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Copyright2007PrenticeHallChapter5

StrategiesinActionStrategicManagement:

Concepts&Cases11thEditionFredDavid

Copyright2007PrenticeHallLong-TermObjectivesObjectives--QuantifiableMeasurableRealisticUnderstandableChallengingCopyright2007PrenticeHallLong-TermObjectivesObjectives--HierarchicalObtainableCongruentTime-lineCopyright2007PrenticeHallVaryingPerformanceMeasures

byOrganizationalLevelOrganizationalLevelBasisforAnnualBonus/MeritPayCorporate75%onlong-termobjectives

25%onannualobjectivesDivision50%onlong-termobjectives

50%onannualobjectivesFunction25%onlong-termobjectives

75%onannualobjectivesLong-TermObjectivesCopyright2007PrenticeHallFinancialvs.StrategicObjectivesFinancialObjectivesGrowthinrevenuesGrowthinearningsHigherdividendsHigherprofitmarginsHigherearningspershareImprovedcashflowCopyright2007PrenticeHallTheBalancedScorecardRobertKaplan&DavidNorton--Strategyevaluation&controltechniqueBalancefinancialmeasureswithnon-financialmeasuresBalanceshareholderobjectiveswithcustomer&operationalobjectivesCopyright2007PrenticeHallTypesofStrategiesOperationalLevelFunctionalLevelDivisionLevelCorp

LevelALargeCompanyCopyright2007PrenticeHallTypesofStrategies

Vertical

Integration

Strategies

Forward

IntegrationBackward

IntegrationHorizontal

IntegrationCopyright2007PrenticeHallTypesofStrategies

Intensive

Strategies

Market

PenetrationMarket

DevelopmentProduct

DevelopmentCopyright2007PrenticeHallTypesofStrategies

Diversification

Strategies

RelatedDiversificationUnrelatedDiversificationCopyright2007PrenticeHallTypesofStrategies

Defensive

Strategies

RetrenchmentDivestitureLiquidationCopyright2007PrenticeHall2003ExamplesForward

IntegrationBudgetRent-a-CarisOpeningcarrentalshopsinWal-MartBackward

IntegrationHotels,Inc.purchasedafurnitureproducerHorizontal

IntegrationFederatedDepartmentStoresacquiredMayDepartmentStoresCopyright2007PrenticeHall2003ExamplesMarket

PenetrationCoca-ColaisspendingmillionstoadvertiseCoca-ColaZeroMarketDevelopmentBankofAmericapurchaseda9%stakeinChinaConstructionBankProduct

DevelopmentAdvancedMedicalOpticsisusingacquisitiontoobtainallmedicalaspectsofeyecareCopyright2007PrenticeHall2003ExamplesRelatedDiversificationUPSacquiredOvernitetodiversifyitspackagingbusinessintothetruckingbusinessUnrelatedDiversification

TupperwareCorp.hasenteredandisgrowingitsskinandBeautybusinessthroughBeautiControlRetrenchmentViacomissellingnon-coreassetsCopyright2007PrenticeHall2003ExamplesDivestiture

GoodyearTire&RubberCo.solditsNorthAmericanfarm-tirebusinesstoTitanInternationalLiquidationBritain’slastmajorcarmanufacturer,MGRoverGroupLtd.,liquidatedin2005andlaidoffits5,000employeesCopyright2007PrenticeHallMichaelPorter’sGenericStrategiesCostLeadershipStrategies(Low-Cost&Best-Value)Differentiation

StrategiesFocusStrategies

(Low-CostFocus&Best-ValueFocus)Copyright2007PrenticeHallCopyright2007PrenticeHallCopyright2007PrenticeHallRecentMergersAcquiringFirmAcquiredFirmIBMAscentialSoftwarePhilipMorrisPTHanjayaMandalaSampU.S.SteelNationalSteelCorpOraclePeopleSoftOSIMInt’lLtdBrookstoneAdobeSystemsMacromediaUSAirwaysAmericanWestUnitedParcelServiceOvernightCorp.Copyright2007PrenticeHallFirstMoverAdvantagesBenefitsafirmmayachievebyenteringanewmarketordeve

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