BEC剑桥商务英语高级真题集听力原文

千里之行，始于第2页/共2页精品文档推荐BEC剑桥商务英语高级真题集听力原文为了让大家更好的预备商务英语BEC考试，我给大家整理一下剑桥BEC商务英语考试高级真题,下面我就和大家共享，来观赏一下吧。

剑桥商务英语高级真题集听力原文1

ThisistheBusinessEnglishCertificateHigher3,ListeningTest1.

PartOne.Questions1to12.

YouwillhearthefounderofacompanycalledMansheetalkingtobusinessstudentsaboutitsdevelopment.

Asyoulisten,forquestions1to12,completethenotes,usinguptothreewordsoranumber.

Afteryouhavelistenedonce,replaytherecording.

Younowhaveforty-fivesecondstoreadthroughthenotes.

[pause]

Nowlisten,andcompletethenotes.

[pause]

Man:Goodmorning,ladiesandgentlemen.I’mhonouredtohavethisopportunitytotalktoyou.

Eightyearsago,Iboughtmyfirstcomputer,butIsoondiscoveredthatwhereIlived,itwasdifficulttofindaccessoriesforthatparticularmake.Thatmademerealisethatotherpeoplemusthavethesameproblem.

ThenIfoundthatforeignmagazinescontainedplentyofadvertisementsofmailordercompanies,soIstartedbuyingsparepartsandthingsthatwayandsellingthemontomyfriendsatasmallprofit.Thatwashowmycompany,Manshee,wasborn.

Fouryearslater,Mansheewasmakingaprofitandhadreachedaturnoverofsixmillionpounds.Wehadfourdirectors-myselfandthreeofmyfriends-plusastaffofseventeen.Theculturewasyoungandtheworkingenvironmentdidn’thaveanystructure.Thecompanyjustgrewandgrewwithitsownmomentum,andeverythingwedidseemedtostrikelucky.Ifweneededtobuysomeequipmentorredecoratethesalesoffice,wedecidedyesornoinisolation,onlytakingtheshortterm-usuallythecashflowforthatmonth-intoaccount.

However,themarketbecameincreasinglycutthroat,andthatledtofallingmargins.Werealised,ratherunwillingly,thatthetimehadcometostructureourfuture,butwedidn’treallyhavemuchideahowtosetaboutit.Sowewenttoafirmofconsultantswhospecialiseinhelpingsmallbusinesses,anditprovedaturningpoint.Theyinsistedthatwefourdirectorssitdownandrankourinvestmentsinorderofimportanceforthecomingyears.Itseemsobviousnow,butwe’dneverrealisedthevalueofdoingitbefore.

Initially,wesetoutstrategicandfinancialtargetsforthenextthreeyears,andnowwe’repleasedwithjusthowmanyofthoseobjectiveswe’vemet.

Thevalueofbringinginoutsideexpertisewasthatitgaveusobjectivity.It’ssoeasytotakethingsforgranted,andtogooninthesamemindset.Usingconsultantsmeantwereceivedinvaluableadviceonourbusinesspriorities.

剑桥商务英语高级真题集听力原文2

PartOne.Questions1to12.

YouwillbeartheopeningoftheFactoriesoftheYearawardsceremony.

Asyoulisten,forquestions1to12,completethenotes,usinguptothreewordsoranumber.

Afteryoubarelistenedonce,replaytherecording.

Younowhaveforty-fivesecondstoreadthroughthenotes.

[pause]

Nowlisten,andcompletethenotes.

[pause]

Man:Goodmorning,ladiesandgentlemen,andwelcometotheFactoriesoftheYearaward.MynameisJonathanHargreaves,andI’mChiefExecutiveoftheInstituteofProductionResearch,whichorganisedtheseawards,inassociationwithBarringtonBusinessSchool.I’mdelightedtointroducetoyoutheschool’sprofessorofmanufacturingscience,JacquelineAllen,whoagainchairedthepanelofjudges.Jacqueline.

Woman:Thankyou,Jonathan,andgoodmorning,everyone.Thisyear’ssearchfortheFactoriesoftheYearhasproducedabumpercropofoutstandingwinners,whichisverywelcomeproofthattheoldeconomyisn’tdead,butisemergingrevitalisedfromitsrecentproblems.

Asever,weinitiatedoursearchforthebestbysendingeachparticipatingfactoryaquestionnaire.Thisconsistedoffourteenpagesandprobablymorequestionsthantherecipientswouldhaveliked.Fromtheiranswers,eachfactorywasassessedonabasketofperformancecriteria.Someofthesewereimmediatelymeasurable,likehandovertimes,whichofcoursecanhaveabigimpactonproductivityandwhichareshowingahealthytendencytowardsbeingshortened.Anotherwasdeliveryreliability,ahighscoreinwhichisessentialforanycustomer-ledorganisation.

Othercriteriawhichweconsideredwerelesstangible,butnolessimportantforthat.Wetookstaffmoraleveryseriously,becauseifit’spooritcanhavemeasurableresultssuchashighstaffturnoverandahighaccidentrate.Andifabusinesscan’teasilyhandlechange,itmaywellcreatemoreproblemsthanitsolves,anditsfutureisunlikelytobesecure.

Thenextstepwasforthepanelofjudgestoassesstheresultsanddeviseashortlist.Wethenvisitedthesefactories.Imustsay,Ifounditfascinatingtoseesomanyfactoriesinaction.Asaresultofthesevisits,wecameupwiththethreewinnersineachcategory.

Thefactoriesthatemergedfromthisprocesssharedsomefamiliarcharacteristics.Impressivepeople-managementpractices,forastart.Adeterminationamongthefactory’smanagementteamnottobesecondbest,foranother.Andactingontherealisationthatcleverinitiativesdon’tcountiftheydon’tfurtherafactory’smission.Nosuccessfulfactorycan,foramoment,forgetitscustomers,whetherthey’reinternaltothecompanyorexternal.

Asever,newtrendsemerged:anoutstandinglevelofcompetenceinsupply-chainmanagement,aswellasinmanufacturing,isincreasinglyimportant.Thelinksbetweenafactory,itssuppliersanditscustomerscanmakeorbreakanoperation.

Thisyear’swinnersalsodemonstratetheimportanceofoptimisingthemovementofgoodsandpeoplearoundthefactory.Confused,muddled-lookingfactoriesunderperform,whilesuccessfulonesusesignstohelpstaffandvisitorsfindthebestroutetotheirdestination.Andallowinggoodsormaterialstogetlostinsomedustycornerofthewarehouseisunacceptable:theproblemoftrackingcomponentsastheymovethroughproductionhasledtoanumberofdevelopments,ofwhichelectronictaggingisoneofthemostexciting

剑桥商务英语高级真题集听力原文3

.

PartOne.Questions1to12.

Youwillhearpartofatalktoagroupofbusinessstudentsabouttheroleoffreegiftsinproductpromotion.

Asyoulisten,forquestions1to12,completethenotes,usinguptothreewordsoranumber.

Afteryouhavelistenedonce,replaytherecording.

Younowhaveforty-fivesecondstoreadthroughthenotes.

[pause]

Nowlisten,andcompletethenotes.

[pause]

Woman:Hello.Myname’sSueBarnard.I’vecometotalktoyouthisafternoonaboutthatoldmarketingperennial,thefreegift.Iworkasamarketingconsultant,onafreelancebasis,andIthoughtthatIwouldbeginwithananecdote.OneofthecompaniesIworkwithisamajormanufacturerofconsumerdurables,andsoIneedtokeepintouchwiththelatestcampaignsbeinglaunchedbyrivalgroups,aswellasseeinghowourowneffortsarelooking.SoI’makeenreaderofweeklymagazines.

AlthoughI’mactuallybasedinManchester,lastweekIhappenedtobewithsomeclientsattheirsalesconference,whichwasbeingheldinWales.Onthewaythere,waitingatthestation,Ipoppedintoanewsagentsforabrowse,topassthetime.TheMarchissueofPrimemagazineimmediatelycaughtmyeyebecausethecoversaid‘FreeGiftthisIssue:FreeDiary’.AnditpuzzledmebecauseIhadseenthesameissueonsaleinManchesterwithoutanygift.Clearly,peopleinWalesweregettingthesamemagazine,butallpackagedupinaspecialplasticjacketwiththisgiftinside.Why,Iwondered,werepeopleinmyarealosingout?

Well,ofcourse,theanswerliesinthemarketingpolicyofthemagazineitself.Nousegivingeveryoneafreebiebecausethenthere’dbenowayofgauginghowsuccessfulit’dbeenindrummingupextrasales.Inotherwords,it’sacontrolledexperiment.Inthiscase,flatsalesofPrimeinManchester,coupledwithstrongsalesinWales,wouldindicatethatthegifthaddonethetrick,andthistypeofstrategyisvitalformagazinesasmoreandmore,titlescrowdtheracks.

Justlookingroundthenewsagentsthisweek,you’llfindonemagazinegivingawayabookworthsixninety-nine,whenthemagazineitselfonlycoststwoninety-nine.Anditdoesn’tstopthere.OnerivalisofferingaCD,anotheracalculator.Andsoitgoeson.Youknow,itreallyisa‘readers’marketatthemoment.

But,Icanseeyou’reaskingyourselves,ifthegiftsareactuallyfarmoreexpensivethanthemagazines...?Well,clearly,themagazinesarefacinggreatercompetitionandit’sallaboutofferingyourreaderthebestpossiblevalue.Ifyourcompetitor’sgotsomethingout,thenyoudon’twanttobeseentobelaggingbehind.Andonceyou’vestarted,inasense,you’vegottokeepon-youdogetlockedintoa‘circulationwar’wheretheonlywaytostayontopseemstobethroughthefreegifts.Andremember,itdoesn’tmatterifthegiftcostsmorethanthemagazinebecausetherealprofitscomenotfromthecoverprice,butfromtheadvertisingrevenues.Tokeepthoseflowingin,youneedgoodfigures,andthat’swherethefreegiftscomein.

And,ofcourse,itcan’tbeanyoldgift.Aninappropriatechoicewoulddomoreharmthangood.Thegiftmustreinforcethetruebrandvaluesofthemagazine.Thespecialisttitlesareparticularlygoodatthis.Andit’salsoagoodopportunityforpeopletosampleyourmagazine;itmaybringinnewreaders.Withtherightgift,youcouldevenbelookingatasmuchasfifteenpercentupliftonyoursales,particularlyintheteenmarket,wherepopfashionscomeandgoandit’sveryimportanttoencouragereaderloyalty.

[pause]

Nowlistentotherecordingagain.

[pause]

ThatistheendofPartOne.Younowhave20secondstocheckyouranswers.

[pause]

PartTwo.Questions13to22.

Youwillhearfivedifferentpeopletalkingaboutworkshopstheyhaverecentlyattended.

Foreachextracttherearetwotasks.LookatTaskOne.Foreachquestion13-17,choosetheaimoftheworkshop,fromthelistA-H.NowlookatTaskTwo.Foreachquestion18to22,choosetheoutcomeoftheworkshop,fromthelistA-H.

Afteryouhavelistenedonce,replaytherecording.

Younowhavethirtysecondstoreadthetwolists.

剑桥商务英语高级真题集听力原文4

4.

PartOne.Questions1to12.

Youwillhearacollegelecturertalkingtoaclassofbusinessstudentsaboutasupermarketchain.Asyoulisten,forquestions1to12,completethenotes,usinguptothreewordsoranumber.

Afteryouhavelistenedonce,replaytherecording.

Younowhaveforty-fivesecondstoreadthroughthenotes.

[pause]

Nowlisten,andcompletethenotes.

[pause]

Man:Goodmorning.Intoday’sclasswe’llbecomparingtwosupermarketchainswhosefuturesarelookingverydifferentatthemoment.Firstofall,theWilliamschain.

SharonTuckerjoinedWilliamstwoyearsagoasSalesDirector,takingoverasChiefExecutivethreemonthslater.Thecompanywasstruggling.Salesgrowthwasfadingaway,andprofitswerefalling.Itsstrategyoffocusingonredesigningstoreswasdoingnothingtoboostsales.Inshort,Williamshadlostitsway.

AfterjustoneyearunderTucker’sleadership,it’sregaineditsconfidence,andwithgoodreason.Saleshavebeenrisingforfifteenmonths,startingalmostassoonasshewalkedinthedoor.They’reupbyfivepercentinthelastsixmonths,excludingnewspace,withprofitsoverthesameperiodrisingbytenpercent.Andthecompanyclaimstohaveattractedamillionnewcustomers.

TuckercamefromtheAmericanchainHurst’s,andherexperiencetherepersuadedherthateverydaylowpricing,thestrategypursuedbythatgiantandbymostoftheBritishsupermarketgroups,wouldn’tworkforasmallplayerlikeWilliams.Itslargerrivalscouldtooeasilyundercutit.

Instead,shedecidedtouseahigh-lowstrategy,whichisgenerallyknownasloss-leadin