排面陈列指导原则课件

ConsumerGoodsImplementationGuideline(Beverage)快速消费品处排面陈列指导原则(烟酒饮料部门)ConsumerGoods1■OBJECTIVE且的:TheimplementationofthebeveragedeptmustberespectedaccordingtothedirectiongivenSDD料部门的排面陈列须遵守销售发展部的指导原则HOW?:方式?:ApplytoallyourdepartmentthefamiliessequencesdefinedbySDD适用于部门中销售发展部所定义的系列分类Optimizeyourlinearrepartitiontopromoteyoursalesprofits优化排面,以推动销售量和利润■OBJECTIVE2HowtoreadtheBook??7样阅读本书Theconfiionofthegroupfamily2.Theconfigurationofthefamily大分类的结构2.中分类的结构消费者流向消费者流向一24.DisplayrulesPhoto陈列原则和照片陈列原则tyofthesubfamily小分类的季节性最小和最大地面线要求escriptionoftheimplementationrulesandremarks名字,型号,数量)面原则描述的颜色和照片注释的颜色是相对应的.Plan-o-grambyelemen平面图HowtoreadtheBook??73444IndexFamilyCodeFamilyNamePage*1000碳酸饮料1001果汁9*1002机能性饮料12*1003茶饮料*1004水*1010啤酒*1020国产葡萄酒1021进口葡萄酒……15182629*1022汽泡酒32*1030国产酒36香烟39*1090礼品Index5100-软性饮料1000-碳酸饮料1001-果汁1002-机能性饮料1003-茶饮料1004水100-软性饮料6000碳酸饮料AverageLinear:14elements其他口味汽水橙味汽水无色(柠檬)汽水可乐2elements3elements5elementsConsumersflowPutsodawithflavoraccessibletocustomers,becauseitistheprofitablecategoramongcarbonateddrink.加味汽水放在靠近人流处,因为在碳酸饮料中是属于能带来较高毛利的分类000碳酸饮料700CabonatedDrik碳[料StoresIze选口汽水Thegondolacanbe2.2mhighor3mhighPlan-o-gram(Average12elements)MiddlesshelDependsonthereasituationYrn550t7G7218013050repensontherealsituation)IGondolaHeightWithDep300mn|1300n50nn00CabonatedDrik8执行标准参考照片UCarbonatedisdividedbyflavorsCola,Lemon,oothers碳酸水按口味分为:可乐柠檬汽水橙味汽水和其它口味汽水2Inthesamecategory,it'sbottle,Middlebottle,Bigbottle.s与氢在同分类中按包装陈列罐装小瓶中瓶3otherflavorbehindtheorange.其它口味汽水陈列在橙味汽水后面4Insidecola,startfromthediet在可乐中,把健怡可乐陈列在每节货的开头Startfromthedietco.把怕可乐陈列在每节货架的开头其它口味汽水陈列在橙味汽水后面执行标准91001果汁AverageLinear:12elements苹果汁果汁3elementelemeConsumersFlowJuiceshouldbeputinthepositivefaceinsidedrinkarea,becauseitcanbringshugefurnoverandcontributemuchmoremarginthancarbonateddrink.Anditistheemergingcategoryinthemarket.果汁应放在饮料区的正面,因为它在带来销量的同时比碳酸优料带来更多毛利而且其在市场上亦是呈增长趋势2013-5-51001果汁10排面陈列指导原则课件11排面陈列指导原则课件12排面陈列指导原则课件13排面陈列指导原则课件14排面陈列指导原则课件15排面陈列指导原则课件16排面陈列指导原则课件17排面陈列指导原则课件18排面陈列指导原则课件19排面陈列指导原则课件20排面陈列指导原则课件21排面陈列指导原则课件22排面陈列指导原则课件23排面陈列指导原则课件24排面陈列指导原则课件25排面陈列指导原则课件26排面陈列指导原则课件27排面陈列指导原则课件28排面陈列指导原则课件29排面陈列指导原则课件30排面陈列指导原则课件31排面陈列指导原则课件32排面陈列指导原则课件33排面陈列指导原则课件34排面陈列指导原则课件35排面陈列指导原则课件36排面陈列指导原则课件37排面陈列指导原则课件38排面陈列指导原则课件39排面陈列指导原则课件40排面陈列指导原则课件41排面陈列指导原则课件42排面陈列指导原则课件43排面陈列指导原则课件44排面陈列指导原则课件45排面陈列指导原则课件46排面陈列指导原则课件47ConsumerGoodsImplementationGuideline(Beverage)快速消费品处排面陈列指导原则(烟酒饮料部门)ConsumerGoods48■OBJECTIVE且的:TheimplementationofthebeveragedeptmustberespectedaccordingtothedirectiongivenSDD料部门的排面陈列须遵守销售发展部的指导原则HOW?:方式?:ApplytoallyourdepartmentthefamiliessequencesdefinedbySDD适用于部门中销售发展部所定义的系列分类Optimizeyourlinearrepartitiontopromoteyoursalesprofits优化排面,以推动销售量和利润■OBJECTIVE49HowtoreadtheBook??7样阅读本书Theconfiionofthegroupfamily2.Theconfigurationofthefamily大分类的结构2.中分类的结构消费者流向消费者流向一24.DisplayrulesPhoto陈列原则和照片陈列原则tyofthesubfamily小分类的季节性最小和最大地面线要求escriptionoftheimplementationrulesandremarks名字,型号,数量)面原则描述的颜色和照片注释的颜色是相对应的.Plan-o-grambyelemen平面图HowtoreadtheBook??7504451IndexFamilyCodeFamilyNamePage*1000碳酸饮料1001果汁9*1002机能性饮料12*1003茶饮料*1004水*1010啤酒*1020国产葡萄酒1021进口葡萄酒……15182629*1022汽泡酒32*1030国产酒36香烟39*1090礼品Index52100-软性饮料1000-碳酸饮料1001-果汁1002-机能性饮料1003-茶饮料1004水100-软性饮料53000碳酸饮料AverageLinear:14elements其他口味汽水橙味汽水无色(柠檬)汽水可乐2elements3elements5elementsConsumersflowPutsodawithflavoraccessibletocustomers,becauseitistheprofitablecategoramongcarbonateddrink.加味汽水放在靠近人流处,因为在碳酸饮料中是属于能带来较高毛利的分类000碳酸饮料5400CabonatedDrik碳[料StoresIze选口汽水Thegondolacanbe2.2mhighor3mhighPlan-o-gram(Average12elements)MiddlesshelDependsonthereasituationYrn550t7G7218013050repensontherealsituation)IGondolaHeightWithDep300mn|1300n50nn00CabonatedDrik55执行标准参考照片UCarbonatedisdividedbyflavorsCola,Lemon,oothers碳酸水按口味分为:可乐柠檬汽水橙味汽水和其它口味汽水2Inthesamecategory,it'sbottle,Middlebottle,Bigbottle.s与氢在同分类中按包装陈列罐装小瓶中瓶3otherflavorbehindtheorange.其它口味汽水陈列在橙味汽水后面4Insidecola,startfromthediet在可乐中,把健怡可乐陈列在每节货的开头Startfromthedietco.把怕可乐陈列在每节货架的开头其它口味汽水陈列在橙味汽水后面执行标准561001果汁AverageLinear:12elements苹果汁果汁3elementelemeConsumersFlowJuiceshouldbeputinthepositivefaceinsidedrinkarea,becauseitcanbringshugefurnoverandcontributemuchmoremarginthancarbonateddrink.Anditistheemergingcategoryinthemarket.果汁应放在饮料区的正面,因为它在带来销量的同时比碳酸优料带来更多毛利而且其在市场上亦是呈增长趋势2013-5-51001果汁57排面陈列指导原则课件58排面陈列指导原则课件59排面陈列指导原则课件60排面陈列指导原则课件61排面陈列指导原则课件62排面陈列指导原则课件63排面陈列指导原则课件64排面陈列指导原则课件65排面陈列指导原则课件66排面陈列指导原则课件67排面陈列指导原则课件68排面陈列指导原则课件69排面陈列指导原则课件70排面陈列指导原则课件71排面陈列指导原则课件72排面陈列指导原则课件73排面陈列指导原则课件74排面陈列指