《数字营销资料》多屏影响力共创品牌机遇

WinningwithMulti-Screens编辑pptWhereisouraudience?

Whereareourads?编辑pptWatchingOnTVWatchingOnPC编辑ppt编辑pptSMARTTV/OTT编辑pptOOHLCDTVTraditionalScreensvs.DigitalScreensTVscreenOOH

screenOTVInternetScreensPCPadPhone编辑ppt18-35Multi-Screen

Users

ExpandedBelow13Teenagers13-17CoreTargets18-35BusinessElites36-45Above4568%Below13Teenagers13-17CoreTargets18-35BusinessElites36-45Above4589%Below13Teenagers13-17CoreTargets18-35BusinessElites36-45Above45AllPeopleMulti-ScreensMakeVideo

ViewingAlways-On编辑pptBritish/American/HKTVB/KoreanUGC/PGCInternetDrama/Micro-Movie/OriginalShowRichContentsonMulti-ScreensDrama/Variety/News编辑pptCo-PresentedProgramsPurchasedContentsOriginalPrograms（Self-made/UGC/PGC）PlatformMediaFromMediaToPlatform编辑pptClosertoImpulsivePurchase,E-commerceetc.NewShoppingGuides编辑pptOptimizingBrandCommunication编辑ppt来源：IDCOOHScreensTVUserMulti-ScreenUser(VideoViewingthroughPC,Phone,Tablet)编辑ppt来源：艾瑞OOHScreensTVUserMulti-ScreenUser(VideoViewingthroughPC,Phone,Tablet)编辑ppt来源：麦肯锡OOHDigitalScreensTVUserMulti-ScreensUser(VideoViewingthroughPC,Phone,Tablet)编辑ppt2013–2015Multi-ScreenComestoMainstreamMulti-ScreenAttention编辑pptHowtoExcelinVideoMarketingThroughMulti-Screen?编辑pptVideoBigDataVideoContents&ProductsAdServiceSystemEnhancingVideoMarketingEffectivenessHardAdsContentCooperationEventMarketing编辑pptTVCPre-roll–TheSpearheadinMulti-ScreenSyndicationAnytime,Anywhere,AllAround编辑ppt到达频率X广告能与多少人进行沟通？（观众注意到了广告存在）广告进行沟通的次数？X广告有效到达受众的比例？X广告对受众的影响力轻度和特征如何？效用效用（Utility）可见性目标受众In广告能与谁进行沟通？触达效果（Reach+Visible）iGRP=ComprehensiveEvaluationModelEstablishingMediaStandardsMMMSSinomonitorMUTiResearchMix-Reach

+MiaozhenDCDRMDSP/ExchangeAPI/SDKMMAAdIndexMillwardBrownAdMasterUserBehaviorPlanningToolsAdMonitoringTracking&EffectivenessAdSystemMediaEvaluation编辑pptFuelingYourAdvertisingPower编辑ppt编辑pptSalesModelforCopyrightedContents1、FlagshipSolution-coveragemaximization

2、ChannelLevelSolution,-PremiumTAcoverage-TopOverseasdramaresource3、In-depthChannelCooperation4、CustomizedSolutionBrandedTheaterPromotion阳光剧场青春剧场英美剧好看女性电影频道主题影院主题剧场定向剧目韩娱频道文艺电影日漫剧场TVB剧场合作PSTVModel：TV&OTVSyndicationNon-PSTVModel:BrandCooperationAllResource:Multi-ScreenSyndicationYoukuTudou韩剧剧场合作OriginalProgram:In-depthContentMarketing编辑ppt编辑pptThemed/IntegratedCampaignEventMarketing:编辑ppt原创原创亲子微电影系列讲述5个亲子与快乐成长的故事全民拍客视频征集用影像记录下成长的点滴故事大师微电影冯小刚微电影在主题季中推广资讯频道成