2021年6月1378国开电大本科管理英语3期末考试试题及答案

2021年6月1378国开电大本科管理英语3期末考试试题及答案2021年6月1378国开电大本科管理英语3期末考试试题及答案一、交际用语1-5题：选择正确的语句完成下面对话，并将答案序号写在答题纸上。l.—Wouldyoulikesomemorebeer?—,please.JustalittleB.NomoreC.I＇vehadenoughA2.Isupposethere＇llbealotofarguments.—A.Ishouldimagineso.B.Noproblem.C.Tha＇tsagoodidea.A3.—DoyoumindifIsmokehere?—ANo,thanks.B.Yes,please.C.Yes,betternot.C4.——Firefireserviceplease。There＇sahugefirehere.A.9ll,howmayIdirectyourcall?B.HowmayIhelpyou?C.WhatcanIdoforyou?A5.—SorryImadeamistakeagain.—Practisemoreandyou＇llsucceed.A.Nevermind.B.Certainlynot.C.Don＇tmentionit.A二、词汇与结构6-20题：阅读下面的句子，从三个选项中选出一个能填入空白处的正确选项,井将答案序号写在答题纸上。6.It＇topointtoortalkaboutstrangersinpublic.A.impoliteB.PoliteC.goodA7.importantitisforkidstoimaginefreely。A.What

HowC.WhatanB8.JohnaswellasMikejustbeenbackfromanimportantmeeting.A.haveB.HasC.hadB9.—Whendowehavetopaythebill?一December30.A.ByB.InC.DuringA10.isknowntoall,toomuchfatcausesheartproblems.A.ItB.AsC.JustasB11.Let＇sgothereportsonthelatestwork.A.overB.withtoA12.AChinesecompanyisgoingtooverthewell-knownJapanesecompanyTOSHIBACorporation.A.getB.takeC.turnB13.Myfriendinvitedmetheartclub,andIaccepteditwithpleasure.A.joinB.joiningC.tojoinC14.IheardthatyoureallyhadawonderfultimeatJohn＇sbirthdayparty,?A.didn＇tIB.didn＇tyouC.hadn＇tyouB15.Hegaveuphisstudyincollegein.A.bundleB.despairC.ashB16.Youcangoout,youpromisetobebackbefore120＇clock.A.sofarasB.asfarasC.aslongasC17.Iamyourearlycoming.A.lookingforwardtoB.lookingforwardC.lookforwardtoA18.Undernocircumstancetotellliestoparents.A.childrenareallowedB.arechildrenallowedC.willchildrenallowB19.IbookwhentheC.wasreadingtelephone.A.wasreading...rangB.read...rangC.wasreadingwasringingA20.Thisisthemanlastnight.A.whom1sawhimB.whom1sawC.who1sawhimB三、阅读理解21-25题：阅读下列短文，从A、B、C三个选项中选出一个正确答案，并将答案序号写在答题纸上。Passage1ThreeStepstoaGoodMarketingBudgetWithoutgoodbudgetmanagement,youarelikelytooverspendonmarketingaccidentally.Herearethreestepsthathelptomakeagoodmarketingbudget.Step1:OrganizefinancialinformationThefirststepistobeclearofyourcurrentfinancialsituation.Youneedtoknowhowmuchmoneyyourcompanymakesmonthlyandthechangesthatmightariseinthefuture.Althoughincomeflowschangethroughouttheyear.youmustorganizetheinformationbasedonreliablerevenue-theminimumamountofmoneyyourcompanymakeseachmonth.Arealisticbudgetplanwillalwaysfocusontheincomethatexceedstheexpenses.Notthetotalrevenuethatcomesin.Whenyouhavedeterminedtheamountofdisposableincomeavailableforthecompany.youshoulddeterminewherethemoneywil1go.Step2:DeterminewhereyouwanttospendmarketingfundsAfteryouknowthetotalamountavailabletospendonmarketing.thenextstepishowyouplantospendthatmoney.Threemainfactorsdecidehowyouspendmarketingfunds:thebudgetamount,yourpastexperiences.andwhereyoucanreachtherightaudience.Youwillstartorganizinghowtospendthefundsbasedontheamount.Besides.youneedtoconsiderthestrategiesthathaveworkedinthepast.Also,youneedconsiderwhichmarketingchannelswillallowyoutoreachtherightaudience.Step3:AssessdataandmakeappropriatechangesThefinalstepinbuildingagoodmarketingbudgetistheanalysisoftheplanandanychangesthatmayimproverevenue.Ultimately.marketingisdesignedtobringinextrarevenue.Iftheactivitydoesnotbringinanyadditionalrevenueoveritscost,thenitisbettertochangestrategyandtrysomethingelse.Assessingthedataisavitalpartofcreatinganeffectivemarketingstrategy.Evaluationbeginswithcomparingpastperformancetotheperformanceaftermarketingtheproductorservices.However.agoodbudgetaloneisnotenough.Youhavetotakeactionandremaincommittedtofol1owingthroughyourplan.Bykeepingthebudgetinmindwhenyoumakedecisions.youwillhavetheopportunitytoworkoutdifferentstrategiestofindthebestsolutionsforyourbusinessgoalsandpreventoverspendingonmarketing.21.Whatshouldthebudgetplanbebasedon?A.Thecompany＇sreliableexpense.B.Thecompany＇sreliableincome.C.Thecompany＇sreliablecost.B22.Whatdoes“disposableincome”meaninparagraph3?A.Totalincome.B.Previousincome.C.Netincome.C23.Youhavetobeclearofwhenorganizingfinancialinformation.A.theincomeandexpensesB.themarketingfundC.thebudgetmanagementA24.Thethreemainfactorsthatdecidehowyouspendmarketingfundsare.A.themoneyyouhaveearned,theactualexpensesandthemoneyyouwillexpendB.thebudgetamount,yourpastexperiencesandwhereyoucanreachtherightaudienceC.theassetsyouhave,theproductandtheincomeB25.Keepingthebudgetinmindwhenmakingmarketingdecisionswillavoid.A.usinglessthanyouearnB.usingmoneyunnecessarilyC.usingmorethanyouearnC26-30题：请根据短文内容判断给出的语旬是否正确，正确的写“T”错误的写“F”并将答案写在答题纸上。Passage2TheroadsysteminBeijing＇scentralbusinessdistrictisbeingre-designedtomakepublictransportationeasyandimproveefficiency.Plansfor45roadswithintheCBDhavebeenapproved,measuring41.5kilometersintotal.Inadditiontopublicbuses,freeorlowpriceshuttlebusesfromresidenceareastosubwaystationswillalsobeprovidedforcommuters.Thisisjustoverfourtimesthenumberofroadsopenedin2021,andwilladdanother15.5kmtotheexistingroadnetwork.Besidesroads,anundergroundtrafficsystemhasalsobeenoperating,whichincludesfournewsubwaylinesbeneaththeCBD.Theundergroundconnectionsystemismadeupoftwolevels.Thefirstundergroundfloorissetasidemainlyforpedestriansandcommercialfacilities,whilethesecondundergroundfloorisplannedforparking.Thecityhasalsoinvested140millionyuantosetupatrafficinquirysystem,throughwhichthepubliccanchecktrafficconditionsonlineandseethemostconvenientroutesontheirGPSsystem.Inthefuture,theCBDwillbefullycoveredbyanintelligenttrafficcontrolsystem.26.TheroadsysteminBeijing＇scentralbusinessdistrictisbeingdesignedagain.T27.Commuterscanonlytakepublicbusesfromresidenceareastosubwaystations.F28.There-designedroadwillbe15.5kilometerslong.F29.TheundergroundtrafficsystemhasfournewsubwaylinesbeneaththeCBD.T30.Bothlevelsoftheundergroundconnectionsystemareplannedforparking.F四、写作31.根据要求写作文。写作要求：以李明的身份，根据下表内容，写一篇英文作文介绍自己的日程表。Writeashortpassageaccordingtotheinformationofthefollowingtimetable.LiMing＇sTimetablefromMondaytoFridayTimeActivity6:30getup7:00havebreakfast7:30gotoschool8:30〜12：05have4classes12:05havelunchatschool14：00〜15:40have2classes15：〜16:40play