【创新设计】高考英语总复习 41Unit 1 Advertising课件（江苏专用）

Unit1AdvertisingⅠ.单词默写1．advertising

n．做广告；广告活动；广告业2．persuade

vt.说服，劝说；使信服3．comment

n．评论，评价vi.评论，议论4．intelligence

n．智力，才智；情报5．recommend

vt.推荐；建议，劝告；介绍6．purchase

vt.购买，采购n．采购；购买的东西7．update

vt.&n.更新；提供最新消息；使现代化8．bargain

n．便宜货；协议vi.讨价还价9．personally

adv.个别地；就本人而言；本人，亲自10．shock

vt.使震惊，使惊愕n．震惊，惊愕11．innocent

adj.notguiltyorcrime12．promote

vt.togivesomeoneahigherpositionatwork13．youth

n．theperiodoftimewhenyouareyoung14．bonus

n．anadditionalpaymentmadetopeoplewhoworkforabusiness15．determine

vt.tofindsomethingoutⅡ.词汇拓展1．educatevt.教育→educator

n．教育者→educated

adj.受过教育的；有教养的→education

n．教育，培养→educational

adj.教育的2．breathn．气息；呼吸→breathe

v．呼吸→breathless

adj.喘不过气来的，呼吸急促的3．socialadj.社会的→society

n．社会→socialism

n．社会主义→socialist

adj.社会主义的4．unforgettableadj.难忘的，无法忘记的→forget

v．忘记→forgettable

adj.容易被忘记的→forgetful

adj.健忘的5．variousadj.各种各样的，多样的→variety

n．多样，不同→varied

adj.各种各样的语境助记——词不离句，句不离段Youshouldbecarefulnottobepersuadedintopurchasingvariousfashionablebargainsbytheappealingadvertisementsthatareintendedtorecommendyouwhatyoureallydon'tneed.

Ⅲ.短语落实1．bemeantto旨在，目的是2．evenif/though虽然，即使3．fallfor上……的当，受……的骗

4．playtrickson欺骗；捉弄5．dealwith涉及，关于；处理；应付6．Figureout弄清楚，弄懂；计算出7．Appealto吸引，引起兴趣；呼吁8．Getsomethingacross把……表达清楚9．Diefrom死于……10．Bepopularwith流行，受欢迎Ⅳ.句子翻译1．Acommercialadvertisementisonewhichsomeonehaspaidfortoadvertiseaproductorservice.(Page2)商业广告是人们为了推销某种产品或者服务而花钱做的广告。2．Whenitcomestoadvertisement,wemustalluseourintelligenceandnotbeaslavetothem!(Page3)谈及广告，我们都必须运用自己的智慧，不要做广告的奴隶。3．Itisimportanttoalwaystrytoappealtotheaudienceinordertogetthemtoreactinacertainway.(Page18)为了让观众作出预期的反应，努力去吸引他们是很重要的。4．即使一则广告没有说谎，也并不意味着这则广告就是完全“清白”的。(Page2)Evenifanaddoesnotlie,itdoesnotmeanitisaltogetherinnocent.5．但并非所有的广告都跟我们玩花招。(Page3)Notalladsplaytricksonusthough.Ⅴ.教材设题句型转换(每空不超过3个单词)1．Acommercialadvertisementisonewhichsomeonehaspaidfortoadvertiseaproductorservice.(教材P2)→Acommercialadvertisementiswhatsomeonehas/onesomeonehaspaidfortoadvertiseaproductorservice.2．PSAsareoftenrunforfree,andaremeanttoeducatepeopleabouthealth,safety,oranyotherproblemthataffectspublicwelfare.(教材P2)→PSAsareoftenrunforfree，aimed(aiming)at/whichaimat/

andaimat/whoseaimiseducatingpeopleabouthealth,safety,oranyotherproblemthataffectspublicwelfare.3．However,westillmustbeawareoftheskillfulmethodsusedinadstotryandsellthings.(教材P2)→However,westillmustrealize/knowtheskillfulmethodsusedinadstotryandsellthings.4．．Alloftheseadsaremeanttobenefitthepublic,andyoucanoftenlearnalotbyfollowingtheadvicetheygive.(教教材材P3)→Alloftheseadsaremeanttobenefitthepublic,andyoucanoftenlearnalotbyfollowingtheiradvice.5．．Therearelotsofdifferentwaystogetyourmessageacrosswhenyouareputtingtogetheranadcampaign.(教教材材P18)→Therearelotsofdifferentwaysofconveying/expressingyourmessagewhenyouareputtingtogetheranadcampaign.【课本原句】】Ididsomeresearchonadvertisements,andhavesomeveryimportantinformationtosharewithyou.(P2)我对对广告做了一一些研究并且且有很重要的的信息与你分分享。sharev.分担；分享sharesthwithsb与与某某人分享某物物，共用某物物sharesthbetween/amongsb 分配配某物sharethejoyandhardships同甘共苦sharein分分享；分担；；参与shareaninterest兴兴趣相同同doone'sshare做做分分担的工作；；分摊费用goshares分分享利润；分分摊费用【联想拓展】】care关关心；在在意dare敢敢fare费费；票票价rare罕罕见的的hare野野兔bare光光秃的的；赤裸的spare匀匀出出，抽出，腾腾出stare盯盯，，凝视；瞪眼眼glare怒怒视视prepare准准备——看看高考怎么么考①Shouldtheykeeptheirconclusionwithintheteamorshare(共享)itwithotheremployees?(2011··浙江卷·六六选五)②Forfivedays，Edmonton'sDowntownParkistransformedintoonehugestagewhereartistsareabletosharetheirtalents(发挥他们的的才能),andwherepeopleareabletocelebrateandenjoythemselves.(2011·福福建卷卷·阅阅读理理解B)翻译句句子③我们的书书不够够每人人一本本，所所以大大家要要合着着用。Wedon'thaveenoughbooksforeveryon④妈妈在为小男孩们分蛋糕以便每人都可以吃到一块。Motherissharingthecakesamongtheboystomakesurethateveryboycangetone.【课本本原句句】Anadvertisementuseswordsandpicturestopersuadepeopletobuyaproductorservice,ortobelieveinanidea.(P2)广广告使使用语语言或或图片片诱使使人们们购买买一种种产品品或服服务或或接受受一种种观点点。servicen．服务community/socialservice社社会会/社社区服服务customerservice顾顾客客服务务台publicservice公公益益服务务domesticservice家家政政服务务；国国内航航线serviceindustry服服务务行业业servicestation加加油站站atone'sservice随随时时可供供使用用(或或可以以帮助助)beofservicetosb对对某人人有用用处；；为某某人效效劳inservice在在服役；被被雇佣dosbaservice帮帮某人的忙忙【联想拓展展】servevt./vi.servethepeople为为人人民服务serveChinesefood提提供中餐serveinthearmy在军军队服役——看看高考怎怎么考①Mostofthemealscanservetwopeople(足够两个个人吃)andareunder$10,sonotonlyisitaffordablebutpracticalaswell.(2011·湖南卷卷·阅读理理解A)②－MayIcomeonSundayanddosomereadinghere?－Sure.Mysecretaryandlibrarywillbeatyour______.(2012·辽宁省省沈阳二中中第3次月月考英语试试卷)A．helpB．companionC．serviceD．request答案C③－IfyoulikeIcandosomeshoppingforyou.－That'saverykind________.(2012·湖南津津市一中月月考)A．offerB．serviceC．pointD．suggestion答案A④Yourhouseisalwayssoneat－－howdoyou____itwiththreechildren？？(2012·湖南醴醴陵一中月月考)A．manageB．serveC．．adaptD．construct答案A【课本原句句】However,westillmustbeawareoftheskillfulmethodsusedinadstotryandsellusthings.(P2)然而，我我们依然必必须知道那那些用在广广告中努力力向我们卖卖出东西的的熟练的技技巧。【联想拓展展】beawareof意识到beawarethat...意意识到……unawareadj.不不知道；没没意识到awarenessn.意意识；觉觉悟awareadj.知道的；意意识到的；；明白的辨析aware/conscious两者都可以以表示“意识到的”，都可以用用于beaware/consciousof结结构中，，但aware指感感官上的知知觉；警觉觉，而conscious指指内心所意意识到的感感觉。Isuddenlyfeltawareofsomebodywatchingme.我突然觉得得有人盯着着我看。Iamdeeplyconsciousofmyresponsibilityasateacher.作为一名教教师，我深深刻意识到到我的责任任。——满分作文之之佳句a．Inconclusion,peopleb．Atonce,Iwasawarethatitwasaportraitofme.c．AtthesametimeIrealizedthatbeingagrown­upnotonlymeansthis,butalsomoreresponsibilities.——看看高考怎怎么考①Willyispainfullyawareof(痛苦地意意识到)this,andatalossastowhattodowithhislackofsuccess.(2011·山东卷卷·阅读读理解A)②Awareness(意识)canbetestedbystudyingwhethertheanimalrecognizesitselfinthemirror,thatis,itsownreflectedimage(反射射出的影像像)．(2011··全国卷II·阅读理理解B)③Theawareness(aware)oftheproblemisthebeginningofthesolution.④ItwasseveralminutesbeforeIwas________ofwhatwashappening.(2012··长沙同升湖湖实验学校高高三期中考试试)A．knowB．realizeC．wearD．aware答案D【课本原句】】Evenifanaddoesnotlie,itdoesnotmeanitisaltogetherinnocent.(P2)即使一条条广告没有说说谎，这也并并不意味着它它就是完全无无辜的。lievi.说谎；平躺；；位于；n.谎言【联想拓展】】liarn．说说谎者说谎lie—lied—lied—lyinglietosb＝tellalie/liestosb躺；位于lie—lied—lain—lyingliedown躺躺下下liein位于lieonone'sback/side仰仰卧/侧卧卧lieonone'sstomach趴趴着着liein/on/tothesoulaydown 放下layaside 放在一边laythetablefordinner 摆桌子吃饭layeggs 下蛋——看看高考怎么么考①Aparticulardangerwasthoughttoliein(位于)publicbaths.(2011··重庆卷··阅读理解C)②AtthemeetingplaceofYangtzeRiverandtheJialingRiver________，oneofthetenlargestcitiesinChina.(2010··重庆卷·单单项填空33)A．liesChongqingB．ChongqingliesC．doeslieChongqingD．doesChongqinglie答案A③He________tousthatthoseeggswhichwere________onthetablehadbeen________bysnakes.(2012··永州四中第第4次月考)A．lied;laying;liedB．．lied;lying;lainC．lain;lain;lainD．lied;lying;laid答案D④Theman________onthegroundsaidthathehad________hisbicyclebehindthatbigtree.(2012··浏阳市一中中高三上学期期期中考试)A．lie;layB．lying;layC．lying;laidD．lay;laid答案C【课本原句】】Thisstatementtriestofoolyouintoassumingthatthetoothpastecuresbadbreath.(P2)这种声明试图图欺骗你，让让你觉得这种种牙膏能治愈愈口臭。【联想拓展】】curableadj.可医治治的curelessadj.无法医治治的；不能解解决的curesbof...治治好某人的……；除去某人的的……acurefor...……的解决办法；；……的治疗方法curen．治疗疗；；措措施施，，对对策策；；疗疗法法vt.治好好，，治治愈愈；；改改正正辨析析cure/treat(1)cure治治愈愈疾疾病病，，消消除除痛痛苦苦，，改改掉掉恶恶习习、、弊弊端端，，重重结结果果。。curesbof＋＋疾疾病病(2)treat仅仅指指治治病病，，不不管管结结果果，，侧侧重重动动作作。。treatsbfor＋＋疾疾病病———看看看高高考考怎怎么么考考①Twelve­­year­­oldRothbecomesafriendofDr.Bantingandhisassistant,Mr.Best,whoareinsearchofacurefor(……的治疗疗方法法)diabetes(糖尿尿病)．(2011·福福建卷卷··阅读读理解解C)②“Of③Althoughthismedicinecancureyou________yourillness,ithasabadeffect________you.(2012·株株洲二二中月月考)A．for；onB．of答案B【课本本原句句】YesterdayIcameacrossaninterestingnewbook,whichIwouldliketorecommendhere.(P9)昨天我我偶然然发现现了一一本很很有趣趣的书书，现现在我我想把把它推推荐给给你。。recommendvt.推荐；；建议议；劝劝告【联想想拓展展】recommenddoingsth建建议做做某事事recommendsbtodosth建建议某某人做做某事事recommendsthfor推荐某某物做做某种种用途途recommendsbas推荐某某人作作为……recommendsthtosb＝recommendsbsth向向某人人推荐荐某物物Itisrecommendedthatsb(should)do...有人人建议……【注意】】recommend表表示“建议”时，后接接that引导导的宾语语从句，，从句谓谓语动词词用虚拟拟语气，，即(should)＋do结构构。——看看高考考怎么考考①Thereisnoparkingareaduringthefestival,sousingthePark&RidesystemorEdmontonTransitishighlyrecommended.(被很大大程度地地推荐).(2011·福福建卷··阅读读理解B)②Recommended(被推荐荐了的)waysofcreatingcustom③I'mgoingtoParistomorrow.Whichhotelcanyou________metostayin?(2012··邵东创新实实验学校月考考)A．contributeB．suggestC．translateD．recommend答案D【课本原句】】YetweneedtokeepsomedesignaspectsoftheoldpackagestomakesurethattheChocoLocoBardoesnotlookcompletelydifferentfromourcompany'sotherproducts.(P13)然而，，我们也需要要保留现有包包装的一些设设计特色，以以确保ChocoLoco糖看上去去和我们公司司的其他产品品没有太大区区别。designn.设计；图案，，图样；意图图designn.设计；图图案，图样；；意图designfeature设设计特色afloralfeature带花图案案designforaircraft飞飞机的设计图图案bydesign(＝intentionally)故意地，蓄意意地havedesignson企企图占有【联想拓展】】designv.设计，计计划,well­­designed设计不不错的bedesignedtodo...被被设计做……bedesignedfor...为……而设计bedesignedas...被设计成……——看看高考怎怎么考①Theexperimentisdesigned(design)totestthenewdrug.②Theroadwasnotdesignedforheavylorries.③Whetherthishappenedbydesignornot,weshallneverknow.【课本原句句】Inordertodetermineyouraudience,youwillneedtodoalittleresearchandanalysisinadvance.(P18)你需需要提前做做一些调查查分析以确确定你的广广告群体。。determinevt.&vi.确定；决定定；作出决决定【联想拓determinedadj.坚决的determinationn.决心determinetodosth决定做某事determinesbtodosth使某人决定/决心做某事determinethat(should＋动词原形)确定……

determineon/uponsth决定某事bedeterminedtodosth决定做某事bedeterminedthat(should＋动词原形)决定……

——看看高考怎怎么考①Accordingtothetext，whatwastheauthordeterminedtodo(决定做)inthatautumn？(2010·陕西卷卷·阅读理理解C)②Helefttheplace,________never________backagain.(2012·长沙田田家炳中学学月考)A．determined;tocomeB．beingdetermined;tocomeC．determined;comingD．determining;coming答案A③Theattackswerepushedhomedespite________resistance.(2012·湖南石石门一中高高三摸底考考试)A．determiningB．todetermineC．determinationD．determind答案D【课课本本原原句句】】Wemustnotfallforthiskindoftrick!(P3)我我们们一一定定不不上上这这种种把把戏戏的的当当！！【联联想想拓拓展展】】fallinlovewifallbackon 求助于；转而依靠fallbehind 落后，落在……的后面falldown 跌倒，倒下，倒塌fallover 摔倒，被……绊倒falltopieces 崩溃；倒塌fallfor上上…………的的当当，，受受…………的的骗骗，，对对…………信信以以为为真真———看看看高高考考怎怎么么考考①一看看到到她她，，国国王王就就立立刻刻爱爱上上她她了了。。(2011··Onseeingher，thekingimmediatelyfellinlovewithher.②他不想在学习上落后于别人。_Hedidn't

wanttofallbehindinhisstudies.③Thesalesmansaidthetruckwasingoodcondition,andIwasfoolishenoughtofall________it. (2012·武冈市一中月考)A．for B．downC．on D．over答案A【课课本本原原句句】】Itisimportanttoalwaystappealto迎合合；；对对………有吸吸引引力力；；诉诉诸诸，，求求助助于于【联联想想拓拓展展】】appealvi.恳恳求求；；呼呼吁吁；；有有吸吸引引力力；；上上诉诉n.恳求求；；呼呼吁吁；；感感染染力力；；上上诉诉appealtosbforsth为为某某事事向向某某人人呼呼吁吁appealtosbtodosth呼呼吁吁某某人人去去做做某某事事makeanappealtosb向向某某人人提提出出呼呼吁吁appealfor呼呼吁……——看看高考考怎么考考①Thefood,especiallyappealsto(迎合)health－consciouseatersbecauseeachdishisveryhealthy,madewithlimitedfatandoilandservedstraightoffthegrill(烤肉架架)．(2011·湖湖南卷··阅读理理解A)②Thegoodthingaboutchildrenisthatthey________veryeasilytonewenvironments.(2009·浙浙江卷··单项填填空11)A．adaptB．appealC．attachD．．apply③Thedesign________childrenalot.Theyalllikeit.(2012·湖湖南怀化化三中月月考)A．contributestoB．appealstoC．fallsforD．．appliesfor答案②A③B【课本原原句】Asyouknow,salesofourSnowmanicecreamhaveincreasedafterrepackagiasyouknow【联想想拓展展】(1)asyouknow为as引引导的的非限限制性性定语语从句句。as解解释释为“正如”，该非非限制制性定定语从从句用用来修修饰整整个句句子。。(2)asweallknow表表示示“众所周周知”，表示示这一一含义义我们们还可可以使使用以以下句句型：：Asisknowntousall，...Itisknowntousallthat...Whatisknowntousallisthat...,——看看高高考怎怎么考考①