烟草的起源与黄金叶品牌发展英文版

Theoriginoftobaccoandgoldleafbranddevelopment27/10/2014整理ppt1ChinesetobaccodevelopmentandcurrentChinatobaccosituation2GoldleafbrandandChinatobacco

3Thefuturedevelopmentoftobacco4CatalogTheoriginoftheworldtobacco---Tobaccoisnativetosubtropics,originatesfromCentralandSouthAmerica

---Tobaccoisanancientplant

---Tobaccoseedsexistbefore3500B.C.

---Causeoftobaccosmokingmaybetosacrificeortopreventorcuredisease

---Indiansinprimitivesocietyhavethehabitofsmokingtobacco

---Peoplechewtobaccobecauseitisspicyandhelpstorefreshthemselves

---Sincethen,tobaccohasenteredpeople’slifeMainusesoftobacco1,tomaketobaccoproducts,consumingmorethan99%oftobacco2,toextractproteins(asingredientsoffoodandanimalfeedproducts)3,toextractmedicinalmaterials4,toextractchemicalmaterialsetc.5,forscientificstudy(botany,biology,modernbiology,geneengineeringtechnologyetc.PartOne:TheoriginoftheworldtobaccoIn1535In1556

FrenchstartedtoplanttobaccoIn1558PortuguesestartedtoplantIn1559SpainstartedtoplantIn1580,EnglandbegantoplanttobaccoIn1589,beingspreadtoItalyIn1599,beingspreadtoIndiabyPortugueseIn1601,plantedinJava,IndonesiaSpanishpeopleplantedtobaccoinWesternIndiaIn1615,Europebegantoplanttobaccoonalargescale,spreadingitaroundtheworldChinabegantoplanttobaccointhemid16thcentury(1616－1627)1.ThehistoryoftheworldtobaccoindustrydevelopmentIn1626,HenanbegantoplanttobaccoBytheendof19thcentury,HenanbegantoproducecigarettePhaseⅢPhaseⅡPhaseⅠBlendcigaretteappearedin1913Filteredcigaretteappearedin1954Low-tarcigaretteappearedin19762.TheworldtobaccodevelopmentstageIn1913,Americansmixedtogethertheflue-curedtobacco,aromatictobaccoandsun-curedtobaccoandinventedthenewtype“blendcigarette”,leadingthenewtrends.Inthemid20thcentury,Americansfirstdevelopedandproducedfilteredcigarette.Theaimofcostsavingandharmreductionareachieved.In1951,“GoldLeaf”brandwascreated.From1970son,theproductionoflow-tarcigarettewaspopularizedgraduallyaroundtheworld.Theaveragetarcontentofdomesticcigarettein2013wasbelow11mg/cigarette;theaimin2015isbelow10mg/cigarette.PhaseⅣNewtobaccoproducts

appearedintheearly21stcenturyIn2008,ChinaTobaccobegantoresearchonlowtemperaturecigarette,e-cigaretteand口含烟

etc.Muchprogresshasbeenmadeingeneral.3.E-cigarette:atomizingthesolutionwhichcontainsnicotine.Bylungabsorption,consumerscangetthesatisfactionjustlikesmokingthetraditionaltobacco2.Lowtemperaturetobacco:heatingtobaccoupat500Celsiusbelowinsteadofburningit,deliveringthesatisfactionandaromatoconsumers1.Smokelesstobacco:withamarketshareofabout80%,including

snus,snuff,chewingtobaccoetc.;Classificationofnewtobaccoproducts

Worldtobaccooutputdistribution(Chinaexcluded)

Nationalandregionalcigarettesalesdistribution(Chinaexcluded)3.Intoday'sworldoftobacco,cigarettesalesdistribution

Currentlyabout120nationsandareasplantedtobaccointheworld.In2013,theworldtobaccooutput(Chinaexcluded)keptgrowing,amongwhichtheflue-curedtobaccooutputis2,039,000tons,anincreaseof3.5%overthepreviousyear;burleytobaccooutputis648,000tons,increasingby22.3%;aromatictobaccooutputis248,000tons,increasingby12.7%;sun-curedtobaccooutputis119,000tons,decreasingby0.8%.

Cigaretteisthemaintobaccoproduct,accountingfor80%oftheworldtobaccoproductscurrently.In2013,theworldlegalcigarettesalesvolume(Chinaexcluded)is67,600,000cases,adecreaseof3.0%overthelastyear.Relevantagenciesestimatedthattheworldillegalcigarettesalesvolumeisabout7,800,000cases,accountingfor10.3%ofthetotalmarketsales.

PartTwo:ChinesetobaccodevelopmentandcurrentChinatobaccosituation◆In1959October，historyexpertWuHanpublishedapapernamed《ontabacco》inGuangMingDaliy.HeconsideredtobaccohassuccessivelydividedintochinafromthreedifferentroutesbeginningintheMingDynasty(AD1616~627years).◆

First,theearliestone,fromPhilippinestoFujian,thenSouthtoGuangdong,easttoJiangsuandZhejiang.◆Second,theNanyangafferentGuangdong;◆Third,fromJapantoKorea,thenspreadtoLiaodong.◆

CigaretteafferentChineseattheendofnineteenthCentury,Anglo-AmericanTobaccoCorpsetupfactoriesandstartedintroductionoffluecuredtobacco.Henan,Shandong,Anhuibecametheearliesttobaccogrowingareas.January1,Chinanationaltobaccocorporationwasfounded.1.Chinatobaccodevelopment

In1987

In1902In1905In1982In1987In2005－2007thetotalamountofChina'stobaccoindustrialandcommercialtaxesandprofits17billionyuan,Sincethen,China'stobaccoisalwaysstayinthefirstplaceofallindustry.BrothersJianzhaonanandJianyujiefoundedtheNanyangtobaccocompaniesandproducedthefirstcigarette.TheChinesepeoplewasestablishedtheearliestBeiyangtobaccofactoryinTianjin.ThefirstcigaretteofChinawassoldinShanghai.Thestatecouncilissuedthetobaccomonopolyregulations,whichcameintoeffectonNovember1.In1983In1951“Goldenleaf”and“Chinesetobacco”werefoundedatthesametime.“Hongqiqu””Dihao”“Goldenleaf”hasbecomewell-knowntrademarksinChina,whichwerefoundedbyHenantobaccoindustry.（Since2003

）（90intheearly1980stoabout2002

）（From1982totheearly90's.

）·Withthecomingofthenewcentury,thedevelopmentofChina'stobaccoindustryisfacingmoreobviousinternationalcompetitionchallengesandpressure,inthefaceofinternationalcompetition.Weadheretotheimplementationofmonopolysystemandmarket-orientedreform,atthesametime,welaunchedthetobaccoindustryreform.One:TheinitialstageofformationofChinatobacco·Thetobaccoindustryhasaccumulatedaseriesofcontradictionsandproblemsafterthefirststageofdevelopment.·Thewholeindustrycarriedoutcirculationorderoftobaccoandgovernancedcigaretteextracorporealcirculation."twosmoke"circulationorderhasmarkedlyimproved.·Industryeconomicbegantoincreaserapidlyfrommetaphaseninetytime.

Two:standardmanagementstageofthetobaccoindustry·Theindustryhasbasicallycompletedthetaskofformationandsetupthemonopolysystem.

·Tobaccotaxwas75hundredmillionin1981,butattheendofthe80'shasbeencloseto300hundredmillion.Three:ReformanddevelopmentstageofTobaccoindustry2.ThethreestageChinesetobaccodevelopment

From2001to2014,allindustrialandcommercialtaxesgrowthtrendgraphChinahas3.5hundredmillionsmokers,whichaccountsfortheworldtotal25%.Thetobaccoproductionaccountedfor35%oftheworld,andtobaccosalesaccountedfor32%oftheworld.Inrecentyears,theeconomicbenefitsoftobaccoindustryhassteadilyincreasedyearbyyear,rankingfirstintheindustry,andhasbecomeapillarindustryofnationalfiscalrevenue.▲Flue-curedtobaccoplantingarea▲YieldofFlue-curedTobacco▲Flue-curedTobaccoincrement▲Productionandsalesofcigarettes▲Tobaccogrowthrates▲Thenumberofsmokers▲Thenumberofsmokersincreasedamount▲ThetaxrevenuegrowthrateEightoftheworld'sfirst

3.ChinatobaccodevelopmentscaleandtrendTheaverageannualgrowthrate18.7%4.CigaretteofcategorydistributionChineseChinese""goldleaf“BrandsrepresentedSmokefruity,richandfull,harmoniousnuances;delicatelingeringsmokeandrichsenseofhierarchy,momentummoderate.Origin:HuangHuaiarea“Yuxi"to"clouds""BrandsrepresentedElegantaroma,naturalalcohol,thefragranttobaccohighlights;softcottonsmoke,Tianjinsweettaste,delicateandmellow.Origin:theYunnanGuizhouareaWith“Furongwang”,”Liqun”brandasthecoreBetweenclearandconcentratedinthetwofragrantandpartialinsomewhatclear,tobaccooriginalfragrancefilling,elegantandmellow,delicatesmokeOrigin:Hunan,Zhejiangclearflavormoderatearomatypeluzhou-flavor“Furongwang”,”Liqun”brandasthecoreThetobaccoflavorandaromaofnaturalherbalnaturalcombination,elegantandTianjinsweet,extremelymellowaromaandelegant.Origin:SouthernChinaareaQuietlyelegantscent

Definition:"Tosatisfythecurrentandpotentialcigaretteconsumer,uniquetypeofaromaandcharacteristics,thecoretechnologyofcigarettemanufacturing.”

----2003<Chinesecigarettetechnologydevelopmentprogram>

TheoverallstyleofChinesestyleflue-curedtobaccotypecomparedwiththeBritishVirginiatypedifferenceisbigger,comparedwithAmericanHybridlargerdifferences.。ChineseCigarette“532”Keybrandsannualoutput

“461”Keybrandssalesrevenue

2annualproductionof500tenthousand

boxes

3annualproductionof300tenthousandboxes

5annualproductionof200tenthousandboxes

Morethan1240billion

yuanBrand6morethan60billion

yuanbrand

Morethan1100billionyuanbrand5.ThedevelopmentofChinatobaccoindustrystrategicpattern

◆In2010,theNationalTobaccoworkconference,theStateTobaccoMonopolyBureauexplicitlyputforwardthe"532","461"cigarettebranddevelopmentgoals.◆"532"referstoputfortheffortcultivate10keybrand.“2brands”annualproductionarrive500tenthousandboxes.“3brands”annualproductionarrive300tenthousandboxes.“5brands”annualproductionarrivemorethan200tenthousandboxes.◆"461"indicatesthat2015,theindustrywillcultivate12brandsthateachbrandsalesover40billionyuan,includingsixbrandscansaleover60billionyuan,onehigh-value,high-impactbrandcansalemorethan100billionyuan."532"brandcultivationmadegreatprogress

5.ThedevelopmentofChinatobaccoindustrystrategicpattern

Keybrandsby2014October26thsalesofmorethan100tenthousandboxes

Focusonbrandin2013salesofmorethan100tenthousandboxes“461”Brandpatternbasicallyformate

5.ThedevelopmentofChinatobaccoindustrystrategicpattern

2013salesofmorethan30billionyuanbrandsKeybrandsin2014bytheendofOctober26thsalesofmorethan30billionyuanPart

Three:GoldleafbrandandChinatobacco

In1913,flue–curedtobaccoplantingtestwasfirstlyconductedbyonefarmercalledDONGSongShanfromXuChangofHeNan。In1917,British-AmericanTobaccosetlocationtopurchasetobacco.NanyangBrothersTobaccocompaniesalsosetupacompanycollectingandprocessingflue-curedtobaccoinXuChang.In1964,thecountryofQiaozhuangwasconfirmedasnationalseniorcigaretterawmaterialbasebythenationalministryoflightindustry.in1958,chairmanMaoZedonginspectedcigarettefieldsinXiangchengandsaidherehasbecomethekingdomofcigarette.

InJuly2003，thethreecigarettefactoriesofXinzheng、AnyangandLuoyangmergedintoHenanXinzhengtobaccogroup.ThetwocigarettefactoriesofZhengzhouandLuohemergedintoZhengzhoucigarettefactory.ThetwocigarettefactoriesofXuchangandZhumadiancombinedintoXuchangcigarettecompany.InApril2005,XuchangcigarettecompanymergedandreorganizedwithNanyangcigarettefactory.

In2007,HenanZhongYanindustrialco.,LTDandtheaffiliatedenterprises(Xinzhengtobaccogroup、XuchangcigarettecompanyandZhengzhoucigarettecompay)combinedtoone,thereforebecomingonelegalentity.

In2014,ZhengzhoucigarettecompanyandXinzhengcigarettecompanyreorganizedandconsolidatedtothemanufacturingcenterofHuangjinye.Tobaccoandgoldenyellow

Tobaccosnow-white

GoldleafproductionmanufacturingcenterChairmanMaocametoXiangchengtobaccogrowingareas511.GoldleafbranddevelopmentstrategyIn2010,underthe“532”and“461”backgroundofindustry,HenanZhongYanindustrialco.,LTDformulatedtheleap-forwarddevelopmentgoalsof“251”forthemainbrandgoldleaf.１、Day(dayleaf,smallleafsystemdaysleaf):ascientificoperation,maintainsituational,becomealeaderasthegoal;２、Onehundredyearsofsystem(200-700yuan/):toincreasesteadily,abrightspot,acceleratethebreakthroughforthetarget;３、Classic(100/$260):thehealthydevelopment,tostandfirmlyandfightsteadilyhealthyexpansion,asthegoal.‘251’brandplanaveragetaxperbox:over10thousand.

annualsales:50biliionforthebrandofgoldleafannualsales:2millionboxesforthebrandofgoldleaf.天叶系800元以上百年系300－700元经典系100－260元Goldleafbrandstructureclassification2.Goldleafbranddevelopmentenvironmentandopportunities

Thepremiseofthedevelopmentofgoldleaf

Thehigh-levelleadershipattentionOnJune30,2011,theoriginalcountrydirectorJiangChengkangputforwardthegoldleafbrandvisionof"twoones",namely:thetobaccoindustryisequaltothegoldleaf,andthehigh-gradecigaretteisalsoequaltothegoldleaf.OnNovember4,2011,theoriginalcountrydirectorJiangChengkangputforwardthe"twonot-onlys"opinionsatthegoldleafbrandcultivationsymposiumofthenationaltobaccoindustry,namely:thecultivationoftheGoldleafbrandtoHenanprovinceisnotonlyimportanttoHenanZhongYanandHenantobaccobutalsotothedevelopmentofChina'stobaccos.AnditisnotonlythematterofHenanZhongYanbutalsoagreatthingtothewholeindustry.OnJuly20,2013,LingChengXingdirectorafterlisteningtotheworkreportbytheHenantobacco,alsotalkedaboutthehighpraiseoftheGoldleaf(skyleaf)byGuoGengmaosecretary:“ZhongHuacigarettewasthoughttobethebestandrepresentedthedomesticcigarette,now“skydeal”ismuchbetter."Golddeafhasdevelopedrapidlyanditspotential

competencyhasbeenraisedsteadily3.GoldleafbranddevelopmenttrendsalesandvolumesoftheGolddeafGolddeaf`srankingamongallthebrands◆Bytheendof2016,thecigaretteproductionistargetedtotakeuptheshareofaround63%intheprovincemarket,andtheprovinceproductionofthecigarette1andthecigarette2willtakeupthemarketshareofmorethan25%comparedwiththesamekindsofcigarettes◆

From2014to2016,thesale-volumegoalsofthegoldleafbrandwillrespectivelyreachmorethan2.1millioncases,2.3millioncasesand2.3millioncases.Thesaletargetwillrespectivelyreach52billionyuan,61billionyuanand74billionyuan.◆By2016,thesalevolumessoldtotheotherprovincesoftheprovincecigaretteproducewillexceed1.35millioncases.Thoseofthegoldleafwillexceedmorethan900000cases.From2014to2016goldleafbrandcigarettesalesandsalestarget4.Goldleafbrandfrom2014to2016developmentplanPartFour:ThefuturedevelopmentoftobaccoLowtarcigarettes

Ultralowtarcigarettesthelowharmcigarettecigarettewithspecialfunction★Addherbsortheirextracts.Addsomeinhalabledrug.Makecigarettebytobaccosubstitutes★Americancigarettes(tar<6mgeachcigarette)have20%ofmarketshareinChinesemarket,Australiancigarettes(tar<4mg)have30%ofmarketshare,Japanesecigarettes(tar<6mg)have20%ofmarketshare★Theaveragetarineachcigaretteislessthan10mginEUmarket,lessthan11mginAmerica,JapanandKoreahasthelowesttarrating.★Researchanddevelopmentemphasisonreducingotherhazardousingredientsincigarettespecialcigarette(e-cigarette,Nonsmoketobaccoproducts,nicotinesubstitute)★Havingthearomaoftobaccoandcertainfluegasconcentration,nosidestreamsmoke,greatlyreducethehazardousingredientsThedirectionoftheworldtobaccoindustrydevelopmentLawofthePeople’sRepublicofChinaonTobaccoMonopolyWorldHealthOrganizationFrameworkConventiononTobaccoControl(WHOFCTC)anti-smoking

governmentrestrictionArticle5TheStateshallstrengthenthescientificresearchandtechnicaldevelopmentoftobaccomonopolycommodities，soastoimprovethequalityoftobaccoproductsandreducethecontentoftarandotherhazardousingredientsinsuchproducts."Regulations"Tenthtobaccoproductdisclosure:"eachContractingPartyshall,accordingtothelawofthecountrytoadoptandimplementeffectivelegislative,administrativeorothermeasures,theimplementationoftherequirementsoftobaccoproducts,producersandimportersofcomponentsoftobaccoproductsandreleaseofthedisclosureofgovernmentinformationtotheauthorities.Healthwarninggrowing:forexample,inCanada,16healthwarningmessagescovermoreth