危机管理英文

MediaRelations(May19,2004,Beijing)1MediaandJournalistsinChinaPrinciplesofWorkingwithMediaWhatCanMediaDoforus?WhatShallWeDoforMedia?CaseStudyAgenda2

8,725ofmagazines

2,058ofTVchannels/360TVstations2,094ofnewspapers1,933ofradiochannels/360radiostations595,550Websites–internetplaysanincreasinglyimportantrole

(Infosource:MediaAnalyzingWeb,ChinaInternetInfoResourcesReport)MediaandJournalistsinChina3

Limitedresources/tightbudgetsMoreattentiontoconsumersWindowtotheChineseconsumersPatriotismThirstyfornewinfo(trends,tech,etc.)StrongsupportofreformanddevelopmentOpennesstoint’lcoverageandperspectiveTightenedrestrictionofcommercialstoriesTighteditorialcontrolQualityofreportingfluctuatesHigherturnoverMediaandJournalistsinChina4Eachcomeswithhis/herownstyle,levelofethics,expertise,knowledgeandpersonalityEachone,howeverjuniororsenior,demandsrespect,attentionandpatienceMediaandJournalistsinChina5FactsandFiguresAccesstotheseniormanagersandfirst-handinfoExclusivenessJuicystuffandlocalizedmaterialsNews&bigstoryVeryquickresponse

Ontopofthat,co-operation!WhatDoJournalistsWant?6Principlesofworkingwithmedia7“Themediaplaysavitalrolewithinsocietyandwerecognizetheimportanceoffast,comprehensiveandreliableinfo.Inourrelationshipwiththemedia(television,radio,writtenpress,electronicmedia),weaimforhonestdebate,basedonmutualrespectandtheconstructivepursuitofrelevant,objectiveinfo.”“Accordingly,werefuseallandanyrelationshipscontrarytothebasicprinciplesofintegrity.”(Source:MichelinPerformance&ResponsibilityCharter)Principlesofworkingwithmedia8WearedealingwithpeopleEquality;mutualrespectNoliesDon’tbeforcedintosaying/doingwhichyoudon’twanttosay/do…Principlesofworkingwithmedia9Helpustoreachdifferentstakeholders–customers,employees,businesspartners,opinionleaders,investors,administrators,etc.TellpeoplethestoryProvide3rdpartyendorsementWhatCanMediaDoforUs?10EducatetargetgroupsCreateexcitementandcreditabilityWinattentionBuildcustomerrelationshipCallanactionWhatCanMediaDoforUs?11UnderstandmedianatureandtheirsubjectsUnderstand/respectmedianeeds(e.g.deadline)EasethemaccesstonecessarycompanyresourcesRegularcontacts(notonlyatimportantcases)Info/knowledgesharingTreatthemasyourfriendWhatShallWeDoforMedia?12Personalrelationshipisimportant;butmoreimportantly,istheprofessionalismandqualityofamediarelationsspecialist/managerinyourcompany.WhatShallWeDoforMedia?13CASESTUDY14Tire––alowinterestcategoryTireknowledge––lackingfrommediasideMediatraininginanentertainmentwayContents-Whatisatire,tiremaintenance,roadsafety;selftirepressurecheck,mountanddismount,balancinginadealershopTraininghandoutsfordailyuseTireKnowledgeWorkshop15TireKnowledgeWorkshop16Results:StrengthenmediarelationsNearly90journalistsinSH+BJareequippedwithprofessionaltireknowledgeNearly60arecomingin2004andmorewillbeinfutureyearsContinuoussupportsfrommediaConsumerDay,etc.TireKnowledgeWorkshop17Thankyouforyourattention!189、静夜四无无邻，荒居居旧业贫。。。12月-2212月-22Wednesday,December21,202210、雨中黄叶叶树，灯下下白头人。。。19:52:4819:52:4819:5212/21/20227:52:48PM11、以我独沈沈久，愧君君相见频。。。12月-2219:52:4819:52Dec-2221-Dec-2212、故故人人江江海海别别，，几几度度隔隔山山川川。。。。19:52:4819:52:4819:52Wednesday,December21,202213、乍乍见见翻翻疑疑梦梦，，相相悲悲各各问问年年。。。。12月月-2212月月-2219:52:4819:52:48December21,202214、他他乡乡生生白白发发，，旧旧国国见见青青山山。。。。21十十二二月月20227:52:48下下午午19:52:4812月月-2215、比不了得就就不比，得不不到的就不要要。。。十二月227:52下下午12月-2219:52December21,202216、行动出成果果，工作出财财富。。2022/12/2119:52:4819:52:4821December202217、做前，能能够环视四四周；做时时，你只能能或者最好好沿着以脚脚为起点的的射线向前前。。7:52:48下下午7:52下下午19:52:4812月-229、没有失失败，只只有暂时时停止成成功！。。12月-2212月-22Wednesday,December21,202210、很多事事情努力力了未必必有结果果，但是是不努力力却什么么改变也也没有。。。19:52:4819:52:4819:5212/21/20227:52:48PM11、成功就是是日复一日日那一点点点小小努力力的积累。。。12月-2219:52:4819:52Dec-2221-Dec-2212、世间成事，，不求其绝对对圆满，留一一份不足，可可得无限完美美。。19:52:4919:52:4919:52Wednesday,December21,202213、不知香积寺寺，数里入云云峰。。12月-2212月-2219:52:4919:52:49December21,202214、意志坚强的的人能把世界界放在手中像像泥块一样任任意揉捏。21十二月月20227:52:49下午19:52:4912月-2215、楚塞三湘接接，荆门九派派通。。。十二月227:52下下午12月-2219:52December21,202216、少年年十五五二十十时，，步行行夺得得胡马马骑。。。2022/12/2119:52:4919:52:4921December202217、空山山新雨雨后，，天气气晚来来秋。。。7:52:49下下午7:52下下午午19:52:4912月月-229、杨柳柳散和和风，，青山山澹吾吾虑。。。12月月-2212月月-22Wednesday,December21,202210、阅阅读读一一切切好好书书如如同同和和过过去去最最杰杰出出的的人人谈谈话话。。19:52:5119:52:5119:5212/21/20227:52:51PM11、越是没没有本领领的就越越加自命命不凡。。12月-2219:52:5219:52Dec-2221-Dec-2212、越是无能能的人，越越喜欢挑剔剔别人的错错儿。19:52:5219:52:5219:52Wednesday,December21,202213、知知人人者者智智，，自自知知者者明明。。胜胜人人者者有有力力，，自自胜胜者者强强。。12月月-2212月月-2219:52:5419:52:54December21,202214、意志志坚强强的人人能把把世界界放在在手中中像泥泥块一一样任任意揉揉捏。。21十十二二月20227:52:55下下午19:52:5512月月-2215、最具挑战战性的挑战战莫过于提提升自我。。。十二月227:52下下午12月-2219:52December21,202216、业余生活活要有意义义，不要越越轨。2022/12/2119