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外刊精读为鼓励创新和解决问题设置“挑战奖”导读:当你遇到困难的时候,会怎么办?找专家?问朋友?或者你会找陌生人来帮你解决问题,你付钱给他们作为回报?这正是“挑战奖”背后的初衷。近来,“挑战奖”这个概念再次受到人们的欢迎。跟随本集《外刊精读》,了解“挑战奖”的由来和人们利用它的原由。一、语篇泛读Vocabulary:Innovationandproblem-solving词汇:创新和解决问题Whatdoyoudowhenyouhaveaproblem?Doyougotoanexpert,askyourfriendsto
comeupwith
anidea?Or,giventhechance,wouldyouaskacrowdofstrangersfora
solution?Itmaysoundstrange,butithas
spurred
morethanafewsuccessful
innovations.That’sthethinkingbehinda'challengeprize'.Challengeprizescomeinmanyshapesandsizesbutthebasic
concept
remainsthesame.Ratherthanconsultingandpayinganexpertto
innovate
asolution,youoffertheprizeuptoanyonewhobelievestheycan
solve
itandpresentthefirsttodosowithaprize.Thismightsoundodd-manywouldargue,'Whoisbetterqualifiedthananexpert?'Butactually,notusingoneseemstoresultinagreatdealof
thinkingoutside
of
thebox.Somearguethatformaleducationcankillcreativitybecauseitsometimesonlyteachesasinglesolutiontoaproblemorsinglemethodtoachieveatask.Inthesameway,somesuggestthatexpertscansufferfrom
tunnelvision."IfwelaunchanXPRIZEandit'sjustthe'experts'thatcomeoutandcompete,they'reusuallytheonesthatwilltellusitcan'tbedone."saysMarcusShingles,formerCEOoftheXPRIZEFoundation,whichorganiseschallengeprizestoday.Thereareotheradvantagestoo."You'renotaskingpeopletouseaparticularsolutionsetonhowtosolvethatproblem.Soyougetthistremendousamountofdiversity."addsShingles.Andbecausethecrowdactslikeanimpromptu
thinktank,its
lateralthinking
can
throwupissues
thatmayhavebeen
overlooked.Challengeprizesweremostpopularduringthe18th
and19th
centuries,buthavereceivedrenewedinterestmorerecently.Historically,manypractical
inventions
havebeen
conceived
inthisway–forexample,thetincan.Morerecently,VirginGalactic,acompanyhopingtocommercialisespaceflight,developedoutoftheAnsariXPRIZE2004winnerTierOne.TheysuccessfullylaunchedareusablespacecraftthatlefttheEarth'satmospheretwiceintwoweeks.Theprizewas$10m.However,therearedangersconnectedto
blue-skythinking."Youdon'twanttobecreatingachallengeprizewhichincentivisespeopletosolveaproblemwherethereisnodemand,"saysTrisDyson,executivedirectorofchallengeprizesatNesta,aUK-basedinnovationfoundation.Thishappenedin1979whereaKremerprizeof£100,000wasclaimedbythefirstpersontoflyunderhumanpoweracrosstheEnglishChannel.Despiteitssuccessfulcompletion,ithasnotledtotheadoptionofhuman-poweredflightasaformoftravel.Andofcourse,therearethosewhoinvesttheirpersonaltimeandmoneyonlytoseenoreturnatall:someoneelseclaimstheprize,ortheyfindthattherewarddoesnotmatchtheresourcestheyinvested.Theprosandconsofchallengeprizesaffectbothproblem-settersand
problem-solvers.Buttheydon’tseemtobegoingoutofstyleanytimesoon.Tomany,thechallengetoinnovate,thelureoftheprizeandtheprestigeofbeingfirstistoomuchtoresist.Andthere’snosolutionforthat.二、词汇表comeupwith想出,提出
solution解决办法
spurinnovation激发创新
concept概念
innovate创新(解决方案)
solve解决
thinkoutsidethebox以新眼光看问题,跳出传统的思维框框
tunnelvision视野狭隘,井底之蛙
thinktank智囊团
lateralthinking横向思维
throwupissues抛出问题
overlook忽略,忽视
invention创造,发明
conceive构想出
blue-skythinking“蓝天思考”,不着边际的想法
problem-solver善于解决问题的人三、测试与练习
阅读课文并回答问题。1.Whatisthebasicideabehindachallengeprize?2.AccordingtoMarcusShingles,whatcanbetheproblemwith‘experts’?3.Trueorfalse:
Challengeprizeshavebecomepopularonlyrecently.4.AccordingtoTrisDyson,whatisthedangerofchallengeprizes?5.Whichwordinthetextmeans‘notplannedorprepared’?请在不参考课文的情况下完成下列练习。选择一个意思合适的单词填入句子的空格处。1.It'sagoodideabutIdon'tthinkitwillbecost-effectivetomakesoweallneedto_________andcomeupwithanewplan.thinking
blue-sky
thinkoutsidethebox
lateralthinking
tunnelvision2.Youhave30minutesto______theanswer.Youmaybeginyourexam,now.innovation
concept
overlook
comeupwith3.Abstract______suchasfamily,freedomanddutyvaryfromculturetoculture.concepts
inventions
innovations
problem-solver4.Itwasonlyoncewehadimplementedthesolutionthatit______wehadn'tanticipated.spurredinnovation
threwupissues
conceived
overlooked5.Itwasonlyoncewehadimplementedthesolutionthatraiseddifficultieswehad______.invented
overlooked
solved
conceived【参考答案】
阅读课文并回答问题。1.Whatisthebasicideabehindachallengeprize?
Youofferaproblemuptoeveryonewhobelievestheycansolveitandpresentthefirsttodosowithaprize.2.AccordingtoMarcusShingles,whatcanbetheproblemwith'experts'?
Theexpertsareusuallytheoneswhosaythatthereisnosolutiontoaproblemorthatitcan'tbedone.3.Trueorfalse:
Challengeprizeshavebecomepopularonlyrecently.
False.Challengeprizesweremostpopularduringthe18thand19thcenturies,buthavereceivedrenewedinterestmorerecently.4.AccordingtoTrisDyson,whatisthedangerofchallengeprizes?
AccordingtoTrisDyson,creatingachallengeprizeincentivisespeopletosolveaproblemwherethereisnodemand.5.Whichwordinthetextmeans‘notplannedorprepared’?
Impromptu.(Thecrowdactslikeanimpromptuthinktank.)
请在不参考课文的情况下完成下列练习。选择一个意思合适的单词填入句子的空格处。1.
It'sagoodideabutIdon'tthinkitwillbecost-effectivetomakesoweallneedto
think
outsidethebox
andcomeupwithanewplan.2.Youhave30minutesto
comeupwith
theanswer.Youmaybeginyourexam,now.3.Abstract
concepts
suchasfamily,freedomanddutyvaryfromculturetoculture.4.Itwasonlyoncewehadimplementedthesolutionthatit
threwupissues
wehadn'tanticipated.5.Itwasonlyoncewehadimplementedthesolutionthatraiseddifficultieswehad
overlooked.我们才不稀罕甜食呢!导读:不管你是不是甜品爱好者,都无法避免摄入日常饮食中所含的糖分。这是因为很多食物和饮料是含糖的。尽管人们都知道过度摄入糖类有害健康,但这并没有阻止一些人大量且无节制地吃甜食,从而患上肥胖、糖尿病和龋齿等疾病。本集《外刊精读》讨论对食品征收“糖税sugartax”能否扼制人们购买甜食或甜饮料的欲望。一、语篇泛读Vocabulary:health词汇:健康There'snodoubtthatIhavea
sweettooth
–I
crave
cakesandbiscuitsandcouldhappilyfinishoffabarofchocolateinminutes.I'msureI'mnotalone,thesweetsugarytasteisaddictivebutthebigquestionis,isitbadforme?IthinkIknowtheanswer!Sugariseverywhere.Evenifsweetstuffisn'tyourthingit'shardtoavoid.IntheUK,we
consume
overtwomilliontonnesofsugareveryyearbutoftenwedon’tknowwe’reeatingit.Therehavebeenmany
healthcampaigns,tellingusaboutthedangersofconsumingtoomuchsugarandwehaveprobablylearntthatitshouldbeeaten
inmoderation
butwemaybeunawareoftheaddedsugarweconsumethat'sfoundinthefoodanddrinkwethinkofashealthyor
savory,suchaslow-fatyoghurtandsauces.Theobviousnegativeeffectofeatingsugarisonour
dentalhealth
–
toothdecay
isabigprobleminchildren,partlycausedbydrinkingtoomanysugarydrinks.PublicHealthEnglandclaimsachildinEnglandhasatoothremovedinhospitalevery10minutesdueto
preventable
decay.Butevenifyoucanescapethedentist'sdrill,therearemoreworryingnegativeeffects-repeatedlyeatingtoomuchsugarcanleadtoweightgainandeven
obesity,leadingtoanincreasedriskof
diabetes,
heartdisease
and
liverdisease.Sowhatcanwedotocutdownonoursugarintake?Well,thereare
low-sugarrecipes
youcantryandapparentlytherearealternativefoodstohelpusbeatthesweetcravings.Butpotentiallythemosteffectivemethodistotaxthesugarweconsume.It'swhatseveralcountrieshavebeendoingforawhileandtheUKhasrecently
jumpedonthebandwagon,byforcingmanufacturerstopaya
levy
onthehigh-sugardrinkstheysell.It'suptothemanufacturersiftheypassthecostontoconsumers.Butwillitwork?UniversityofBedfordshirenutritionexpertDrDanielBaileytoldBBCOnlinethat:"Theincreaseintaxplacedonsoftdrinkswillmakeproductsmoreexpensive,butwillthisactually
discourage
peoplefrombuyingthem?"Maybeifyou'readdictedtothestuff,you'dacceptpayingmoretobuyit.ButintheUKatleast,several
softdrinks
companieshavealreadyreducedthesugarcontentoftheirproductstoavoidthetax.Obviouslyit'sbettertodosomethingratherthannothingtohelpimprovethe
well-being
ofeveryone.Butwithsomany
temptations
outthere,I'mnotsurehoweasyitwillbetocuremysweettooth.二、词汇表sweettooth对甜食的渴望、喜爱
crave渴求
consume(正式)消耗,大量地吃
healthcampaign健康宣传活动
inmoderation适度
savoury咸的
dentalhealth牙齿健康
toothdecay蛀牙,龋齿
preventable可预防的
obesity肥胖
diabetes糖尿病
heartdisease心脏疾病
liverdisease
肝病
low-sugarrecipe低糖食谱
jumpedonthebandwagon紧跟潮流
levy税款
discourage打消…的念头
softdrink汽水,软饮料
well-being安康
temptation诱惑三、测试与练习阅读课文并回答问题。1.Trueorfalse?
Savouryfoodissugar-free.2.Whatisremovedfromchildrenevery10minutesinEngland?3.Whyhavesomedrinksmanufacturersreducedthesugarcontentintheirdrinks?4.Whyarehigh-sugardrinksintheUKbecomingmoreexpensive?5.Whattemptationsistheauthorreferringtointhelastsentence?请在不参考课文的情况下完成下列练习。选择一个意思合适的单词填入句子的空格处。1.WhenIwaspregnantIusedto______orangesbutnowmybabyisborn,Ican'teatthem!levy
crave
discourage
temptations2.Somedoctorssaythatdrinkingredwine
______couldactuallybegoodforyourhealth.onmoderation
inmoderning
inmoderation
atmoderation3.Alarge
______onalcoholseemstobeencouragingpeopletodrinkless.levy
discourage
preventable
healthcampaign4.Onceourclassstartedrecyclingourwaterbottles,therestoftheschool
______anddidthesame!wentonthewagon
jumpedoverthebandwagon
joinedthebandwagon
jumpedonthebandwagon5.Despitebeinganaward-winningactor,heresistedthe
______tomovetoHollywood.crave
temptation
preventable
wellbeing【参考答案】阅读课文并回答问题。1.Trueorfalse?
Savouryfoodissugar-free.
False.Wemaybeunawareoftheaddedsugarweconsumethat'sfoundinthefoodanddrinkwethinkofashealthyorsavoury,suchaslow-fatyoghurtandsauces.2.Whatisremovedfromchi
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