商务英语汇报

Welcometothetenthgrouppresentation

Groupmember:刘佳奇

刘一帆

付怡

何宁VoiceofWestwardJourneyVoiceofWestwardJourneyChapter1:最美的谎言

爱你一万年Voiceactor:付怡何宁Chapter2:城墙告白

一生所爱Voiceactor:刘一帆

刘佳奇Topic:

On-SiteSellingTactics(推销话术)

1，AttractingPeopletoYourBooth(吸引人潮妙招)

2，TheDemo(展示推销)

3，HardSellorSoftSell(强势推销或说服式推销)

4，MakingtheSalesPitch(推销用语)1，AttractingPeopletoYourBooth(吸引人潮妙招)

Significance:Sales

of

goods

can

not

be

separated

from

customers,

as

long

as

you

can

attract

a

large

number

of

customers,

you

can

make

big

business

意义：商品的销售离不开顾客，只要你能吸引大量顾客，你就能做成大生意

HowtoAttractingPeopletoYourBooth(怎样招揽顾客？)2，Preparingafewgiveawaysandcolorfulprizewheel（准备一些赠品和缤纷多彩的奖品转盘）1，Gettingsomegoodgimmickstoattractcustomerstoourbooth(用些不错的宣传来吸引顾客来我们的摊位)3，Giving

customers

a

discount,

improve

after-sales,

to

create

a

good

reputation(多给顾客优惠，完善售后，打造好自己的口碑)

ShowtopromoteDoyouwanttobesuccessfulincommunicatinginenglish?now,justlookatthisbook:,<howAmericanpeoplesayenglisheveryday>itnotonlygiveyouthemostpopularslang,butprovidethebackgroundinformation.nomattertheenglishstandardyouarenow,yousurelycanuseit,forthecontentissimpleandfresh,evenifyouareanexcellentspeakerofenglish,youstillcanlearnlotsofhelpfulidiomortheAmericanvalue,andthiswillhelpyouunderstandtheotherphrasebetter.besides,togertherwiththebook,aretwousefulwaywhichhelpyoulistenhowtheirspeakersayactually,youknow,therearelotsofpronunciationskillsinAmericanenglish,ifyoucansaythembeautifully,eveyonewilldefinatlyadmaireyourenglish.Howfantastic!well,tosumup,ijustwanttocallonallthestudents,justpaymoreattentiononyourpronunciationandusageofenglish,thatisthebestwayandonlywaytobetteryourenglish,becausethebookandpractise,thatisperfect!now,everybody,justopenupyourmouth，openupyourmind，openupyoursoul，tolearnenglish，spokenenglish!Hardsellvs

softsellTips:Themeanof“Hardsell”and“Softsell”ComparehardsellwithsoftsellHardsell?Whatdoyoumean?Hard

sell

suggests

the

hard

sell,

sell,it

ishard

for

others

to

buy

things,

sometimeshard

sell

is

hard

to

resist

and

avoidforcustomers,

to

thesalesman

who

might

be

able

to

improveshort-term

performance,

but

most

of

thetime

to

bring

the

two

sides

are

not

pleasantshopping

experience.SoftsellSoft

sell

is

no

pressure

to

sell,

persuade

to

sell,

ask

them

open

questions,

so

that

they

can

speak

freely,

to

express

their

needs,

and

then

listen

very

carefully,

for

them

to

choose

the

right

program.4，MakingtheSalesPitch(推销用语)

Themostdirectandeffectivewaytoachievebusiness(最直接，最有效的达成生意的技巧)Example:1,Excuse

me,can

you

spare

me

a

couple

of

minute?

打扰一下，能占用您一点时间吗？

2,Have

you

ever

heard

about

...?

您有没有听说过（这种产品）

3,Well,

this

is

a

sample

of

this

kind

of

product,would

you

like

to

have

one?

那么，这是这个产品的试用装，您想试试吗？

4,It’s

real

bargain.

这是真正的便宜货。

Otherexamples:1

Sleeveless

dress

looks

really

classy

on

you

.

你穿上这件无袖连衣裙显的好高贵。

2．

You

baby

doll

looks

straight

out

of

the

pages

of

Fashion.

你的娃娃套装就像直接从《时尚》杂志里穿出来的一样。

3．

This

tank

top

is

made

for

you

.

这件背心超适合你。

4．

You

look

amazing

on

that

long

sleeve

blouse!

你穿上这件长袖女士衬衫看起来棒极了！5．

That

color

doesn’t

flatter

many

people,

except

you

.

很多人都不合适那种颜色，可你不同。

6．

Anything

looks

good

on

you.

你真是衣服架