BEC 商务英语初级 第4单元课件

BECPreliminaryModule44.1Internationalbusiness国际商务Focus学习重点熟悉有关国际商务话题的词汇掌握关于国际贸易方面的话题练习在听力和阅读过程中寻找具体信息掌握情态动词can,could,should的用法Newwords&Expressionsimportn.vi.&vt.进口exportn.vi.&vt.出口competitorn.竞争对手wholesalern.批发商warehousen.仓库audioproduct音响产品bann.&vt.禁令fashionindustrycrisis服装行业危机Newwords&Expressionscommissionern.委员spokeswomann.女发言人hugelosses巨大损失resignn.vi.&vt.辞职garmentn.服装（成衣）clothingblockade服装封锁infavourof支持、赞成disastrousadj.损失惨重的，灾难的Newwords&Expressionsimportcontrol进口控制importquotas进口配额compromisen.妥协，折中，让步stockexchange证券交易所appealtosb.对……有吸引力availableadj.有空的，能得到的dossiern.档案，卷宗flatadj.没电的，平面的Newwords&Expressionsembarrassingadj.令人尴尬的in-housemagazine内部杂志participantn.参加者stressfuladj.有压力的，紧迫的moderatorn.会议主持人pressthemutebutton按下静音键reflecton有损声誉，招来非议teleconferencen.远程电话会议Newwords&Expressionsproducern.生产商

wholesalern.批发商

customern.顾客

retailern.零售商

warehousen.仓库

consumern.消费者

competitorn.竞争对手

customsn.海关

portn.港口

clothingn.服装Reading:Fashionindustrycrisisafter

EUimportbanBackgroundKnowledge1.WhatisEU?EU是EuropeanUnion的缩写，由欧洲共同体(EuropeanCommunities)发展而来，是一个集政治实体和经济实体于一身、在世界上具有重要影响的区域一体化组织。欧盟的统一货币为欧元(Euro)，2002年1月1日零时欧元正式流通。截止2008年1月1日，欧元区成员国有15个。BackgroundKnowledge2.WhatisChristmasseason?圣诞季节通常指从12月初到第二年的元月6号这段时间，商家会利用这段时间进行商品促销活动，相当于我国的传统节日春节。BackgroundKnowledge3.H&M.

H&M.是全球时装零售连锁巨头，来自瑞典的连锁服装店Hemmes&Mauritz的缩写。公司成立于1947年，总部设在斯德哥尔摩，是欧洲最大的服装零售商。

4.ZaraZara：成立于1975年，目前在全球排名第三，西班牙排名第一的服装零售商。在全球56个国家拥有超过两千家以上的服装连锁店。BackgroundKnowledgeC&AC&A：著名连锁平价时装零售品牌，公司于1841年在荷兰成立。C&A提供“时尚你选择”(Fashionyouchoose)引领时尚潮流，满足不同生活方式的目标消费群的特殊需求。Reading:Fashionindustrycrisisafter

EUimportbanTopicsentenceTheFashionindustryinEuropeisfacingitsbiggestcrisisinrecenthistory.CausesTheintroductionofimportcontrolsinJunebytheEuropeanTradeCommissionerEffects1.manysmallcompaniesaresuffering…2.someEuropeancountriesareinfavouroftheimportrestrictions.3.Mr.Mandelsonisindilemma(adifficultposition).TextStructureAnalysisListening:Viewsonimportcontrols

对控制进口的看法ProsandCons:赞成与反对的理由1.pros:befortheimportcontrols2.cons:beagainstimportcontrolsSpeaking:Importedgoods进口商品DiscussionWhydoestheEuropeancompany,H&MimportclothingandshoesfromChina?Importedgoods进口商品SupportedideasThequalityofthegoodsisbetter.It’sdifficulttofindEuropeanmanufacturers.Thepriceislower.ForeigndesignsappealtoEuropeans.Thegoodsaremadeveryquickly.Othercountriescansupplyinlargequantities.Grammar:Modalverbs:

can/couldandshouldFunctionsofModalverbs:can/couldandshould1.ability2.possibility3.assertion4.permission5.offer6.request7.recommendation8.adviceReading:Business2business:globalcommunication商务之间：全球通讯NewWordsandExpressionsTeleconferencen.电话会议face-to-facemeeting见面会virtualmeeting虚拟会议participantn.参加者stressfuladj.有压力的agendan.日程documentn.文件moderatorn.（会议等）主持人tipn.技巧；小费TextStructureAnalysisTopicSentenceTeleconferencingisagreatwaytoconnectpeoplewhoworkindifferentpartsoftheworld.Reasons1.cheaper,2.quicker,3.moreinformalPreparation1.findadate,2.specifythelocaltime3.limitthenumberofparticipants4.sendoutagendaanddocumentsTips1.bemoderator,2.alwayssayyourname3.pressthe‘mute’buttonwhilelisteningtoothers’talking4.2Businesscommunications商务沟通Focus学习重点熟悉与商务沟通相关的话题学习掌握如何进行商务沟通的相关技能练习在听力过程中寻找具体信息学习掌握will的用法掌握回复投诉信的写法Newwords&Expressionsprintercartridges打印墨盒descriptionn.种类；性质；描述passthemessageonto把留言给……complaintn.投诉cancelvt.取消extensionnumber分机号码pharmaceuticalsn.医药用品Newwords&Expressionsbudgetn.预算plasmascreenTV等离子电视freightforwarder货运商distributorn.发行人，销售商containern.集装箱productionmanager生产经理，厂长Madrid马德里（西班牙首都）Speaking：Onthephone打电话

CallingThisis…,of…It’s…of…Hello,I’dliketospeakto…I’dliketospeakto…,please.CanIleavehimamessage?I’llcallbacklater.I’llgiveit(thenumber)toyou.Speaking：OnthephoneResponse…CanIhelpyou?Who’scalling,please?Wouldyouliketoleaveamessage?I’mafraid…isnotinherofficeatthemoment.CanItakeamessage?I’llaskhimtocallyouwhenhe/shegetsback.Doeshe/shehaveyournumber?I’llpassyourmessageonto…Speaking：OfficeSupplies办公用品penciln.铅笔erasern.橡皮rulern.尺子rubberband橡皮筋penn.钢笔ball-penn.圆珠笔envelopen.信封stationeryn.信纸，文具paper纸OfficeSupplies办公用品calculatorn.计算器diaryn.记事簿staplen.订书钉staplern.订书机scissorsn.剪刀pinn.大头针clipn.回形针tapen.胶带gluen.胶水pasten.浆糊OfficeSupplies办公用品computern.电脑/laptopn.笔记本电脑printern.打印机printercartridgen.打印墨盒faxmachinen.传真机photocopymachinen.复印机shreddern.碎纸机projectorn.投影仪telephonen.电话Writing:Dealingwithcomplaints

处理顾客投诉UsefullanguageIapologisefor…Pleaseacceptmyapologiesfor…Iwouldliketoapologiesefor…Unfortunately…Theproblemwasdueto…DealingwithcomplaintsWehadaproblemwith…Iwouldliketooffer…Icanoffer…Pleaseaccept…SampleDearMr

Paxman,Iapologiseforthefactthatyourorderhasnotarrivedyet.Unfortunately,thisisaperiodofveryhighdemand,andourusualsupplieriscausingussomeproblems.However,wenowhavealloftheitemsyourequestedandwearealreadytosendyourorder.Becauseofthisdelay,Iwouldlike