公共关系及其社会价值

公共关系及其社会价值

对公立图书馆的影响PUBLICRELATIONS:

ItsSocialValuesandImpactsonLibraryPublicServices1Dr.RaymondWangTheJamesA.NewpherLibraryCommunityCollegeofBaltimoreCounty巴尔的摩学院

纽佛图书馆

王澍博士2演讲要点

PresentationOutline公共关系的核心价值

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CoreValuesofPublicRelations公关活动的基本准则–BasicPrinciplesinPRCampaign公关策略与推广手段–StrategiesandMethodologies公关业务与馆长责任–Directors’RoleinPRCampaign公关实例与个案分析–AnalysisofEffectiveCampaign3公共关系的核心价值

CoreValuesofPublicRelations完成图书馆的使命–ImplementingLibraryMissions拓展图书馆的资源–DevelopingLibraryResources及时评估不断改进

–EvaluatingLibraryServices鼓励员工参与公关–EncouragingFullParticipations4公关活动的基本准则

BasicPrinciplesinPRCampaign了解社区民众的需求–UnderstandCommunityNeeds推介图书馆各类服务–PromoteLibraryPublicServices扩大在社区中的影响–IncreaseLibraryPublicVisibility赢得社区及政府支持–WinLocalGovernmentSupport5公关策略与推广手段

StrategiesandMethodologies图书馆形象的建立–EstablishingImageforLibraries图书馆与社区互动–CommunityOutreachActivities图书馆服务的宣传–PromotingServiceinCommunity广泛利用媒体资源–EffectiveUsesofMassiveMedia6公关业务与馆长责任

Directors’RoleinPRCampaign图书馆员工的行为–ActionsofLibraryPersonnel图书馆读者的口碑–ReactionsofLibraryPatrons图书馆义工的作为–ContributionsofVolunteers图书馆馆长的责任–ResponsibilitiesofDirectors7公关实例与个案分析

AnalysisofEffectiveCampaign巴城公立学校图书馆–BCountyPublicSchools巴城公立社区图书馆–BCountyPublicLibraries巴城社区学院图书馆–BCountyCommunityCollege公关实例与个案分析–BCCC/BCPL/BCPSCaseStudy8910巴尔的摩县概况

BaltimoreCounty面积LandArea–598.6sm人口Population–

789,814欧裔Euro-American–68.8%非裔Afro-American–25.1%亚裔Asian-Pacific–4.6%西裔Latin-Hispanic–3.1%MedianHouseholdIncome家庭收入中位数–$63,078PerCapitaIncome–$26,167巴城社区学院图书馆12巴城社区学院图书馆服务宗旨

BCCCLibraryMissionStatementBCCCLibrarysupportstheeducationalmissionofBaltimoreCountyCommunityCollege.Itprovidesleadershipininformationliteracyeducationandinformationresourcesinbothphysicalandonlineenvironmentstoadiversecommunityoflearners.13巴城公立学校图书馆14巴城公立学校图书馆服务宗旨

BCPSLibraryMissionStatementBCPSLibraryprovideseducationalprogramsthroughanorganizedcollectionofinstructionalmaterialsandinformationtechnologiestostudentsandteachersinordertoimproveinstruction,fosterstudentlearning,andfacilitatecritical-thinkingandproblem-solving.

巴城公立社区图书馆16巴城公立社区图书馆服务宗旨

BCPLLibraryMissionStatementBCPLLibraryprovidesinnovativeandqualityservicestotheneedsofadiversecommunity,promotesearlyliteracyandalifelongloveofreading,ensuresequalaccesstoinformationresourcesforallcustomers,andcreateswelcomingspacesforourcommunity.1718巴城公立社区图书馆巴城公立社区图书馆公关策略

BCPLLibraryPublicRelationStrategy分析社区需求–AnalyzingCommunityNeed推广儿童阅读–PromotingChildhoodLiteracy确保公平参与–EnsuringEquitableAccess创造温馨空间

–CreatingWelcomingSpace1920巴城公立学校图书馆巴城公立学校图书馆公关策略

BCPSLibraryPublicRelationStrategy提供教学材料–ProvideInstructionalMaterial保障信息技术–EnsureInformationTechnology引导学生学习–FosterStudentLearning拓展思辩能力–FacilitateCriticalThinking22巴城社区学院图书馆巴城社区学院图书馆公关策略

BCCCLibraryPublicRelationStrategy领导信息检索教学–SpearheadInformationLiteracy支援学校所开课程–SupportCollegeCurriculum帮助学生网上