软件市场调研与营销报告

课程名称课程代码

软件市场调研与营销6014939对

WPS

办公软件的市场调研

2013

年

11

月

25

日

至

2013

年

12

月

3

日

调研工作方案···············································

调研内容···················································

主要调查对象和范围·········································

调研方式···················································

调研人员···················································

调研时间···················································

调研分析···················································消费者的意见与看法·············································

办公软件市场分析········································

行业市场分析···············································

市场特征分析···············································

消费者分析·················································

竞争者分析·················································

营销策略···················································

市场营销定位···············································

广告策略···················································

产品策略···················································

定价策略···················································

促销策略···················································

分销策略···················································

品牌策略···················································

市场预测与分析·············································

办公软件的建议·······································

心得体会···················································

办公软件问卷调查表·······································

1.1

调研目的

1.2

调研内容

1.3

主要调查对象和范围

1.4

调研方式

1.5

调研人员）、韩璐1.6

调研时间

3.1

WPS

办公软件行业市场分析

窥、甚至被盗取······因此完全兼容

3.2

市场特征分析

3.3

消费者分析

3.4

竞争者分析

4.1

市场营销定位

4.2

广告策略

4.3

产品策略

4.4

定价策略

4.5

促销策略

4.6

分销策略

4.7

品牌策略

平台），

亿”，章