大学泛读课程unit 4课件

1、Unit 4 CigarettesLead-in questionsDo you or your family members smoke? Do you like? Why?When you choose a husband or wife, would you take a smoker into consideration? If you smoke, which brand do you like best? Do you like the taste or just the status that the cigarette can manifest?Whats your react

2、ion when you see someone smoking in public places, such as in elevator? Why do people smoke? What are the bad effects of smoking?Do you think it is necessary to ban smoking? Can you give some advices?Some of the brands of cigarettesMarlboro 万宝路Salem 沙龙Lucky Strike 好彩Dunhill 登喜路Camel 骆驼Winston 云斯顿 Wo

3、rd pretest 1. be under siege: be surrounded and attackedWe must do everything possible to lift the siege.2. swirl: moves round and round quicklyShe smiled, swirling the wine in the glass.3. confer: to give n. confermentconfer with sb: discuss with sb in order to make a decision n. conference4. fight

4、 with tooth and nail: fight with great force and determinationThey are set to fight with tooth and nail for championship Word pretest 5. unleash: releaseThe officers were still reluctant to unleash their troops in pursuit of the enemy.6. covet: desire, wish, craveShe coveted his job so openly that t

5、heir conversations were tense.7. bolster: support and strengthenMore timbers are needed to bolster the roof of the house.8. succumb to: give in A lot of men succumbed to her charm.Some people in Africa succumbed to hunger. 9. emancipation: liberationWe must arouse them to fight for their own emancip

6、ationPre-reading questions 1. How do you interpret the title “The Marlboro Man Has found Greener Pastures”?2. Why do you think the big multinational tobacco companies are successful in Asia?3. Do industrial critics really know the business prospect of tobacco industry around the world? Why?4.What do

7、es the lunchtime scene in Seoul disclose to you?5.How does the author convince the readers that for the worlds cigarette makers, Asia is the future or their savior?6.How does the author certify that smoking is fashionable in Asia and that to smokers in Asia status matters far more than taste?7.How d

8、oes the anti-smoking campaign get along in Asia?Text structure-section 1Section 1 (Para1-4), Asia is the future of the big cigarette makers. Para1, the author highlights the striking contrast between the situations that tobacco industry faces in the United States and in Asia. Para 2-4, the author ce

9、rtifies why Asia is the savior of cigarette makers by giving examples about smoking and cigarette in Seoul, Hong Kong, and Phnom Penh. Language learning in Section 1Throngs of a large crowd of Draw distressed staresattract worried staresflock into: get into or enter merrily as a crowd or in a groupW

10、ar-shatteredbe full of damage and pain caused by warleave an audience withgo and meet a monarch formally and officiallyhave audience of/ request an audience with/ seek an audience withLanguage learning in Section 1the evidence of a booming Asian growth market that promises vast profits for the tobac

11、co industry and a death toll measured in tens of millions: this is a noun phrase used in the sentence as an appositive. Here the author means that the thick swirling gray haze of cigarette smoke is the evidence both for a booming Asian growth tobacco market and a large number of death caused by ciga

12、rette-smoking.Text structure-section 2Section 2 (Para5-11), why Asia is the savior of those multinational cigarette makers.Para 5, the Asian cigarette market is growingPara 6, the cigarette sales of America, Western Europe and other industrialized countries are expected to declinePara 7, the cigaret

13、te sales turned to Asia and the third world. Para 8-11, reasons for why Asia is a big market of cigarettes.Smoking is tolerated 8Smoking is fashionable 8Smoking is able to manifest ones status by the packaging and advertising of the cigarettes. 9The tobacco industry works hard on covering the inform

14、ation about tar, nicotine, and other chemicals. 10The anti-smoking campaigns are overwhelmed by cigarette giants 11Language learning in section 2nothing can confer greater status than a pack of American or European-brand cigarettes: with this sentence the author explains why cigarette-smoking is so

15、popular and fashionable in Asia: it is a symbol of social status and is capable of helping a person appear like a VIP.Status appears to matter far more than taste: Status is far more important than tasteSkirt the law: around the law, avoid violating the law directly. Text structure-section 3Section

16、3 (Para 12-), Campaign of American tobacco companies launched in China and other foreign countries. Among those, China has become a large cigarette making and consuming country. Para 12, China is the most coveted target of multinational tobacco companies, because of the big number of smokers. Para 1

17、3-15， the campaign of tobacco companies are supported by American government to force open tobacco markets overseas.Para 16, American tobacco companied opened plants in china and other foreign countries, which bring them a lot profits. Language learning in section 3Anti-smoking groups in Asia, often

18、 critical of the Bush Administration for its aggressive pursuit of the tobacco industrys agenda abroad, say it is too early to judge the Clinton Administration on the issue: Anti-smoking groups in Asia often criticized the Bush Administration because it had been trying aggressively to force open the

19、 foreign market for the tobacco companies of the U.S. Since the Clinton Administration has just taken over the power, it is difficult to say what Clinton Administration will do in this respect. Text structure-Section 4Section 4 (Para 17-19), the influence of the increasing consumption of cigarettes.

20、 Para 17, the health problems caused by cigarettes in Asia are frightening. Para 18, the tobacco problem is really serious, but people usually ignore it. Tobacco also caused a shift in social customs.Para 19, the cigarettes campaign is still continuing and englarging. Language learning in Section 4H

21、ealth implication: health issuenothing less than: Almostcash crop: crop that can be easily exchanged for cash.dwarf malaria: with the use of the word dwarf the author means that cigarette-smoking is going to become a major cause of death more harmful than the most serious killer diseases like tuberc

22、ulosis, malaria, and AIDS. Definition Tobacco industryThe tobacco industry refers to those persons and companies engaged in the growth, preparation for sale, shipment, advertisement, and distribution of tobacco and tobacco-related products. Tobacco marketscommercial activity where tobacco is bought

23、and sold; the customers for tobaccoAnti-smoking campaignactivities that are opposed to smoking or that advocate strict regulation of tobacco products due to their associated health risks and addictive potential. Cigarette giants: big companies or organizations that are engaged in the cigarette industry.Definition The Opium Waralso known as the Anglo-Chinese Wars, divided into the First Opium War from 1839 to 1842 and the Second Opium War from 1856 to 1860, were the climax of disputes ov