服装店的SWOT分析报告

SwotReportAbouttheClothingShop

Introduction

Name:Bluebell

Location:atNO.38Zhongshan3rdRoad

Brand:differentbrandsofclothes

Targetcustomers:18-30female

Scale:50㎡

Staff:6girls

Investment:500,000RMB

Swotanalysis

Strengths

Thestaffoftheshopare6younguniversitystudents.Theyarefrom differentplacesandeachonehastheirownskillswhichcanhandledifferentaspectsoftheshop,suchasmanagement,salesandsoon.

Employeesareallgirlssothatitiseasyforthemtocommunicatewithfemalecustomers.Also,weareyoung,motivative,enterprisingandnotafraidofobstacles.

Thedecorationandserviceoftheshoparefullofhumansense.Thewallandlightsareinwarmcolors.Besides,theshopisequippedwiththeair-conditioningandwehavethedelicatefittingrooms,whichareconvenientforcustomerstohaveatry.Furthermore,weprovideasofaforcustomerstohaveashortrestandservethemwithwateraswell.

Theclothesinourshoparevariousinstylesandqualityguaranteed.Beforewebuythesupplies,wewoulddosomemarketresearchestomanagetomeettheneedsofourcustomers.What’smore,weofferdifferentbrandsofclothesandthepricesoftheclothesinourshopareadjustable.Ifyoucouldnotfindyourfavourite,youcanwritedownwhattypeofclothesyoulike,andwewilltryourbesttosatisfyyourneednexttime.

Weaknesses

Asanew-establishedshop,wedon’thaveamplesourcesofcustomer.Moreover,weareinlineofunknown-brandclothes.Sowedon’thavecredibilityandwordofmouthinthemarket.Allthesefactorsmayobstructourprocessofsaleandresultinourdeficitattheearlytime.

Weareallstudentswithnoexperienceindoingbusinessonourown,thismaycausesomeproblems.Forexample,itmaybehardforustoreachaunitedandsatisfactoryagreementonacertaindecision.Ontheotherhand,weyoungpeoplethougharepassionate,wetendtobecontrolledbyimpulses,thussomeunreasonableorshort-sightedactivitieswillbedone.Thesehavebadimpactonthemanagement.

Wehavenoboysinourgroup,whichwillcausesomeinconvenience,forexample,itisnotsafeforourgirlstooperateintheevening.Andinthecaseoftakinggoodsfromsuppliersandmovingheavygoods,wedon’thaveanyboytogiveusahand.Thesewillleadtothedecreaseofefficiency.

Opportunities

Withthedevelopmentofeconomy,personaldisposableincomeinChinahasrisensharply,whichmakesourpurchasingpowertriumphmanytimes.Thereforepeoplearemorewillingtospendmoneyontheirfavoriteitemthaneverbefore.Thisisthemostfundamentaladvantageforstartingabusiness.

OurclothingshopislocatedinthedowntownofGuangzhou,withmanymultichannelbusesdirectlyarrivedat,whichcanattractmanyvisitorstocomeandgoshoppinghere.Also,it’snexttotheexitofGuangzhouMetroLine1,andthevisitorsflowratethereismuchhigherthanotherplaces.Foraclothingshop,thenumberofvisitoristhekeytosuccessfulbusiness.Customerresourcecomesfromvisitor’sgoodimpression,forthisreason,themorevisitorsthemerrier.Wecaneasilygetnumerouspotentialcustomers.

AstheprovincialcapitalofGuangdongProvince,Guangzhouhaslongearnedagoodreputation,whichdrawsalargenumberofforeignmerchantscomeroundtoinvest.BiannualCantonFairalsohelpstoabsorbinternationalinvestor’scapital.Inaword,thepotentialofdevelopmentinGuangzhouisunlimited,assuch,ourclothingshophasgreatdevelopingopportunity.

Threats

Theclothingshoplocatesinprosperousarea.Therearemanyshopsandbigdepartments,withwell-equipmentandgoodservices.Alotsofpeoplelovetogoshoppingthere,sothisareahasagreatpotentialfordevelopment.However,ourclothingshopisabouttoopenwithouthighreputation.Sowemightfacestrongcompetitorsandhighpressure.

WiththegreatdevelopmentofeconomyinGuangzhou,thepriceoflandisexpensive,sotherentsrisesharply.Meanwhile,becauseoftherisingfoodprice,thefeeofmanyaspectshaveincreasedgraduallyinrecentyears,suchaswaterandelectricitycharges,securityfeeandsoon.Thereforewewillbearfinancialpressureanditmighthardforustomakeprofits.

Foronething,wearethenewcomersinclothingsales,withlessexperienceinbusiness,soweonlyhaveafewmanufacturerstosupplyusclothing.Itmeansthatwemightspentmuchmoremoneyonbuyingstocksfornotgettingthenetprice.Foranother,nowadays,theconcreteshopsbusinessaretoughtorunbecauseofthenewupsurgeofelectroniccommerceinChina.Owingtoitshighflexibilityanddiverseproduction,theelectroniccommercehastakenupcertainmarketshareandgraduallyhasmoreimpactonpeople’slife.Hence,theelectroniccommerceisthemajorthreattoourshopinthefuture.

Summaries&Strategies

Accordingtotheaboveanalysis,wecanmakeasummaryofouradvantages:

Firstly,weareallfemaleuniversitystudentswhoareactiveandcreative,sowecanhaveabettercommunicationwithourcustomers.

Whatismore,alongwiththedevelopmentofeconomy,thepersonaldisposableincomeofChineseincreasesgraduallywhichispropitioustothedevelopmentofclothingindustry.

Finally,weownagoodlocation,Guangzhou,whichiswelldevelopedwithahighflowofcustomers.Also,theChinaExportCommoditiesFairisheldinthiscityeveryyearwhichcanattractmoreforeigninvestment.Allofthesearebeneficialtothedevelopmentoftheclothingindustry.

Althoughitseemsthatwehaveafewadvantages,relativelyspeaking,ourdisadvantagesaremoreobvious.Forinstance,wearesoyoungthatwearelackofexperiencetomanagethiskindofbusiness.

Besides,itisanew-blownshopforus,soweonlyhavealowreputationandwejustknowafewsuppliersInaddition,weareallgirlsandwhenfacingwithsometroubles,itisnoteasyforustohandle.

Also,weallknowthattherearemillionsofclothingshopsinGuangzhou,sowehavetocompetewiththosesubstantialcompetitors.Finally,thehighcostofGuangzhouwouldincreaseourfinancialburden.Socorrespondingly,wehavethefollowingstrategies:

Takepartinsomeregulartrainingcoursestoenhanceourabilityofsellingandmarketing.

Togainahigherreputationandearnmorecustomers,weshouldtakesomemeasuresonoursalespromotion,suchasgivingdiscountswhenyoushowusyourstudentcardorifyoubecomeoneofourshopmembers,youcouldgetafifteenpercentdiscountandsoon.

Inordertolessenourburdenandsolvesomeproblemsaboutinstallmentorsomeheavyworksthatwecannotfinishonouro