【市级公开课】Book 9 Unit 5 Inside advertising阅读七选五与教材资源开发

Book9Unit5Insideadvertising阅读七选五与教材资源开发ExperiencingDon’t

me!stopA.stopB.pushC.touchThetasteisgreat!HowcanIhave

,softhair?smoothA.curlyB.blackC.smoothGoodteeth,

.goodhealthA.goodhealthB.beautifulsceneryEnjoyavideo.Daddyisthesweetestdaddyintheworld.Daddyisthemosthandsome,thesmartest,themostclever,thekindest….

1Daddywantsmetodowellatschool.

2Heliesabouthavingajob.Heliesabouthavingmoney.Heliesthatheisnottired.Heliesthatheisnothungry.Heliesthatwehaveeverything.3.Helies,becauseofme.A.Heismysuperman.B.Hegetsupverylate.C.Heliesabouthishappiness.D.Daddyisjustgreat,buthelies.E.Idon’tlikehim,becausehelies.ADCSharingmethods1

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SharingDiscussyourmethodsingroups.2015Mid-autumnFestivalfallsonSept27.Thebrightfullmoon,deliciousmooncakes,familyreunionandpleasantautumnweather,thisisapeaktimefortravel.1.()A.WelcometoChinaandexplorethetraditionalfolkcustomsofthisfestival.B.Theybelieveafullmoonisasymbolofpeace,prosperity,andfamilyreunion.

空格在段尾通常要总结前文内容1A

…XiaomiCorpisconsideringtheintroductionofitsfirstlap-topearlynextyear.2.Xiaomi’snotebookmaygoonsaleinthefirstquartertocompetewith.…（ChinaDaily）A.Xiaomi’sriskintoPCmarketcomes.B.ThiswillopenanewfrontinitsbattleagainstAppleIncandLenovoGroup.代词线索2B

HowBeijing’sSkyGotBlue?

…Aheadofthemilitaryparade,thegovernmentbegantakingstrictcontrolofindustrialandautomobileemissions.3.Withouttheeffectivecontrols,Beijing’sPM2.5wouldhavebeen70percenthigher.…（ChinaDaily）A.Theairqualitywasasgoodassomebigcitiesofdevelopedcountries.B.Additionally,Beijing’ssixneighborsalsocarriedoutpollutioncontrols.词汇复现(同词、近义词)逻辑线索(并列)3B…IfyourbusinessoffersonlinepurchasetoChineseconsumers,Double11canbepartofyourannualsalesstrategy.4But,ifyoudefinitelydo,timingandpreparationarecrucialtoachievesuccessfulonlinesales.()

A.Ofcourse,youmaynotnecessarilyjointhecompetition.B.Besidesprices,youshouldalsoconsidertheproductvarieties.词汇复现(反义词)4A逻辑线索(转折)1

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4SummarizemethodsAfterblank空后Between空前后Beforeblank空前Foretelling预测Pronoun代词Similar近义词Thesame相同词Opposite反义词Keywords关键词Compound并列Transition转折Causeandeffect因果Connection关系词StepIStepIIStepIIIKnowaboutthemainidea.Dotheexercisesandcheckthecontext.Readchoicestofindkeywords.七选五解题步骤浏览标题或首段，了解大意。细读选项，关注空前后，找出关键词。代入答案，核查篇章逻辑关系。keywordsforetellingconnectionMCDKFCHowdoadvertisersmakeeffectiveadvertisements?人教版选修九Unit5Reading语篇节选

Identifyyourtarget2.Useasuitablemedium1、Knowaboutthemainidea.ApplyingA.AppealtoyourtargetB.TrytomaketheadvertisementinterestingC.However,itwouldbenouseadvertisingthisproduct.D.Othersaremorelikelytobenoticediftheyarefunny.E.Televisionadvertsareexpensivetomakeandtoshow.F.Soitmakessensetomakecomputergameadsthatappealtothisgroup.G.Forthisreason,itwouldbeappropriatetouseradiotoadvertisegoodsandservicesrelatingtocars.2、Readchoicestofindkeywords.Howdoadvertisersmakeeffectiveadvertisements?Identifyyourtarget…Forexample,adolescentboysaremorelikelytobuycomputergamesthananyothergroup.1

Havingidentifiedthetargetgroup,researchersfindout….3、Checkthecontext.E.Televisionadvertsareexpensivetomakeandtoshow.F.Soitmakessensetomakecomputergameadsthatappealtothisgroup.G.Forthisreason,itwouldbeappropriatetouseradiotoadvertisegoodsandservicesrelatingtocars.F关系词(因果)

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Inordertopersuadepeopletodosomething,advertisementsoftenappealtoourhopesanddreamsorouremotions.Someadvertisementsappealtopeople’sdesiretosavemoney….A.AppealtoyourtargetB.TrytomaketheadvertisementinterestingC.However,itwouldbenouseadvertisingthisproduct.A同词复现….Someadvertisementsappealtopeople’sdesiretosavemoney.3Adsthatfeaturerichandfamouspeoplewillgrabtheattentionofthosewhoadmirepeoplelikethat.C.However,itwouldbenouseadvertisingthisproduct.D.Othersaremorelikelytobenoticediftheyarefunny.E.Televisionadvertsareexpensivetomakeandtoshow.D上下文逻辑线索….Obviously,costwillplayabigpartinthisdecision.4Youhavetobeabigcorporationwithabigbudgettoaffordtelevisionads.Advertisementsinnewspapers,ontheotherhand,aremuchcheaper.D.Othersaremorelikelytobenoticediftheyarefunny.E.Televisionadvertsareexpensivetomakeandtoshow.F.Soitmakessensetomakecomputergameadsthatappealtothisgroup.E反义复现Aswellasworryingabouttheexpense,advertisersmustalsoconsiderwhichmediaaremostappropriatefortheirproductandwhichtheirtargetaudienceismostlikelytoseeorhear.Becausemostcarshaveradios,adsbroadcastviaradiocanreachalotofdriversveryeasily.5E.Televisionadvertsareexpensivetomakeandtoshow.F.Soitmakessensetomakecomputergameadsthatappealtothisgroup.G.Forthisreason,itwouldbeappropriatetouseradiotoadvertisegoodsandservicesrelatingtocars.GKEY:FADEG代词同义复现Mainidea知大意Choices看选项Dotheex.代答案MDCMCDKeywords关键词Foretelling预测Connection关系词KFCKFC

….Withsomanymessagesfromadvertisersfillingourdailylives,itisimportanttounderstandhowadvertisingwork.1.人教版选修九Unit5Reading

语段节选

A.However,weshouldunderstandads.B.Thenwecanavoidbeingcontrolledbythem.C.Anditwouldbeusefultoadvertisetheproduct.Thenwecanavoidbeingcontrolledbythem.关系词EnhancingActasateacheranddesigntheexercises.e.g.Homework回顾总结七选五解题策略，尝试给《导学案》的最后命题部分的5段材料各增添一句干扰项。●38Havingconfidenceinyoursel