电子商务的背景分析与行业分析报告

14/14目录TOC\o\h\z一、电子商务的背景分析1二、电子商务的行业分析1A、现有排名1B、现有宗旨分析1C、现有在Alexa上的参数分析3三、C2C模式电子商务的流程分析16四、C2C模式电子商务的框架设计16五、C2C模式电子商务的数据库设计16六、C2C模式电子商务的开发计划16电子商务的背景分析电子商务的行业分析A、现有排名根据《中国互联网实验室中心》的分析报告，中国现在电子商务排名靠前的有如下几个：1、淘宝网（.taobao.）2、易趣网（.eachnet.）3、阿里巴巴（.alibaba.）4、卓越网（.joyo.）5、当当网（.dangdang.）6、七彩谷(.7cv./)7、搜易得(.)8、携程网（.ctrip./）9、e龙网（.elong./）10、新浪商城（/）B、现有宗旨分析淘宝网运作模式：描述：淘宝,掏宝,论坛,联盟,买,卖,1元,一元,电脑,视听,MP3,MD,CD,VCD,DV,耗材,化妆,相机,数码,配件,珠宝,手表,艺术,宠物,求购,出租,出售,二手,汽车,音响,保健,讨价换价,一口价,拍卖,auction,sell,buy,price,bid,女性,性感关键字：淘宝,掏宝,论坛,联盟,买,卖,1元,一元,电脑,视听,MP3,MD,CD,VCD,DV,耗材,化妆,相机,数码,配件,珠宝,手表,艺术,宠物,求购,出租,出售,二手,汽车,音响,保健,讨价换价,一口价,拍卖,auction,sell,buy,price,bid,女性,性感易趣网运作模式：描述：中国最大拍卖！乐趣无限,价格优惠,1000多种商品分类应有尽有,供您自由买,快乐卖！~~“每15秒就有一个新登商品,每5秒就有一个人出价竞拍,每30秒就有一个商品成功卖出！关键字：易趣,易趣网,Eachnet,Eachnet.,拍卖,竞拍,竞买,买卖,交易,电脑,二手,服饰,衣服,手机,诺基亚,Nokia,运动,体育,网球,篮球,足球,球拍,房,租房,买房,打印机,扫描仪,硬盘,显卡,声卡,CPU,整机电脑,笔记本,笔记本电脑,化妆品,香水,邮票,钱币,数码,数码相机,CD,MD,MP3,PDA,Notebook,PC,Computer,随身听,Walkman,珠宝,首饰,玩具,家具,手表,古董,车,汽车3、阿里巴巴运作模式：描述：供求信息/商业公告板/商业贸易机会/进出口贸易机会/电子商务/关键字：供求信息，商业公告板，商业机会，进出口，商情公告板，商业BBS，进出口BBS，贸易机会，电子商务，免费贸易机会，求购，出售，贸易4、卓越网运作模式：描述：中国最大的网上商城,书店,音像店,礼品店,便宜,电子商务,网上购物,软件,it,购物,卓越网,卓越,收藏夹,经典,btob,btoc,b2b,b2c,book,music,vcd,video,dvd,game,software,shop,store,joyo关键字：电子商务,网上购物,网上书店,网上商城,图书,音像,软件,购买,流行文化,明星,mp3,音乐,时尚,小资,管理,礼品,经典,电视剧,连续剧,卓越网,卓越,b2c,c2c,joyo,六一,儿童节5、当当网运作模式：描述：当当网,全球最大的中文网上商城关键字：当当,当当网,图书,音像,百货,book,music,vcd,video,dvd,game,software,shop,store,dangdang,webcolor,bobocoo6、七彩谷运作模式：描述：sex,love,health,shopping,性，爱，健康，购物关键字：成人用品,性,保健,化妆,衣,护理,vcd,音像,sexy,sexual,venereal,sexhealth,sextoys,love7、搜易得运作模式：描述：搜易得IT数码商城是您可信赖的IT数码平台关键字：8、携程网运作模式：描述：酒店预订酒店预定酒店机票预定机票预订机票关键字：酒店预订酒店预定酒店机票预定机票预订机票9、e龙网运作模式：描述：（无）关键字：（无）10、新浪商城运作模式：描述：（无）关键字：（无）C、现有在Alexa上的参数分析淘宝网（.taobao.）Trafficrank:Today1wk.Avg.3mos.Avg.3mos.Change191930

37Wheredopeoplegoontaobao.?

(what'sthis)taobao.~33%auction.taobao.~25%auction1.taobao.~10%search.taobao.~7%forum.taobao.~3%game.taobao.~3%page.taobao.~3%img2.taobao.~2%member1.taobao.~2%aucpost.taobao.~2%fpost.taobao.~2%member.taobao.~2%my.taobao.~1%21cn.taobao.~1%shop.taobao.~1%Otherwebsites~3%Reachpermillionusers:Today1wk.Avg.3mos.Avg.3mos.Change43,65051,00024,745

69%Reachrank:Today1wk.Avg.3mos.Avg.3mos.Change121123

16PageViewsfortaobao.:

(what'sthis)PageViewsperuser:Today1wk.Avg.3mos.Avg.3mos.Change

50%PageViewsrank:Today1wk.Avg.3mos.Avg.3mos.Change312767

88易趣网（.eachnet.）Trafficrank:Today1wk.Avg.3mos.Avg.3mos.Change202120

7Wheredopeoplegooneachnet.?

(what'sthis)item.eachnet.~40%eachnet.~23%listings.eachnet.~14%stores.eachnet.~7%images88.eachnet.~5%search.eachnet.~4%search3.eachnet.~4%pages.eachnet.~3%image.eachnet.~1%Reachforeachnet.:

(what'sthis)Reachpermillionusers:Today1wk.Avg.3mos.Avg.3mos.Change25,70022,85024,290

67%Reachrank:Today1wk.Avg.3mos.Avg.3mos.Change242625

15PageViewsforeachnet.:

(what'sthis)PageViewsperuser:Today1wk.Avg.3mos.Avg.3mos.Change8.08.98.6

5%PageViewsrank:Today1wk.Avg.3mos.Avg.3mos.Change212121

8阿里巴巴（.alibaba.）Trafficrank:Today1wk.Avg.3mos.Avg.3mos.Change523740

28Wheredopeoplegoonalibaba.?

(what'sthis)china.alibaba.~72%cn.alibaba.~10%alibaba.~8%my.alibaba.~3%en.alibaba.~3%redirect.alibaba.~1%vip.alibaba.~1%exporter.alibaba.~1%Otherwebsites~1%Reachforalibaba.:

(what'sthis)Reachpermillionusers:Today1wk.Avg.3mos.Avg.3mos.Change11,30012,20011,880

55%Reachrank:Today1wk.Avg.3mos.Avg.3mos.Change584849

35PageViewsforalibaba.:

(what'sthis)PageViewsperuser:Today1wk.Avg.3mos.Avg.3mos.Change

15%PageViewsrank:Today1wk.Avg.3mos.Avg.3mos.Change593336

28卓越网（.joyo.）Trafficrank:Today1wk.Avg.3mos.Avg.3mos.Change412248223

31Wheredopeoplegoonjoyo.?

(what'sthis)joyo.~82%sh.joyo.~10%gz.joyo.~3%star.joyo.~2%images.joyo.~1%bbs.joyo.~1%Otherwebsites~1%Reachforjoyo.:

(what'sthis)Reachpermillionusers:Today1wk.Avg.3mos.Avg.3mos.Change3,0503,7004,095

9%Reachrank:Today1wk.Avg.3mos.Avg.3mos.Change357261211

11PageViewsforjoyo.:

(what'sthis)PageViewsperuser:Today1wk.Avg.3mos.Avg.3mos.Change

13%PageViewsrank:Today1wk.Avg.3mos.Avg.3mos.Change606299277

92当当网（.dangdang.）Trafficrank:Today1wk.Avg.3mos.Avg.3mos.Change466283281

274

LearnmoreaboutTraffic...Wheredopeoplegoondangdang.?

(what'sthis)dangdang.~97%service.dangdang.~2%club.dangdang.~1%mail.dangdang.~1%Reachfordangdang.:

(what'sthis)Reachpermillionusers:Today1wk.Avg.3mos.Avg.3mos.Change3,0503,3403,550

84%Reachrank:Today1wk.Avg.3mos.Avg.3mos.Change360287250

247PageViewsfordangdang.:

(what'sthis)PageViewsperuser:Today1wk.Avg.3mos.Avg.3mos.Change3.04.24.0

2%PageViewsrank:Today1wk.Avg.3mos.Avg.3mos.Change671391397

324七彩谷(.7cv./)Trafficrank:Today1wk.Avg.3mos.Avg.3mos.Change370372406

99

LearnmoreaboutTraffic...Wheredopeoplegoon7cv.?

(what'sthis)shop.7cv.~48%mall.7cv.~17%7cv.~9%china.7cv.~7%nmall.7cv.~5%263.7cv.~4%.7cv.~2%joyonew.7cv.~2%xilu.7cv.~2%tom.7cv.~1%skyhits.7cv.~1%Otherwebsites~2%Reachfor7cv.:

(what'sthis)Reachpermillionusers:Today1wk.Avg.3mos.Avg.3mos.Change2,9502,8802,270

35%Reachrank:Today1wk.Avg.3mos.Avg.3mos.Change373357437

158PageViewsfor7cv.:

(what'sthis)PageViewsperuser:Today1wk.Avg.3mos.Avg.3mos.Change

13%PageViewsrank:Today1wk.Avg.3mos.Avg.3mos.Change510503450

72搜易得(.)Trafficrank:Today1wk.Avg.3mos.Avg.3mos.Change1,056719485

144

LearnmoreaboutTraffic...W?

(what'sthis)~78%~6%~5%~4%~1%~1%~1%~1%~1%Otherwebsites~2%R:

(what'sthis)Reachpermillionusers:Today1wk.Avg.3mos.Avg.3mos.Change1,0651,1951,720

33%Reachrank:Today1wk.Avg.3mos.Avg.3mos.Change1,090926599

200PageV:

(what'sthis)PageViewsperuser:Today1wk.Avg.3mos.Avg.3mos.Change

2%PageViewsrank:Today1wk.Avg.3mos.Avg.3mos.Change1,203666481

120携程网（.ctrip./）Trafficrank:Today1wk.Avg.3mos.Avg.3mos.Change916683701

488

LearnmoreaboutTraffic...Wheredopeoplegoonctrip.?

(what'sthis)ctrip.~76%destinations.ctrip.~12%cctv.ctrip.~4%ebooking.ctrip.~2%big5.ctrip.~2%images2.ctrip.~1%english.ctrip.~1%Otherwebsites~2%Reachforctrip.:

(what'sthis)Reachpermillionusers:Today1wk.Avg.3mos.Avg.3mos.Change8501,1651,115

60%Reachrank:Today1wk.Avg.3mos.Avg.3mos.Change1,411951983

693PageViewsforctrip.:

(what'sthis)PageViewsperuser:Today1wk.Avg.3mos.Avg.3mos.Change

8%PageViewsrank:Today1wk.Avg.3mos.Avg.3mos.Change724576585

439e龙网（.elong./）Trafficrank:Today1wk.Avg.3mos.Avg.3mos.Change1,4451,073908

202

LearnmoreaboutTraffic...Wheredopeoplegoonelong.?

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