商务英语期末考试模拟卷答案

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江门职业技术学院2011–2012学年第1学期期末考试一试卷（D卷）模拟卷答案教研室：公共英语课程名称：《商务英语》合用班别：核查方式：闭卷笔试命题教师：教研室主任：题型IIIIIIIVV总分分值2020202020100得分-----封-------------：--名--姓--生--学---------------密---------：----级----年--------------------------------------

得分评阅人Adefinecollaborationessentialexchangeconstitutereferutilizationsatisfyspecificconsideroccurefficientcorrespondencemarketerexternalcompetitiveidentifyvalidcomponentachieve

I．MatchthewordsinAtoonesinB．BAnswersa互换（e）b查阅（h）c知足（f）d利用（a）e定义（g）f要素（b）g组成（d）h合作（c）i发生（j）j特定的（k）k细想（i）l一致（m）m效率高的（l）n元素（t）o确实（r）p达成（q）q竞争的（s）r外面的（o）s确认（n）t营销人员（p）----------：----业----专------------------------------

得分评阅人II．TranslatethefollowingsentencesintoEnglish．1房产的不同样特点怎样影响房产1译：Howdothedifferentproperty价值？（attributeto）characteristicsattributetotherealestatevalue?(Attributeto)2键盘的键能够区分为三个功能2译：keysonthekeyboardcanbedividedinto组。（divideinto）threefunctionalgroups.(Divideinto)3假如你喜欢这个座位，我能够3译：Ifyoulikethisseat,Icanexchangewith跟你换。（exchange）you.(Exchange)bankrollingtheir相关使用建及其他品安全信息，参照品资料安全数据表（MSDS）。（refer）多石油量丰富的国家不通收税，而是依些公司政府算供给金。（bankrolltheirbudgets;relyon）一家公司因管理不善而破。（dueto）某些省市除了征收售税征收收入所得税。（inadditionto）在施此售划以前，我必先探一下目市的潜力。（carryout）他假如能一两个月不吸烟的，他的健康必定会有转机。keep⋯from⋯）他是什么候开始踢足球的？（takeup）

：Ontheactualuseofrecommendationsandotherproductsafetyinformation,pleaserefertotheproductMaterialSafetyDataSheet(MSDS).(Refer)：Manyoil-richcountriesdonotrelyontaxationbutthesecompaniesbudgetsforthegovernment.(Bankrolltheirbudgets;relyon)：Acompanygoesbankruptcyduetopoormanagement.(Dueto)：Someprovinceorcitiesalsolevyasalestaxinadditiontoincomeone.(Inadditionto)8：Beforecarryingoutthissalesplan,wemustfirsttestthepotentialtargetmarket.(Carryout)：Ifhecankeepfromsmokingoneortwomonths,hishealthwillgetwell.(Keep...from...)：Whendidhetakeuptoplayfootball?(Takeup)得分评阅人III．TranslatethefollowingsentencesintoChines．1Businessmarketingstrategyisalsoinfluencedbythecharacteristicsoftheproductorserviceitself,irrespectiveofthetargetmarket.2Themarketingconceptholdsthatthepurposeofabusinessisorshouldbetosatisfythewantsandneedsofitscustomersbetterthanitscompetitorsandataprofit.3Manynon-nativeEnglishspeakersstudythesubjectwiththegoalofdoingbusinesswithEnglish-speakingcountries,orwithcompanieslocatedoutsidetheAnglo-spherebutwhichnonethelessuseEnglishasasharedlanguage.4Forothersitreferstothecommunicationskillsusedintheworkplace,andfocusesonthelanguageandskillsneeded

：商业的营销策略也遇到产品或服务自己的影响，与目标市场的特点没关。：营销见解认为，一个公司的目的是，或应是以比其竞争敌手更好地知足其客户的希望和需要并且盈利。：很多非英语为母语的人学习与讲英语的国家或与位于盎格鲁语域外但仍旧使用英语作为一种共同的语言的公司经商为目标的题目。：其他，它是指在工作场所使用的交流技术，并重视于典型的商务交流所需要的语言和技术，如演讲，谈判，会议，小谈，社交，信fortypicalbusinesscommunicationsuchaspresentations,negotiations,meetings,smalltalk,socializing,correspondence,reportwriting,andsoon.5Thebestmarketingplanistotallyintegratedintotheoverallstrategyofthecompanyasawhole.6Inspiteofthat,therightgoalsareveryvaluablebecausetheyhelpeveryoneinvolvedfocusonthedesiredoutcome,constantlyseekthebestwaystoachievethoseoutcomes,andusetheirenergytoturnthegoalsintoreality.7Precedingthisphasewithmarketresearchcangreatlyhelpdefinetargetmarketsandtheirneeds.8WeneedaUniqueSellingProposition(USP),brandingsloganorotherconcisephrasethatpacksourcorecreativemessageintoafewmemorablewords.9Nothingisquiteasexcitingandenergizingashavingaclearpictureofyourcustomers’orprospects’perceptions,needs,values,satisfactions,andsuggestionsforimprovement.10Mostshareholdershaveinvestedinasuperstoreforfinancialreasons.

件，报告的撰写等等。译：最好的营销计划是完好集成于公司作为一个整体的整体战略。译：只管这样，正确的目标都是特别有价值的的，因为他们所希望的结果的重点是帮助每个人参加，不断追求赢取这些客户的最正确门路，并用自己的能力转变成现实的目标。译：在这个阶段前的市场调研能够大大帮助确定目标市场和他们的需求。译：我们需要一个独到的销售主张（USP），把品牌口号或其他简短的短语包装我们的创意成几个令人难忘的话。译：没有更令人振奋和充满动力的是有一个清楚认识你的客户或暗藏客户的见解、需求、价值观、满意度和改良建议。译：出于经济原因，大多数股东投资商场。得分评阅人IV．Reviewthefollowingquestions.1Whatcontentdomostclassificationschemesinclude?Answer:Mostclassificationschemesincludethefollowing:?Rawmaterials?Manufacturedmaterials?Components?Services2Whatistheentirevaluechainofbusinessprocesses?Answer:E-businessinvolvesbusinessprocessesspanningtheentirevaluechain:electronicpurchasingandsupplychainmanagement,processingorderselectronically,handlingcustomerservice,andcooperatingwithbusinesspartners.Specialtechnicalstandardsfore-businessfacilitatetheexchangeofdatabetweencompanies.E-businesssoftwaresolutionsallowtheintegrationofintraandinterfirmbusinessprocesses.E-businesscanbeconductedusingtheWeb,theInternet,intranets,extranets,orsomecombinationofthese.3Whatistheimportanceofcommunicationintheworkplace?Answer:Sowhyexactlyiscommunicationimportantattheworkplace?Theanswertothisisknowntoalmosteveryone,butmanypeoplecan'tfindtherightwordstoexpressit.Itbecomesclearerwhenyouunderstandthateveryworkplacemustrelyonteamworkandcooperationinordertocarryouttheirworkproperly.Theemployeesmustalsostaymotivated.Disgruntledemployeeswillneverworkefficiently,Ithinkalmosteveryoneisawareofthat.Itispropercommunicationthatencouragesandupholdsthisspiritofteamworkandcooperationamongsttheemployees.Iftheemployeesarefriendswitheachother,obviouslytheywillworkbetterwitheachother.Readmoreoneffectivecommunicationintheworkplace.4WhatistheBusinessEnglish?Answer:BusinessEnglishisEnglishespeciallyrelatedtointernationaltrade.ItisapartofEnglishforSpecificPurposesandcanbeconsideredaspecialismwithinEnglishlanguagelearningandteaching;forexample,theteachers'organizationIATEFLhasaspecialinterestgroupcalledBESIG.Manynon-nativeEnglishspeakersstudythesubjectwiththegoalofdoingbusinesswithEnglish-speakingcountries,orwithcompanieslocatedoutsidetheAnglospherebutwhichnonethelessuseEnglishasasharedlanguageorlinguafranca.MuchoftheEnglishcommunicationthattakesplacewithinbusinesscirclesallovertheworldoccursbetweennon-nativespeakers.Incasessuchasthesetheobjectoftheexerciseisefficientandeffectivecommunication.Thestrictrulesofgrammarareinsuchcasessometimesignored,when,forexample,astressednegotiator'sonlygoalistoreachanagreementasquicklyaspossible.(SeelinguistBrajKachru'stheoryofthe"expandingcircle".)BusinessEnglishmeansdifferentthingstodifferentpeople.Forsome,itfocusesonvocabularyandtopicsusedintheworldsofbusiness,trade,finance,andinternationalrelations.Forothersitreferstothecommunicationskillsusedintheworkplace,andfocusesonthelanguageandskillsneededfortypicalbusinesscommunicationsuchaspresentations,negotiations,meetings,smalltalk,socializing,correspondence,reportwriting,andsoon.InbothofthesecasesitcanbetaughttonativespeakersofEnglish,forexample,highschoolstudentspreparingtoenterthejobmarket.得分评阅人V.WriteaccordingtothegiveninformationSituation:YouareanactivememberoftheStudentNewspaper.Thenewspaperiscurrentlylookingforajournalistforthesummersemester.Writeamemothatwillappearinthenewspapernextweekdescribingthepositionavailable.MemoFrom:DiannaTo:EditorDate:December5,2011Re:RecruitAdsforthejournalistforthesummersemesterWe’dliketolookforhelpsasajournalistforthesummersemester.Firstofall,we’dliketostressthatthecandidateswillindependentlycollectthethingsinterestingthestu