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Chapter6InterculturalBusinessEtiquetteandProtocolChapter6InterculturalBusines1LearningObjectiveUnderstandtheimportanceofappropriateetiquetteandprotocolininterculturalbusinesscommunicationIdentifyculturaldifferencesinnamingsystems,businesscardexchangeandotherinitiatingbusinesscontactsUnderstandhowculturaldifferencesinsocialentertainmentmayaffectinterculturalbusinesscommunicationUnderstandhowgift-givingpracticesvaryfromculturetocultureLearningObjectiveUnderstandt2LearningObjectiveLearntherolethatclothingplaysininteractingwithpersonsfromothercountriesLearntheimportanceofknowingaboutthevariablerulesofbusinessengagementBecomeawareoftheculturalimpactonthecomprehensionofhumorininternationalbusinessLearningObjectiveLearnthero3Whatspecialetiquetteandprotocolshouldwepayattentiontoduringawesterndinner?Whatspecialetiquetteandpro4ProtocolDefinedThecustomsandregulationsdealingwithdiplomaticformality,precedenceandetiquette.ProtocolDefinedThecustomsan5EtiquetteDefinedConventionalrequirementsastopropersocialbehaviorEtiquetteDefinedConventional6ProtocolDefinedCustomsandregulationsdealingwithdiplomaticetiquetteandcourtesiesexpectedinofficialdealingswithpersonsinvariousculturesProtocolDefinedCustomsandre7EtiquetteDefinedMannersandbehaviorconsideredacceptableinsocialandbusinesssituationsEtiquetteDefinedMannersandb8DefinedbyNanLeaptrottProtocoliswhattodoinagivensituation.Etiquetteishowtodoitandhowtodoitgracefully.DefinedbyNanLeaptrottProtoc9ExampleProtocolIfyouareatameetinginnorthernEurope,givethespeakeryourfullattentionandstrongeyecontactEtiquetteSitupandshowinterestinwhatisbeingsaid.Donotinterruptthespeakerwithquestionsunlesshehasaskedtheaudiencetodoso.Ifpeoplearetakingturnsinagroup,trytotakenotesafterthepersonhasfinishedwithhisremarks.ExampleProtoc10InitialBusinessRelationshipInitialBusinessRelationship111.Initialcontacts2.Namingsystems3.Businesscardetiquette1.Initialcontacts12AbriefphonecallAformalletter
A“go-between”InitialContactsAbriefphonecallAformallet13NamingSystemBeawarethattherearedifferencesinglobalnamingsystemsandthedifferencescanbesubtleNamingSystemBeawarethatthe14BusinessCardEtiquetteInEuropeAnexpectedpartInU.S.ACasualinformalityInJapanAmeaningfulritualBusinessCardEtiquetteInEuro15跨文化商务交际-6课件16SocialEntertainmentSocialEntertainment17DinningPracticesDrinkingProtocolSeatingArrangementCocktailPartyTippingDinningPractices18DinningPracticesDinningPractices19Thepurpose
ExtendingthebusinessmeetingthroughthemealtimebutnotmerelyeatingordrinkingThepurposeExtendingthebusi20TimeAtnoonIntheeveningTimeAtnoonIntheevening21PlaceInprivatehomesAtrestaurantsPlaceInprivatehomesAtrestau22跨文化商务交际-6课件23(1).餐巾Napkin
(2).魚叉FishFork
(3).主菜叉DinnerorMainCourseFork
(4).沙拉叉SaladFork
(5).汤杯及汤底盘SoupBowl&Plate
(6).主菜盘DinnerPlate
(7).主菜刀DinnerKnife
(8).鱼刀FishKnife
(9).汤匙SoupSpoon
(10).面包及奶油盘Bread&ButterPlate
(11).奶油刀ButterKnife
(12).点心匙及点心叉DessertSpoonandCakeFork
(13).水杯SterlingWaterGoblet
(14).红酒杯RedWineGoblet
(15).白酒杯WhiteWineGoblet(1).餐巾Napkin
(2).魚叉FishFork
(24跨文化商务交际-6课件25食用面包的方法
食用面包的方法26错误示范错误示范27喝汤的方式喝汤的方式28暂停喝汤时错误示范暂停喝汤时错误示范29每吃完一道菜用餐完毕每吃完一道菜用餐完毕30DrinkingProtocolDrinkingProtocol31ThePurposeAlcoholremainsagreatfacilitator,thelubricantthatloosensuptherelationshipandgreasesthesocialskidsonthewaytosuccessfulbusinessdealThePurposeAlcoholremainsag32AmericancultureShunningofalcoholinbusinessmealIslamiccultureCompleteshunningofalcoholChinesecultureLiquoristhemaindrinktoshowrespectandexpresshappinessKoreanandJapanesecultureAwaytobreakdownthestrictsocialbarrierAmericanculture33SeatingArrangementFrenchMethodBritishMethodSeatingArrangementFrenchMeth34FrenchmethodFrenchmethod35BritishMethodNextmostIMP.femaleGuestHostMostIMP.femaleGuestNextmostIMP.maleGuestHostessMostIMP.MaleGuestBritishMethodNextmostIMP.f36InChinaHostHostessMostImp.GuestNextmostIMP.GuestLeastIMP.GuestNextLeastIMP.GuestInChinaHostHostessMostImp.Gu37CocktailPartyCocktailParty38TheGoalTomeetasmanypeopleaspossibleNobodyexpectstogetintodeepdiscussionTheGoalTomeetasmanypeople39TippingTipping40Gift-givingEtiquetteGift-givingEtiquette41Gift-givingBlunderGift-givingBlunder42Importantornot?HighlyimportantJapanImportantbutnotfatalMiddleEast,PacificrimcountriesSomewhatimportantLatinAmerica,CentralandEasternEuropeNotimportantAustralia,Canada,UnitedStates,UK,NorthernEuropeancountries,SouthernEuropeImportantornot?Highlyimpor43BusinessDressBusinessDress44CasualorNot?CasualorNot?45跨文化商务交际-6课件46BusinessSchedulingBusinessScheduling47CulturalVariationsCulturesvaryinOfficehoursLunchperiodBusinessdaysCulturalVariationsCulturesva48TheUseofHumorTheUseofHumor49Do’sandTaboosAvoidanyandallethnicjokesWatchtoseewhattypesofsubjects,situations,orincidentsamuseyourhostsLaughoffyourgooforgaffeHumorousdevicessuchasEnglishmalapropisms,puns,orspoonerismarenotappropriate.Do’sandTaboosAvoidanyanda50AssignmentWhatistheimportanceofappropriateetiquetteandprotocolininterculturalbusinesscommunication?AssignmentWhatistheimporta51Chapter6InterculturalBusinessEtiquetteandProtocolChapter6InterculturalBusines52LearningObjectiveUnderstandtheimportanceofappropriateetiquetteandprotocolininterculturalbusinesscommunicationIdentifyculturaldifferencesinnamingsystems,businesscardexchangeandotherinitiatingbusinesscontactsUnderstandhowculturaldifferencesinsocialentertainmentmayaffectinterculturalbusinesscommunicationUnderstandhowgift-givingpracticesvaryfromculturetocultureLearningObjectiveUnderstandt53LearningObjectiveLearntherolethatclothingplaysininteractingwithpersonsfromothercountriesLearntheimportanceofknowingaboutthevariablerulesofbusinessengagementBecomeawareoftheculturalimpactonthecomprehensionofhumorininternationalbusinessLearningObjectiveLearnthero54Whatspecialetiquetteandprotocolshouldwepayattentiontoduringawesterndinner?Whatspecialetiquetteandpro55ProtocolDefinedThecustomsandregulationsdealingwithdiplomaticformality,precedenceandetiquette.ProtocolDefinedThecustomsan56EtiquetteDefinedConventionalrequirementsastopropersocialbehaviorEtiquetteDefinedConventional57ProtocolDefinedCustomsandregulationsdealingwithdiplomaticetiquetteandcourtesiesexpectedinofficialdealingswithpersonsinvariousculturesProtocolDefinedCustomsandre58EtiquetteDefinedMannersandbehaviorconsideredacceptableinsocialandbusinesssituationsEtiquetteDefinedMannersandb59DefinedbyNanLeaptrottProtocoliswhattodoinagivensituation.Etiquetteishowtodoitandhowtodoitgracefully.DefinedbyNanLeaptrottProtoc60ExampleProtocolIfyouareatameetinginnorthernEurope,givethespeakeryourfullattentionandstrongeyecontactEtiquetteSitupandshowinterestinwhatisbeingsaid.Donotinterruptthespeakerwithquestionsunlesshehasaskedtheaudiencetodoso.Ifpeoplearetakingturnsinagroup,trytotakenotesafterthepersonhasfinishedwithhisremarks.ExampleProtoc61InitialBusinessRelationshipInitialBusinessRelationship621.Initialcontacts2.Namingsystems3.Businesscardetiquette1.Initialcontacts63AbriefphonecallAformalletter
A“go-between”InitialContactsAbriefphonecallAformallet64NamingSystemBeawarethattherearedifferencesinglobalnamingsystemsandthedifferencescanbesubtleNamingSystemBeawarethatthe65BusinessCardEtiquetteInEuropeAnexpectedpartInU.S.ACasualinformalityInJapanAmeaningfulritualBusinessCardEtiquetteInEuro66跨文化商务交际-6课件67SocialEntertainmentSocialEntertainment68DinningPracticesDrinkingProtocolSeatingArrangementCocktailPartyTippingDinningPractices69DinningPracticesDinningPractices70Thepurpose
ExtendingthebusinessmeetingthroughthemealtimebutnotmerelyeatingordrinkingThepurposeExtendingthebusi71TimeAtnoonIntheeveningTimeAtnoonIntheevening72PlaceInprivatehomesAtrestaurantsPlaceInprivatehomesAtrestau73跨文化商务交际-6课件74(1).餐巾Napkin
(2).魚叉FishFork
(3).主菜叉DinnerorMainCourseFork
(4).沙拉叉SaladFork
(5).汤杯及汤底盘SoupBowl&Plate
(6).主菜盘DinnerPlate
(7).主菜刀DinnerKnife
(8).鱼刀FishKnife
(9).汤匙SoupSpoon
(10).面包及奶油盘Bread&ButterPlate
(11).奶油刀ButterKnife
(12).点心匙及点心叉DessertSpoonandCakeFork
(13).水杯SterlingWaterGoblet
(14).红酒杯RedWineGoblet
(15).白酒杯WhiteWineGoblet(1).餐巾Napkin
(2).魚叉FishFork
(75跨文化商务交际-6课件76食用面包的方法
食用面包的方法77错误示范错误示范78喝汤的方式喝汤的方式79暂停喝汤时错误示范暂停喝汤时错误示范80每吃完一道菜用餐完毕每吃完一道菜用餐完毕81DrinkingProtocolDrinkingProtocol82ThePurposeAlcoholremainsagreatfacilitator,thelubricantthatloosensuptherelationshipandgreasesthesocialskidsonthewaytosuccessfulbusinessdealThePurposeAlcoholremainsag83AmericancultureShunningofalcoholinbusinessmealIslamiccultureCompleteshunningofalcoholChinesecultureLiquoristhemaindrinktoshowrespectandexpresshappinessKoreanandJapanesecultureAwaytobreakdownthestrictsocialbarrierAmericanculture84SeatingArrangementFrenchMethodBritishMethodSeatingArrangementFrenchMeth85FrenchmethodFrenchmethod86BritishMethodNextmostIMP.femaleGuestHostMostIMP.femaleGuestNextmostIMP.maleGuestHostessMostIMP.MaleGuestBritishMethodNextmostIMP.f87InChinaHostHostessMostImp.GuestNextmostIMP.GuestLeastIMP.GuestNextLeastIMP.GuestInChinaHostHostessMostImp.Gu88CocktailPartyCocktailParty89TheGoalTomeetasmanypeopleaspossibleNobodyexpects
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