T-ZGYC 001-2023 网络表演 直播与短视频 术语

03.200A22

ZGYC

001—2023网络表演

直播与短视频

术语online

live

performance

(streaming

and

short

video)

中国演出行业协会 发

布T/ZGYC

0012023

II

4.1

4.2

5.1

5.2

6.1

6.2

T/ZGYC

0012023

3.1

video)3.2

(streaming,short

video)

platform3.3

live

streamer

creator3.4

online

performance

(streaming,short

video)

talentagency

4.1

number

of

acfive

T/ZGYC

0012023

PV

page

view

UV

unique

visitor

per

capita

online

time

public

traffic

private

traffic

account

tag

comment

and

censorship

live

4.1.10

response

plan4.1.11

parental

control

4.1.12

comments4.1.13

注：4.2

WebRTC

web

real-time

communicationsT/ZGYC

0012023

live

stream

algorithmic

code

audio

push/publish

content

delivery

decode

rendering

and

presentation4.2.10

4.2.11

4.2.12

resolution4.2.13

per

second

fps

4.2.14

protocolT/ZGYC

00120234.2.15

4.2.16

AIGC AI

content4.2.17

virtual

streamer4.2.18

virtual

streamer

网络表演（直播、短视频）经纪机构5.1

live

streamer

talent

representation

content

optimization

flow

assignment

live

advertising

engagement

UGC

user

content

PGC

professional

contentT/ZGYC

0012023

OGC

occupationally-generated

content

fan

5.1.10

5.1.11

KOL

key

opinion

leader5.1.12

segmentation5.1.13

streaming/short

script5.2

collection

editing

publishing

6.1

talent

performance

live

streamer

sports

live

electronic

commerce

live

T/ZGYC

0012023

in

real

live

streamer

outdoor

recreation

live

streamer

streamer

ntangible

ultural

eritage/raditional

culture

live

streamer对非遗表演、传统技艺、历史文化内涵有所了解与研究，进行相关介绍、展示的，如

professional

streamer6.2

live

stream

channel

live

assistant

gift

purchase

Internet

fans

shooting

site

give

like

commentT/ZGYC

0012023

repostT/ZGYC

0012023[1]

[2]

[3]

[4]