MA《战略管理》中英文

战略管理

StrategicManagement公共管理学院城市管理系2003年9月第三讲战略匹配StrategicMatch内外条件的分类ClassificationofInternalandExternalConditions优势Strengths:竞争优势competitiveadvantage+stableandhealthyinternalatmosphere（稳定、健康的条件）.弱势Weaknesses:竞争弱势competitivedisadvantages+anunstableandunhealthyinternalatmosphere（不稳定的内部条件）一、优势和弱势

StrengthsandWeaknesses

1.优势Strengths(1)核心竞争力Distinctivecompetency(leverage):productdesign,lowcost,highefficiency,leadershipinproductinnovation,abilitytoinfluencelegislation,controlofcostandother,massiveavailabilityofcapital,CRM-customerrelationsmanagement.Examples:Toyota—quality;Benz—image,IBM—service;CocaCola—internationalbrandrecognition;HP—innovation;AT&T—technologicalexpertise.开发Developingadistinctivecompetency利用Exploitingdistinctivecompetency保护Protectingdistinctivecompetency1.优势Strengths(2)稳定器stabilizers:maintenancestrengthFairwagesandsalaries;goodworkingconditions;efficientemployeehiringpractices,promotionfromwithin,aclearsenseofmission,efficientworkflow,availabilityofexecutivetrainingprogram,effectivesuperior-subordinatecommunication.组织正常运作的必要条件。2.弱势Weaknesses(1)下沉者Sinkers关键点出现大问题，灾难来临。largeholeintheshipstructureShoddyworkmanshipordefectivemerchandise;poorcustomerservice;badlocation;disloyalemployees,lackofproductinnovation,poorcreditline;lackofleadershipandmanagerialskillsatthecorporatelevel.(2)动荡者Destabilizers保证顺利航行内部权责不清Lackofclearjobdescriptions,widespanofsupervision,deviationfromthecompany’spolicyofpromotionfromwithin;poorworkingcondition;inadequateexecutivetrainingprogram.3、如何判断优势和弱势？1、历史的标准HistoricalCriterion特定条件下，将现在与过去的绩效进行比较。2、竞争的标准CompetitiveCriterion和第一名相比，处于何种地位。3、名义的标准NormativeCriterion“Howthingsoughttobe”insteadofwith“howthingsare”与最新的理论研究成果相比。二、机会和威胁

OpportunitiesandThreats1.机会Opportunities市场增长等Growthofcustomer;exitofcompetitor;increasesofsuppliers,abundancesoflabor;fewgovernmentregulations,populationgrowth,culturalchanges,lowerinflation，favorabletechnologicalbreakthroughs,improvedpoliticalrelationsbetweenacountryandforeignnationwithlargemarket.2.威胁ThreatsDeclineinthesizeofthecustomerbase,entryofapowerfulcompetitorintotheindustry,decreaseinthenumberofsuppliers,increaseinthecostofrawmaterials,shortageoflabor,greatergovernmentregulations,adverseculturaltrends,higherinflationrates,recession,higherunemploymentrates,deteriorationinthepoliticalrelationsbetweentwocountries,andsoon….

1.机会Opportunities

(1)未来的机会FutureOpportunitiesEarlydetection(2)现在的机会CurrentOpportunities----渐进性evolvedopportunities;----突发性suddenopportunities;----潜在hiddenopportunities.2.威胁Threats未来的威胁FutureThreats现在的威胁CurrentThreats----渐进的evolvedthreats----突发的suddenthreats----潜在的hiddenthreats3.变威胁为机会Turningthreatstoopportunities决断力Earlyrecognition三、战略匹配StrategicMatch1.杠杆力Leverage----StrengthstoOpportunities----Strategicwindow(windowofopportunity）2.维持力Maintenance----StrengthstoThreats----maintainorprotecttheirmarketposition3.局限力Constraint--Weaknessestoopportunities----abiggovernmentbureaucracyvs.theprivatesector4.脆弱力Vulnerability----WeaknessestoThreatsSWOT分分析的的5种力量量分析SWOT分析提供了了四种战略略9、静夜夜四无无邻，，荒居居旧业业贫。。。1月-231月-23Sunday,January1,202310、雨中黄黄叶树，，灯下白白头人。。。15:01:2115:01:2115:011/1/20233:01:21PM11、以以我我独独沈沈久久，，愧愧君君相相见见频频。。。。1月月-2315:01:2115:01Jan-2301-Jan-2312、故人江海别别，几度隔山山川。。15:01:2115:01:2115:01Sunday,January1,202313、乍见翻疑疑梦，相悲悲各问年。。。1月-231月-2315:01:2115:01:21January1,202314、他他乡乡生生白白发发，，旧旧国国见见青青山山。。。。01一一月月20233:01:21下下午午15:01:211月月-2315、比不了了得就不不比，得得不到的的就不要要。。。。一月233:01下午午1月-2315:01January1,202316、行动动出成成果，，工作作出财财富。。。2023/1/115:01:2115:01:2101January202317、做前前，能能够环环视四四周；；做时时，你你只能能或者者最好好沿着着以脚脚为起起点的的射线线向前前。。。3:01:21下下午3:01下下午午15:01:211月-239、没有有失败败，只只有暂暂时停停止成成功！！。1月-231月-23Sunday,January1,202310、很多事情努努力了未必有有结果，但是是不努力却什什么改变也没没有。。15:01:2115:01:2115:011/1/20233:01:21PM11、成功就是是日复一日日那一点点点小小努力力的积累。。。1月-2315:01:2115:01Jan-2301-Jan-2312、世间成事事，不求其其绝对圆满满，留一份份不足，可可得无限完完美。。15:01:2115:01:2115:01Sunday,January1,202313、不知知香积积寺，，数里里入云云峰。。。1月-231月-2315:01:2115:01:21January1,202314、意志坚强强的人能把把世界放在在手中像泥泥块一样任任意揉捏。。01一月月20233:01:21下下午15:01:211月-2315、楚塞塞三湘湘接，，荆门门九派派通。。。。。一月233:01下下午午1月-2315:01January1,202316、少年十五二二十时，步行行夺得胡马骑骑。。2023/1/115:01:2215:01:2201January202317、空山新新雨后，，天气晚晚来秋。。。3:01:22下午午3:01下午午15:01:221月-239、杨柳散和风风，青山澹吾吾虑。。1月-231月-23Sunday,January1,202310、阅读一切好好书如同和过过去最杰出的的人谈话。15:01:2215:01:2215:011/1/20233:01:22PM11、越越是是没没有有本本领领的的就就越越加加自自命命不不凡凡。。1月月-2315:01:2215:01Jan-2301-Jan-2312、越是无无能的人人，越喜喜欢挑剔剔别人的的错儿。。15:01:2215:01:2215:01Sunday,January1,202313、知知人人者者智智，，自自知知者者明明。。胜胜人人者者有有力力，，自自胜胜者者强强。。1月月-231月月-2315:01:2215:01:22January1,202314、意志坚坚强的人人能把世世界放在在手中像像泥块一一样任意意揉捏。。01一一月20233:01:22下午午15:01:221月-2315、最具挑挑战性的的挑战莫莫过于提提升自我我。。一月233:01下午午1月-2315:01January1,202316、业余生生活要有有意义，，不要越越轨。2023/1/115:01:2215:01:2201January202317、一一