《跨境电商实用英语》课件Unit 2-Chapter 1

A跨境电商实用英语Chapter1Unit2IntroductiontoCross-borderE-commercePlatforms跨境电商系列教材AcquirebasicknowledgeaboutA1KnowtheplatformrulesonA2UnderstandtheimportanceoftransactionpoliciesandassuranceserviceonA3LearnwordsandexpressionsconcerningtalkingaboutA4UnitGoalsAfterstudyingthischapter,youareexpectedto：PARTONEWarming-upPART1Warming-upWorkingroup.Lookatwhatthefollowingpeoplesayordoandexpressyourownopinionswithyourgroupmembers.Trytorelatetoyourpersonalexperience.Mr.WilsonescalatedhisrefunddisputerequestlastweekandAaskedhimtoprovideevidence.Hehaswrittenanduploadedevidencethreetimesnow,buthehasnotheardanythingfromA.Whatcanhedoaboutit?PART1Warming-upB.Iorderedadressfrom“Tangadawoman.Store”clothingstore.WhenIrealizedmyitemdidn’tarrivewithinthepromisedshippingtime,Istartedadisputetogetmymoneyback.However,thesellerrefusedtogivemearefundandtoldmetowaitlonger.PARTTWOPassageReadingPART2PassageReadingLaunchedin1999,Aistheleadingplatformforglobalwholesaletrade.AspartoftheAlibabaGroup,itisdesignedtomakeiteasytodobusinessanywhere.Bygivingsuppliersthetoolsnecessarytoreachaglobalaudiencefortheirproductsandbyhelpingbuyersfindproductsandsuppliersquicklyandefficiently.Itprovidesthefundamentaltechnologyinfrastructureandmarketingreachtosupportmerchants,brandsandotherbusinessesthatprovideproducts,servicesanddigitalcontenttoleveragethepoweroftheInternettoengagewiththeirusersandcustomers.Theirbusinessesarecomprisedofcorecommerce,cloudcomputing,digitalmediaandentertainment,innovationinitiativesandothers.Throughinvesteeaffiliates,italsosetsitsfootinthelogisticsandlocalservicessectors.AAbringsyouhundredsofmillionsofproductsinover40differentmajorcategories,includingconsumerelectronics,machineryandapparel.Buyersfortheseproductsarelocatedin200pluscountriesandregions,andexchangehundredsofthousandsofmessageswithsuppliersontheplatformeachday.Asaplatform,itcontinuestodevelopservicestohelpbusinessesdomoreanddiscovernewopportunities.Whetherit’ssourcingfromyourmobilephoneorcontactingsuppliersintheirlocallanguages,turningtoAforallyourglobalbusinessneeds.ApartnersmajorlogisticsproviderscoveringLCL&FCLseashipmentsacrosstheglobe.Cargoesareshippedfrom8mainports(Shanghai,Shenzhen,Qingdao,etc.)inChinatomorethan300populardestinationports.Aaimstoprovidemultiplesafepaymentoptionswithlowtransactionfeesforallpartiesengagedininternationaltrade.PART2PassageReadingPART2PassageReadingPaymentMethodT/TCreditCarde-CheckingTransactionFeeFeesvarybyregionandbank2.8%ofthetotaltransactionamountAfixedrateofUS$15pertransactionTransferTime3-7workingdays2-3workingdays4-5workingdaysAcceptedCurrenciesUSD/HKD/GBP/EUR/SGD/AUD/CAD/JPY/RMBUSDUSDAofferstradeassuranceservices.HavingTradeAssurancecoveragemeansthatthebuyerswillenjoyfastdisputehandlingbyAintheeventofshippingorquality-relateddisputes.QualityDisputeRefundGettingTradeAssurancecoveragemeansthatthesellerswillcomplywiththecontractorAwillrefundthebuyerforthecoveredamount.Examplesofwhat’scovered:•Buyerpurchased1,000coffeemugsandonlyreceived990•Buyerpurchased100self-balancingscootersbut30piecesdonotworkproperly•SelleragreedtoofferCEcertificatefortheorder,butfailedtoprovideitPART2PassageReadingShippingDelayRefundTheorderwillbeshippedbythesellersontime,accordingtothedetailsofthecontract.Incaseofshippingdelay,thebuyerswillbeeligibleforarefund.Examplesofwhat’scovered:•Thesellerfailstoshipthegoodsontime(accordingtothecontractdetails)•Thesellershipsthegoods,butthedeliveryislaterthanthetimespecifiedinthecontract•Thesellershipsthegoods,butthegoodsareseizedbycustomsduetosellererror

PART2PassageReadingNewWordsinfrastructure

[ˈɪnfrəstrʌktʃə(r)]n.1NewWordthebasicstructureorfeaturesofasystemororganization基础设施

e.g.Ⅰ)Howcanyouensurethatyouarebuildinganeffectiveinfrastructureforyourorganization?如何能确保你正在构建一个对你的组织有效的基础？Ⅱ)Civillightingsystemisoneoftheimportantpartsofcityinfrastructure.

城市路灯照明系统是一个城市的重要基础设施之一。返回merchant

[ˈmɜ:tʃənt]n.01NewWord2abusinesspersonengagedinretailtrade商人，店主e.g.Ⅰ)AmerchantfromVeniceintroducedcoffeetoEuropein1615.1615年一位来自威尼斯的商人将咖啡引进了欧洲。Ⅱ)Hebargainedwiththemerchantforanhourbeforeheboughtthecarpet.他与那商人讨价还价了一个小时才买下那块地毯。返回comprise

[kəmˈpraɪz]v.NewWord3becomposedof;includeorcontain构成；包含e.g.Ⅰ)Fixedassetscomprisebuildings,equipmentandmachinery,motorvehiclesandother.固定资产包括房屋及建筑物、机器设备、运输工具以及其他。Ⅱ)Exportingandimportingcomprisethemostfundamentalinternationalbusinessactivityinmostcountries.进出口贸易构成了世界上大多数国家最基本的国际商务活动。返回affiliate

[əˈfɪlieɪt]n.NewWord4asubordinateorsubsidiaryassociate附属企业；分支机构e.g.Ⅰ)OurNewYorkcompanyhasanaffiliateinLosAngeles.我们的纽约公司在洛杉矶有一个下属企业。Ⅱ)Wehaveaforeignaffiliatethathandlesalloverseassales.我们在国外有一家子公司，负责所有的海外销售。返回apparel

[əˈpærəl]n.5NewWordclothingingeneral衣服e.g.Ⅰ)Thestoresellswomen'sandchildren'sapparel.这家商店出售女装和童装。Ⅱ)Bailidacompanyisachainstoreretailerofpopular-pricedfashionapparel.百利达公司是一家经营平价时尚服饰的连锁零售企业。返回cargo

[ˈkɑ:gəʊ]n.01NewWord6goodscarriedbyalargevehicle货物，装载物e.g.Ⅰ)ThecargowasduetobeoffloadedinSingaporethreedayslater.这批货物定于3天后在新加坡卸载。Ⅱ)Theshiphasacargoofabout200ton.这条船大约有200吨的货物。返回mug

[mʌg]n.NewWord7withhandleandusuallycylindrical

马克杯e.g.Ⅰ)Hespoonedinstantcoffeeintotwoofthemugs.他用勺子把速溶咖啡舀入两个杯子中。Ⅱ)Ihaveamugofmilkandsomebreadformybreakfast.早餐我喝一大杯牛奶吃一点面包。返回scooter

[ˈsku:tə(r)]n.NewWord8amotorboatresemblingamotorscooter小型摩托车e.g.Ⅰ)Thescootergoesmuchslowerthanthecaratthespeedof30kmanhour.小型摩托车的速度比汽车慢的多,大约每小时30公里。Ⅱ)Wespeciallymanufactureandexportelectricscootergoods.我们是专业出口和生产电瓶车的企业。返回eligible

[ˈelɪdʒəbl]adj.9NewWordqualifiedfororallowedorworthyofbeingchosen

有资格的；合适的e.g.Ⅰ)Hewasnoteligiblefortheexaminationbecausehewasoverage.他不能参加考试资格，因他已超龄。Ⅱ)Millionsofhouseholdersareeligibletoclaimthenewcounciltaxbenefit.数百万房主都有资格申请新的市政税优惠。返回seize

[si:z]v.01NewWord10takeholdof;grab抓住；夺取e.g.Ⅰ)Wemustseizeallopportunitiestoacceleratedevelopment.我们必须抓住一切机遇加快发展。Ⅱ)Alotofcompaniesseizetheseopportunitiesandgainedafewsuccesses.很多公司抓住这些机会并取得了一些成功。返回ProperNamesProperNames1LCL:LESSTHANCONTAINERLOAD拼箱货(散货loosecargo)2FCL:FULLCONTAINERLOAD(整箱货)。3CEcertificate:CE是从法语“CommunateEuroppene”缩写而成，指欧洲共同体。CEcertificateCEcertificate指CE认证，是构成欧洲指令核心的“主要要求”，在欧共体1985年5月7日的（85/C136/01）号《技术协调与标准的新方法的决议》中对需要作为制定和实施指令目的“主要要求”有特定的含义，即只限于产品不危及人类、动物和货品的安全方面的基本安全要求，而不是一般的质量要求。因此CE标志是指安全合格标志而非质量合格标志。ProperNamesPhrases&Expressionsmakeiteasy

使某事变得容易01P&EPhrases&Expressionse.g.Ⅰ)Amazonmakesiteasyforyoutobuynewitems.亚马逊让你很容易地买到新产品。Ⅱ)Ithasmanyfunctionsthatmakeiteasyfortranslatorstodotheirjobefficiently.它有很多功能可以让翻译工作变得更加容易和高效。01P&E02engagewith与...接洽；与...衔接e.g.Ⅰ)Shefoundithardtoengagewithofficelife.她发现很难适应办公室生活。Ⅱ)Theteamsneededtoengagewithlocalcommunities.这个团队需要和当地社团进行接洽。Phrases&ExpressionsTask1Workinpairs.Readthepassageandanswerthefollowingquestions.1WhatisthemissionofA?2HowmanypaymentmethodsareprovidedonA?3Canbuyersgetarefundifthesellerfailstoshipthegoodsontime?Task21.Theimportanceofpublic______________hasbeenacknowledgedbythewholeworld.2.Thelandisinthepossessionofthe_____________.3.Twelvedepartments____________thisuniversity.4.Thisshopsellssports____________.5.Heloadedhisvesselwithanother____________andsetsail.6.Currently,electricscooterandoff-roadbikescanbeusedonthestreets.7.Hardwork______________formetoforgetmysorrows.8.He'sonly17andthereforenot______________tovote.Completethefollowingsentenceswiththewordsorphrasesinthebox.Changetheformifnecessary.infrastructure

merchantcompriseapparelcargomakesiteasyeligibleTask31.这些员工用推特联系客户。(engagewith)_____________________________________________________________2.我喜欢用博客传播个人理念。(leverage)_____________________________________________________________3.我们给代售商总销售额的30%作为佣金。(affiliate)_____________________________________________________________4.要抓住机会,否则你会后悔的。(seize)_____________________________________________________________5.那个商人想扩大他的经营。(m