BD外顶尖商学院MBA案例分析英文模板下载

会计学1BD外顶尖商学院MBA案例分析英文模板下载2GenericBlocks,CirclesandArrows-Copy/PastetheObjectsBeloworUsethePaintBrushontheFormattingToolbartoCopyColorsontoOtherObjects11StandardDarkBlueRGBCode:51-102-153StandardLightBlueRGBCode:222-211-182

GreenRGBCode:153-204-000PreferredColors1第2页/共109页第1页/共109页3AllchartsinthisdocumentcomplytothisglobalPowerPointpaletteR=9G=29B=93R=156G=209B=0R=221G=210B=181PrimarycoloursHighlightcolorsusingstandardPowerPointpalette(charts&diagrams)TobeusedasanaccentorhighlightcoloronlyTobeusedasabackgroundcolorbehindchartsandgraphsonlyThecolorpalettehasbeenadjustedinPowerPointtoallowforbetteronscreenprojectionR=161G=61B=58R=89G=110B=110R=102G=51B=104R=145G=125B=74R=151G=115B=174R=220G=130B=64R=87G=125B=61R=84G=156B=181第3页/共109页第2页/共109页4AgendaStructuredtextGraphsPicturesServiceLineCharts第4页/共109页第3页/共109页5TextBlocks-UnrelatedList..................................................第5页/共109页第4页/共109页6TextBlocks-CausesandEffects..................................................Subtitlecomeshere第6页/共109页第5页/共109页7TextBlocks-Matrix...............................................................................................Subtitlecomeshere第7页/共109页第6页/共109页8TextBlocks-CauseandEffect....................Subtitlecomeshere第8页/共109页第7页/共109页9TextBlocks-SequenceofCausesandEffects..............................Subtitlecomeshere第9页/共109页第8页/共109页10Text-SequentialVertical............................................................Subtitlecomeshere第10页/共109页第9页/共109页11Text-MakingPoints.............................................Subtitlecomeshere第11页/共109页第10页/共109页12Text-Bullits.........................Subtitlecomeshere第12页/共109页第11页/共109页13TextBlocks-Influencing.....Subtitlecomeshere………………第13页/共109页第12页/共109页14TextBlocks-Leadingto.........................Subtitlecomeshere第14页/共109页第13页/共109页15......Text-EnvelopingElements...................................Subtitlecomeshere第15页/共109页第14页/共109页16TextBlocks-ElementsLeadingTo..................................................Subtitlecomeshere…第16页/共109页第15页/共109页17TextBlocks-ResultingFrom.....Subtitlecomeshere…………………第17页/共109页第16页/共109页18Text-Interrelations.....……....................Subtitlecomeshere第18页/共109页第17页/共109页19MultipleBoxes..........................................................................................................................................第19页/共109页第18页/共109页20OrgChart...................................................................................................................Subtitlecomeshere第20页/共109页第19页/共109页21LogicTree-OneLevelPlusText................................................................................................Subtitlecomeshere第21页/共109页第20页/共109页22LogicTree-TwoLevels...................................Subtitlecomeshere第22页/共109页第21页/共109页23LogicTree-Vertical.................................................................Subtitlecomeshere第23页/共109页第22页/共109页24DriverTree-ArrowsShowingTrend....................................................................................................Subtitlecomeshere第24页/共109页第23页/共109页25DriverTree-ArrowsShowingBaseTrends..................................................................Subtitlecomeshere第25页/共109页第24页/共109页26DriverTree-MoonsShowingBaseTrends.......................................................strongweakSubtitlecomeshere第26页/共109页第25页/共109页27DriverTree-TextwithGeneralTrends............................................................Subtitlecomeshere第27页/共109页第26页/共109页28DriverTree-ExpandedText...........................................................................

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..........第28页/共109页第27页/共109页29RangeofpossibleoutcomesUncertainties...................................RangeofOutcomes..................................................Subtitlecomeshere第29页/共109页第28页/共109页30StandardTable-bulletedcellsSubtitlecomeshereColumnheadingColumnheadingColumnheadingColumnheadingEntertextEntertextEntertextEntertextEntertextEntertextEntertextEntertextEntertextEntertextEntertextEntertextEntertextEntertextEntertextEntertextEntertextEntertextEntertextEntertextEntertextEntertextEntertextEntertext第30页/共109页第29页/共109页31StandardTableLayoutSubtitlecomeshereColumnheadingColumnheadingColumnheadingColumnheading第31页/共109页第30页/共109页32AgendaStructuredtextGraphsPicturesServiceLineCharts第32页/共109页第31页/共109页33BarChart-StackedSource:....UnitsCharttitlecomeshere第33页/共109页第32页/共109页34BarChart-TwoStackedSource:....UnitsCharttitlecomeshereUnitsCharttitlecomeshere第34页/共109页第33页/共109页35BarChart-ThreeStackedSource:....UnitsCharttitlecomeshereUnitsCharttitlecomeshereUnitsCharttitlecomeshere第35页/共109页第34页/共109页36BarChart-FourParallelSource:....UnitsCharttitlecomeshereUnitsCharttitlecomeshereUnitsCharttitlecomeshereUnitsCharttitlecomeshere第36页/共109页第35页/共109页37BarChart-PairedSource:....UnitsCharttitlecomeshere第37页/共109页第36页/共109页38BarChart-TwoPairedSource:....UnitsCharttitlecomeshereUnitsCharttitlecomeshere第38页/共109页第37页/共109页39ColumnChart-StackedSource:....UnitsCharttitlecomeshere第39页/共109页第38页/共109页40ColumnChart-TwoStackedSource:....UnitsCharttitlecomeshereUnitsCharttitlecomeshere第40页/共109页第39页/共109页41ColumnChart-PairedSource:....UnitsCharttitlecomeshere第41页/共109页第40页/共109页42ColumnChart-TwoPairedSource:....UnitsCharttitlecomeshereUnitsCharttitlecomeshere第42页/共109页第41页/共109页43ColumnChart-MultipleCountryUnitsCountryCountryCountryCountryCharttitlecomeshere第43页/共109页第42页/共109页44PieChartSource:....Charttitlecomeshere第44页/共109页第43页/共109页45RadarChartCharttitlecomeshere第45页/共109页第44页/共109页46LineChartSource:....UnitsUnitsStraightLineDottedLineGreenLineCharttitlecomeshere第46页/共109页第45页/共109页47LineChart-TwoSource:....UnitsUnitsStraightLineDottedLineGreenLineCharttitlecomeshereUnitsUnitsStraightLineDottedLineGreenLineCharttitlecomeshere第47页/共109页第46页/共109页48WaterfallChartUnitsSource:....Charttitlecomeshere第48页/共109页第47页/共109页49WaveChartEaseofImplementationBenefitsWave1Wave2Wave3Source:....HighHighLowLowInitiativeInitiativeInitiativeInitiativeInitiativeInitiativeCharttitlecomeshere第49页/共109页第48页/共109页50DriverTreeChart/DupontChart..............................XSource:....-/--/-Subtitlecomeshere第50页/共109页第49页/共109页51AgendaStructuredtextGraphsPicturesServiceLineCharts第51页/共109页第50页/共109页52MoonsstrongweakSubtitlecomeshere第52页/共109页第51页/共109页53TrafficLightsNegativeNeutralPositiveSubtitlecomeshere第53页/共109页第52页/共109页54ArrowsPositiveNeutralNegativeSubtitlecomeshere第54页/共109页第53页/共109页55DonutsCompanyA00010203CompanyB00010203CompanyC00010203CompanyD00010203Criterium..Criterium..Criterium..Criterium..Criterium..Criterium..Criterium..strongweakSubtitlecomeshere第55页/共109页第54页/共109页56TimelineWeeknumberStartsonMilestoneMilestoneMilestoneMilestoneSubtitlecomeshere第56页/共109页第55页/共109页57ValueChains-LooseArrows............................................................Subtitlecomeshere第57页/共109页第56页/共109页58ValueChains-TouchingArrowsSubtitlecomeshere第58页/共109页第57页/共109页59InterrelatedStages.......................................................Subtitlecomeshere第59页/共109页第58页/共109页60Movements.........................Subtitlecomeshere第60页/共109页第59页/共109页61Circle-OverlappingArrows..................................VirtuousViciousSubtitlecomeshere第61页/共109页第60页/共109页62Circle-IntegratedArrows

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.............................VirtuousViciousSubtitlecomeshere第62页/共109页第61页/共109页63ClosedLoop....................Subtitlecomeshere第63页/共109页第62页/共109页64ProcessEndinginaClosedLoopSubtitlecomeshere第64页/共109页第63页/共109页65WheelofFortuneSubtitlecomeshere第65页/共109页第64页/共109页66Puzzle-FourPiecesFittingTogetherSubtitlecomeshere第66页/共109页第65页/共109页67Puzzle-FivePiecesFittingTogetherSubtitlecomeshere第67页/共109页第66页/共109页68Puzzle-PiecesNotFittingTogetherSubtitlecomeshere第68页/共109页第67页/共109页69Puzzle-PiecesMightFitTogetherSubtitlecomeshere第69页/共109页第68页/共109页70QuotesSubtitlecomeshere第70页/共109页第69页/共109页71CirclesofInfluenceSubtitlecomeshere第71页/共109页第70页/共109页72Eggs........................................Subtitlecomeshere第72页/共109页第71页/共109页73Circles-Interrelated...............Subtitlecomeshere第73页/共109页第72页/共109页74Circles-OverlappingSubtitlecomeshere第74页/共109页第73页/共109页75Expansion....................................................Subtitlecomeshere第75页/共109页第74页/共109页76CubeSubtitlecomeshere第76页/共109页第75页/共109页77Maps-NetherlandsSubtitlecomeshere第77页/共109页第76页/共109页78Maps-WesternEurope,TheWorld[ungrouptoselectcountries]Subtitlecomeshere第78页/共109页第77页/共109页79LifeCycle-GenericUnitssoldTimesincelaunchProductAProductBProductCProductDSubtitlecomeshere第79页/共109页第78页/共109页80LifeCycle-CountriesEmergingMatureDevelopmentStageNetherlandsSwedenU.K.FranceItalyGermanySubtitlecomeshere第80页/共109页第79页/共109页81CostCurveCost/unitCumulativeVolume....................Subtitlecomeshere第81页/共109页第80页/共109页82Downwardandupwardslopes123Time321TimeSubtitlecomeshere第82页/共109页第81页/共109页83RecognitionForTeachingRecognitionOfResearch第83页/共109页第82页/共109页84FunnelsSubtitlecomeshere第84页/共109页第83页/共109页85BuildingblocksSubtitlecomeshere第85页/共109页第84页/共109页86Spectrum...................................LowHighSubtitlecomeshere第86页/共109页第85页/共109页87Balance..........Subtitlecomeshere第87页/共109页第86页/共109页88Cross....................Subtitlecomeshere第88页/共109页第87页/共109页89Pyramid.................Subtitlecomeshere第89页/共109页第88页/共109页90Historyx x x x x 2005Subtitlecomeshere第90页/共109页第89页/共109页91Trackers-PlaceinTopRightCornerofSlideSubtitlecomeshere第91页/共109页第90页/共109页92AgendaStructuredtextGraphsPicturesServiceLineCharts第92页/共109页第91页/共109页93GenericStrategyDevelopmentFramework-EnglishEnvironmentalAnalysisBusinessImperativesBusinessDefinitionBusinessConstraintsBusinessImperativesExternalAnalysisInternalAnalysisKeyInsightsFutureIndustryScenariosFutureIndustry

ScenariosStrategicOptionsAnalysisStrategyImplementationImplementActionPlansMonitorActionPlansActie-plannenStrategicOptionsRiskandRewardStrategicDirectionReassesstheBusinessImperativesDeskResearchandInterviewsInterviewsandWorkshopsWorkshopsandAnalysesBusinessPlanWritingCrea-tivitySubtitlecomeshere第93页/共109页第92页/共109页94GenericStrategyDevelopmentFramework-DutchExterneeninterneanalyseBepalinguitgangspuntenMissieenVisieRand-voorwaar-denUitgangs-puntenExterneAnalyseInterneAnalyseInzichtFutureIndustryScenariosScenariosStrategischekeuzeImplementatiePlannenMeet-puntenActie-plannenStrategi-scheoptiesRende-mentenrisico’sStrategieHeroverweegdeuitgangspuntenDeskresearcheninterviewsInterviewsenworkshopsWorkshopsenanalysesUitwerkingplannenCreati-viteitSubtitlecomeshere第94页/共109页第93页/共109页95StrategyDevelopment-TheFishChosenStrategyProjects&ResourcesMonitoringFinancialPositionStrategicPositionCapitalMarketEconomicProfitabilityGrowthCommercialMarketMarket

AttractivenessCompetitivePositionInsightCSFs&KPIsStrategicIssuesScope

&ContextCreativityScenarios

&OptionsSubtitlecomeshere第95页/共109页第94页/共109页96StrategyDevelopment-TheLoopCAPITALMARKETMANAGEDPERFORMANCEStrategyExecutionStrategyFormulationDynamicStrategyCOMMERCIALMARKETSTRUCTURE&RESOURCES

StrategicPositionStrategicPositionCompetitivePositionMarketAttractivenessScope&ContextStrategicIssues

InsightValueCreationFinancialPositionGrowthEconomicProfitabilityCriticalSuccessFactors&KeyPerformanceIndicatorsPerformanceMonitoring&IncentiveCompensationOrganizationalArchitectureProjects&ResourcesChosenStrategyScenarios&OptionsCreativity

Subtitlecomeshere第96页/共109页第95页/共109页97BackwardStrategicPlanningFrameworkTIMEGOALActionsdrivenbystrategyWhereare

wenow?Mission:Whyareweinbusiness?Values:Whatareourenduringprinciplesandbeliefs?Vision:Wheredowewanttobein2010?Strategy:Howdowegetthere?Subtitlecomeshere第97页/共109页第96页/共109页98IncrementalversusDynamicStrategicPlanningFrameworkVersusIncrementalPlanningProcessDynamicStrategicPlanningProcessIncrementalism[Onereasonwhycompaniesstagnate]TIMEGOALWherewe

arenow?ActionstakeninresponsetocircumstancesWherecanwebenextyear?Focus[Onereasonwhycompaniesgrow]TIMEGOALActionsdrivenbystrategyWhereare

wenow?Visionofwhereweneedtobefiveyearsfromnow第98页/共109页第97页/共109页99StrategicDisciplines...............…Subtitlecomeshere…第99页/共109页第98页/共109页100ActivityMap-Generic...................................AdvantagedNeutralDisadvantaged..................................................................................................................................................................................................................Subtitlecomeshere第100页/共109页第99页/共109页101ActivityMap-VeryDetailedGeographicmarketsDistributionchannelCustomerEnduseIndustrySystemdesign/ApplicationengineeringInstallationServiceCustomisedStandardSub-systemsFoodpackagingCanningBottlingSystemSalesforceOEMDirectIndependentAgentMNCRegionalNationalN.AmericaL.AmericaW.EuropeE.EuropeMiddleEast&AfricaAsiaJapanAustralasiaLiquidHybridDryProcessedPumpsValvesHomogenisersTubularheatexchangersFoodProcessingEvaporatorsTanksOtherOhmicheatersFreezers&RefrigeratorsPlateheatexchangersSeparatorsAirtreatmentAutomationWrapping

DryersCartoningSystemsSubcontractormanagement3rdpartymaintenanceUpgrades/modificationsContractTime/materialOwnmaintenanceConveyersystemsAsepticprocessingsystemsBlowmouldingequipmentFiltrationequipmentThermal&energytechnologyControlsystemsSealingLabellingGlobalStandardDairyBrewingSoftdrinksJuicesCheeseIceCreamBakedSnacks/ConfectioneryCerealsSoups/saucesBabyFoodOil/fats/margarinesProjectmanagementFillinglinesNewbusinessstrengthsInstalledbasestrengthsCanningBottlingPumpsValvesHomogenisersTubularheatexchangersEvaporatorsTanksOhmicheatersPlateheatexchangersSeparatorsWrapping

DryersCartoningSealingLabellingFillinglinesConveniencefoodCustomer

DIYSpare

partsFreezers&RefrigeratorsAutomationConveyersystemsAsepticprocessingsystemsBlowmouldingequipmentFiltrationequipmentControlsystemsStrongpositionAverageWeakpositionNoposition第101页/共109页第100页/共109页102ActivityMap-CompetitorOverview.........................AdvantagedNeutral.............................................DisadvantagedSubtitlecomeshere第102页/共109页第101页/共109页103ActivityMap-SynergyAnalysis.......................................................................................................................................AdvantagedDisadvantage