市场营销英文Exernal Environmen Analysis

ExternalEnvironmentAnalysisMainAreasofFocusDemographicEconomicSocial-CulturalPolitical-LegalTechnologicalCompetitiveExternalEnvironment

andtheMarketingMixPriceDemographicSocial-CulturalProductEconomicPolitical-LegalPlaceCompetitivePromotionTechnologicalTargetMarketExternalEnvironment:DemographicPopulationGrowthRatePopulationAgeMixPopulationDispersionEthnicityEducationExternalEnvironment:EconomicIncomeBusinessCyclesInflationUnemploymentIncomeDistributionExternalEnvironment:EconomicIncome:ImportantTermstoRememberDisposableIncome:whatconsumershaveleftaftertaxesarepaid.DiscretionaryIncome:whatconsumershaveleftaftertaxesandnecessitiesarepaidforEngel’sLaw:theincomeprofileofaneconomymovesfromdisposabletodiscretionaryasaneconomydevelopsExternalEnvironment:Social-CulturalSocialclassesCultureValuesExternalEnvironment:Social-CulturalValuesguidebehaviorandcandefineneeds.Valuesaredefinedaswidelyheldbeliefsthatsomeactivities,relationships,feelings,orgoalsareimportanttoacommunity’swell-being.Valuesareimportanttomarketers,because:Theyguideculturallyappropriatebehavior,Theyaredifficulttochange,Theyarewidelyaccepted,andTheyinclinepeopletorespondtospecificstimuliinstandardways.ExternalEnvironment:Social-CulturalValuesCategoriesthatareusefultomarketers:Coreandsecondaryvalues:Corevaluesarehighlypersistent;secondaryvaluesaremuchmorelikelytochange.Subcultureandculturalvalues:Subcultureareseparatesegmentsofacultureorganizedaroundfactorsasrace,nationality,religion,orgeographiclocation.Instrumentalandterminalvalues:Instrumentalvaluesfocusonmodesofconduct(i.e.ambition);terminalvaluesdealwithend-statesofexistence(sperity).Materialandnon-materialvalues:Materialvaluespertaintothings(thatpeoplecanbuyandwheretobuythemi.e.);whilenonmaterialvaluesdealwithideas,customs,andbeliefs(i.e.religionandpoliticalorientation).ExternalEnvironment:Political-LegalImportantAreasofFocusGeneralmonetaryandfiscalpoliciesBroadsociallegislationandaccompanyingregulatoryagencypoliciesGovernmentrelationswithindividualindustriesLegislationrelatedtomarketingFortunately,thepolitical-legalenvironmenttendstochangeslowly.ExternalEnvironment:TechnologicalQuestionstoConsider:Couldtechnologycreatenewgoodsandservicestosell?Couldtechnologyimproveexistingproductsand/orservices?Couldtechnologyreducepricesthroughcost-efficientmanufacturinganddistributionprocesses?ExternalEnvironment:CompetitiveTypesofcompetitiontoconsider:Brand:competitionfromothercompaniesthatoffersimilarproductsorservicesForm:competitionfromotherformsofyourproductorservice(internal)Generic:competitionfromcompaniesthatofferdifferentproductsorservices,butcouldperformessentiallythesamefunctionDesire:competitionwithallotherdesiresthatcustomersmightsatisfybeforepurchasingyourproductorserviceExternalEnvironment:CompetitiveCompetitiveClimates:Monopoly,ImportantdimensionsUniquenessofeachfirm’sproduct:uniqueNumberofcompetitors:noneSizeofcompetitors(relativetomarket):noneElasticityofdemandfacingfirm:eitherElasticityofindustrydemand:eitherControlofpricebyfirm:completeExternalEnvironment:CompetitiveCompetitiveClimates:Oligopoly,ImportantdimensionsUniquenessofeachfirm’sproduct:noneNumberofcompetitors:fewSizeofcompetitors(relativetomarket):largeElasticityofdemandfacingfirm:kinkedElasticityofindustrydemand:inelasticControlofpricebyfirm:some(ifcareful)ExternalEnvironment:CompetitiveCompetitiveClimates:PureCompetition,ImportantdimensionsUniquenessofeachfirm’sproduct:noneNumberofcompetitors:manySizeofcompetitors(relativetomarket):smallElasticityofdemandfacingfirm:completelyelasticElasticityofindustrydemand:eitherControlofpricebyfirm:noneExternalEnvironment:CompetitiveCompetitiveClimates:MonopolisticCompetition,ImportantdimensionsUniquenessofeachfirm’sproduct:someNumberofcompetitors:fewtomanySizeofcompetitors(relativetomarket):largetosmallElasticityofdemandfacingfirm:eitherElasticityofindustrydemand:eitherControlofpricebyfirm:some9、静静夜夜四四无无邻邻，，荒荒居居旧旧业业贫贫。。。。1月月-231月月-23Thursday,January5,202310、雨中黄黄叶树，，灯下白白头人。。。02:59:2002:59:2002:591/5/20232:59:20AM11、以我我独沈沈久，，愧君君相见见频。。。1月-2302:59:2002:59Jan-2305-Jan-2312、故人江江海别，，几度隔隔山川。。。02:59:2002:59:2002:59Thursday,January5,202313、乍见见翻疑疑梦，，相悲悲各问问年。。。1月-231月-2302:59:2002:59:20January5,202314、他乡生生白发，，旧国见见青山。。。05一一月20232:59:20上午午02:59:201月-2315、比不了得得就不比，，得不到的的就不要。。。。一月232:59上上午1月-2302:59January5,202316、行行动动出出成成果果，，工工作作出出财财富富。。。。2023/1/52:59:2002:59:2005January202317、做前，能够够环视四周；；做时，你只只能或者最好好沿着以脚为为起点的射线线向前。。2:59:20上午2:59上上午02:59:201月-239、没有失失败，只只有暂时时停止成成功！。。1月-231月-23Thursday,January5,202310、很多事事情努力力了未必必有结果果，但是是不努力力却什么么改变也也没有。。。02:59:2002:59:2002:591/5/20232:59:20AM11、成功就是是日复一日日那一点点点小小努力力的积累。。。1月-2302:59:2002:59Jan-2305-Jan-2312、世世间间成成事事，，不不求求其其绝绝对对圆圆满满，，留留一一份份不不足足，，可可得得无无限限完完美美。。。。02:59:2002:59:2002:59Thursday,January5,202313、不不知知香香积积寺寺，，数数里里入入云云峰峰。。。。1月月-231月月-2302:59:2002:59:20January5,202314、意志坚坚强的人人能把世世界放在在手中像像泥块一一样任意意揉捏。。05一一月20232:59:20上午午02:59:201月-2315、楚楚塞塞三三湘湘接接，，荆荆门门九九派派通通。。。。。一月232:59上午午1月-2302:59January5,202316、少年十十五二十十时，步步行夺得得胡马骑骑。。2023/1/52:59:2102:59:2105January202317、空山山新雨雨后，，天气气晚来来秋。。。2:59:21上上午2:59上上午午02:59:211月-239、杨柳散散和风，，青山澹澹吾虑。。。1月-231月-23Thursday,January5,202310、阅读一一切好书书如同和和过去最最杰出的的人谈话话。02:59:2102:59:2102:5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