商务英语视听说4课程教学大纲

商务英语视听说4课程教学大纲课程编号:04051014课程名称：商务英语视听说4/BusinessAudio-visualCourseI学时：64学分：3.0适用专业:商务英语专业开课学期：4先修课程:无考核要求:闭卷考试成绩比例：平时成绩30%，期末成绩70%使用教材及主要参考书：1.沈爱珍主编，《新编商务英语听力教程》第4册，高等教育出版社，2013年2.马龙海、李毅主编，《商务英语视听说》，外语教学与研究出版社，2009年3.王晓莹主编，《商务英语教程》，上海大学出版社，2008年4.陈梅主编，《实用商务英语教程》，北京师范大学出版社，2010年一、课程性质和任务“商务英语视听说4”是为高等学校商务英语专业二年级学生开设的一门综合语言技能课，是专业必修基础课程之一。该课程的主要任务对学生进行正规的，严格的听说技能训练，有计划地、逐步地提高学生的听说水平，学生通过商务英语视听说语言要点，商务情景实践以及综合技能训练，逐步获得商务英语交际能力和操作能力。二、教学目的与要求(一)教学目的本课程以视，听，说综合技能训练为主要教学目的，旨在培养学生在商务环境中正确理解并恰当使用英语的能力。本课程以多样化的输入手段，通过学习有关商务活动的实用材料，听录音磁带或CD，看录像，使学生获得生动、丰富、效果好的语言形式、语言知识、文化背景知识与信息的输入，熟悉并掌握主要的商务语言和用法，提高对文化差异的敏感性。在听力方面要求学生能听懂正常语速为每分钟约140-180个单词的商务活动的谈话，类型涉及电话，采访，讨论，演讲，会议发言等。要求学生能正确辨认听觉信息，并做出适当判断，并能结合具体语言环境，理解所听内容的深层含义，把握说话者的态度和意图。在口语方面，通过各种口语活动有效地提高学生的口头输出能力，使他们能够对听觉信息做出恰当的反应，并运用正确，得体的英语讨论各种商务和日常生活的话题，进行电话交谈，客户接待，商业谈判，作简单的会议发言，商务报告，产品演示和介绍。学生要能够较好地使用专业词汇，表达连贯、内容充实、语篇条理清晰、观点明确和重点突出。同时注重在活动中培养学生的交际能力，合作能力，提出建议和讨论问题的能力等。(二)教学基本要求“商务英语视听说4”课程以商务专业知识为主题，侧重商务能力的培养。教学内容丰富，包括公司、合同、企业管理、信息技术、市场、竞争及企业文化等板块，为了让学生更好地掌握当代国际商务惯例，正确并恰当地用英语完成商务活动，本课程选用高等教育出版社教材《新编商务英语听力教程4》，并配以大量的真实的商务英语视听材料，按照剑桥商务英语中级水平的要求，让学生具备基本商业及文化素质，提高跨文化沟通能力。三、学时分配章节课程内容学时Unit1BrokersandProductManager6Unit2Contract6Unit3Partnership4Unit4Corporations4Unit5Management4Unit6InformationTechnology4Unit7Marketing4Unit8Competition4Unit9FinanceInstitutions4Unit10BusinessManagement4Unit11BusinessCulture4Unit12CustomerSatisfaction4Unit13JobHunting4Unit14TradePolicy4Unit15BrakesonFakes4四、教学中应注意的问题1）教学形式的多样化，达到专业性和趣味性相结合。2）突出知识性和实践性的良好结合。3）突出自主、互动的学习过程，使学生学以致用。在教学过程中注重国际商务实践能力的锻炼，在商务活动的情境中既熟悉了国际贸易流程，又学习了相关英语的应用。4）在模拟商务场景中操练商务交际技能，了解相关知识。五、教学内容Unit11.基本内容PartIA.BrokersB.AProductManagerPartIIA.RelationshipswithDifferentKindsofpeopleB.RelationshipsbetweentheEmployeesPartIIIA.AccountantB.HowtobeasuccessfulBusinessmanPartIV:TheWorldofHumor2．教学基本要求DeveloptheabilitytonotedownandanalyzestatisticsDeveloptheabilitytounderstandtheimpliedmeaningDeveloptheabilitytolistenforthegistofarguments3.教学重点难点Somenewknowledgeandinformationaboutthebrokerandproductmanager.4.教学建议Itisessentialfortheteacherstohelpthestudentsfindoutandfocusonwhatisnewtothem.Beforestudyingtheunit,tellstudentstopreviewitandcollecttheinformation.Unit21.基本内容PartIA.ContractLawAndWarrantyB.Trademark,patentandAgencylawPartIIA.OralContractsB.HowtoWriteEffectiveBusinessContractsPartIIIA.TalkingabouttheContractB.HireapersonalLawyerPartIV:TheWorldofHumor2.教学基本要求Learntograspthemainideasandimportantsupportingdetails.LocatetheinformationprovidedinthelisteningmaterialUnderstandterms,expressionsanddiscussionsincontract3.教学重点难点Someknowledgeandinformationunderthefamiliarconceptsofcontract，warrantyandpatent.4.教学建议Itisessentialfortheteacherstohelpthestudentsfindoutandfocusonwhatisnewtothem.Pre-listeningdiscussionsonthingslike“Contract”,“warranty”,“patent”willstirupthestudents’newinterestandcuriosityinthesetopics.Unit31.基本内容PartIA.PartnershipB.CorporateChainsPartIIJointheNWBusinessPartnershipCreatingaWinningBusinessPartnershipPartIII:HealthPartnershipJointVenturePartIV:TheWorldofHumor2.教学基本要求DeveloptheabilitytounderstandtheimpliedmeaningDeveloptheabilitytolistenforthegistofarguments3.教学重点难点Tooutlineandputsomerelativelycomplexideasandrelationshipsinaverysimpleandclearway.4.教学建议TellthestudentsthatforadvancedEnglishlisteners,learningtochooseandusetherightwordsandwaystoorganizeandretainthereceivedinformationisjustasimportantasthetaskofachievingacorrectunderstandingoftheinformationitself.Unit41.基本内容PartICorporationsTheModernCorporationPartIITypesofBusinessOrganizations(I)TypesofBusinessOrganizations(II)PartIII:TipstoMakeanOrganizationTransitionalCorporationPartIV:TheWorldofHumor2.教学基本要求BecomefamiliarwithwordsandexpressionsaboutcorporationsLearntograspthemainideasandimportantsupportingdetailsPractisetakingnotes3.教学重点难点Thisunitintroducescorporationsinourmodernsociety.Theintroductionsonthebackgroundofcorporationsarenecessaryforteacherstogivetothestudents.4.教学建议Sincetheideasandpracticesdescribedinthelisteningmaterialsmaystillsoundalittlebitremotetothestudents,teachersareadvisedtousesomeEnglish/Chinesereferencematerialstohelpthestudentsachieveathoroughandaccurateunderstandingofwhatisbeingdiscussedbythespeakers.Unit51.基本内容PartIManagementBusinessAdministrationPartIIBusinessPracticeWhichoneismoreprofitable?PartIIITheNeedforaStrategicPlanWorker’sRolePartIV:TheWorldofHumor2.教学基本要求Understandterms,expressionsanddiscussionsinbusinessandmanagement,Identifythemainideainlistening3.教学重点难点Thisunitintroducesanumberofimportanteconomicconceptsinourmodernsociety.Identifyingthemainideaisdifficultforthestudents,sofull-preparationisnecessary.4.教学建议Sincetheideasandpracticesdescribedinthelisteningmaterialsmaystillsoundalittledifficulttothestudents,teachersareadvisedtousesomeEnglish/Chinesereferencematerialssuchasbackgroundofbusinesspracticewithpicturesandvideossoastohelpthestudentsachieveathoroughandaccurateunderstandingofwhatisbeingsaidbythespeakers.Unit61.基本内容PartIInformationTechnology(I)InformationTechnology(II)PartIIInformationSecurityDifferenttypesofIndustryJobsPartIIITheE-marketingInformationNeedsPartIV:TheWorldofHumor2.教学基本要求Becomefamiliarwithtermsandexpressionsusedindiscussionsofinformationtechnology.Consolidatetheabilitytolistentogistsandcatchrelevantinformation3.教学重点难点Quickresponsetonumbersandthecorrectunderstandingofeconomicconceptsinourmodernsocietyforthestudentsinlearningthesematerials.4.教学建议Students’viewsoninformationtechnologyvarygreatly;andthesamemaybetruewiththeirattitudeseconomy.Pre-listeningandfollow-updiscussionscanbeorganizedwhenappropriate.TellthestudentsthatthechiefpurposesoflisteningtothesematerialsliesinthelearningoftheEnglishlanguage,andthroughwhich,inlearningabouttheworld.Unit71.基本内容PartIMarketingCustomerServicePartIIMarketingApproaches(I)MarketingApproaches(II)PartIIIElementsoftheMarketplaceCross-culturalMarketingPartIV:TheWorldofHumor2.教学基本要求Understandterms,expressionsanddiscussionsaboutarchitecture.Practisenote-takingskillsPractiseidentifyingthemainideas.3.教学重点难点:Technicaltermsaredifficultforstudentstoremember,thebackgroundofknowledgeisalsodifficulttocatch.4.教学建议：Students’viewsonmarketingmaydiffergreatly;andthesamemaybetruewiththeirattitudestowardscustomerservice.Pre-listeningandfollow-updiscussionscanbeorganizedwhenappropriate.TellthestudentsthatthechiefpurposesoflisteningtothesematerialsalwaysliesinthelearningoftheEnglishlanguage,andthroughwhich,inlearningabouttheworld.Unit81.基本内容PartIA.SupplyandDemandB.CompetitionPartIIA.BusinessCompetition(I)B.BusinessCompetition((II)PartIIIA.WhatisaninternalcompanyanalysisB.InternalBusinessAnalysisPartIV:TheWorldofHumor2.教学基本要求Summarisemainideasandsupportingdetails.Followanalysesofcauseandeffect,developmentsandconsequencesofevents3.教学重点难点Thetrainingfocusofthisunitistheunderstandingofbusinesscompetitionpresentedbymeansofwordsandpictures,throughpersonalstoriesandthedevelopmentsofsomefirmsandcompanies.Attentionshouldbegiventonumberpracticethroughouttheunit.4.教学建议Tellthestudentsthatwhilelisteningtothematerialsandaccomplishingallthelanguagetaskssetintheexercises,itisveryimportantforthemtodeveloptheirownthinkingpower—forthepurposeoffindingthe“realkey”toallsuccessesintheworld,andatthesametime,forachievingtheperfectionofthemselvesasprofessionalsandalso,aspioneers.Unit91.基本内容PartIOtherFinancialInstitutionsWhatIsaCentralBank?PartIIStandardcharteredBankBankingSupportforSmallBusinessPartIIIA.J.P.MorganB.FinalizingaPlanPartIV:TheWorldofHumor2.教学基本要求UnderstanddescriptionsandargumentsofeconomicandculturalissuesSummarizemainideasandsupportingdetailsFollowanalysesofcauseandeffect,developmentsandconsequencesofeventsMakeinferences3.教学重点难点WorldaffairsisoftenconsideredthemostdifficultnewstounderstandbymanystudentsofEnglish—partlybecauseofthelackofbackgroundknowledge,andpartlybecauseofthefastpresentationofnumbersandnumerals,largeorsmall,generalorspecific.4.教学建议Teachersareadvisedtoadoptflexiblemethodstocopewiththesestwounits,dependingontheneedsandinterestsofthestudents.Teachersmaydecidetodoallthepartsandexerciseswiththestudents,orselectcertaininformation–loadeditemsorskillpracticeitemsastheteachingandtrainingfocus.Unit101.基本内容PartIA.SevenManagementPrinciplesofanIndustrialGroupB.RolesofGeneralManagerPartIIA.BusinessManagementB.TakingresponsibilityDuringtheRecessionPartIIIA.GreenCarsB.EnvironmentalProtectionPartIV:TheWorldofHumor2.教学基本要求Learnaboutmanagementprinciples.LearntounderstandEnvironmentalProtectionLearntocatchthekeywords.3.教学重点难点Knowledgeenvironmentprotectionisdifficulttounderstand,full-preparationarenecessarytostudythisunit.4.教学建议Teachersareadvisedtoadoptflexiblemethodstocopewiththisunit,dependingontheneedsandinterestsofthestudents.Teachersmaydecidetodoallthepartsandexerciseswiththestudents,orselectcertaininformation–loadeditemsorskillpracticeitemsastheteachingandtrainingfocus.Unit111.基本内容PartIA.UnderstandingCulturalDifferencesB.BusinessCulturePartIIA.TheGlobalizationParadoxB.JapaneseCommunicationStylesPartIIIA.Customs,EtiquetteandProtocolB.GlobalBusinessandLocalCulturesPartIV：TheWorldofHumor2.教学基本要求UnderstandmaterialsonculturaldifferenceGetsomegeneralideaaboutthebusinesscultureinwesterncountriesPractisenote-takingandoutliningskills3.教学重点难点CulturaldifferencesareyetanotherareawhichstudentsofEnglishtodayshouldpurposefullyknowsomethingabout.Asamatteroffact,thecommunicationvalueofEnglishisoftenbestdemonstratedinmanyoftheimportantinternationalbusinessencounters—justificationandlaworothermatters.4.教学建议Teachersshoulddevoteaconsiderableamountoftheclasstimewiththestudentstothestudyofsomefrequently-usedtechnicaltermsintroducedinthisunit.Tellthestudentsthatwordsandexpressionsaboutbusinessculture.Unit121.基本内容PartIDellComputerTurnsCustomerSatisfactionintoProfits(I)DellComputerTurnsCustomerSatisfactionintoProfits(II)PartIISwatch—ASuccessfulStoryJapaneseCommunicationStylesPartIIICustoms,EtiquetteandProtocolPersonalLifeStyleandthePurchasingProcessPartIV：TheWorldofHumor2.教学基本要求DeveloptheabilitytonotedownandanalyzestatisticsDeveloptheabilitytounderstandtheimpliedmeaningDeveloptheabilitytolistenforthegistofarguments3.教学重点难点Taking-noteandanalyzingstatisticsaredifficultforstudentstofollowdown,thecurrentmediaknowledgeshouldbefocusedon.4.教学建议Teachersareadvisedtoadoptflexiblemethodstocopewiththisunit,dependingontheneedsandinterestsofthestudents.Teachersmaydecidetodoallthepartsandexerciseswiththestudents,orselectcertaininformation–loadeditemsorskillpracticeitemsastheteachingandtrainingfocus.Unit131.基本内容PartIJobHuntingSuccessfulJobInterviewPartIIWritingYourResumeImprovingYourCommunicationSkillsPartIIIFindingaJobAbroadHowCanGraduateGetJobsPartIV：TheWorldofHumor2.教学基本要求BecomefamiliarwithsomewordsandexpressionsaboutbusinessandeconomyLearntograspthemainideasandimportantsupportingdetailsPractisetakingnotes3.教学重点难点Graspingthemainideasandimportantsupportingdetailsaredifficultforstudentstofollowdown,thecurrentknowledgeaboutbusinessandeconomyshouldbefocusedon.4.教学建议Teachersareadvisedtoadoptflexiblemethodstocopewiththesestwounits,dependingontheneedsandinterestsofthestudents.Teachersmaydecidetodoallthepartsandexerciseswiththestudents,orselectcertaininformation–loadeditemsorskillpracticeitemsastheteachingandtrainingfocus.Unit141.基本内容PartITradePolicyBalanceofTradePartIITradeProtectionisminU.S.TakesonNewFeaturesChineseMinisterCallsforFightAgainstTradeprotectionismPartIIIJapanTradeTalksAreUnderWayArtPaperMayCostMorePartIV：TheWorldofHumor2.教学基本要求TrytofollowdiscussionsonscienceandtechnologyUnderstandcerta