-51系列单片机的通用控制模块的研究基于单片机实现的供暖系统最佳启停自校正（STR）调节器单片机控制的二级倒立摆系统的研究基于增强型51系列单片机的TCP/IP协议栈的实现基于单片机的蓄电池自动监测系统基于32位嵌入式单片机系统的图像采集与处理技术的研究基于单片机的作物营养诊断专家系统的研究基于单片机的交流伺服电机运动控制系统研究与开发基于单片机的泵管内壁硬度测试仪的研制基于单片机的自动找平控制系统研究基于C8051F040单片机的嵌入式系统开发基于单片机的液压动力系统状态监测仪开发模糊Smith智能控制方法的研究及其单片机实现一种基于单片机的轴快流CO〈,2〉激光器的手持控制面板的研制基于双单片机冲床数控系统的研究基于CYGNAL单片机的在线间歇式浊度仪的研制基于单片机的喷油泵试验台控制器的研制基于单片机的软起动器的研究和设计基于单片机控制的高速快走丝电火花线切割机床短循环走丝方式研究基于单片机的机电产品控制系统开发基于PIC单片机的智能手机充电器基于单片机的实时内核设计及其应用研究基于单片机的远程抄表系统的设计与研究基于单片机的烟气二氧化硫浓度检测仪的研制基于微型光谱仪的单片机系统单片机系统软件构件开发的技术研究基于单片机的液体点滴速度自动检测仪的研制基于单片机系统的多功能温度测量仪的研制基于PIC单片机的电能采集终端的设计和应用基于单片机的光纤光栅解调仪的研制气压式线性摩擦焊机单片机控制系统的研制基于单片机的数字磁通门传感器基于单片机的旋转变压器-数字转换器的研究基于单片机的光纤Bragg光栅解调系统的研究单片机控制的便携式多功能乳腺治疗仪的研制基于C8051F020单片机的多生理信号检测仪基于单片机的电机运动控制系统设计Pico专用单片机核的可测性设计研究基于MCS-51单片机的热量计基于双单片机的智能遥测微型气象站MCS-51单片机构建机器人的实践研究基于单片机的轮轨力检测基于单片机的GPS定位仪的研究与实现基于单片机的电液伺服控制系统用于单片机系统的MMC卡文件系统研制基于单片机的时控和计数系统性能优化的研究基于单片机和CPLD的粗光栅位移测量系统研究单片机控制的后备式方波UPS提升高职学生单片机应用能力的探究基于单片机控制的自动低频减载装置研究HYPERLINK"/detail.htm?301120