《跨境电商实用英语》课件Unit 1-Chapter 2

TheSignificanceofCross-borderE-commerce跨境电商实用英语Chapter2Unit1OverviewofCross-borderE-commerce跨境电商系列教材AcquirebasicknowledgeaboutthesignificanceofCross-borderE-commerce1KnowtheadvantagesandbenefitsofdoingbusinessonCross-borderE-commerceplatforms2LearnwordsandexpressionsconcerningtalkingaboutaboveissuesinthesignificanceofCross-borderE-commerce3UnitGoalsAfterstudyingthischapter,youareexpectedto：PARTONEWarming-upPART1Warming-upWorkingroup.Lookatwhatthefollowingpeoplesayordoandexpressyourownopinionswithyourgroupmembers.Trytorelatetoyourpersonalexperience.TheStateCouncilofChinaofficiallyannounceditsplantoestablisha“CrossborderE-CommerceComprehensivePilotArea”inHangzhouinMarch2015,featuringalotofpreferentialtaxpoliciesandstreamlinedcustomsclearanceprocedures.PART1Warming-upB.LiYansheng,SeniorVicePresidentofShenzhen4PXInformationTechnologysaid,“Chinesepeopleareearningmoreandthestandardoflivingisrising,theneedandwantofoverseashighquality,highpricedandsafeproductsisincreasing.Sotherearehugedemandswhichprosperthedevelopmentofinternationale-commerce.”PARTTWOPassageReadingPART2PassageReadingTheexportbywayofCross-borderE-commercehasincreasedbymorethan30%yearbyyearfrom2015onwardstopromotetheexportbusinessofmanymedium-sized,smallandmicroenterprises.Cross-borderE-commercehasbeenanewgrowthpointofforeigntrade.ThetotalscaleoftheimportandexportbywayofCross-borderE-commerceinChinareachedRMB7.6trillionin2017,andisexpectedtorisetoRMB8.8trillionby2018.InthecontextofglobalsluggishforeigntradeandChina’seconomicdownturn,Cross-borderE-commerceundertakesthemissionofpromotingthetransformationandupgradingofChina'sopeneconomyandbuildingneweconomicgrowthpoints.TheSignificanceofCross-borderE-commerceSpeeduptheeffortsinbuildingChinaasastrongtraderCross-borderE-commerce,beinganemergingformofglobalforeigntrade,features“noborder”and“globalization”.Forenterprises,theopen,multi-dimensionalstereoscopicandmultilateraltradecooperationmodearisingfromcross-bordere-commercesignificantlywidensthechannelforenteringinternationalmarkets.Onthebasis,Cross-borderE-commerceprovidesChinaanewwaytoaddressnewtradepatternswithoutbeingmarginalized.Intheglobalnewtradepattern,expandingandstrengtheningCross-borderE-commerceareanewapproachbywhichnew-typetraderelationscanformamongmajorcountriesandregions.Suchactionisfavorabletotakingtheinitiativetoaddressnewtradepatterns,aswellasturningthescalethatChinahasbeenpersistentlyatthelowendoftheinternationaltradechain.TheglobalizedsalesterminalsingeniouslydevelopedinprocessoftheCross-borderE-commercedevelopmentwillcontributetothetransformationofChinafromalargetradertoastrongtrader.1PART2PassageReadingBringaboutnewopportunitiesforestablishinginternationalbrands

IntheInternetage,brandandwordofmouthplayanimportantpartinanenterprise’scompetitiveness,andactasakeycontributortopopularity.Atpresent,despiteofhighqualityandperformance,manyChineseenterprises’productsandservicesareunknowntooverseasconsumers.Cross-borderE-commercecanprovideChineseenterprisesaneffectivewaytoestablishbrandsandimprovebrandawarenessbyeffectivelybreakingthechannelmonopoly,reducingintermediatelinks,savingthetransactioncostandshorteningthetransactionperiod.Inparticular,itcancreateanewdevelopmentspacefor“smallbutgood”SMEs.PART2PassageReading2PromotetheupgradeofChina’sindustrialstructureTheCross-borderE-commercedevelopmentdirectlypromotesthedevelopmentofmodernservices(e.g.logistics,e-authentication,informationservice)andelectronicinformationproductmanufacturing.Now,therehavebeenmorethan5,000e-commerceenterprisesinChina,andarangeofindigenouswell-knowne-commerce,expressdeliveryandthird-partypaymententerprisesarespringingup.AmorehighlightedeffectofCross-borderE-commerceistoarousethereformofproductionandindustrialorganizationmodes.Facedwithoverseasconsumers’diversified,multi-level,individualizeddemands,undertheprincipleof“consumer-oriented”,anenterprisemustenhancethecooperationandinnovation,buildasophisticatedservicesystem,makemoreeffortsinR&Dandbrandsalesinadditiontoimprovementinmanufacturingprocessandquality,andre-structureitsvaluechainandindustrychain,therebymaximizingtheefficiencyofresourceallocation.PART2PassageReading3Promotetheco-developmentofthecountriesalongtheBeltandRoad(B&R)Astheworld’slongesteconomiccooperationbeltandmostpromisingeconomiccorridor,B&RoriginatesinChinaandrunsthrougheconomiccirclesofAsia,EuropeandAfrica.IntheB&Rinitiative,whichisofimportanceforthefuturedevelopmentofChina,Cross-borderE-commerceplaysauniquerole.Throughe-commerceplatforms,Chineseproductsaresoldto64countriesalongB&R,suchasRussia,Ukraine,Poland,Thailand,EgyptandSaudiArab,andinturn,productsfrommorethan50countriesalongB&RenterChina.Formeduponnongovernmentaltradecontactsbythis“onlinesilkroad”,theconnectinglinesontheworldmaphavebeenincreasinglydense.Onthebasis,Cross-borderE-commercehasexpandedthescaleofcultureandcommoditycirculation,andbeenasupporterfortheco-prosperityofallthecountriesalongB&R.PART2PassageReading4NewWordssluggish

/'slʌɡɪʃ/adj.1NewWord(ofbusiness)notactiveorbrisk萧条的，低迷的e.g.Ⅰ)Aftertwodecadesofsluggishgrowth,outputhassoaredsince1978.经过二十年的停滞不前，1978年产量开始猛增。Ⅱ)Asthemarketissluggish,pleasepostponetheshipmentoftheorderNo.203goodstoAugust.由于市场疲软，请将敝公司订单编号203延迟至八月出货。返回downturn

[ˈdaʊntɜ:n]n.01NewWord2aworseningofbusinessoreconomicactivity低迷时期e.g.Ⅰ)Theypredictedasevereeconomicdownturn.他们预言会有严重的经济衰退。Ⅱ)America'scurrenteconomicdownturnismarkedlydifferentfrompreviousrecessions.美国目前的经济滑坡与以往的经济衰退明显不同。返回stereoscopic[ˌsteriəˈskɒpɪk]adj.NewWord3oforrelatingtostereoscopy立体的

e.g.Ⅰ)Avatarshowsusexactlywhatstereoscopiccinemaiscapableof.《阿凡达》向我们完完全全地展示了立体电影能做什么。Ⅱ)Thisautumn,minibookswithstereoscopiccoversandsoundchipswillbereleased.今年秋天，带立体封面的迷你书和有声迷你书都将进入市场。返回multilateral[ˌmʌltiˈlætərəl]adj.NewWord4havingmanypartsorside多国参加的，多边的

e.g.Ⅰ)Thetwocountrieshavemaintainedcloseconsultationandcoordinationinbilateralandmultilateralareas.两国在诸多双边和多边领域继续保持密切沟通与协调。Ⅱ)Chinastandsforactiveparticipationininternationalforumsandmultilateralco-operation.中国积极支持参与国际论坛和多边合作。返回initiative[ɪˈnɪʃətɪv]n.5NewWordreadinesstoembarkonboldnewventures主动性，积极性

e.g.Ⅰ)Shewasdisappointedbyhislackofinitiative.她对他缺少进取心感到失望。Ⅱ)Thereislittlescopeforinitiativeinthisjob.这工作几乎没有发挥主动性的余地。返回ingeniously

[ɪn'dʒi:nɪəslɪ]adv.01NewWord6inaningeniousmanner巧妙地

e.g.Ⅰ)TheKindle3isingeniouslydesignedtobeeverythingtheiPadwillneverbe:small,lightandinexpensive.第三代Kindle的巧妙设计达到了iPad所无法做到的特点：小巧、轻便，而且便宜。Ⅱ)Theplotofthefilmisingeniouslyconceived.影片的构思相当巧妙。返回monopoly[məˈnɒpəli]n.NewWord7(economics)amarketinwhichtherearemanybuyersbutonlyoneseller

垄断

e.g.Ⅰ)Hismonopolyofshipbuildinginthatcountryhasbeenestablished.他对那个国家造船业的垄断已经建立起来。Ⅱ)Localprotectionismandmonopolyofindustriesmustbeeliminated.打破地方保护和行业垄断。返回indigenous

[ɪnˈdɪdʒənəs]adj.NewWord8originatingwhereitisfound土生土长的，本地的

e.g.Ⅰ)ThepotatoisindigenoustoSouthAmerica.土豆产于南美。Ⅱ)Theindigenousfoodmayhelpforeignershaveabetterknowledgeofmyhometownandourpeople.本土的食物可以帮助外国友人更好地了解我的家乡和这儿的人们。返回arouse

[əˈraʊz]v.9NewWordcallforth(emotions,feelings,andresponses)

唤醒，激起

e.g.Ⅰ)Advertisementaimstoincreasepeople'sawarenessandarouseinterest.广告的目的是提高人们的知晓程度以及引起兴趣。Ⅱ)Theappointmentofthenewdirectorarousealotofcontroversy.新负责人的任命引起了激烈的争论。返回sophisticated

[səˈfɪstɪkeɪtɪd]adj.01NewWord10aheadindevelopment;complexorintricate精密的，复杂的

e.g.Ⅰ)Somesignlanguagesareverysophisticatedmeansofcommunication.有些手语可以表达非常复杂的内容。Ⅱ)Theequipmentwasextremelysophisticatedandwasmonitoredfromacentralcontrol-panel.这台设备极为复杂，由中央控制面板进行监控。返回dense[dens]adj.NewWord11permittinglittleifanylighttopassthroughbecauseofdensenessofmatter密集的，稠密的e.g.Ⅰ)Theareawascoveredindensejungle.这个地区丛林密布。Ⅱ)Thepathwascompletelycoveredbythedensefoliage.小路被树叶厚厚地盖了一层。返回ProperNamesProperNames

0102SMEs:中小型企业(SmallandMediumEnterprises的缩写)R&D:研究与开发(researchanddevelopment)Phrases&Expressionsbywayof经过；用...方法01P&Ee.g.Ⅰ)Bywayofintroducinghimselfheshowedmehiscard.他把他的名片给我,以此来做自我介绍。Ⅱ)Hewasdismissedbywayofdisciplinarypunishment.他被开除以示惩戒。Phrases&Expressions01P&E02consumer-oriented

消费者导向的e.g.Ⅰ)Thisfall,Palm,Inc.releasedtwoconsumer-orientedsmartphones:theCentroandtheTreo500v.今年秋天，Palm公司推出两款以消费者为导向的智能手机：Centro及Treo500V。Ⅱ)TheFourC'smodelismoreconsumer-orientedandfitsbetterinthemovementfrommassmarketingtonichemarketing.四个C的模型更加面向客户，更适合由大众营销到定位营销的转变。Phrases&ExpressionsP&E03despiteof不管，尽管，任凭e.g.Ⅰ)Cooperationisalwaysofthemainthemeofbilateralrelationsdespiteofsomechallengesthatneedtobehandledproperly.两国间虽有一些需要妥善应对的挑战，但合作始终是主流。Ⅱ)Thisyear,despiteoftheimpactoftheinternationalfinancialcrisisontheworldeconomyandinternationaltrade,themomentumofChina-EUcooperationremainsstrong.在今年国际金融危机对世界经济和国际贸易带来冲击的情况下，中欧合作的势头有增无减。Phrases&ExpressionsTask1Workinpairs.Readthepassageandanswerthefollowingquestions.1

WhatarethefeaturesofCross-borderE-commerce?2Whatdoes“smallbutgood”refertoinparagraph3?3WhyisB&RconsideredasanimportantroleinthefuturedevelopmentofChina?Task21.Tradingonthestockexchangehasbeen___________today.2.Therewasa____________ininterestratesthisweek.3.A_____________nucleartestbantreatywastobesigned.4.Ihadbettersayafewwords____________explanation.5.Inmanycountriestobaccoisagovernment___________.6.Wemust___________themtofightwithenemies.7.Thecompanyis“lookingintodeveloping____________________products,”saysCEOBitteHanell,thoughshedeclinestoprovidefurtherdetails.8.Kiwiisafruitthatis____________toNewZealand.Completethefollowingsentenceswiththewordsorphrasesinthebox.Changetheformifnecessary.

sluggish

downturnmultilateralbywayofmonopolyarouseconsumer-orientedindigenousTask31.这是一台非常精密的机器。(sophisticated)________________________________________________________2.房顶经过巧妙设计，可提供太阳能取暖。(ingeniously)______________________________________________________________3.4个发动机全都在冒浓烟。(dense)_______________________________________________________4.雇主说他缺乏进取心和干劲。(

initiative)___________________________________________________________________5.尽管他们作了努力，却没有什么成就。(despiteof)_______________________________