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UnifyAnalytics
MakingProductionDataAccessibleforBothBIandDataScience
PaigeRoberts
VerticaOpenSourceRelationsManager
AnalyticsUseCasesareEverywhere
Companiesthatenableourdata-drivenworldusebothBIanddatascience.
NetworkOptimization
Energy
Optimization
©2020Allrightsreserved.
VerticaMachineLearningCustomerSuccess
4
,
,
Arablelandisdiminishing,butworldpopulationisgrowing.Startup,
theClimateCorporation,wantedtouseanalyticstooptimizeuseof
seed,fertilizer,pesticides,water,etc.forfarmers’bestpossiblecrop
yield.
Problem:Highvarietyandvolumeofdatafrommultiplesources
Wciuretsir.
WithVertica
Actio
n
•Combinedronedata,satelliteimagery,weatherdata,soilanalysis,etc.
•BringtheanalyticstolifethroughvisualizationinaSaaSappaccessibleevenfromtractors
•UseVertica’shighspeedKafkaconnectorforfastdataingestion
•UseVerticainEonModeonAWScloudforeasy,fast,scalability
•UseVertica’sadvancedanalyticalandin-databaseMLcapabilities
•Startwithfreeversion,thencommercialversionascompanygrows
Resul
t
•ManualdataentrytoPostgresDBtooktoolong
•Wouldn’tscaletomanyconcurrentusers
•Couldn’thandlesheervolumeofI0Tandotherdatatheywantedtoanalyze
•Gethighconcurrency,unlimitedscale,elasticgrowth.Adoptionskyrockets,exponentialcompanygrowth.Anewstandardinhowtogrowfoodthesmartway.
•Abletoaddnewdatasourceslikefieldservicedata
•Specializedmulti-functionalteamsfocuscreatemoreandbetterMLmodels.
Startupcouldn’tgrow
•BoughtbyBayerforbilliondollarvaluation.Now,Climate,LLC.
•Expandingtomanufacturingandresearchanddevelopment
•WonDataBreakthrough’s“BestPredictiveAnalyticsSolution”award2022.
neededplussophisticatedanalysisrequiredandsupportformany
Extract,
Transform,Load
(ETL)
SQ
L
DataWarehouseArchitecture
CRM
Billing
Transactionaldata
Files
ApplicationData
Customer
Operational
Financial
BATCH
ERP
AnalyticalDatabase
AdHoc
Queries
Business
Intelligence
Reportin
g
BUSINESS
INTELLIGENCE
REPORTS,
VISUALIZATION
©2020Allrightsreserved.
©2020Allrightsreserved.
DataWarehouseStrengths
DATA
WAREHOUSE
Reporting/
BusinessIntelligence
HighPerformance
HighConcurrency
Reliability
Security
Governance
SQL
DataWarehouseWeaknesses
DATAWAREHOUSE
Reporting/
BusinessIntelligence
HighPerformance
HighConcurrencyReliabilitySecurity
Governance
SQL
WEAKNESSES
Expensivetoscale
Structureddataonly
ETLcauseddatatobestale
Businessintelligenceonly
Can’thandlestreamingdata
Stream
Processing
Distributed
MassStorage
(DataLake)
Pub/Sub
SQL-Like
Query
Engine
HDFS
Prepared
AND/OR
datain
new
ormat
DataPrep
Object
Storage
Machine
ELTwith
Transformationin
Learnin
g
datalake
f
DataLakeArchitecture
LOWLATENCY
ApplicationdataWebclicks
Logs
Sensors
OperationalmetricsUsertrackingGeo-location
BATCH
ContextualdataWeather
Geo
Files
Transactional
data
ApplicationData
OLTP/ODS
DATASCIENCE
VISUALIZATIO
N,
APPLICATIONS
©2020Allrightsreserved.
©2020Allrightsreserved.
DataLakeStrengths
DATALAKE
MachineLearning/
DataScience
UnlimitedScale
StreamingData
Semi-StructuredData
(JSON,AVRO,…)
ComplexDataTypes
(Maps,Structs,Arrays)
SchemaonRead
Python,R,Jupyter
DataLakeWeaknesses
WEAKNESSES
Slowperformance
Poorconcurrency
Complextobuild/maintain
Immaturereliability,security,governance
DifficultyoperationalizingML
DATALAKE
MachineLearning/
DataScience
UnlimitedScale
StreamingData
Semi-StructuredData
(JSON,AVRO,…)
ComplexDataTypes
(Maps,Structs,Arrays)
SchemaonRead
Python,R,Jupyter
CooperativeArchitectureStrengths
DATAWAREHOUSE
Reporting/
BusinessIntelligence
HighPerformance
HighConcurrencyReliabilitySecurity
Governance
SQL
DATALAKE
MachineLearning/
DataScience
UnlimitedScale
StreamingData
Semi-StructuredData
(JSON,AVRO,…)
ComplexDataTypes
(Maps,Structs,Arrays)
SchemaonRead
Python,R,Jupyter
ELT,
DataPrep
Analytical
Database
Distributed
BUSINESS
INTELLIGENCE
+
DATASCIENCE
SQ
L
Stream
Processing
Distributed
Pub/Sub
MassStorage
(DataLake)
HDFS
Historical
AND/OR
data
ELT,Data
FastELTwith
Transformationin
Prep
Transactional
data
ApplicationData
OLTP/ODS
Machine
atalake
Object
Storage
Learnin
g
d
CooperativeArchitecture
LOWLATENCY
ApplicationdataWebclicks
Logs
Sensors
OperationalmetricsUsertrackingGeo-location
BATCH
ContextualdataWeather
Geo
Files
©2020Allrightsreserved.
DATASCIENCE
+
BUSINESS
INTELLIGENCE
Flink
SQ
L
LOWLATENCY
Plantingand
harvestequipment
Weatherstations,
probes,satellite
imagery
Applicationdata
-clickstreams
Machine
Machine
MassStorage
(DataLake)
Amazo
nRDS
Learnin
g
Learnin
g
Separate
cluster
fordata
Ingest,
ETL
dataSalesdata
Marketingcampaigns
BATCH
Bayerresearch
trials
Climateresearch
farms(CRF)
Climateresearch
partners(CRP)
FieldViewdata
Environmentaldata
Platformpartner
©2020Allrightsreserved.
©2020Allrightsreserved.
DatabaseProxy
DataManager/Manifest
Schem
a
Enforce
d
DATASCIENCE
+
BUSINESS
INTELLIGENCE
AdHoc
Analytics:
•CityOps
•DataScientists
•QueryBuilder–
Ubercreated
•DashBuilder–
Ubercreated
Applications:
•ETL/Modeling
•CityOps
•Machine
SQ
L
of
Duplicate
ata
Recent
mostused
data
Infrequentl
yused
data
Learning
•Experiments
d
LOWLATENCY
Applicationsdata
Clickstreams
Locationdata
Cassandra
keyvalue
database
BATCH
Transactionaldatabases
MySQL,
PostgreSQL
MassStorage
(DataLake)
HDFS
Flattened,
modeledtables
Cooperative
architectureweaknesses
DATAWAREHOUSE
Reporting/
BusinessIntelligence
HighPerformance
HighConcurrencyReliabilitySecurity
Governance
SQL
BIVisualizationtools
WEAKNESSES
Complexity
Duplicatedeffort
DivisionofBIandDataScience
DATALAKE
MachineLearning/
DataScience
UnlimitedScale
StreamingData
Semi-StructuredData
(JSON,AVRO,…)
ComplexDataTypes
(Maps,Structs,Arrays)
SchemaonRead
Python,R,Jupyter
ELT,
DataPrep
Distributed
Analytical
Database
Reportin
g
Queries
AdHoc
BUSINESS
INTELLIGENCE
+
DATASCIENCE
SQ
L
Stream
Processing
Distributed
Pub/Sub
MassStorage
(DataLake)
HDFS
Historical
AND/OR
data
ELT,DataPrep
FastELTwith
Transformationin
Transactional
data
ApplicationData
OLTP/ODS
Machine
atalake
Object
Storage
Learnin
g
d
CooperativeArchitecture
LOWLATENCY
ApplicationdataWebclicks
Logs
Sensors
OperationalmetricsUsertrackingGeo-location
BATCH
ContextualdataWeather
Geo
Files
©2020Allrightsreserved.
BUSINESS
INTELLIGENCE
+
DATASCIENCE
Stream
Processing
SQ
L
ELT
OBJECTSTORAGE
ON-PREMISES,HYBRID,CLOUDORMULTI-
CLOUD
GCP
UnifyStorageLocation
LOWLATENCY
ApplicationdataWebclicks
Logs
Sensors
OperationalmetricsUsertrackingGeo-location
BATCH
ContextualdataWeather
Geo
Files
Transactional
data
ApplicationData
OLTP/ODS
…
©2020Allrightsreserved.
Import,
Export,
Query,
Join
Formats
BUSINESS
INTELLIGENCE
+
DATASCIENCE
LOWLATENCY
STREAMINGDATA
Applicationdata
Webclicks
Logs
Sensors
OperationalmetricsUsertrackingGeo-location
STREAM
PROCESSING
RawDataMany
Formats
ELT,
Data
Prep
BATCH
CONTEXTUALDATA
Files
Weather
Geo
TRANSACTIONALDATA
ApplicationData
OLTP/ODS
BatchETL
OR
FastELT
ManageDataLifeCyclewithData
Ingestion,
ELT,DataPrep
SQL
Hotdata,
fastdata
ROS
Colddata,
historical
data
ON-PREMISES,HYBRID,CLOUDORMULTI-
CLOUD
…
©2020Allrightsreserved.
Data
Format
s
ROS
…
Ingestion,
ELT,DataPrep
SeparateComputefromStorage
LOWLATENCY
STREAMINGDATA
Applicationdata
Webclicks
Logs
Sensors
OperationalmetricsUsertrackingGeo-location
STREAMPROCESSING
BATCH
CONTEXTUALDATA
Files
Weather
Geo
TRANSACTIONALDATA
ApplicationData
OLTP/ODS
OR
FastELT
BatchETL
©2020Allrightsreserved.
SQL
ON-PREMISES,HYBRID,CLOUDORMULTI-
CLOUD
…
BUSINESS
INTELLIGENCE
+
DATASCIENCE
UnifyAnalytics
LOWLATENCY
STREAMINGDATA
Applicationdata
Webclicks
Logs
Sensors
OperationalmetricsUsertrackingGeo-location
STREAMPROCESSING
BATCH
Files
WeatherOR
GeoELT
TRANSACTIONALDATA
ApplicationData
OLTP/ODS
CONTEXTUALDATABatchETL
©2020Allrightsreserved.
Data
Format
s
Ingestion,
ELT,
DataPrep
ROS
…
SQ
L
ON-PREMISES,HYBRID,CLOUDORMULTI-
CLOUD
…
BUSINESS
INTELLIGENCE
+
DATASCIENCE
Workloads
s
Ingestion,
ELT,
Machine
Learnin
g
DataPrep
ROS
AdHoc
Reportin
g
Queries
…
IsolateWorkloads
LOWLATENCY
STREAMINGDATA
Applicationdata
Webclicks
Logs
Sensors
OperationalmetricsUsertrackingGeo-location
STREAMPROCESSING
BATCH
CONTEXTUALDATA
Files
Weather
Geo
TRANSACTIONALDATA
ApplicationData
OLTP/ODS
OR
FastELT
BatchETL
©2020Allrightsreserved.
Data
IsolatedCompute
Format
SQ
L
ON-PREMISES,HYBRID,CLOUDORMULTI-
CLOUD
…
BUSINESS
INTELLIGENCE
+
DATASCIENCE
BUSINESS
INTELLIGENCE
+
DATASCIENCE
LOWLATENCY
STREAMINGDATA
Applicationdata
Webclicks
Logs
Sensors
OperationalmetricsUsertrackingGeo-location
STREAM
PROCESSING
SQ
L
BATCH
CONTEXTUALDATA
Files
Weather
Geo
TRANSACTIONALDATA
ApplicationData
OLTP/ODS
BatchETL
OR
FastELT
Import/Export/Score/Managemodels
IsolatedCompute
s
Ingestion,
ELT,
DataPrep
ROS
Reportin
g
ModelEvaluation,
Deployment,
Management
ON-PREMISES,HYBRID,CLOUDORMULTI-
CLOUD
…
Workloads
Data
Format
Learnin
g
Machine
Queries
AdHoc
…
©2020Allrightsreserved.
UnifiedAnalyticsPlatform
LOWLATENCY
STREAMINGDATA
Applicationdata
Webclicks
Logs
Sensors
OperationalmetricsUsertrackingGeo-location
STREAMPROCESSING
BATCH
CONTEXTUALDATA
Files
Weather
Geo
TRANSACTIONALDATA
ApplicationData
OLTP/ODS
OR
FastELT
BatchETL
Ingestion,
ELT,DataPrep
ModelEvaluation,
Data
Format
s
Workloads
IsolatedCompute
SQ
L
Machine
Learnin
g
ROS
Reportin
g
AdHoc
Queries
…
Deployment,
Management
ON-PREMISES,HYBRID,CLOUDORMULTI-
CLOUD
…
©2020Allrightsreserved.
BUSINESS
INTELLIGENCE
+
DATASCIENCE
UnifiedAnalyticsPlatform
LOWLATENCY
STREAMINGDATA
Applicationdata
Webclicks
Logs
Sensors
OperationalmetricsUsertrackingGeo-location
STREAMPROCESSING
BATCH
CONTEXTUALDATA
Files
Weather
Geo
TRANSACTIONALDATA
ApplicationData
OLTP/ODS
OR
FastELT
BatchETL
SQ
L
Learnin
g
ROS
AdHoc
Queries
ModelEvaluation,
Deployment,
Management
ON-PREMISES,HYBRID,CLOUDORMULTI-
CLOUD
…
Ingestion,
ELT,DataPrep
Machine
Reportin
g
…
©2020Allrightsreserved.
BUSINESS
INTELLIGENCE
+
DATASCIENCE
©2020Allrightsreserved.
UnifiedAnalyticsWarehouseStrengths
DATAWAREHOUSE
Reporting/
BusinessIntelligence
HighPerformance
HighConcurrencyReliabilitySecurity
Governance
Unified
Analytic
s
SQL
BIVisualizationTools
Python
Jupyter
R
DATALAKE
MachineLearning/
DataScience
UnlimitedScale
StreamingData
Semi-StructuredData
(JSON,AVRO,…)
ComplexDataTypes
(Maps,Structs,Arrays)
SchemaonRead
LOWLATENCY
STREAMPROCESSING
Remote
Service
Network
SQL
Philips
MassStorage
(DataLake)
CRMdata
Repairshopdata
Factory
BATCH
ata
Teradata,Salesforc
e,SAP
SQL
data
Server
d
BUSINESS
INTELLIGENCE
+
DATASCIENCE
R&D
Access
Remote
Monitoring
Remote
Service
©2020Allrightsreserved.
EXTREMELYLOW
LRAeltNimY
biddingdata
SQ
L
MassStorage
(DataLake)
Third-partydata
LOW
LATENCY
HDFS
SQL
SQ
L
Contextua
ldata-
PostgreS
QL
BATCH
DATASCIENCE
+
BUSINESS
INTELLIGENCE
BUSINESSINTELLIGENCE
BUSINESSINTELLIGENCE
©2020Allrightsreserved.
LOWLATENCY
EONTVService
On/Off,Channel
ChangeData
DATASCIENCE+
BUSINESSINTELLIGENCE
CRM
Billing
ERP
BATCH
ContactCenter
Geo/Mapping
Customer
CX
Operational
Financial
ServiceQuality
TVSchedule
ContentAnalytics
Reporting
SQ
L
FinancialReporting
Extract,Load
Transformation
pusheddown
Data-drivenApps
Machine
Learnin
g
Real-timeadCustotmtiogleanalysis
forreal-timeapps
Ingest,
AdHoc
Reportin
g
Transform,
Queries
DataPrep
©2020Allrightsreserved.
SQ
L
EXTREMELYLOW
LATENCY
Real-time
biddingdata
Hot
FastData
Stored
Big
EphemeralSub-Clusters
SQL
DataIngest
ELT/Aggregation
AdHoc
BIQueries
PrimarySub-
Cluster
ReportingReporting
Reporting
ReportingReporting
Reporting
Learnin
g
Data
Third-partydata
LATENCY
LOW
Contextualdata
BATCH
Machine
APPLICATION
MLAPPLIED
BUSINESSINTELLIGENCE
MLTRAINING
REPORTING
©2020Allrightsreserved.
©2020Allrightsreserved.
EMARadarReport:UnifiedAnalyticsWarehouseAGuideforInvestinginUnifiedAnalytics
Requestyourcopytoday:
/success-ema-radar-
report/
LearnMore:
TryitFree:/try
PaigeRoberts
OpenSourceRelationsManager
E:Paige.Roberts@
©2020Allrightsreserved.
compression
-Reduceshardwarecosts;5xgreaterdata
robustwithback-endsupport.
NimbleStorage-287%ROI
deals,automatescustomerservice,and
VerticaAnalyticsPlatformhelpsclosemore
savesmoney
solutionwithproductthatismorescalableand
Nimblesetouttoreplacepreviousdatabase
Infosight
ImplementsVertica,namescoolnewcapability:
86%ofsupportcasesnowcloseautomatically
-Supportengineersabletotakeon3xmorework
-50%-83%fasterBIanddatasciencequeries
-Decreasessupportteamcallsby19%annually;
compression
Now,HPInfosight
NimblesoldtoHPEforbillion-dollarvaluation
VerticaUnifiedAnalyticsPlatformwithevery
server:
86%ofsupportcasesnowcloseautomatically
-Supportengineersabletotakeon3xmorework
-50%-83%fasterBIanddatasciencequeries
-Reduceshardwarecosts;5xgreaterdata
-Decreasessupportteamcallsby19%annually;
/us/en/newsroom/press-release/2017/03/hpe-
to-acquire-nimble-storage-to-strengthen-leadership-in-hybrid-it.html
April9,2022
YES,TEAM!!
HY
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