洲际酒店市场销售例会PPT

Sales&MarketingMeeting

May22nd,2009P.RActionPlan

PRACTIVITIESDeadlineStatusWaitingforthefeedbackfromMaisonModedepartmentstoreifwearegoingtocooperate(VIPdiscountdetailshasbeenoffered,ifagreed,willstartfrom19thJune)TuesdayongoingSigningcontractwithCQEvening,CQMorningnewspaperandRedooWeeklyfor2009WednesdayOngoingFollowupwithConcierge‘intheknow‘video(filluptheorderformanddiscusstheshootingdateandhotelrepresentativewhichwillbeinthevideo.Tuesday(26thMay)OngoingUpdatinghotelbackgroundmusiconaweeklybasisN/AOngoingFollowupthepromotionswithWangFujindepartmentstore(gotothestoretocheckourpostersandcollectsomefeedbackfrombothstoreandGingersrestaurant)TuesdayOngoingMakingproposalforinviteprimerhopeschoolkids(10kids)cometoChongqing,stayinhotelforonenightandChongqingtournextmorning.Andifpossible,giveconsolationmoneyofRMB100perchild.FridayOngoingP.RScoreandMonthlyNewsclippingforJunIssueFridayOngoingPreparenewsreleaseforCantonesestyledessertonChildren'sday.ongoingPromotionsCorner

ItalianCuisinePeriod:

1stMay,2009to12thJuly,2009

Status:publicizingquitewellsofar,andallofthemainlocalmediashaspublicizedaboutthispromotionalready.

Mediastargeted:EconomicTimes(29thApril,WednesdayRMB17,000)NewooweeklyTheNewTravelWeeklyCQEveningsCQMorningRedooWeeklyCityLife(2ndJun,TuesdayRMB11,000)MediaPlanPromotionCorner2009RiceDumplingGiftbasket

InterContinentalChongqinghaspreparedlusciousandelegantwrappedRicedumplinggiftsetforyoutosharethistraditionalDagonBoatFestivalwithyourfriendsandfamilies.SuperiorGiftSet:RMB338/BoxDeluxeGiftSet:RMB688/BoxSellingperiod:8thMay,2009-28thMay,2009Status:ongoingMediastobetargeted:CityLifeWeeklyNewspaper(7thMay,RMB10,000)NewooTheNewCQMorningPostRedooPromotionsCorner

CantonesestyledessertPeriod:FromnowonPrice:RMB38/eachStatus:startsendingnewsreleasetopublicMediastobetarget:EconomicTimesNewooweeklyTheNewTravelWeeklyCQEveningsCQMorningRedooWeeklyCityLifeCoast:NoadvertisingcostwillinvolveMedia:RedooWeekly

Date:18thmay,2009

Content:

ReportedItalianfeastOpeningCeremonyatICCQ.

HotelNewsMedia:TheNewTravelsWeekly

Date:18thmay,2009

Content:

ReportedItalianfeastOpeningCeremonyatICCQ.

HotelNewsMedia:CQTimes

Date:19thMay,2009

Content:

IntroduceItaliancuisineatourhotel.HotelNewsNewsClippingoftheWeekMedia:Newoo

Date:19thMay,2009

Content:

ReportedItalianfeastOpeningCeremonyatICCQ.

HotelNews

Media:TheNewTravelsWeekly

Date:11thMay,2009

Content:

TravelsofficeofSingaporemetChongqinglocalmediasinoneofourfunctionroom.HotelNewsMedia:NewTravelsWeekly

Date:11thMay,2009

Content:

IntroducingRicedumplingfromICCQHotelNewsHotel:JWMarriott

Media:NewTravelsWeekly

Date:18thMay,2009

Content:

HalfpagesizeadvertisementofRicedumplingfromJWMarriot.CompetitorsNewsHotel:HowardJohnson

&Harborplaza

Media:CityLife

Date:21stMay,2009

Content:

Ricedumplingnewsreleasefrom

HowardJohnsonandHarborplaza.

Pricerange:RMB149+CompetitorsNewsHotel:Harborplaza

Media:CQMorning

Date:22ndMay,2009

Content:

DecorationcompanywillholdconferenceinHarborPlazain24thMay.CompetitorsNewsHotel:Hilton

Media:CityLife

Date:21stMay,2009

Content:

IndiancuisinenewpromotionfromHilton

CompetitorsNewsHotel:Hilton

Media:Newoo

Date:19thMay,2009

Content:

NewpromotionofIndiancuisinefromnowtill1stJuly.

CompetitorsNewsHotel:Sofitel

Media:Newoo

Date:21stMay,2009

Content:

Sofitelwillpopularizingoncruisetour,andtheyhavenamedacruiseas‘Sofitel’,itwillbeabletoserveanysmallfunctionsandparties.

CompetitorsNewsHotel:HarborPlaza&Hilton

Media:EconomicTimes

Date:21stMay,2009

Content:

JournalistcommentonexpensiveRiceDumplingsinthemarket,andtaketheRiceDumplingfromHarborPlazaandHiltonasanexample.CompetitorsNews

ReviewBusinessApr

(MTD1-22May) ActualForecastBudgetVariancetoFVariancetoBOcc%75.82%73.5%75.66%2.32%0.16%ARR488.09492.08517.370.81%5.66%ROOMREVENUE2,626,9222,689,4432,778,2922.32%5.45%CompetitorsRate

CompetitorsHotelSurvey

MTD1-22MayICJWHiltonHPGRSofitelJohnsonOcc%75.82%72.04%54.60%71.80%76.42%57.23%53.02%RMSold5,3826,8384,9884,7956,4515,4084,788ARR488.09447.16428.01373.58361.31405.31417.69RGIIndex

MTD1-22MayICJWHiltonHPGRSofitelJohnsonARI50.920.891.001.03MPI00.83RGI1.431.250.901.041.070.900.86OutletPerformance

ThisWeekM-T-DY-T-DNo.CoversAver.Per.CoverReve.No.CoversAver.Per.CoverAct.Reve.(A)Budg.Reve.(B)Discre.AVSBNo.CoversAver.Per.CoverAct.Reve.(A)Budg.Reve.(B)Discre.AVSBGingers234385198,039738583614,389579,3846.04%49,113793,857,5184,207,6508.32%EmeraldSea355417148,0641257440553,386471,32317.41%9,9023793,756,4593,609,0234.09%LobbyLounge4326929,75214416796,147101,9685.71%10,11662627,271688,6188.91%RoomService1889016,8884608438,51743,28711.02%2,96385250,692300,65116.62%Total3318118392,74310,5431241,302,4391,195,9628.90%72,0941188,491,9408,805,9423.57%BanquetPDRRatio

No.ofMeetingroomavailableNo.ofMeetingroomrented%OCCThisWeek1822011%M-T-D5728415%Y-T-D369255215%BanquetForecastandActual

Budg.BActualAOntheBookOTotalA+OTotalA+OVsBudg.TentativeTTotalA+O+TTotalA+O+TVSBM-T-D994,800623,966178,575832,54184%15,500848,04185%Y-T-D3,770,4073,913,420178,5754,091,995109%15,5004,107,495109%BanquetForecastandActual

ForecastforMayForecastforJunCompetitorSurveyMay.16~May.22JWMarriottDateEventsFollowedbyActionPlanResultMay.16(Sat.)May.16(Sat.)May.16(Sat.)May.17(Sun.)May.17(Sun.)May.18(Mon)May.19(Tue.)May.20(Wed.)May.21(Thu.)May.22(Fri.)May.22(Fri.)Wedding(120chineselunch)Wedding(170chineselunch)GSK(83meeting)Wedding(200chineselunch)GSK(14meeting)GSK(12/15meeting/buffetlunch)NoneAmCham(15meeting)ShenZhiJiangAuction(60meeting)ShenZhiJiangAuction(60meeting)USAEducationInternational(80meeting)TinaAnitaAnitaCharlieCompetitorSurveyMay.16~May.22HiltonDateEventsFollowedbyActionPlanResultMay.16(Sat.)May.17(Sun.)May.18(Mon)May.19(Tue.)May.20(Wed.)May.21(Thu.)May.22(Fri.)Wedding(420chineselunch)ChinaEnterprise(200meeting)BeijingTaimeiClub(30meeting)NoneNoneHoneywell(200meeting)ChongqingNO.2ForeignLanguageSchoolAnitaCharlieTinaCharlie

CompetitorSurvey May.16~May.22HarbourPlazaDateEventsFollowedbyActionPlanResultMay.16(Sat.)May.16(Sat.)May.17(Sun.)May.18(Mon)May.19(Tue.)May.20(Wed.)May.21(Thu.)May.21(Thu.)May.22(Fri.)Wedding(550chineselunch)CTTQ(80meeting)SISLY(30training)BeijingBadeMedicalApparatusandInstrumentsCo.(17meeting)BeijingBadeMedicalApparatusandInstrumentsCo.(17meeting/buffetlunch)ChunPaiGarments(150meeting/dinner)IBM(50/40meeting/buffetlunch)ChangjiangYinxiangTravelAgency(400meeting)FIAT(100outsidecatering)TinaVivianTinaVivianCharlieAnitaCherryCompetitorSurvey May.16~May.22

SofitelDateEventsFollowedbyActionPlanResultMay.16(Sat.)May.17(Sun.)May.18(Mon)May.19(Tue.)May.20(Wed.)May.21(Thu.)May.22(Fri.)Wedding(400chineselunch)Wedding(300chineselunch)CzechCouncilforPromotionofInternationalTrade(50meeting/lunch)NoneChongqingAdtechCompany(15meeting/lunch)NoneYuanDaenvironmentalprotection(150meeting)

EllaCharlieCompetitorSurvey May.16~May.22HowardJohnsonDateEventsFollowedbyActionPlanResultMay.16(Sat.)May.17(Sun.)May.18(Mon)May.19(Tue.)May.20(Wed.)May.21(Thu.)May.22(Fri.)Wedding(350chineselunch)NoneNoneNoneChongqingJuFuRealEstateCompany(150meeting)NoneUfidaSoft(300meeting)CharlieCharlieCharlieWillfindcontactThisWeekAction

CharlieSalesManagerNewLeadsJusticeBureau,MeetingonJuneKaplanEducation,ChinaCEOvisit,23MayWedding,2or3Oct,400paxConfirmedNewBookingsCiscoSystemBeijing,18-21May,40RoomnightsFollowupBritishConsulateVIPGroup,(Civic&BusinessDelegation)BritishConsulate,80paxmeeting,4&5JuneABBJiangjin,OpeningCeremonygroup,25AugM-T-DRevenueRMB286,969Outcomefromlastweekentertainment1NewcontractsignedChangrongTrading,AptechCoLtdTelemarketingoutcomes

othersSalesCall:23ThisWeekAction

VivianAssistantSalesManagerNewLeadsConfirmedNewBookingsFollowupLongstayingExtendcontractRM3501RM3506LongstayingleadvolvoHandoverassociationstoCherryWangM-T-DRevenueRMB442,654Outcomefromlastweekentertainment1(yuhuigroup)NewcontractsignedTelemarketingoutcomesothersSalesCall10ThisWeekAction

TinaShenAssistantSalesManagerNewLeadsAbbott-HalfdaymeetingandDinner,30persons,10roomnightsonSep.ShuiOnTianDi-2timesoutsidecateringonJuly,100personspertime.-Barbecueoutsidecatering,150personsonJune

ConfirmedNewBookingsLongforRealEstate-5roomsfor2nightsonMay.28

Followup

M-T-DRevenueRMB320,690

Outcomefromlastweekentertainment2(SincereHoldingCo.&Sud-ChemieChina)Newcontractsigned

Telemarketingoutcomes

Others20salescallThisWeekAction

CherryWangSalesExecutiveMarch.9th-13thNewLeadsAccessionofnewvice-consulofJapanconsulateIsuzu(China)Co.,Ltd13rdJun15roomsX5nightsGuangDongLinhuaCo.,Ltd28rdJun16roomsX3nightsConfirmedNewBookingsFollowupM-T-DRevenueRMB231,989OutcomefromlastweekentertainmentTotal2NewcontractsignedTotal3(MagnetiMarelliGuangzhouMotor;PanChengYiHongShiYouGangGuanCo.,Ltd;CKD)TelemarketingoutcomesSalesCall:23ThisWeekAction

AnitaSalesManagerMay16-May22NewLeadsChinaXuZhouInternationalCorporationonJune10(60pax)TaiBeiRoyalweddingcompanyMeetingonJune21(200pax)RuishangPRConsultingCoLtdonDec12,09(200pax)GrandTourMICEonJuly9-12,09(50pax)ConfirmedNewBookingsMinistryofEconomicDevelopmentandTradeMeetingonJune22(50pax)FollowupRealwayPRConsultingCoLtdmeetingonJune4(150pax)MSDPharmaceuticalMICEonJuly7-9(250pax)UnileverChineseLunchonMay21,09M-T-DRevenue26,000.00OutcomefromlastweekentertainmentZhongHanGroupJohnsoncontrolsTelemarketingoutcomes25others2salescall;SaleRiceDumpling71boxesThisWeekAction

SandyAsst.SalesManagerMay16-22NewLeadsMay23DELMachineJune9TimesPaperConfirmedNewBookingsJune17-19BASFSep12WeddingFollowupDEFEvent:May9EverbrightBank;May11-16ChanelMay13HPInterview;May13SummitGroupMay13CTSBeijing;May12-15KIAMotorMay16WeddingMay11-13Lafarge;TENEvent:June11PMGmeeting;May23DELMachineINQEvent:May30ComfortTravelJune11NewAsiaTravelJune12ToshibaMedicalM-T-DRevenueRMBOutcomefromlastweekentertainmentMrZhuforDELmachineTelemarketingoutcomes2localvisits&30TelemarketingcallothersThisWeekAction

KatrinaSalesExecutiveMay16-22NewLeadsBirthdayDinnerJun13400paxJadePowerJul21-2420paxmeeting15rmsWeddingLunchOct24400paxConfirmedNewBookingsFollowupINQEvent:BirthdayDinnerJun13400paxJadePowerJul21-2420paxmeeting15rmsWeddingLunchOct24400paxM-T-DRevenueRMBOutcomefromlastweekentertainmentTelemarketingoutcomes20othersThisWeekAction

ChrisSalesExecutiveMay.16-22NewLeadsMay31,NewChinaLifeInsuranceCompanyMeetingJune8-12,PfizerPharmaceuticalCompanyMeetingJune14,BelleMeetingConfirmedNewBookingsMay20,Chongqing359FuturesBrokersCompanyMeetingJune8,WeddingforMr.YuFollowupDEF:May20,Chongqing359FuturesBrokersCompanyMeetingMay17,GrandTourTravelAgencyMeetingMay25-27,FawToyotaGroupMay23-25,ChangJiangCruiseOverseasTravelAgencyINQ:June6,ChongqingZhongSeInvestmentCo.LtdLuncheonJune26-28,BeijingCTSGroupM-T-DRevenueOutcomefrom