译林英语必修四Unit1Project课件

dvertisingAProject1

DevelopinganadcampaigndvertisingAProject1

Developin1.介绍策划广告竞赛的知识。2.梳理P18文章并且了解下列重点词汇,短语及句式的运用：have...inmind,figureout,determine,appealto,get...across,react,urge,shock,puttogether等的用法.学习目标：1.介绍策划广告竞赛的知识。Canyouunderstandthemeaningofthefollowingadvertisements?Canyouunderstandthemeaning

InsecticideNaturalInsecticideNaturalMp3

SoundforrealMp3SoundforrealOldtimer连锁高速公路饭馆

EataspossibleasyoucanOldtimer连锁高速公路饭馆EatasCanal--sports

Allsportsnowonyourphone

Canal--sportsAllsportsnow译林英语必修四Unit1Project课件Doyouthinktheseadvertisementsarecreative?Doyouthinktheycanattracttheaudience'sattention?Inyouropinion,whatdoyouthinkcanattracttheaudience'sattentioninanad?DoyouthinktheseadvertisemeHowdoyoubuildanadcampaign?

HowdoyoubuildanadcampaigP68:newwordsdeterminetargetanalysispersonallyreactP68:newwordsdetermine吸引，引起兴趣，呼吁把......表达清楚弄清楚，弄懂，计算出吸引，引起兴趣，呼吁MainideaofeachparagraphPara.1Para.2Para.3Para.4thedefinitionofanadcampaign/whatanadcampaignmeansthetargetaudienceandhowtodeterminethetargetaudiencewhattheadcampaignsayshowtoreachthetargetaudienceMainideaofeachparagraphParWhatquestionsshouldwefirstconsiderwhenwebuildanadcampaign?1.Whoistheaudienceforyouradcampaign?2.Whatdoyouwantyouradcampaigntosay?3.Howdoyoureachyouraudience?Whatquestionsshouldwefirst

1.Campaignheremeans“竞赛，竞选”2.Tofigureoutwhatyouwanttotelltheaudienceandwhatyouaretryingtogetthemtodoisimportant.3.Thereasonofknowingthetargetaudienceistocreatetherightmessagefortherightpeople.4.Youshouldappealtotheaudiencesothattheywillreactinacetrtainway.5.Youdon’tneedtocondigerhowyoureachyouraudienceatall.CarefulreadingTorF

Para4L4.Itisimportanttofigureoutwhatyouwanttotelltheaudienceandwhatyouaretryingtogetthemtodoisimportant.

信息源：L1

Unlikeasingleadvertisement,mecial---oftenrunforfree.

信息源：L12Itisimportanttoknowyouraudiencesoyoucancreatetherightmessagefortherightpeople.F

信息源：L17Itisimportanttoalwaystrytoappealtotheaudienceinordertogetthemtoreactinacertainway.FTTT1.Campaignheremeans“竞赛，竞译林英语必修四Unit1Project课件译林英语必修四Unit1Project课件MainideaofeachparagraphPara.1Para.2Para.3Para.4thereasonwhywehavechosenanti-smokingasthesubject.thetarget/aimandprocessofthecampaignthemediasofmakingthecampaignThesloganofanti-smokingadcampaignMainideaofeachparagraphParWhyisanti-smokingchosenasthesubjectoftheadcampaign?Para1Whyisanti-smokingchosenasPoisonouschemicals

Lungcancerandheartdisease

Costmoneyandcausedamagetothewelfare

PoisonouschemicalsLungcanceBadphysicalhealthBadphysicalhealthwebsitewebsiteSmokingcausesprematureageingSmokingcausesprematureagein2.Howcanhigh-schoolteenagersbeconvincednottostartsmoking?Educate_______________________________________________________________Explain_______________________________________________________________Show_______________________________________________________________Badphysicaleffectsofsmokingandhowsmokingaffectsthosepeoplearoundthem.

alltheadantagesofnotsmlking.

smokingisnotcoolandmakespeoplesmellterrible,badbreath,skinandfingernails.Para2Badphysicaleffectsofsmokinbillboardadvertising

广告牌；告示牌billboardadvertising广告牌；告示牌busadvertising

busNewspaperadvertising

NewspaperadvertisingActivities1.Putlargeposters2.Websitewhichprovidesstudentswithinformationaboutsmoking3.Publishanarticleintheschoolmagazine4.OrganizeanessaycompetitionActivities1.PutlargepostersposterwithlogoandsloganposterwithlogoandsloganwebsitewebsiteDoyouneedmoreproof?sloganDoyouneedmoreproof?sloganIssmokingcoolandenjoyable?Issmokingcoolandenjoyable?ReadParagraph4:Whydotheychoosethispictureastheirlogo?Theywanttoshockpeopleintorealizingthatmanysmokersdiealltoosoonfromillnessesanddiseaserelatedtosmoking.ReadParagraph4:Whydotheyc译林英语必修四Unit1Project课件Saynotocigarettes!Saynotocigarettes!

LanguageFocuses

LanguageFocuses

Usefulwordsandexpressions

dueto因为，由于

poisonouschemicals

有毒的化学物质resultinlungcancer

导致肺癌

causedamageto引起损害

discourage…from…阻止某人某事beconcernedabout

关心convince使确信，使信服

giveup

放弃provide...with给...提供...inform…about…告知某人某事shock…into…

使某人震惊而做某事relatedto

与...相关

urge

敦促，力劝

Usefulwordsandexpressions(一)背诵佳句培养语感(教材原句)BeforeIconsultedyou,Ihadnocomprehensionthatacompanymighttrytofoolpeopleintobuyingaproductorservice.在我请教你之前，我不理解为什么公司试图愚弄人们，让他们购买一种产品或服务。(鲜活例句)Consultthetimetabletoseewhenthelasttrainleaves.查一下时间表，看看末班火车什么时候开出。(一)背诵佳句培养语感(二)归纳拓展全析考点consultsb.aboutsth.向某人咨询某事consultwithsb.同某人商量①AnincreasingnumberofcustomersareconsultingthemaboutSocialSecuritychanges.越来越多的顾客向他们咨询有关社会保障制度的变化。②I'llconsult

mypartners

thisagreement.我要同我的合伙人商量这一协议。withabout(二)归纳拓展全析考点consultsb.abouts10．Youshouldn'thavesoldthecarwithout______me.A．offering B．consideringC．requiring D．consulting

解析：选

。句意：你不应该不跟我商量就把车卖掉。consult“商量；咨询”，符合题意。offer“提

供”；consider“考虑”；require“要求”。DD10．Youshouldn'thavesoldthe(二)明辨易混失误防范比较dealwith,dowith(二)明辨易混失误防范用dealwith和dowith填空①Canyoutellmehowto

suchproblems?②Ifyoudon'tknowwhatto

it,IsuggestyouturntoMrLiforadvice.③Wehave

thecompanyformorethantenyears.dealwithdowithdealtwith用dealwith和dowith填空dealwithTheinformationIfoundhasreallyhelpedmeeducateothersinthewaysinwhichcompaniespromotetheirproducts.我找到的信息以有助于公司推销产品的形式对我教育其他人大有帮助。句子结构分析：5．TheinformationIfoundhasreway(方式，方法)后接定语从句时，引导词的使用有两种情况：(1)如果引导词在从句中作状语，可用that/inwhich/--引导，(2)如果引导词作从句的主语或宾语，用that/which引导，引导词作宾语时可省略。①Theway(that/inwhich/--)theteachertaughtwordstothechildrenwasnotdifficulttounderstand.(作状语)②Theway(that/which/--)theteacherexplainedtothechildrenwasquitesimple.(作宾语，引导词可以省)weshouldsolvetheprobleminawaythat/whichwaspeaceful.（做主语，引导词不可省）way(方式，方法)后接定语从句时，引导词的使用有两种情况：现在分词或现在分词短语作定语修饰名词，从逻辑关系上讲，被修饰名词与该动词之间存在主动关系；从语法功能上讲，相当于一个定语从句。①Therearemanychildren

ontheplayground.(play)操场上有很多孩子在玩。②Thoseofyou

tojoinus,pleasestayforafewminutes.(wish)你们中想参加我们活动的人请留一下。playing=whoareplayingwishing(＝whowish)现在分词或现在分词短语作定语修饰名词，从逻辑关系上讲，被修饰Thisisaproduct____________towrite.(use)Thisisaproduct_________mesatisfied.used=whichisusedmaking=whichmakesThisisaproduct____________他的衣服虽然很旧，但看上去干干净净的。③

,Iwon'tgototheparty.除非被邀请，否则我不会去参加聚会。④

,Ishouldliketohavetwocopiesofit.可能的话，我希望有两本。[助记]状语从句省略口诀：时、条、让、方、地；主语同，谓语be；二者省去不可惜，从句主语是it，省去it's也可以。Unless(Iam)invitedIf(itis)possible他的衣服虽然很旧，但看上去干干净净的。Unless(ISaynotocigarettes!Saynotocigarettes!Hject1巩固提高2.预习导学案grammar的自主学习Hject1巩固提高dvertisingAProject1

DevelopinganadcampaigndvertisingAProject1

Developin1.介绍策划广告竞赛的知识。2.梳理P18文章并且了解下列重点词汇,短语及句式的运用：have...inmind,figureout,determine,appealto,get...across,react,urge,shock,puttogether等的用法.学习目标：1.介绍策划广告竞赛的知识。Canyouunderstandthemeaningofthefollowingadvertisements?Canyouunderstandthemeaning

InsecticideNaturalInsecticideNaturalMp3

SoundforrealMp3SoundforrealOldtimer连锁高速公路饭馆

EataspossibleasyoucanOldtimer连锁高速公路饭馆EatasCanal--sports

Allsportsnowonyourphone

Canal--sportsAllsportsnow译林英语必修四Unit1Project课件Doyouthinktheseadvertisementsarecreative?Doyouthinktheycanattracttheaudience'sattention?Inyouropinion,whatdoyouthinkcanattracttheaudience'sattentioninanad?DoyouthinktheseadvertisemeHowdoyoubuildanadcampaign?

HowdoyoubuildanadcampaigP68:newwordsdeterminetargetanalysispersonallyreactP68:newwordsdetermine吸引，引起兴趣，呼吁把......表达清楚弄清楚，弄懂，计算出吸引，引起兴趣，呼吁MainideaofeachparagraphPara.1Para.2Para.3Para.4thedefinitionofanadcampaign/whatanadcampaignmeansthetargetaudienceandhowtodeterminethetargetaudiencewhattheadcampaignsayshowtoreachthetargetaudienceMainideaofeachparagraphParWhatquestionsshouldwefirstconsiderwhenwebuildanadcampaign?1.Whoistheaudienceforyouradcampaign?2.Whatdoyouwantyouradcampaigntosay?3.Howdoyoureachyouraudience?Whatquestionsshouldwefirst

1.Campaignheremeans“竞赛，竞选”2.Tofigureoutwhatyouwanttotelltheaudienceandwhatyouaretryingtogetthemtodoisimportant.3.Thereasonofknowingthetargetaudienceistocreatetherightmessagefortherightpeople.4.Youshouldappealtotheaudiencesothattheywillreactinacetrtainway.5.Youdon’tneedtocondigerhowyoureachyouraudienceatall.CarefulreadingTorF

Para4L4.Itisimportanttofigureoutwhatyouwanttotelltheaudienceandwhatyouaretryingtogetthemtodoisimportant.

信息源：L1

Unlikeasingleadvertisement,mecial---oftenrunforfree.

信息源：L12Itisimportanttoknowyouraudiencesoyoucancreatetherightmessagefortherightpeople.F

信息源：L17Itisimportanttoalwaystrytoappealtotheaudienceinordertogetthemtoreactinacertainway.FTTT1.Campaignheremeans“竞赛，竞译林英语必修四Unit1Project课件译林英语必修四Unit1Project课件MainideaofeachparagraphPara.1Para.2Para.3Para.4thereasonwhywehavechosenanti-smokingasthesubject.thetarget/aimandprocessofthecampaignthemediasofmakingthecampaignThesloganofanti-smokingadcampaignMainideaofeachparagraphParWhyisanti-smokingchosenasthesubjectoftheadcampaign?Para1Whyisanti-smokingchosenasPoisonouschemicals

Lungcancerandheartdisease

Costmoneyandcausedamagetothewelfare

PoisonouschemicalsLungcanceBadphysicalhealthBadphysicalhealthwebsitewebsiteSmokingcausesprematureageingSmokingcausesprematureagein2.Howcanhigh-schoolteenagersbeconvincednottostartsmoking?Educate_______________________________________________________________Explain_______________________________________________________________Show_______________________________________________________________Badphysicaleffectsofsmokingandhowsmokingaffectsthosepeoplearoundthem.

alltheadantagesofnotsmlking.

smokingisnotcoolandmakespeoplesmellterrible,badbreath,skinandfingernails.Para2Badphysicaleffectsofsmokinbillboardadvertising

广告牌；告示牌billboardadvertising广告牌；告示牌busadvertising

busNewspaperadvertising

NewspaperadvertisingActivities1.Putlargeposters2.Websitewhichprovidesstudentswithinformationaboutsmoking3.Publishanarticleintheschoolmagazine4.OrganizeanessaycompetitionActivities1.PutlargepostersposterwithlogoandsloganposterwithlogoandsloganwebsitewebsiteDoyouneedmoreproof?sloganDoyouneedmoreproof?sloganIssmokingcoolandenjoyable?Issmokingcoolandenjoyable?ReadParagraph4:Whydotheychoosethispictureastheirlogo?Theywanttoshockpeopleintorealizingthatmanysmokersdiealltoosoonfromillnessesanddiseaserelatedtosmoking.ReadParagraph4:Whydotheyc译林英语必修四Unit1Project课件Saynotocigarettes!Saynotocigarettes!

LanguageFocuses

LanguageFocuses

Usefulwordsandexpressions

dueto因为，由于

poisonouschemicals

有毒的化学物质resultinlungcancer

导致肺癌

causedamageto引起损害

discourage…from…阻止某人某事beconcernedabout

关心convince使确信，使信服

giveup

放弃provide...with给...提供...inform…about…告知某人某事shock…into…

使某人震惊而做某事relatedto

与...相关

urge

敦促，力劝

Usefulwordsandexpressions(一)背诵佳句培养语感(教材原句)BeforeIconsultedyou,Ihadnocomprehensionthatacompanymighttrytofoolpeopleintobuyingaproductorservice.在我请教你之前，我不理解为什么公司试图愚弄人们，让他们购买一种产品或服务。(鲜活例句)Consultthetimetabletoseewhenthelasttrainleaves.查一下时间表，看看末班火车什么时候开出。(一)背诵佳句培养语感(二)归纳拓展全析考点consultsb.aboutsth.向某人咨询某事consultwithsb.同某人商量①AnincreasingnumberofcustomersareconsultingthemaboutSocialSecuritychanges.越来越多的顾客向他们咨询有关社会保障制度的变化。②I'llconsult

mypartners

thisagreement.我要同我的合伙人商量这一协议。withabout(二)归纳拓展全析考点consultsb.abouts10．Youshouldn'thavesoldthecarwithout______me.A．offering B．consideringC．requiring D．consulting

解析：选

。句意：你不应该不跟我商量就把车卖掉。consult“商量；咨询”，符合题意。offer“提

供”；consider“考虑”；require“要求”。DD10．Youshouldn'thavesoldthe(二)明辨易混失误防范比较dealwith,dowith(二)明辨易混失误防范用dealwith和dowith填空①Canyoutellmehowto

suchproblems?②Ifyoudon'tknowwhatto

it,IsuggestyouturntoMrLiforadvice.③Wehave

thecompanyformorethantenyears.dealwithdowithdealtwith用dealwith和dowith填空dealwithTheinformationI