商务英语BEC考试高级口试真题(文档)

SpeakingTestPartII1.CustomerRelations:theimportanceofmakingcustomersfeelvalued2.Companygrowth:theimportancetoacompanyofcontrollingexpansion3.Marketing:howtoensurethatagentsmaintainahighlevelofeffectivenesswhenrepresentingacompany4.TimeManagement:theimportanceofplanningworktimeeffectively5.ProjectDevelopment:howtoensureinter-departmentalco-operationonnewprojects6.Purchasing:howtoevaluateandselectnewproducts7.PersonnelManagement:theimportancetoacompanyofhavingwellmotivatedstaff8.StrategicPlanning:howtodecidewhethertopurchaseorrentcompanypremises9.Sales:howtoensurethatpricelevelsfornewproductsaresetappropriately10.CommunicationSkills:theimportanceofforeignlanguagetrainingforselectedemployees11.Advertising:howtoselectasuitableagencytohandleacompany’sadvertising12.Finance:howtodecidewhethertofloatacompanyonthestock-market13.Marketing:theimportancetoacompanyofofferingitsproductsontheworld-wideweb14.StaffTraining:howtoevaluatetheeffectivenessofcompanytrainingprogrammes15.CompanyGrowth:howtodecidewhenitistherightforabusinesstoexpand16.PublicRelations:theimportancetoacompanyofsponsoringwell-knownpersonalitiesfromtheartsandpopularculture17.Recruitment:howtoensurethatthebestcandidateforapostisselected18.InformationManagement:howtoanalyseandmakeeffectiveuseofinformation19.theimportanceofbrandimageinensuringthatproductsorservicessellwell20.Technology:theimportancetoacompanyofkeepingup-to-datewithinternetdevelopments21.QualityControl:howtoensurethatacompanyconsistentlymaintainsqualitycontrolstandards22.ProductPromotion:howtomakeeffectiveuseofthemediawhenpromotinganewproductorservice23.ProductManagement:theimportanceofteamworktheeffectivemanagementofprojects24.HealthandSafety:howtodeveloparesponsibleattitudeamongstafftothehealthandsafetyrequirementsofaccompany25.Technology:theimportanceofcomputerskillsfortheworkplaceofthefuture26.Communications:howtoensurethate-mailisusedappropriatelybystaffforinternalandexternalcommunications27.StaffDevelopment:howtoadministerastaffbudgeteffectively28.MarketResearch:theimportanceoffindingoutaboutcustomers’habitsandattitudes29.FinancialManagement:howtoidentifywaysofreducingcostsacompany30.Communication:howtoachieveaneffectiveworkingrelationshipbetweendifferentdepartmentswithinacompany31.Communicationskills:theimportanceofunderstandingculturaldifferencesworkinginaninternationalenvironment32.PersonnelManagement:theimportanceofprovidingemployeeswithclearjobdescriptions33.CompanyGrowth:howtoensurethatcompanygrowthproceedsattheoptimumrate34.TimeManagement:howtomanageaheavyworkloadeffectively35.HealthandSafety:theimportanceacompanyofhavingaHealthandSafetypolicy36.Resources:howtoensurethatstaffatalllevelsreceiveappropriatefeedbackonindividualperformanceSpeakingTestPartII1.CustomerRelations:theimportanceofmakingcustomersfeelvalued2.Companygrowth:theimportancetoacompanyofcontrollingexpansion3.Marketing:howtoensurethatagentsmaintainahighlevelofeffectivenesswhenrepresentingacompany4.TimeManagement:theimportanceofplanningworktimeeffectively5.ProjectDevelopment:howtoensureinter-departmentalco-operationonnewprojects6.Purchasing:howtoevaluateandselectnewproducts7.PersonnelManagement:theimportancetoacompanyofhavingwellmotivatedstaff8.StrategicPlanning:howtodecidewhethertopurchaseorrentcompanypremises9.Sales:howtoensurethatpricelevelsfornewproductsaresetappropriately10.CommunicationSkills:theimportanceofforeignlanguagetrainingforselectedemployees11.Advertising:howtoselectasuitableagencytohandleacompany’sadvertising12.Finance:howtodecidewhethertofloatacompanyonthestock-market13.Marketing:theimportancetoacompanyofofferingitsproductsontheworld-wideweb14.StaffTraining:howtoevaluatetheeffectivenessofcompanytrainingprogrammes15.CompanyGrowth:howtodecidewhenitistherighttimeforabusinesstoexpand16.PublicRelations:theimportancetoacompanyofsponsoringwell-knownpersonalitiesfromtheartsandpopularculture17.Recruitment:howtoensurethatthebestcandidateforapostisselected18.InformationManagement:howanalyseandmakeeffectiveuseofinformation19.Sales:theimportanceofbrandimageinensuringthatproductsorservicessellwell20.Technology:theimportancetoacompanyofkeepingup-to-datewithinternetdevelopments21.QualityControl:howtoensurethatacompanyconsistentlymaintainsqualitycontrolstandards22.ProductPromotion:howtomakeeffectiveuseofthemediawhenpromotinganewproductorservice23.ProductManagement:theimportanceofteamworkfortheeffectivemanagementofprojects24.HealthandSafety:howtodeveloparesponsibleattitudeamongstafftothehealthandsafetyrequirementsofaccompany25.Technology:theimportanceofcomputerskillsfortheworkplaceofthefuture26.Communications:howtoensurethate-mailisusedappropriatelybystaffforinternalandexternalcommunications27.StaffDevelopment:howtoadministerastaffbudgeteffectively28.MarketResearch:theimportanceoffindingoutaboutcustomers’habitsandattitudes29.FinancialManagement:howtoidentifywaysofreducingcostsacompany30.Communication:howtoachieveaneffectiveworkingrelationshipbetweendifferentdepartmentswithinacompany31.Communicationskills:theimportanceofunderstandingculturaldifferenceswhenworkinginaninternationalenvironment32.PersonnelManagement:theimportanceofprovidingemployeeswithclearjobdescriptions33.CompanyGrowth:howtoensurethatcompanygrowthproceedsattheoptimumrate34.TimeManagement:howtomanageaheavyworkloadeffectively35.HealthandSafety:theimportancetoacompanyofhavingaHealthandSafetypolicy36.HumanResources:howtoensurethatstaffatalllevelsreceiveappropriatefeedbackonindividualperformanceSpeakingTestPartII1.CustomerRelations:theimportanceofmakingcustomersfeelvalued2.Companygrowth:theimportancetoacompanyofcontrollingexpansion3.Marketing:howtoensurethatagentsmaintainahighlevelofeffectivenesswhenrepresentingacompany4.TimeManagement:theimportanceofplanningworktimeeffectively5.ProjectDevelopment:howtoensureinter-departmentalco-operationonnewprojects6.Purchasing:howtoevaluateandselectnewproducts7.PersonnelManagement:theimportancetoacompanyofhavingwellmotivatedstaff8.StrategicPlanning:howtodecidewhethertopurchaseorrentcompanypremises9.Sales:howtoensurethatpricelevelsnewproductsaresetappropriately10.CommunicationSkills:theimportanceofforeignlanguagetrainingforselectedemployees11.Advertising:howtoselectasuitableagencytohandleacompany’sadvertising12.Finance:howtodecidewhethertofloatacompanyonthestock-market13.Marketing:theimportancetoacompanyofofferingitsproductsontheworld-wideweb14.StaffTraining:howtoevaluatetheeffectivenessofcompanytrainingprogrammes15.CompanyGrowth:howtodecidewhenitistherighttimeforabusinesstoexpand16.PublicRelations:theimportancetoacompanyofsponsoringwell-knownpersonalitiesfromtheartsandpopularculture17.Recruitment:howtoensurethatthebestcandidateforapostisselected18.InformationManagement:howtoanalyseandmakeeffectiveuseofinformation19.Sales:theimportanceofbrandimageinensuringthatproductsorservicessellwell20.Technology:theimportancetoacompanyofkeepingup-to-datewithinternetdevelopments21.QualityControl:howtoensureacompanyconsistentlymaintainsqualitycontrolstandards22.ProductPromotion:howtomakeeffectiveuseofthemediawhenpromotinganewproductorservice23.ProductManagement:theimportanceofteamworkfortheeffectivemanagementofprojects24.HealthandSafety:howtodeveloparesponsibleattitudeamongstafftothehealthandsafetyrequirementsofaccompany25.Technology:theimportanceofcomputerskillsfortheworkplaceofthefuture26.Communications:howtoensurethate-mailisusedappropriatelybystaffforinternalandexternalcommunications27.StaffDevelopment:howtoadministerastaffbudgeteffectively28.MarketResearch:theimportanceoffindingoutaboutcustomers’habitsandattitudes29.FinancialManagement:howtoidentifywaysofreducingcostsacompany30.Communication:howtoachieveaneffectiveworkingrelationshipbetweendifferentdepartmentswithinacompany31.Communicationskills:theimportanceofunderstandingculturaldifferencesworkinginaninternationalenvironment32.PersonnelManagement:theimportanceofprovidingemployeeswithclearjobdescriptions33.CompanyGrowth:howtoensurethatcompanygrowthproceedsattheoptimumrate34.TimeManagement:howtomanageaheavyworkloadeffectively35.HealthandSafety:theimportanceacompanyofhavingaHealthandSafetypolicy36.Resources:howtoensurethatstaffatalllevelsreceiveappropriatefeedbackonindividualperformance部分口语试题参考答案CustomerRelations:howtomaintaincustomerinterestinacompany’sproductsAsisknowtoall,itisveryimportantforacompanytomaintaincustomerinterestintheirproducts.Ithinkacompanyshouldtryeverypossiblewaytoretainitscurrentcustomers.First,itshouldalwaysmakesurethatitprovidesitscustomerswithqualitygoodsandafter-salesservice.Second,itshouldlayenoughemphasisonthefeedbackfromitscurrentcustomersandtakepromptactiontotakeoftheirneedsanddemands.Third,ifpossibleitprovidesomeincentivestoitsoldcustomers.Forexample,itcangrantacertaindiscounttothemiftheirpurchasesreachacertainamount.Apartfromallthese,acompanyshoulddesignstrategiestoattractnewcustomersandcreatetransactionswiththem,toexpandtheircustomerbase,sotospeak.Thesestrategiesincludeproductdiversificationandupgrading.Allinall,acompanyshouldtryitsutmosttokeepitscurrentcustomerssatisfiedwithitsproductsandservices,andatthesametimeitshouldstayaheadofthemarketthroughproductandpricingstrategies.2HowtofillakeyvacancyInordertofillakeyvacancy,acompanywillusuallyfollowthesamestandardprocedure.Itwillbeginbyproducinganaccuratedescriptionofwhatitwouldlikethesuccessfulcandidatetodo.Fromthis,itcanthenproduceaprofileofthisidealcandidate,whichisalistofskills,experience,attributesandsoon.Havingproducedthisprofile,thecompanymustthendecideonthebestrecruitmentmethodtocaptureacandidatewiththisprofile.Thismightbeaninternaladvertisementoranexternaladvertisementinanewspaper,ontheInternetsay,evenanagencyorperhapsaheadhunter.Havingdecidedonthebestrecruitmentmethod,theadvertisementsarethenplacedortheheadhuntercontactedandalistofcandidateswillbethendrawnuptobeputthroughthecompany’srecruitmentprocesses.Thismightbeinterviews,psychometrictestsorevenhand-writinganalysis.Thiswillthenproducetheidealcandidateforthecompany.Thecompanywillthenhavetonegotiatetermswiththiscandidateand,hopefully,thiswillresultintermswhicharebothaffordableforthecompanyattractiveenoughtogetthecandidatetheywant.BackgroundInformation3、CareerPlanning:howtoassessthecareeropportunitiesprovidedbydifferenttypesofcompaniesCareerPlanningEvenafterajobisofferedandaccepted,careerdecisionsmustbemade.On-the-jobexperiencemayaffectthedesiredpath.Aspiringtoachieveapositionabovethepresentpositionisnatural.Theplannedcareerpathtothatpositionmayinvolveeitheraseriesofpromotionswithinthefirmorswitchingtoadifferentfirm.Whileplanningacareerpathisausefulmotivator,theplansshouldbeachievable.Ifeveryoneplannedtobepresidentofacompany,planswouldnotbeachieved.Thiscancausefrustration.Apreferablecareerpathwouldincludeshort-termgoals,sincesomeultimategoalsmaytaketwentyyearsorlonger.Theuseofshort-termgoalscanreinforceconfidenceasgoalsareachieved.CareerDevelopment:theimportanceofacquiringarangeofskillsthroughoutyourcareerItisimportantapersontohavearangeofskillsinthecourseofhiscareerdevelopment.Whenhehasarangeofskills,heisobviouslymorecompetitivethanthosewhodon’tandthereforehasmorechancesofpromotion.Anditwillbeeasierforhimtofindajoboutsidehiscompanyifheisnotsatisfiedwithhispresentjob.Inaddition,apersonwitharangeofskillsismorelikelytoworkhiswayuptothetopofthecorporateladder.4、HumanResources:howtoprovideeffectivesupportfornewmembersofstaffTraining:TheimportanceofacontinuousprogrammeofstafftrainingwithinacompanyStaffManagement:howtoachieveandmaintainhighmotivationamongaworkforceMotivatingEmployees:Employeestendtobemoresatisfiedwiththeirjobsiftheyareprovided(1)compensationthatisalignedwiththeirperformance,(2)jobsecurity,(3)aflexibleworkschedule,and(4)employeeinvolvementprograms.Firmsshouldofferjobsecurity,compensationthatistiedtoemployeeperformance,moreflexibleworkschedules,andmoreemployeeinvolvementprograms.Totheextentthatjobsatisfactioncanmotivateemployeestoimprovetheirperformance,firmsmaybeabletoahigherproductionlevelbyprovidinggreaterjobsatisfaction.5、MarketingResearchManagerscannotalwayswaitforinformationtoarriveinbitsandpiecesfromthemarketingintelligencesystem.Theyoftenrequireformalstudiesofspecificsituations.Forexample,Toshibawantstoknowhowmanyandwhatkindsofpeopleorcompanieswillbuyitsnewsuperfastlaptopcomputer.OrBaratCollegeinLakeForest,Illinois,needstoknowwhatpercentageofitstargetmarkethasheardofBarat,howtheyheard,whattheyknow,andhowfeelaboutBarat.Insuchsituations,themarketingintelligencesystemwillnotprovidethedetailedinformationneeded.Managerswillneedmarketingresearch.Wedefinemarketingresearchasthesystematicdesign,collection,analysis,andreportingofdataandfindingsrelevanttoaspecificmarketingsituationfacinganorganization.Everymarketerneedsresearch.Marketingresearchersengageinawidevarietyofactivities,rangingfrommarketpotentialandmarketsharestudies,toassessmentsofcustomersatisfactionandpurchasebehavior,tostudiesofpricing,distribution,andpromotionactivities.Acompanycanconductmarketingresearchinitsownresearchdepartmentorhavesomeorallofitdoneoutside.Althoughmostlargecompanieshavetheirmarketingresearchdepartments,theyoftenuseoutsidefirmstodospecialresearchtasksorstudies.Acompanywithnoresearchdepartmenthastobuytheservicesofresearchfirms.6、Marketing:theimportanceofpackagingproductsappropriatelyInrecenttimes,numerousfactorshavemadepackaginganimportantmarketingtool.Increasedcompetitionandclutteronretailstoreshelvesmeansthatpackagesnowmustperformmanysalestasks-fromattractingattention,todescribingtheproduct,tomakingthesale.Companiesarerealizingthepowerofgoodpackagingtocreateinstantconsumerrecognitionofthecompanyorbrand.Forexample,inanaveragesupermarket,whichstocks15,000to17,000items,thetypicalshopperpassesbysome300itemsperminute,and53percentofallpurchasesaremadeonimpulse.Inthishighlycompetitiveenvironment,thepackagemaybetheseller’slastchancetoinfluencebuyers.Itbecomesa"five-secondcommercial."TheCampbellSoupCompanyestimatesthattheaverageshopperseesitsfamiliarredandwhitecan76timesayear,creatingtheequivalentof$26millionworthofadvertising.7、MarketResearch:theimportanceofdoingmarketresearchbeforelaunchinganewproductSales:HowsellaproducteffectivelyininternationalmarketsProductPromotion:theimportanceofselectingappropriatemembersofstafftoattendexhibitionsCommunication:theimportanceinbusinessofmaintainingcontactwithclientsPublicRelations:theimportanceofadequatesupervisionandtrainingofstaffwhodealwiththepublic8、Management:Howtoruna