陕西科技大学工商管理硕士(MBA)课件-2015-《商务英语》-邢战雷-2-Business and Society

Chapter2BusinessandSociety教师：邢战雷单位：陕西科技大学管理学院E-mail:xingzhanlei@《BusinessEnglishforMBA》ObjectivesforthischapterDefinetheterm“socialresponsibility”;Listreasonswhybusinessshouldactinasociallyresponsibleway.Discusssituationswheresocialresponsibilityis(not)takenintoconsideration.IdentifythefourbasicareasofconsumerismFindanddiscussexamplesofethical/unethicalbusinessbehavior.MaintopicsTopic1:

ThesocialresponsibilityofbusinessTopic2:Consumerism(保护消费者利益)Topic3:BusinessEthics(商业道德)Topic1

ThesocialresponsibilityofbusinessTopic1:ThesocialresponsibilityofbusinessSocialresponsibility

istheobligationforabusinessto:maximizeitspositiveimpactminimizeitsnegativeimpactonsociety.

（企业的）社会责任是指企业必须承担的责任，尽量扩大其对社会的积极影响，减少对社会的负面影响。helptoimprovesocietyhelptosolvesocialproblemsThiscontrastswiththetraditionalroleinwhichcompaniesconsideredonlytheprofitsoftheirbusinessactivity.Topic1:ThesocialresponsibilityofbusinessAdvocates

ofsocialconcernbelievethatbusinessshouldtakeanactiveroleinimprovingsocietyandsolvingsocialproblems.Theybelievethatbusiness,byworkingtoimprovetheoverallsociety,canoftenimprovetheiroperationandprofitsinthelongrun.Inmanycases,acompanywillmakegreaterprofitsinthelongrunifitconsidersbenefitstosociety.ForexampleCustomeractuallyvoteforproductsandcompanieswhentheymakeapurchase.Ifaproductispricedfairly,satisfiestheirneedsandhasnonegativesideeffects,Iftheproductfailsorhasnegativesideeffects（负面的副作用）,theywillprobablyselectanotherproductandmaybecomesoangryatthemanufacturerthattheyneverpurchaseanymore.Socialconcerncanalsobenefitshort-runprofits（短期利润）

becauseofcurrentpublicexpectations.Becausethepublicnowexpectsbusinesstobenefitsociety,afirmthatmaintainsagoodrecordwillfinditeasiertohirebetteremployeesandwinmorecustomers.Althoughsocialresponsibilitymayseemanabstractidea,managersconsideritonadailybasisastheydealwithrealissues.Tobesuccessful,abusinessmustmonitorthechangesandneedsinsociety（密切注意社会的变化和需求）inordertobehaveinasociallyresponsibleway.Topic2:Whyactinasociallyresponsibleway?1.Societyprovidesconditionsforbusinessestoexist.-socialsettingincludinglaws,customs,etc.-othersocialandculturalnorms-professional/technicalpersonnel-laborItisonlyrightforbusinessestoservesociety’sgoals.2.Businessesareacomponentofsociety.Asoverallsocialconditionsimprove,allthecomponentsofsociety–includingbusinesses–willbenefit.3.Tobesociallyresponsiblealsobenefitsbusinesses.Customersshun（避开，回避）

firmsthat-turnoutinferiororshoddy（劣质的；假冒的；卑劣的）

products;-cheatthemoutoftheirmoney;-pollutetheenvironment;-engageinunethicalpractices.Topic2:Whyactinasociallyresponsibleway?4.Acompanywillmakegreaterprofitsinthelongrunifitconsidersbenefitstosociety.Theywillfinditeasiertohirebetteremployeesandwinmorecustomers.Forsociallyirresponsiblebusinesses,peopletendto:-boycottitsgoods/services;-influencingofficialsagainstit;-condemningitinthemedia;-buygoods/servicesinotherfirmsTopic2:Whyactinasociallyresponsibleway?Topic2

theConsumerismTheconsumerismis？？？Thepublicdemandformoreprotection

ofbuyer’srightsiscalledconsumerism.Butasconsumersdealwithbusiness,someseriousproblemsoccur,andtherearemoreandmorecomplaintsfromthefilesofaconsumerprotectionagency:“whenIboughtthiscoffeemaker,theysaidsatisfactionguaranteed,butIhavebeentryingtoreturnitforthreeweeksandthecompanyrefusestogivemymoneyback.”Andlikethisissues……Why????Inmanycountries,consumerlegislation(消费立法)encompassesfourbasicareas:Therighttosafety(安全的权利)Therighttobeinformed(知情的权利)Therighttochoose(选择的权利)Therighttobeheard(投诉的权利)thefourbasicareasofconsumerismConsumerismRighttoSafetyRighttoinformationRighttochooseRighttoBeheardTherighttosafety(安全的权利)Therighttosafetymeansthataproduct

must

besafeforitsintendeduse,

mustincludethoroughandexplicitdirectionsforuse,andmusthavebeenproperlytestedtoensurereliabilityandquality.Toensureproductsafety,businessmustnotknowingly（故意地）sellanythingthatcouldresultinpersonalinjuryorharmtoconsumers.Therighttosafety(安全的权利)Lawshavebeenpassedtokeep

dyes（色素）

andotherchemicalsoutoffoods,torequirethewarning“maybeinjurioustoyourhealth”tobeprintedoncigarettepackages,andto

force

therecallofautomobileswithdefective（有缺陷的，有瑕疵的）brakes.Defectiveordangerousproductsalsodoharmtopublicconfidenceintheabilityofbusinesstoservesociety.Therighttobeinformed(知情的权利)Therighttobeinformedgivesconsumersthefreedomstoreviewcompleteinformationaboutaproductbeforetheybuy.Thismeansthedetailedinformation

about:Ingredients(成分)Instructionsforuse（使用说明）Noteswhileusingvalidityperiodofproduct

（产品的有效期）Allofthismustbeprintedonthelabelsandpackages.Thisrightalsoappliestoservices:education/healthcare/safetysupply/publicservices;Butafterweknowallthedetailedinformation,wedon’tknowwhattobuyandwhatcanbeboughtwithoutcareorfear!!!!!!Therighttochoose(选择的权利)Therightchooseensuresthatconsumershaveaccesstoavarietyofproductsandservicesatcompetitiveprices（有竞争力的价格）.Theassuranceofsatisfactoryqualityandserviceatafairpriceisalsoapartoftheconsumer’srighttochoose.Therighttochoosemeansthatcompetitionisfreetoflourish.Andnocompanybecomesso

dominantthatitlimitsconsumers’opportunitiestofindnew,improved,andlessexpensiveproducts.Therighttobeheard(投诉的权利)Thisrightassuresconsumersthattheirinterestswillreceivefullandsympathetic

considerationwhenthegovernmentformulatespolicy.Italsoassuresthefairtreatmentofconsumerswhovoicetheircomplaintaboutapurchasedproduct.Inaddition,manytradegrouphavebeenorganizedtoprocessgrievance（处理投诉）

sothatconsumerscanappealbeyondacompany（不限于只在一家公司投诉）

iftheyareunabletosolveaproblemwiththemanufacturerorproviderofaservice.SoSo,mostbusinessrealizethatonehighlydissatisfied,vocalcustomercanhaveawidespread,negativeimpactonitsimageorreputation.Therefore,mostbusinesstryveryhardtoreduceconsumers’dissatisfactionandresolvetheircomplaint.Topic3

BusinessEthicsEthicsareprinciplesofrightorgoodbehaviors.Theyinvolvemoralvaluesastowhatconductisproper.Businessethicsinvolveothermoralvaluesexistinginsociety.Manyofourmoraldecisionsare

borderline（不明确的，暧昧的）.Somepeopleviewacertainpracticeasbeingunethical,whileothersthinkittobetotallyproper.Manyinfluences

insocietydeterminewhichbehaviorisethical.LawsCulturalattitudes;Professionalcodes;Individualvalues;Homeeducation;EthicsandbusinessethicsEthicsvs.LawWhilemanyethicalstandardsaredefinedbylaws,thelawdoesnotcoverallunethicalconduct.Abidingbythelawdefinesaminimumguideforethicalbehavior.People’sethicalcodeisinfluencedbylaws,culture,professionalcodes,andindividualvalues.

Manyethicalstandards

aredefinedbylaws,butthelawdoesnotcoverallunethicalconduct.Itmerelytriestopreventseriousviolations.Still,mostpeopleagreethatabidingbythelawdefinesaminimumguideforethicalbehavior.Valuesareacceptedstandardsofbehaviorwithinagivensociety.Allsocietiesdevelopbroad-basedvalues

thataregenerallyacceptedbymostofitsmembers.Communitiesofpeopleusuallysharethecommonviewsandthisaffectsthevaluesandconductofbusinessinlocalareas.Althoughwemayallgrowupinthesamesociety,thereisabroadrange

inthevaluesweadopt.Individualvaluesvary

withthebackgroundofhome/education/ages/works/places/religion/environment.Butsomepeoplethinkitisallrighttomisleadcustomersinordertogetasale.Othersmaychoosetolosethesaleratherthanmisreprensenttheproductinanyway.Whileindividualvaluesvary,mostpeopleagreethatitiswrongtolie,cheat,steal,andpurposelymisrepresent（歪曲，误传；诬告）.BusinessethicsEthicalbusinessbehavior: -lawabiding -providingsatisfactoryproducts/services -offeringreasonableprices -offeringfairwagesandemployeebenefits -raisingfundforcharities -protectingtheenvironment