跨文化交际culture课件

Unit1:Culture1ppt课件Unit1:Culture1ppt课件TeachingObjectives1.Tounderstandthedefinitionsofculture.2.Toknowaboutthemetaphorsofculture.3.Tolearnaboutthecharacteristicsofculture.2ppt课件TeachingObjectives1.Tounders3ppt课件3ppt课件4ppt课件4ppt课件5ppt课件5ppt课件Warm–upQuestions1.HowdidChineseandAmericanperceiveParents’beatingtheirownchilddifferently?ToshowrespecttotheotherorgivethefacetotheotherIllegalasthechildabuse6ppt课件Warm–upQuestions1.Howdid2.WhatisagoodfriendinChineseandAmericanculture?BeloyaltoeachotherandneverbetrayeventolieBehonestandconstructiveandhelpful7ppt课件2.WhatisagoodfriendinCh3.HowdidSunwukonginAJourneytotheWestrepresentthetraditionalChinesevaluesandethics?Warmhearted,compassionate,perseverantBad-tempered,violent8ppt课件3.HowdidSunwukonginAJourDefinitionofCultureCultureisubiquitous,multi-dimensionalandall-pervasive,aswehaveitalmostanywhereandanytime.Sowhatisculture?Itisestimatedthattherearemorethan164definitionsofculture.Wearetryingtoexaminethethreeingredientsofculturetoreachanconsensus(pg.5-6).9ppt课件DefinitionofCultureCultureiThreeIngredientsartifactsbehaviorconcepts(beliefs,values,worldviews…)e.g.Whereasthemoneyisconsideredanartifact,theactualspendingandsavingofthemoneyisbehavior.Thenthevalueplacedonitisaconcept.10ppt课件ThreeIngredientsartifacts10ppFromAnthropologicPerspective

Cultureis"thecivilizationsandachievementsofaparticulartimeorpeople."Thisisananthropologist'sdefinition.11ppt课件FromAnthropologicPerspectiveFromIntellectualPerspectiveAccordingtotheConciseOxfordDictionary,cultureis"theartsandothermanifestationsofhumanintellectualachievementregardedcollectively".Itreferstointellectualperspective,suchasmusic,art,exhibition,dance,etc.WhenyoutalkaboutPicasso,Beethoven,etc.,youaretalkingaboutculture.12ppt课件FromIntellectualPerspectiveAFromPsychologicalPerspectiveCultureisanobservablepatternofbehaviorwhichdistinguishesthemembersofonecategoryofpeoplefromanother.13ppt课件FromPsychologicalPerspectiveFromInterculturalCommunicationPerspectiveCultureisalearnedsetofsharedinterpretationsaboutbeliefs,values,andnorms,whichaffectthebehaviorofarelativelylargegroupofpeople.14ppt课件FromInterculturalCommunicatiSummaryCultureinvolvesatleastthreecomponents:thematerialandspiritualproductspeopleproducewhattheydowhattheythink15ppt课件SummaryCultureinvolvesatleaMetaphorsforCultureByexaminingthemetaphorsforculture,wearegoingtofigureouttheprominentcharacteristicsofculture.TheCulturalIcebergTheCultureOnion16ppt课件MetaphorsforCultureByexaminTheaspectsofculturethatareexplicit,visible,taught.Theaspectsofculturethatareintangibleandnottaughtdirectly.17ppt课件TheaspectsofculturethatarJustasanicebergwhichhasavisiblesectionabovethewaterlineandalargerinvisiblesectionbelowthewaterline,culturehassomeaspectsthatareobservableandothersthatcanonlybesuspectedandimagined.Alsolikeaniceberg,thepartofculturethatisvisibleisonlyasmallpartofamuchbiggerwhole.Itissaidnine-tenthofcultureisbelowthesurface.(pg.7)18ppt课件JustasanicebergwhichhasaMongoliansareveryseriousandcomposedintheirexpressions.Inthecity,thisisbeginningtochangeslightly.You’llseeanumberofmystudentssmiling.Butthisisnottraditional.WhenIfirstcamehere,myfriendsaskedmewhyAmericanssmilesomuch.TheyfeltthatAmericanasmileevenatpeopletheydon’tlikeandthatquiteinsincere.LisaBuchwalder19ppt课件MongoliansareveryseriousanKimono;Saki;TatamitheBeatlesGreetingsWorktoliveLivetowork20ppt课件Kimono;Saki;TatamiGreetingsWCultureintheouterlayer:Aparticularsymbol

ischosengivesagoodideaofthecultureofthatinstance.Heroesarechosenasexamplesforpeopleinaparticulargroup.

Cultureinthemiddlelayer:Thethingsoneissupposedtodoincertainsituationsoratcertainmomentsoftheday,theweekortheyear.Cultureintheinnernucleuslayer:Atthecentreoftheonionliethevalues,thereasonswhywedo.Thesevaluesarethecoreoftheculture,butmoredifficulttoobserveandtoknow,eveninone’sownculture.Culturecanbeimaginedasanonion,consistingofmultiplelayers.

21ppt课件Cultureintheouterlayer:CuCharacteristicsofCultureCultureisshared.Allcommunicationstakeplacebymeansofsymbols.22ppt课件CharacteristicsofCultureCultWhycanthepictureonthemoneyprovethemanistheSultanofBrunei?Whydoestheimageonmoneyusuallysymbolize?23ppt课件WhycanthepictureonthemonCultureislearned.Cultureislearned,notinherited.Itderivesfromone’ssocialenvironment,notfromone’sgenes.Enculturation(文化习得):alltheactivitiesoflearningone’sculturearecalledenculturation.24ppt课件Cultureislearned.24ppt课件AnAmericanboywasbornintheunitedStates,butgrewupinChina,ashisparentsweredoingbusinessinChina.HefinishedhisprimaryschoolandjuniorschoolinChina.AtschoolhestudiedandplayedwithhisChineseclassmatesandspokemandarin.ButhespokeEnglishwithhisparentsathome.WhattroubledhisparentsmostwasthathisthinkingandbehaviorswerejustidenticaltoaChineseboy’s,whichoftenmadehiscommunicationwithhisparentsdifficult.25ppt课件AnAmericanboywasborninthCultureisdynamic.(pg.6)Cultureissubjecttochange.It’sdynamicratherthanstatic,constantlychangingandevolvingundertheimpactofeventsandthroughcontactwithothercultures.Acculturation(文化适应):theprocesswhichadoptsthechangesbroughtaboutbyanothercultureanddevelopsanincreasedsimilaritybetweenthetwocultures.26ppt课件Cultureisdynamic.(pg.6)26pCultureisethnocentric(文化中心主义).Ethnocentricisthebeliefthatyourownculturalbackgroundissuperior.InferiorcomplexandforeignthingsworshippingmentalityTheforeignmoonisrounder.MissAmerican’sdream27ppt课件Cultureisethnocentric(文化中心主义EthnocentrismWhydoesthefactofcallingAsiatheeastactuallymanifesttheEurocentricethnocentrism?Howdowedealwithethnocentrism?28ppt课件Ethnocentrism28ppt课件Unit1:Culture29ppt课件Unit1:Culture1ppt课件TeachingObjectives1.Tounderstandthedefinitionsofculture.2.Toknowaboutthemetaphorsofculture.3.Tolearnaboutthecharacteristicsofculture.30ppt课件TeachingObjectives1.Tounders31ppt课件3ppt课件32ppt课件4ppt课件33ppt课件5ppt课件Warm–upQuestions1.HowdidChineseandAmericanperceiveParents’beatingtheirownchilddifferently?ToshowrespecttotheotherorgivethefacetotheotherIllegalasthechildabuse34ppt课件Warm–upQuestions1.Howdid2.WhatisagoodfriendinChineseandAmericanculture?BeloyaltoeachotherandneverbetrayeventolieBehonestandconstructiveandhelpful35ppt课件2.WhatisagoodfriendinCh3.HowdidSunwukonginAJourneytotheWestrepresentthetraditionalChinesevaluesandethics?Warmhearted,compassionate,perseverantBad-tempered,violent36ppt课件3.HowdidSunwukonginAJourDefinitionofCultureCultureisubiquitous,multi-dimensionalandall-pervasive,aswehaveitalmostanywhereandanytime.Sowhatisculture?Itisestimatedthattherearemorethan164definitionsofculture.Wearetryingtoexaminethethreeingredientsofculturetoreachanconsensus(pg.5-6).37ppt课件DefinitionofCultureCultureiThreeIngredientsartifactsbehaviorconcepts(beliefs,values,worldviews…)e.g.Whereasthemoneyisconsideredanartifact,theactualspendingandsavingofthemoneyisbehavior.Thenthevalueplacedonitisaconcept.38ppt课件ThreeIngredientsartifacts10ppFromAnthropologicPerspective

Cultureis"thecivilizationsandachievementsofaparticulartimeorpeople."Thisisananthropologist'sdefinition.39ppt课件FromAnthropologicPerspectiveFromIntellectualPerspectiveAccordingtotheConciseOxfordDictionary,cultureis"theartsandothermanifestationsofhumanintellectualachievementregardedcollectively".Itreferstointellectualperspective,suchasmusic,art,exhibition,dance,etc.WhenyoutalkaboutPicasso,Beethoven,etc.,youaretalkingaboutculture.40ppt课件FromIntellectualPerspectiveAFromPsychologicalPerspectiveCultureisanobservablepatternofbehaviorwhichdistinguishesthemembersofonecategoryofpeoplefromanother.41ppt课件FromPsychologicalPerspectiveFromInterculturalCommunicationPerspectiveCultureisalearnedsetofsharedinterpretationsaboutbeliefs,values,andnorms,whichaffectthebehaviorofarelativelylargegroupofpeople.42ppt课件FromInterculturalCommunicatiSummaryCultureinvolvesatleastthreecomponents:thematerialandspiritualproductspeopleproducewhattheydowhattheythink43ppt课件SummaryCultureinvolvesatleaMetaphorsforCultureByexaminingthemetaphorsforculture,wearegoingtofigureouttheprominentcharacteristicsofculture.TheCulturalIcebergTheCultureOnion44ppt课件MetaphorsforCultureByexaminTheaspectsofculturethatareexplicit,visible,taught.Theaspectsofculturethatareintangibleandnottaughtdirectly.45ppt课件TheaspectsofculturethatarJustasanicebergwhichhasavisiblesectionabovethewaterlineandalargerinvisiblesectionbelowthewaterline,culturehassomeaspectsthatareobservableandothersthatcanonlybesuspectedandimagined.Alsolikeaniceberg,thepartofculturethatisvisibleisonlyasmallpartofamuchbiggerwhole.Itissaidnine-tenthofcultureisbelowthesurface.(pg.7)46ppt课件JustasanicebergwhichhasaMongoliansareveryseriousandcomposedintheirexpressions.Inthecity,thisisbeginningtochangeslightly.You’llseeanumberofmystudentssmiling.Butthisisnottraditional.WhenIfirstcamehere,myfriendsaskedmewhyAmericanssmilesomuch.TheyfeltthatAmericanasmileevenatpeopletheydon’tlikeandthatquiteinsincere.LisaBuchwalder47ppt课件MongoliansareveryseriousanKimono;Saki;TatamitheBeatlesGreetingsWorktoliveLivetowork48ppt课件Kimono;Saki;TatamiGreetingsWCultureintheouterlayer:Aparticularsymbol

ischosengivesagoodideaofthecultureofthatinstance.Heroesarechosenasexamplesforpeopleinaparticulargroup.

Cultureinthemiddlelayer:Thethingsoneissupposedtodoincertainsituationsoratcertainmomentsoftheday,theweekortheyear.Cultureintheinnernucleuslayer:Atthecentreoftheonionliethevalues,thereasonswhywedo.Thesevaluesarethecoreoftheculture,butmoredifficulttoobserveandtoknow,eveninone’sownculture.Culturecanbeimaginedasanonion,consistingofmultiplelayers.

49ppt课件Cultureintheouterlayer:CuCharacteristicsofCultureCultureisshared.Allcommunicationstakeplacebymeansofsymbols.50ppt课件CharacteristicsofCultureCultWhycanthepictureonthemoneyprovethemanistheSultanofBrunei?Whydoestheimageonmoneyusuallysymbolize?51ppt课件WhycanthepictureonthemonCultureislearned.Cultureislearned,notinherited.Itderivesfromone’ssocialenvironment,notfromone’sgenes.Enculturation(文化习得):alltheactivitiesoflearningone’sculturearecalledenculturation.52ppt课件Cultureislearned.24ppt课件AnAmericanboywas