2021年安徽省宿州市公共英语五级(笔试)真题一卷(含答案)

2021年安徽省宿州市公共英语五级(笔试)真题一卷(含答案)学校:________班级:________姓名:________考号:________

一、1.ListeningComprehension(15题)1.Whataretheshoppinggoodsthatarebasicallyconsideredthesame?

A.Thosethatsatisfysimilarneedsoftheconsumer.

B.Thosethatconsumersdon'tcarewheretobuy.

C.Thosethatconsumersspendmuchtimelookingfor.

D.Thosethatcanbefoundeverywhere.

2.PartB

Directions:Youwillhear3conversationsortalksandyoumustanswerthequestionsbychoosingA,B,CorD.YouwillheartherecordingONLYONCE.

听力原文：Asyouallknow,logstructuresaregainingpopularity.Theyarenolongerjustthesimplecountryhomeswhichwethinkofasthetraditionallogcabin.Someupscalehomesnowincorporatenaturalroundlogsinsealingbeamsandwalls.Peopleseemtothinkthattheroundedlogsgivetheirhomesacozywarmatmosphere.Andevenpeoplewhowanttobuildatraditionallogcabinontheirowncanbuyakitwithprecutlogsthatfittogetherlikepiecesofjigsawpuzzle.Beforeshowingyousomeslidesofmodernloghouses,I'dliketointroducealittlehistoricalbackgroundonthesubject.

Logcabinswerefirstbuiltinthelate1600salongtheDelawareRiverValley.TheEuropeanimmigrantswhosettledtherebroughtcenturiesofoldtraditionsofworkingwithlogs.Andinthisheavilywoodedarealogswerethematerialinhand.Logcabinswerethemostpopularintheearly1800swiththesettlerswhoweremovingwest.Theyprovidedtheanswertothepioneer'sneedforasafeandsturdyhomethatanordinaryfamilycouldbuildquickly.Theyhaddirtfloorsandslidingboardsforwindows.ButthelogbuildingsthathaveprobablyhadmostinfluenceonmodemarchitectsarethoseofthemountainretreatsofwealthyNewYorkers.Thesecountryhouseswhichwerepopularintheearly1900stypifywhat'sknownastheAdoroundyxstyle.Nowlet'slookatthoseslides.

Whatisthespeakermainlydiscussing?

A.TraditionalEuropeanarchitecture.

B.Techniquesforbuildinglogcabins.

C.Thehistoryoflogstructures.

D.Howtobuildahomeyourself.

3.WhatwerethetwothingsthatinterestedDr.Huber?

4.Dr.WilsonissatisfiedwithWang'spastexperience.

A.RightB.Wrong

5.Backinhisowncountry,Mr.WangstudiedC-languageandchemistry.

A.RightB.Wrong

6.PartB

Directions:Youwillhear3conversationsortalksandyoumustanswerthequestionsbychoosingA,B,CorD.YouwillheartherecordingONLYONCE.

听力原文：Doyoufindgettingupinthemorningdifficultandpainful?Thismightbecalledlaziness,butDr.Kleimanhasanewexplanation.Hehasprovedthateveryonehasadailyenergycycle.

Duringmehourswhenyoulaborthroughyourworkyoumaysaythatyou're"hot".That'strue.Thetimeofdaywhenyoufeelmostenergeticiswhenyourcycleofbodytemperatureisatitspeak.Forsomepeoplethepeakcomesduringtheforenoon.Forothersitcomesintheafternoonorevening.Noonehasdiscoveredwhythisisso.Thepossibleexplanationisthatoneisathistemperature-and-energypeakintheevening.Muchfamilyquarrelingendswhenhusbandsandwivesrealizewhattheseenergycyclesmean,andwhichcycleeachmemberofthefamilyhas.

Youcan'tchangeyourenergycycle,butyoucanlearntomakeyourlifefititbetter.Habitcanhelp,Dr.Kleimanbelieves.Maybeyou'resleepyintheeveningbutfeelyoumuststayuplateanyway.Counteractyourcycletosomeextentbyhabituallystayinguplaterthanyouwantto.Ifyourenergyislowinthemorningbutyouhaveanimportantjobtodoearlyintheday,risebeforeyourusualhour.Thiswon'tchangeyourcycle,butyou'llgetupandworkbetteratyourlowpoint.

Getofftoaslowstartwhichsavesyourenergy.Getupwithaleisurelyyawnandstretch.Sitontheedgeofthebedaminutebeforeputtingyourfeetonthefloor.Avoidthetroubleforcleanclothesbylayingthemoutthenightbefore.Wheneverpossible,doroutineworkintheafternoonandsavetasksrequiringmoreenergyorconcentrationforyoursharperhours.

Whatshouldonedoifhewantstoworkmoreefficientlyathislowpointinthemorning?

A.Changehisenergycycle.

B.Overcomehislaziness.

C.Getupearlierthanusual.

D.Gotobedearlier.

7.PartC

Directions:Youwillhearatalk.Asyoulisten,answerthequestionsorcompletethenotesinyourtestbookletforQuestions21-30bywritingNOTMORETHANTHREEwordsinthespaceprovidedontheright.YouwillhearthetalkTWICE.

Younowhave1minutetoreadQuestions21-30.

听力原文：Lasttimewestartedlookingatthequestionofmanagementandwonderingwhatthetermactuallymeant.Thenwetookabrieflookattheconceptofscientificmanagement.Youremember,wedecideditwasusefulbutnotenoughonitsown.Sotodaywe'regoingtolookatanotheraspect—behavioralmanagement.Youmaynotreallyhavecomeacrossthisword"behavioral"before,thoughI'msureyouarefamiliarwiththeword"behavior".Behavioralsimplymeanshavingtodowithbehavior.Andthatisourstartingpointfortoday:Wearegoingtostartbyrealizingthattheactivityofanyorganizationishumanactivity,designedtoachievehumangoals.Sowearereallytalkingabouthumanbehavior.

Anybusinessconcerndoestwothings.First,itprovideseithergoodsorservicesthatthecustomerneeds.Thatis,iteithermakesthingsordoesthingsforotherpeopleinexchangeformoney.Second,itprovidespeoplewithwork—andmostofushavetoworkinordertomakealiving.

Work,muchaswemaysometimeswishwedidn'thavetodoit,ornotquitesomuchofit,hasinfacttwoadvantages.First—andIspokeaboutthislasttime—itcangiveussatisfaction.Wecanbeproudofwhatwearedoing—likeacraftsmanmakingsomethingbeautiful,oradoctorofanursehelpingpeoplewhoareillorinpain.ThisiswhatIcalledjobsatisfaction,andwithoutitIamsureworkcanbecomeanawfulburden.Andonamorebasiclevel,workearnsusmoney,whichwecanusetobuythethingsweneedinordertolive,likefoodandsomewheretolive,aswellasalltheluxurieswecouldprobablydowithoutbutstillliketohave.

Behavioralmanagementisbasedonaresearchofhowpeoplebehaveatwork.Itusesthefindingsofpsychologistsandsociologists,andsoon.Thesemakeastudyofindividualsandgroupstoseewhatthingsinfluencethewaytheybehaveindifferentconditions.Theresultscanthenbeusedtodesignthebestconditionsinwhichpeoplewillperform—orbehave—inthewaythatamanagerwantsthemtoinordertomakeabusinessmoreefficientandtoachieveitsgoals.Theyhavecollectedalotofevidenceandformulatedalotoftheoriestohelpthemanager,andthereisnodoubtthatproperlyunderstoodandapplied,thiscanbeveryuseful.

Butstillwereturntothefactthatpeopleareindividuals,alldifferentfromeachother,andall—aswesay—withmindsoftheirown.Sonomatterwhatthemanagerknowsaboutthewaypeoplebehaveingroupsandsoon,hehasreallytotreateveryoneonhisstaffasanindividualinhisownright.Ofcourse,hecanbehelpedinthisbyknowinghowtoencouragepeopletodothings,howtostimulatethemtobehaveinacertainway,andsoon.Amanagercanhimselfbetaughthowtodothis,buthoweverunscientificthismaysound,itismorelikelythatagoodmanagerisbornratherthantrained.Hehassomenaturalabilitytorecognizewhatpeoplearelikelytodo,whatabilitiestheyhave,andotherthingslikethat.Realizingthis,andthenapplyingwhathehaslearnedabouthumanbehavior,iswhatmakessomeoneagoodmanager.

Sobehavioralmanagementismanagementbasedonanassessmentofanindividualandtheapplicationofwhatisknownabouthowpeopleingeneraltendtobehave.Likescientificmanagement,itisundoubtedlyuseful,butnot,thecompleteanswer.

Whatdidthespeakertalkaboutlasttime?

8.MDhassixdepartmentalmanagersatthemoment．

A.RightB.Wrong

9.Dr.WilsonsuggeststhatWangshouldextendhisstayattheuniversity.

A.TrueB.Fasle

10.WhichofthefollowingCanbecalledasa“lameduck”?

A.Adisabledlittlechild．

B.Ahard-workingfarmer．

C.Apoliticianwhohastocometotheendofhispower．

D.Anabsent-mindedoldprofessor．

11.Wecanmakearound-the-worldflighttripfreeofchargeifwefinishreadingenoughbooks.

A.TrueB.Fasle

12.Accordingtothelecture,whatisinflation?

A.Risingprices.

B.Fixedincome.

C.Realincome.

D.Costofliving.

13.Intermsofacademiclevels,inwhichleveldowefindthesmallestnumber?

14.Thetalkismainlyabouttheimportanceof"feltimages".

A.RightB.Wrong

15.ThechangesintheU.S.A.inthe1960sbeganwiththe______RightMovement.

二、2.UseofEnglish(10题)16.(37)

17.

【C4】

18.(41)

19.(45)

20.(48)

21.“Down-to-earth”meanssomeoneorsomethingthatishonest.realisticandeasytodealwith.Itisapleasuretofind【C1】______whoisdown-to-earth.Apersonwhoisdown-to-earthiseasytotalk【C2】______andacceptsotherpeopleasequals.Adown-to-earthpersonisjustthe【C3】______ofsomeonewhoactsimportantorproud.

Down-to-earthpersonsmaybe【C4】______membersofsociety,ofcourse.Buttheydonotlettheirimportance“【C5】______totheirheads”.Theydonotconsiderthemselvestobebetterpersonsthan【C6】______oflessimportance.Someonewhoisfilledwithhisownimportanceandpride,【C7】______withoutcause,issaidtohave“hisnoseintheair”.Thereis【C8】______wayapersonwithhisnoseintheairCanbedown-to-earth.

Americans【C9】______anotherexpressionthatmeansalmostthesameas“down-to-earth”.Theexpressionis“both-feet-on-me-ground”.Someone【C10】______both-feet-on-me-groundisapersonwithagoodunderstanding【C11】______reality.Hehaswhatiscalled“commonsense,”hemayhavedreams,【C12】______hedoesnotallowthemtoblockhisknowledgeof【C13】______isreal.

Theoppositekindof【C14】______isonewhohashis“head-in-the-clouds”.Amanwithhishead-in-the-cloudsisadreamer【C15】______mindisnotintherealworld.

【C16】______,suchadreamercanbebroughtbacktoearth.SharpwordsfromteacherCanusually【C17】______aday-dreamingstudentdown-to-earth.

Usually．thepersonwhoisdown-to-earthisvery【C18】______tohavebothfeetontheground.【C19】______wehavebothourfeetontheground,whenwearedown-to-earth,weacthonestlyandopenly【C20】______others.OurlivesarelikethegroundbelowUS,solidandstrong.

【C1】

22.

【C20】

23.

【C2】

24.(44)

25.

【C9】

三、3.ReadingComprehension(15题)26.

Thevalueofcompetitionworksagainstthespiritofnationalcooperationinthat______.

A.itmakespeoplenotbelieveinthegovernment

B.itcausespeopletosuspectbutnottotrusteachother

C.itmakespeopleevenunabletocooperatewellonlocallevels

D.itencouragespeopletogainsuccessthroughindividualhardwork

27.PartC

Directions:Answerquestions71-80byreferringtothefollowinggames.

Note:AnswereachquestionbychoosingA,BorCandmarkitonANSWERSHEET1.Somechoicesmayberequiredmorethanonce.

Answerquestions71～80byreferringtothefollowinggames.

Note:AnswereachquestionbychoosingA,B,CorDandmarkitonANSWERSHEET1.Somechoicesmayberequiredmorethanonce.

A=BOOKREVIEW1B=BOOKREVIEW2

C=BOOKREVIEWS3D=BOOKREVIEW4

Whichbookreview(s)contain(s)thefollowinginformation?

Comparisonofthesignificanceoftwoeconomicbooks.71.______

Stiglitz'sprestigeinthefieldofeconomics.72.______

Stiglitz'scriticismofthosewhoexaggeratedthepowerofmarketsindevelopingcountries.73.______

Policymakingshouldconsiderlocalconditions.74.______

Theinterventionofgovernmentisthewaytoassistglobalization.75.______

Stiglitz'sdedicationtothedevelopmentofpoorcountries.76.______

Stiglitz'spreferenceofonetypeofeconomicpolicyoveranotherone.77.______

MorepeoplejoinedStiglitzincriticizingfreetradeandglobalization.78.______

Stiglitz'spointshavebeensupportedbywhatactuallyhappenedinthecountry.79.______

MainlygivespositivecommentsonStiglitzandhisnewbook.80.______

AThemainpointofthebookissimple:globalizationisnothelpingmanypoorcountries.Incomesarenotrisinginmuchoftheworld,andadoptionofmarket-basedpoliciessuchasopencapitalmarkets,freetrade,andprivatizationaremakingdevelopingeconomieslessstable,notmore,Insteadofabiggerdoseoffreemarkets,Stiglitzargues,what'sneededtomakeglobalizationworkbetterismoreandsmartergovernmentintervention.Whilethishasbeensaidbefore,theideascarrymoreweightcomingfromsomeonewithStiglitz'scredentials.Insomeways,thisbookhasthepotentialtobetheliberalequivalentofMiltonFriedman's1962classicCapitalismandFreedom,whichhelpedprovidetheintellectualfoundationforagenerationofconservatives.ButGlobalizationandItsDiscontentsdoesnotrisetothelevelofcapitalismandfreedom.WhileStiglitzmakesastrongcaseforgovernmentorienteddevelopmentpolicy,beignoressomekeyargumentsinfavorofthemarket."Thebook'smainvillainistheInternationalMonetaryFund,theWashingtonorganizationthatlendstotroubledcountries",Stiglitz'contemptfortheLMFisboundless,"ItisclearthattheIMFhasfailedinitsmission,"hedeclares."ManyofthepoliciesthattheIMFpushedhavecontributedtoglobalinstability."

BWhilepartsofthisbookaredisappointinglyshallow,Stiglitz'scritiqueofthemarket-driven90'sstillresonates,especiallywhenthebusinesspageisfullofstoriesaboutwhite-collarcrimeandthestockmarketseemsstuckinaperpetualrut.EventheUnitedStatescannotblithelyassumethatfinancialmarketswillworkonautopilot.ItistestamenttothesalienceofStiglitz'sargumentsthatmanyeconomists—evensomeBushAdministrationofficials—nowembracehisviewthateconomicchangeinthedevelopingworldmustevolvemorewithlocalconditions,notonWashington'scalendar.Withoutathoroughmakeover,globalizationcouldeasilybecomeaquagmire.StiglitzsharedaNobelPrizelastyearforhisworkanalyzingtheimperfectionsofmarkets.HismaincomplaintagainstRubinandSummers,whoservedasTreasurySecretaries,andagainstFischer,theNO.2officialanddefactochiefexecutiveoftheinternationalMonetaryFund,isthattheyhadtoomuchfaiththatmarketscouldtransform.poorcountriesovernight.Helabelsthesethreemenmarketfundamentalists,whofoughttomaintainfinancialstabilitywiththesameurgencythatanearliergenerationstruggle

28.

Theword"tarnish"(line4,paragraph4)mostprobablymeans______.

A.affectB.warnC.troubleD.stain

29.

Fromthepassage,welearnthattheauthor______.

A.didn'tlikeRaoul'swayofdeliveringthepaper

B.didn'trealizewhyRaouldeliveredthepaperthatway

C.didn'tknowthatRaoulcameveryearlyinthemorning

D.didn'tfeelitnecessarytomeetRaoulwhenhecame

30.

Byreferringtotheartificialgrammar,theauthorintendstoshow______．

A.itssignificanceinthestudy

B.aninherentpatternbeinglearnt

C.itsresemblancetothelights

D.theimportanceofanight'ssleep

31.PartC

Directions:Answerquestions71-80byreferringtothefollowinggames.

Note:AnswereachquestionbychoosingA,BorCandmarkitonANSWERSHEET1.Somechoicesmayberequiredmorethanonce.

Answerquestions71～80byreferringtothefollowinggames.

Note：AnswereachquestionbychoosingA,B,CorD．Somechoicesmayberequiredmorethanonce.

A=TheImperialPalaceB=TheTempleofHeavenC=PotalaPalaceD=JokhangTemple

Whichpalaceortemple…

A

TheImperialPalace

Whatstrikesonefirstinabird's-eyeviewofBeijingproperisavasttractofgoldenroofsflashingbrilliantlyinthesunwithpurplewallsoccasionallyemergingamidthemandastretchofluxurianttreeleavesflankingoneachside.ThatistheformerImperialPalace,popularlyknownastheForbiddenCity,fromwhichtwenty-fouremperorsoftheMingandQingDynastiesruledChinaforsome500years—from1420to1911.TheMingEmperorYongLe,whousurpedthethronefromhisnephewandmadeBeijingthecapital,ordereditsconstruction,onwhichapproximately10,000artistsandamillionworkmentoiledfor14yearsfrom1406to1420.Atpresent,thePalaceisanelaboratemuseumthatpresentsthelargestandmostcompleteensembleoftraditionalarchitecturecomplexandmorethan900,000piecesofcourttreasuresinalldynastiesinChina.

LocatedinthecenterofBeijing,theentirepalacearea,rectangularinshapeand72hectaresinsize,issurroundedbywallstenmetershighandamoat52meterswide.Ateachcornerofthewallstandsawatchtowerwithadouble-eaveroofcoveredwithyellowglazedtiles.

Themainbuildings,thesixgreathalls,onefollowingtheother,aresetfacingsouthalongthecentralnorth-southaxisfromtheMeridianGate,thesouthentrance,toShenwumen,thegreatgatepiercinginthenorthwall.Oneithersideofthepalacearemanycomparativelysmallbuildings.SymmetricallyinthenortheasternsectionliethesixEasternPalacesandinthenorthwesternsectionthesixWesternPalaces.ThePalaceareaisdividedintotwoparts：theOuterCourtandtheInnerPalace.Theformerconsistsofthefirstthreemainhalls,wheretheemperorreceivedhiscourtiersandconductedgrandceremonies,whilethelatterwasthelivingquartersfortheimperialresidence.AttherearoftheInnerPalaceistheImperialGardenwheretheemperorandhisfamilysoughtrecreation.

B

TheTempleofHeaven

TheTempleofHeavenwasinitiallybuiltinYongleYear18oftheMingDynasty(in1420).Situatedinthesouthernpartofthecity,itcoversthetotalareaof273hectares.WiththeadditionsandrebuildingduringtheMing,QingandotherDynasties,thisgrandsetofstructureslookmagnificentandglorious；thedignifiedenvironmentappearssolemnandrespectful.ItistheplaceforbothMingandQingDynasty'sEmperorstoworshipHeavenandprayforgoodharvest.ThenorthernpartoftheTempleiscircularwhilethesouthernpartissquare,implying“skyisroundandearthissquare”tobettersymbolizeheavenandearth.Thewholecompoundisenclosedbytwowalls,dividingthewholeTempleintoinnerandouterareas,withthemainstructuresenclosedintheinnerarea.ThemostimportantconstructionsaretheHallofPrayerforGoodHarvest,theCircularMoundAltar,ImperialHeaven,TheImperialVaultofHeaven,HeavenKitchen,LongCorridorandsoon,aswellastheEchoWall,theTriple-SoundStone,theSeven-StarStoneandothersofhistoricinterestandscenicbeauty.TheTempleofHeavenisacomprehensiveexpressionoftheuniqueconstructiontechniquesfromMingandQingDynasties；itisChina'smosttreasuredancientarchitecture；itisalsotheworld'slargestarchitecturalcomplexforworshippingheaven.In1998,itwasincludedinthe“listoftheworldheritages”byt

32.(67)

33.(74)

34.

______iscircularinthenorthernpartwhilesquareinthesouthernpart?

35.(76)

36.Itwaslateintheafternoon,andIwasputtingthefinaltouchonapieceofwritingthatIwasfeelingprettygoodabout.Iwantedtosaveit,butmycursorhadfrozen.Itriedtoshutthecomputerdown,anditseizedupaltogether.Unsureofwhatelsetodo,Iyanked(用力猛拉)thebatteryout.

Unfortunately,Windowshadbeeninthemidstofadelicateandcrucialundertaking.Thenextmorning,whenIturnedmycomputerbackon,itinformedmethatafilehadbeencorruptedandWindowswouldnotload.Then,itofferedtorepairitselfbyusingtheWindowsSetupCD.

IopenedthespecialdrawerwhereIkeepCDs,butnoWindowsCDinthere.Iwasforcedtocallthecomputercompany'sGlobalSupportCentre.Mycallwasansweredbyawomaninsomeunnamed,far-offland.IfinditannoyingtomakesmalltalkwithsomeonewhenIdon'tknowwhatcontinentthey'restandingon.SupposeIweretocommentonthebeautifulweatherwe'vebeenhavingwhentherewasamonsoonattheotherendofthephone?SoIgotrighttothepoint.

"Mycomputeristellingmeafileiscorruptedanditwantstofixitself,butIdon'thavetheWindowsSetupCD."

"Soyou'rehavingaproblemwithyourWindowsSetupCD."Shehasapparentlybeendozingand,havingcometojustasthesentenceended,wasattemptingtocoverforherinattention.

Itquicklybecameclearthatthewomanwasnotacomputertechnician.Herjobwastoserveasagatekeeper,ahumanshieldforthetechnicians.Hersoleduty,asfarasIcouldtell,wastoraiseglobalstresslevels.

Tomakemedisappear,thewomangavemethephonenumberforWindows'creator,Microsoft.Thisislikegivingsomeonethephonenumberfor,Idon'tknow,NorthAmerica.Besides,theCDworked;Ijustdidn'thaveit.NomatterhowmanytimesIrepeatedmystory,wecamebacktothesameplace.Shewascalmandresolutelypolite.

Whenmyvoicehitacertaindecibel(分贝),Iwaspassedalong,likeahot,irritablepotato,toatechnician.

"Youdon'thavetheWindowsSetupCD,ma'am,becauseyoudon'tneedit,"heexplainedcheerfully.

"Windowscamepreinstalledonyourcomputer!"

"ButIdoneedit."

"Yes,butyoudon'thaveit."Wewentonlikethisforawhile.Finally,heofferedtowalkmethroughtheuseofadifferentCD,onethatwoulderasemyentiresystem."Ofcourse,you'dloseallyoure-mail,yourdocuments,yourphotos."Itwaslikeofferingtodropasafeonmyheadtocuremyheadache."Youmightbeabletorecoverthem,butitwouldbeexpensive."Hesoundeddelighted."Andit'snotcoveredbythewarranty(产品保证书)!"Thesafebegantoseemlikeagoodidea,provideditwasfull.

Ihungupthephoneanddrovemycomputertoasmall,friendlyrepairplaceI'dheardabout.Asmart,helpfulmandugoutaWindowsCDandtoldmeitwouldn’tbeaproblem.Anhourlater,hecalledtoletmeknowitwasready.Ithankedhim,andwechattedabouttheweather,whichwasthesameoutsidemywindowasitwasoutsidehis.

Whydidtheauthorshutdownhercomputerabruptly?

A.Shehadsavedwhatshehadwritten.

B.Shecouldn'tmovethecursor.

C.Thecomputerrefusedtowork.

D.Thecomputerofferedtorepairitself.

37.

Accordingtothepassage,whichofthefollowingisnottrue?

A.SomeAmericanswouldnotacceptthevalueofconservationandenvironmentprotection,becausethisvaluewouldprobablymakethemunemployed.

B.ManyAmericanshavebeenusedtowasting,soitwillbedifficultforthemtoacceptthenewvalueofconservation.

C.SomeoldvaluesarestillhavingaverystronginfluenceonAmericanpeople,althoughtheyareharmfulinthisnewage.

D.MostAmericanshavefullyrealizedtheneedtoprotecttheenvironment,sotheyhavetakenmeasurestorecyclejunkedgoods.

38.(73)

39.PartB

Directions:Inthefollowingarticlesomeparagraphshavebeenremoved.ForQuestions66-70,choosethemostsuitableparagraphfromthelistA-Ftofitintoeachofthenumberedgaps.Thereisoneparagraphwhichdoesnotfitinanyofthegaps.MarkyouranswersonANSWERSHEET1.

Itwasamomentmostbusinessexecutiveswouldpausetosavor:latelastyear,GermansportinggoodspioneerAdidaslearnedthatafteryearsofdecliningmarketshare,thecompanyhadsprintedpastU.S.ReebokInternationaltotakethesecondplacebehindNikeintheraceforworldwidesales.ButRobertLouis-Dreyfus,therumpledFrenchmanwhonowrunsAdidas,anddidn'tevenstopforoneofhistrademarkHavanacigarsincelebration,worriedthatthecompanywouldgrowcomplacent.Instead,heandagroupoffriendsboughtFrenchsoccerclubOlympicdeMarseille"Nowthat'ssomethingIhavedreamedaboutsinceIwasakid."Louis-Dreyfussayswithanadolescentgrin.

66.______

Withsalesinthefirstthreequartersof1996at$2.5billion,upablithering30.7%over1995,it'shardtorecallthedismalshapeAdidaswasinwhenLouis-DreyfustookoveraschairmaninApril1993.Foundedin1920byAdiDassler,theinventorofthefirstshoesdesignedespeciallyforsports,thecompanyenjoyedanearmonopolyinathleticshoesuntilanupstartcalledNikeappearedinthe1970sandrodetherunningfadtoriches.Bytheearly1990sAdidashadcomeunderthecontrolofFrenchbusinessmanBernardTapie,whowaslaterjailedforbribingthreeFrenchsoccerplayers.AlthoughthecompanytriedtospruceupitsstaidimagewithateamofAmericandesigners,Adidaslostmorethan$100millionin1992,promptingtheFrenchbanksthathadacquiredcontrolofthecompanyfromTapietobeginadesperatesearchforanewowner.

67.______

Thepoker-lovingLouis-Dreyfusknewhehadbeendealtawinninghand.FollowingtheleadsetbyNikeinthe1970s,hemovedproductiontolow-wagefactoriesinChina,IndonesiaandThailandandsoldAdidas'EuropeanfactoriesforatokenoneDeutschemarkapiece.HehiredPeterMoore,aformerproductdesigneratNike,ascreativedirector,andsetupstudiosinGermanyfortheEuropeanmarketandinPortland,Oregon,fortheU.S.Hethenriskedeverythingbydoublinghisadvertisingbudget."Wewentfromamanufacturingcompanytoamarketingcompany,"saysLouis-Dreyfus."Itdidn'ttakeagenius—youjusthadtolookatwhatNikeandReebokweredoing.Itwaseasierforsomeonecomingfromtheoutside,withnobaggage,todoit,thanforsomebodyfrominsidethecompany."

68.______

"ThemarketingatAdidasisvery,verygoodrightnow,"saysEugenioDiMaria,editorofSportingGoodIntelligence,anindustrynewsletterperceivingAdidasasaveryyoungbrand."Thecompanyisparticularlystronginapparel,muchstrongerthanNikeandReebok."

Although90%ofAdidasproductsforwearonstreetinsteadofsportsfields,Louis-DreyfusfeltthepreviousmanagementhadlostsightofAdidas'rootsasasportingproductscompany.Afterall,AdiDasslerinventedthescrew-instudforthesoccershoeandshodAmericanchampionJesseOwensinthe1936Olympics.Sohesoldofforfoldedothernon-corebrandsthatAdidashaddeveloped,includingLeCoqSportif,ArenaandPony.Europeisstillthecompany'slargestmarketbecauseAdidasdominatestheapparelindustryandthankstosoccer'smassivepopularitythere,Louis-Dreyfttsisquicktosharecreditfortheturnaroundwithasmallgroupoffriendswhoboughtthecompanywithhimin1993.OneofthosefellowinvestorsisaformerIMScolleague,ChristianTourres,nowsalesdirectoratAdidas."We'reprettycomplementarybecauseI'mabitofadreamer,soit'sgoodtohavesomebodyknockingonyourhead