优思互联rtb投放d英文

Upsilon

RTBUpsilon

RTB

Digital

Marketing

ProductsOrientationLaunchDisplayWhychooseRTB?RTB

（RealTimeBidding)isan

Online

ADbiddingtechnologythatusesathirdpartytechniquetoshowevaluationandbiddingforusersinmillionsofwebsites.WhatisRTB?Differentfrompurchasinginlargequantitiesandplacementbuyout,RTBavoidsinvalidaudience,persistsdirectlyandshowsonlyselectedtargetcustomers,savingadvertisingcosts.【themostdirectbenefitisimprovingefficiencyandtheinvestmentreturnrate】WorkingPrinciplesofUpsilonRTBRTBisanaccuratemeansofmarketing.Whenauserbrowsesawebpageontheinternetorclicksonaparticularadvertisement,browsingtraceswillberecordedbycookies.UsingRTB.advertisementsmeetingthepreferencesaccordingtotheuserhistory,willbepushedtotheuserwhentheuserusestheinternetonceagain.selectedvideomediawebsitescovering85%ofinternetusersmobileterminaladvertisementresourcesGoogleMobile-ADXcovering420millioninternetusersYoukuTudou、Tencent、Sohu、PPTV、QIY、FunTV、Xunlei、LeTV、KU6Google,Flurry,Smaato,inmobile…morethan300thousandAPPs【Upsilon】RTBnetworkresourceallocation8majorAD

exchange

platforms150000mediawebsitesCovering85%ofinternetusersGoogle-DoubleClick、Tencent、TaobaoTANX，SinaADX、Baidu、Ushi、秒针、好耶UpsilonRTBWebpageandResourcesTraditionalmodeUpsilonRTBmodeExposure：average200to300milliontimesdailyCost：Highadvertisementfees

【negotiated】Chargingmethod：dailypurchaseExposure：average500milliontimesdailyCost：Lowadvertisementfees【bidpricing】Chargingmethod：chargeperthousandbrowsingCPM/

charge

per

click.Webpageendadvertisementallocationmodelcomparison【Upsilon】WebpageandRTBAllocationofadsaccordingtousernetworkbehavior(suchaselevel,regiondistribution,etc.)asatargetbasissoastoachieveusersegmentationandaccurateallocation.AllocationofadsaccordingtoorientedgroupPurchaseintentionArea

distributionSearchhistoryFavoriteselevelPopulationattributesCorepopulationabout15,096,455peopleHotelbasedexample[targetpopulationdirectionalcondition]Age：29-50Searchhistorytravelandhotelselevel：12,000ormorePositionlock：Beijing,Shanghai,GuangzhouandShenzhenStronglyrelatedpopulationabout44,052,928peopleRadiationpopulationabout92,366,448peopleMaterialoptimization+frequencycontrolRealtimedynamicinnovationInnovationbroadcastPopulationattributeoptimization+regionalorientationOptimizingpopulationlabelgroupaccordingtoactualsituationoftargetpopulationwithacityasthesmallestunitofregionalorientation.Clickingperformancetestandoptimizationframeskipping,controllingeveryindependentuser'ssinglematerialdisplayfrequency.Cooperatingwithadvertiser‘sbroadcastplanstoacquiremultipleversionsofdiffer

typesofdemandstoallocatetorrenttargetpopulation.Solveefficiencyandinnovationproblems.Createmorerefinedmatchingmaterialstoallowcombinationofadvertisementmaterialsuitedfordifferentpeople.【Upsilon】

ProvidingadvertisementoptimizationmechanismSohu300*250CNTV728*90960*90GMW120*600FunTV250*250【Upsilon】

AllocationcasedisplayTencent1000*90UpsilonRTBVideoTerminalResourcesTargetpopulationcoverageFrequencycontrolHighqualitymediaDirectlyontargetpopulation'spreviousexposuretobuy（eCPM)"whatyouseeiswhatyouget".Displayingonlytotargetpopulationwith100%targetpopulationcontent.Everypennyspentontargetpopulation360degreecoverageoftargetpopulationwithbrandsandtargetpopulationmakemorepointsandthebrandvisibilityeshigher.Crosssitefrequencycontrol,avoidingrepetitionandfurtherrehangingeffectivenessofadvertisingfees.SameadvertisingbudgetMorequalitymedia【Upsilon】VideoRTB，nobidingmedia，nobindinghitseries，onlylockedontargetpopulation【Upsilon】VideoTBcovers85%ofinternetusers,includingover20cooperatingvideomediawebsitesBuild"highvalue"advertisementvideomediacombinationUpsilonRTBMobileTerminalResources【Upsilon】mobileterminalRTBplatformChina'sfirsttoconnectandobtainGoogleMobil-ADXcertification

DockinglargeflowofhighqualityDSPadvertisingresourcesCovering420millionmobileinternetuserswithdailyadvertisementallocationreaching100milliontimes!123Analyzepopulationthathasatendencytopurchasenotebooks,computersortabletsMappingoutthepopulation'sAPPtype*该人群多为学生、中高层白领、自由职业者AnalysisfortheirpurchasingAnalysisfortheirpurchasing：OfficeNewsFinanceMapNaviEntertainmentHotelsTravelsportsgameseduhealthsocialpayRecognizingtargetpopulationthroughAPPtype100%【Upsilon】HowdoesmobileterminalRTBidentifytargetpopulation?123低配机型广告【Purchasepreference:3Cproducts/PCset/Price:2000-4000RMB】，【students】

mostlyinterestedin【entertainment】【education】【Purchasepreference:3Cproducts/PCset/Price:4001-6000RMB】

【businessmen】

mostlyinterested【finance】【news】【Purchasepreference:3Cproducts/PCset/Price:6001-10000RMB】【professionals】，mostlyinterestedin【IT】【fashion】①PopulationbasedattributeanalysisthroughUpsilonRTB【education】【entertainment】【comics】etc.【finance】【businessoffice】【hotelbooking】etc.【system】【tools】【photography&beautifying】etc.【Upsilon】HowmobileterminalRTBachievedifferentiatedallocation?②MapoutresultofanalysisintovarioustypesofAPPsPopulationpursuinghigher-performance（e.g.businessmen）Mobileinternetorientation:Wi-FiAPPtypeorientation：finance+officeandbusiness+hotelbookingetc.Populationwithcost-effectiveandfreshpursuits（e.g.students）Mobiledeviceorientation:cost-effectivebrandsOperatingsystemorientation:loweroperatingsystemversionsAPPtypeorientation：icsPopulationpursuinghigh-performance（e.g.stylists）Mobiledeviceorientation：Pad（needsupgrading）Operatingsystemorientation：higheroperatingsystemversionsAPPtypeorientation：social+photography&beautifying+booksandresources+newspaperandmagazine+designtoolsetc.MateriallibraryHighdeviceadmodelMiddeviceadmodelLowdeviceadmodel某移动广告位③

Combinevarioustypesofdirectionalwaystoachievedifferenciatedallocation低配机型广告中配机型广告高配机型广告18MOBILE

GPS

TRACKING

TECH.GPS

Targeting：Tracking

Footprint.【upsilon】

Find

your

potential

guest

from

where

they

been

before.Aim

your

competitor：Show

AD

to

the

guest

who

ever

been

in

your

competitor’s

place.【Upsilon】

Drive

potential

business

from

your

competitorLock

IP：Choose

anywhere

of

the

city

for

your

AD

display.【Upsilon】Select

area

for

your

AD

display【Upsilon】MobileterminalRTBdisplaytypes（Banners/words）Banner

DisplaysupportsstaticanddynamicvarioussizesandformatsTextlinksupportslogo+wording【Upsilon】MobileterminalRTBdisplaymodes（fullscreen/pop-up/loadscreen）LoadscreenADFullscreenADPop-upADIn-APPfullscreenvideoFullscreenvideoadplaysautomaticallyUserswatchthevideountilfinished;orclickonCloseVideowhileitisplayingDisplaystaticpop-upadthatleadstoAPPstorewhenclickedon①②③VideoAPPPatchAD【Upsilon】MobileterminalRTBdisplaymodes（In-APPfullscreenvideo/videoAPPpatch）【Upsilon】MobileterminalRTBsubsequentinteractionefficiencyAfterclickingonad,userscaninteractinvariousways,facilitationsubsequentcommunicationandtransformationfollow-uptrackingreportandvisitorrecoveringRTBpre-allocationassessmenttargetpopulationallocationNolongerwastingADcostsAllocatedadswillonlybeseenbypotetionalusers,quicklyreducingadvertisingcosts.Adspresentedonwebsitebanners,videoterminalsandmobileAPPs.Upsiloncanaccuratelymatchanddelivermillionsofadvertisingpositions.Eacheffectivebrowse‘spageviewcostisonly0.03RMB【Upsilon】RTBallocationadvantagesselecttargetpopulation,numberandframeonsiteandporttypeUpsilonexclusivelyjoinshotelbrandpositioningandcreativedesignonallocationcontent100%CPMarrivalrateperadallocated【Upsilon】RTB

allocationprocess20%80%100%Brandconnotationfittingandcreativedesignmaterialattractingpeople'seyes.MultidimensionfullcoverageGIForFlashdynamicdisplayad.Effectdetectionandclickquantityanalysis,givingaprofessionalfinalreport.Strictsupervisiononparallelflowthroughoutallocationprocess.Avarietyofdesigns,flexibleaccordingtodifferentneedstomakesurebrowsingnumberofadsallocated.HiltonHotelGroup【Upsilon】RTBallocationcasesharingUpsilonRTBachievedadtransformationincreaseby3.5times…HILTONHHONORSisHiltonHotelgroup'smemberclub.Afterregisteringasamember,(Points&Miles®)canbeearnedtoexchangehotelmodationandothergreatawardswithoutdaterestrictions.RTBtargetallocationwebsiteHILTONHHONORS

Allocationsubject：HiltonHotel“HongKongandMacaoholidaypromotion”advertisedthroughwebsiteads,achievinglargerangeoftargetpopulationexposure,attractingtargetpopulationtoparticipateinactivities.【Upsilon】RTBallocationcasesharing-HiltonHotelGroupUsingtargetpopulationattributelabelbasedonUpsilon'scustomerorientedtechniquetoquicklyfindHilton'stargetpopulation.Optimizingadsaccordingtomediaandmaterialsduringallocationprocess.ActingwithUpsilonvisitorsearchservicetoreachthedepthoftargetpopulation.【Upsilon】RTBallocationcasesharing-HiltonHotelGroupUpsilonsolutionEachclickcountedas"effectiveaction"clickingonthebuttonisregardedas"effectiveaction"AdarrivalrateoptimizationperformanceandtransformationquantitycomparisonAdallocationtotargetpopulationforaperiodof42daysreached84,070,238timesofmassiveexposureCompar