2020德清莫干山尊蓝山居揭牌庆典活动策划方案-32P

1、尊 蓝 山 居德清莫干山尊蓝山居德清莫干山尊蓝山居e7d195523061f1c03666317325b3a25331a3ff6575ad3de35D20CE66331BF391ABBBA49479D671FC33A993E8B561D9C243CED51B425F3A925E375E702C5724D403CD75A21B6DB2D04DA790B8857345414FB01D43305A322616BB8737F97EB38A1EB8892856F22D1EEA848904B598949D5D191A7A80DECAD27802CB4726B55F7A1902DCA267A2EA4BF72

2、AC6487070AA66揭牌庆典活动策划方案策划：杭州XXXX有限公司目录e7d195523061f1c03666317325b3a25331a3ff6575ad3de35D20CE66331BF391ABBBA49479D671FC33A993E8B561D9C243CED51B425F3A925E375E702C5724D403CD75A21B6DB2D04DA790B8857345414FB01D43305A322616BB8737F97EB38A1EB8892856F22D1EEA848904B598949D5D191A7A80DECAD27802CB4726B55F7A1902DC

3、A267A2EA4BF72AC6487070AA6601.活动概况02.场地规划03.活动流程04.执行细节活动主题推导 活动主画面活动主要信息e7d195523061f1c03666317325b3a25331a3ff6575ad3de35D20CE66331BF391ABBBA49479D671FC33A993E8B561D9C243CED51B425F3A925E375E702C5724D403CD75A21B6DB2D04DA790B8857345414FB01D43305A322616BB8737F97EB38A1EB8892856F22D1EEA848904B598949D5D19

4、1A7A80DECAD27802CB4726B55F7A1902DCA267A2EA4BF72AC6487070AA66尊 蓝 山 居01.活动概况活动概况e7d195523061f1c03666317325b3a25331a3ff6575ad3de35D20CE66331BF391ABBBA49479D671FC33A993E8B561D9C243CED51B425F3A925E375E702C5724D403CD75A21B6DB2D04DA790B8857345414FB01D43305A322616BB8737F97EB38A1EB8892856F22D1EEA848904B59894

5、9D5D191A7A80DECAD27802CB4726B55F7A1902DCA267A2EA4BF72AC6487070AA66Azure Reserve Deqing德清莫干山尊蓝山居活动主题：山居德清 境入尊蓝活动时间：2020年11月27日活动地点：德清莫干山尊蓝山居酒店邀请对象：酒店领导、嘉宾e7d195523061f1c03666317325b3a25331a3ff6575ad3de35D20CE66331BF391ABBBA49479D671FC33A993E8B561D9C243CED51B425F3A925E375E702C5724D403CD75A21B6DB2D04DA

6、790B8857345414FB01D43305A322616BB8737F97EB38A1EB8892856F22D1EEA848904B598949D5D191A7A80DECAD27802CB4726B55F7A1902DCA267A2EA4BF72AC6487070AA66Azure Reserve Deqing德清莫干山尊蓝山居主题阐述远山莫干，居于德清。一境天成，渐入尊蓝。有清新远山可借势而居，则尊享美好的意境浑然天成，全新诠释现代精品酒店的卓越品质。e7d195523061f1c03666317325b3a25331a3ff6575ad3de35D20CE66331BF391AB

7、BBA49479D671FC33A993E8B561D9C243CED51B425F3A925E375E702C5724D403CD75A21B6DB2D04DA790B8857345414FB01D43305A322616BB8737F97EB38A1EB8892856F22D1EEA848904B598949D5D191A7A80DECAD27802CB4726B55F7A1902DCA267A2EA4BF72AC6487070AA66e7d195523061f1c03666317325b3a25331a3ff6575ad3de35D20CE66331BF391ABBBA49479D671

8、FC33A993E8B561D9C243CED51B425F3A925E375E702C5724D403CD75A21B6DB2D04DA790B8857345414FB01D43305A322616BB8737F97EB38A1EB8892856F22D1EEA848904B598949D5D191A7A80DECAD27802CB4726B55F7A1902DCA267A2EA4BF72AC6487070AA66尊 蓝 山 居02.场地规划现场平面图及动线活动布置参考e7d195523061f1c03666317325b3a25331a3ff6575ad3de35D20CE66331BF3

9、91ABBBA49479D671FC33A993E8B561D9C243CED51B425F3A925E375E702C5724D403CD75A21B6DB2D04DA790B8857345414FB01D43305A322616BB8737F97EB38A1EB8892856F22D1EEA848904B598949D5D191A7A80DECAD27802CB4726B55F7A1902DCA267A2EA4BF72AC6487070AA66Azure Reserve Deqing德清莫干山尊蓝山居来宾动线图签到区e7d195523061f1c03666317325b3a25331a3f

10、f6575ad3de35D20CE66331BF391ABBBA49479D671FC33A993E8B561D9C243CED51B425F3A925E375E702C5724D403CD75A21B6DB2D04DA790B8857345414FB01D43305A322616BB8737F97EB38A1EB8892856F22D1EEA848904B598949D5D191A7A80DECAD27802CB4726B55F7A1902DCA267A2EA4BF72AC6487070AA66Azure Reserve Deqing德清莫干山尊蓝山居宴会厅平面布局图e7d195523061

11、f1c03666317325b3a25331a3ff6575ad3de35D20CE66331BF391ABBBA49479D671FC33A993E8B561D9C243CED51B425F3A925E375E702C5724D403CD75A21B6DB2D04DA790B8857345414FB01D43305A322616BB8737F97EB38A1EB8892856F22D1EEA848904B598949D5D191A7A80DECAD27802CB4726B55F7A1902DCA267A2EA4BF72AC6487070AA66Azure Reserve Deqing德清莫干

12、山尊蓝山居【沿路道旗】道路两侧，设置道旗，营造氛围。尺寸：画面高3.5米 宽1.2米 总高5米e7d195523061f1c03666317325b3a25331a3ff6575ad3de35D20CE66331BF391ABBBA49479D671FC33A993E8B561D9C243CED51B425F3A925E375E702C5724D403CD75A21B6DB2D04DA790B8857345414FB01D43305A322616BB8737F97EB38A1EB8892856F22D1EEA848904B598949D5D191A7A80DECAD27802CB4726B55

13、F7A1902DCA267A2EA4BF72AC6487070AA66【签到区域设计】低起伏的山势运用到背景造型中，青山黛水，从入场开始奠定活动主基调。签到处放置在酒店大堂处，嘉宾可以在签到处进行签到合影。签到处e7d195523061f1c03666317325b3a25331a3ff6575ad3de35D20CE66331BF391ABBBA49479D671FC33A993E8B561D9C243CED51B425F3A925E375E702C5724D403CD75A21B6DB2D04DA790B8857345414FB01D43305A322616BB8737F97EB38A1E

14、B8892856F22D1EEA848904B598949D5D191A7A80DECAD27802CB4726B55F7A1902DCA267A2EA4BF72AC6487070AA66【主舞台区域设计】主舞台背景造型以主画面的喷绘画面及异形高低起伏的山势结合，给现场来宾带来意境悠远的视觉享受。e7d195523061f1c03666317325b3a25331a3ff6575ad3de35D20CE66331BF391ABBBA49479D671FC33A993E8B561D9C243CED51B425F3A925E375E702C5724D403CD75A21B6DB2D04DA790B

15、8857345414FB01D43305A322616BB8737F97EB38A1EB8892856F22D1EEA848904B598949D5D191A7A80DECAD27802CB4726B55F7A1902DCA267A2EA4BF72AC6487070AA66尊 蓝 山 居03.活动流程活动现场流程活动节目等细节推荐10:30-10:55签到e7d195523061f1c03666317325b3a25331a3ff6575ad3de35D20CE66331BF391ABBBA49479D671FC33A993E8B561D9C243CED51B425F3A925E375E702

16、C5724D403CD75A21B6DB2D04DA790B8857345414FB01D43305A322616BB8737F97EB38A1EB8892856F22D1EEA848904B598949D5D191A7A80DECAD27802CB4726B55F7A1902DCA267A2EA4BF72AC6487070AA66Azure Reserve Deqing德清莫干山尊蓝山居环节1环节210:55-11:00入场11:00-11:05开场表演11:05-11:10主持介绍11:10-11:20领导致辞11:20-11:25换牌仪式11:25-11:30合影留念11:30-12:0

17、0参观酒店12:00-13:00午宴结束环节3环节4环节5环节6环节7环节8环节9环节10活动流程e7d195523061f1c03666317325b3a25331a3ff6575ad3de35D20CE66331BF391ABBBA49479D671FC33A993E8B561D9C243CED51B425F3A925E375E702C5724D403CD75A21B6DB2D04DA790B8857345414FB01D43305A322616BB8737F97EB38A1EB8892856F22D1EEA848904B598949D5D191A7A80DECAD27802CB4726B

18、55F7A1902DCA267A2EA4BF72AC6487070AA66Azure Reserve Deqing德清莫干山尊蓝山居【礼仪迎宾】礼仪站立入口处为领导嘉宾指引路线。并负责签到和仪式环节的指引。e7d195523061f1c03666317325b3a25331a3ff6575ad3de35D20CE66331BF391ABBBA49479D671FC33A993E8B561D9C243CED51B425F3A925E375E702C5724D403CD75A21B6DB2D04DA790B8857345414FB01D43305A322616BB8737F97EB38A1EB88

19、92856F22D1EEA848904B598949D5D191A7A80DECAD27802CB4726B55F7A1902DCA267A2EA4BF72AC6487070AA66Azure Reserve Deqing德清莫干山尊蓝山居【礼仪服装】礼仪服装e7d195523061f1c03666317325b3a25331a3ff6575ad3de35D20CE66331BF391ABBBA49479D671FC33A993E8B561D9C243CED51B425F3A925E375E702C5724D403CD75A21B6DB2D04DA790B8857345414FB01D4330

20、5A322616BB8737F97EB38A1EB8892856F22D1EEA848904B598949D5D191A7A80DECAD27802CB4726B55F7A1902DCA267A2EA4BF72AC6487070AA66Azure Reserve Deqing德清莫干山尊蓝山居【暖场表演 提琴组合表演】 嘉宾签到的时候在迎宾处或舞台处进行提琴演奏，渲染现场氛围。e7d195523061f1c03666317325b3a25331a3ff6575ad3de35D20CE66331BF391ABBBA49479D671FC33A993E8B561D9C243CED51B425F3A

21、925E375E702C5724D403CD75A21B6DB2D04DA790B8857345414FB01D43305A322616BB8737F97EB38A1EB8892856F22D1EEA848904B598949D5D191A7A80DECAD27802CB4726B55F7A1902DCA267A2EA4BF72AC6487070AA66Azure Reserve Deqing德清莫干山尊蓝山居【来宾签到】来宾在礼仪的引导下在签到处进行签到，并合影留念。e7d195523061f1c03666317325b3a25331a3ff6575ad3de35D20CE66331BF39

22、1ABBBA49479D671FC33A993E8B561D9C243CED51B425F3A925E375E702C5724D403CD75A21B6DB2D04DA790B8857345414FB01D43305A322616BB8737F97EB38A1EB8892856F22D1EEA848904B598949D5D191A7A80DECAD27802CB4726B55F7A1902DCA267A2EA4BF72AC6487070AA66Azure Reserve Deqing德清莫干山尊蓝山居【开场表演 芳春行 】舞台演员手持桃花扇，在杏花春雨的芳菲季节款款的走来。表现人与自然的和谐

23、之美，与清雅古朴的扇韵春姿。为本次活动拉开序幕。e7d195523061f1c03666317325b3a25331a3ff6575ad3de35D20CE66331BF391ABBBA49479D671FC33A993E8B561D9C243CED51B425F3A925E375E702C5724D403CD75A21B6DB2D04DA790B8857345414FB01D43305A322616BB8737F97EB38A1EB8892856F22D1EEA848904B598949D5D191A7A80DECAD27802CB4726B55F7A1902DCA267A2EA4BF72A

24、C6487070AA66Azure Reserve Deqing德清莫干山尊蓝山居【主持人开场 】主持人开场简要介绍活动，及到场领导，嘉宾。串联现场活动的每一个环节和活跃现场气氛。e7d195523061f1c03666317325b3a25331a3ff6575ad3de35D20CE66331BF391ABBBA49479D671FC33A993E8B561D9C243CED51B425F3A925E375E702C5724D403CD75A21B6DB2D04DA790B8857345414FB01D43305A322616BB8737F97EB38A1EB8892856F22D1EEA

25、848904B598949D5D191A7A80DECAD27802CB4726B55F7A1902DCA267A2EA4BF72AC6487070AA66Azure Reserve Deqing德清莫干山尊蓝山居【主持人】主持人推荐：Grace 楠楠身高：168CM 体重：45KG杭州电视台主持人、中英双语主持人浙江娱乐影视频道美食兄弟连嘉宾主持 杭州影视频道未来之星栏目主持人杭州生活频道 城市旅游报道外景主持 浙江在线.住在台州网主持人 五年电视台工作经验 六年商演主持经验e7d195523061f1c03666317325b3a25331a3ff6575ad3de35D20CE66331

26、BF391ABBBA49479D671FC33A993E8B561D9C243CED51B425F3A925E375E702C5724D403CD75A21B6DB2D04DA790B8857345414FB01D43305A322616BB8737F97EB38A1EB8892856F22D1EEA848904B598949D5D191A7A80DECAD27802CB4726B55F7A1902DCA267A2EA4BF72AC6487070AA66Azure Reserve Deqing德清莫干山尊蓝山居【领导致辞】主持人邀请领导上台对本次活动进行致辞。e7d195523061f1c03

27、666317325b3a25331a3ff6575ad3de35D20CE66331BF391ABBBA49479D671FC33A993E8B561D9C243CED51B425F3A925E375E702C5724D403CD75A21B6DB2D04DA790B8857345414FB01D43305A322616BB8737F97EB38A1EB8892856F22D1EEA848904B598949D5D191A7A80DECAD27802CB4726B55F7A1902DCA267A2EA4BF72AC6487070AA66Azure Reserve Deqing德清莫干山尊蓝山居

28、【换牌仪式 】金沙启动台。领导上台，在主持人的引导下倒下手中的金沙，启动台前慢慢出现酒店新的LOGO。e7d195523061f1c03666317325b3a25331a3ff6575ad3de35D20CE66331BF391ABBBA49479D671FC33A993E8B561D9C243CED51B425F3A925E375E702C5724D403CD75A21B6DB2D04DA790B8857345414FB01D43305A322616BB8737F97EB38A1EB8892856F22D1EEA848904B598949D5D191A7A80DECAD27802CB472

29、6B55F7A1902DCA267A2EA4BF72AC6487070AA66Azure Reserve Deqing德清莫干山尊蓝山居【专业摄影摄像】邀请专业摄影团，摄像团队进行现在照片拍摄和视频拍摄。e7d195523061f1c03666317325b3a25331a3ff6575ad3de35D20CE66331BF391ABBBA49479D671FC33A993E8B561D9C243CED51B425F3A925E375E702C5724D403CD75A21B6DB2D04DA790B8857345414FB01D43305A322616BB8737F97EB38A1EB889

30、2856F22D1EEA848904B598949D5D191A7A80DECAD27802CB4726B55F7A1902DCA267A2EA4BF72AC6487070AA66Azure Reserve Deqing德清莫干山尊蓝山居VANT KEVIN无火香薰香薰礼盒【伴手礼推荐】来宾伴手礼e7d195523061f1c03666317325b3a25331a3ff6575ad3de35D20CE66331BF391ABBBA49479D671FC33A993E8B561D9C243CED51B425F3A925E375E702C5724D403CD75A21B6DB2D04DA790B

31、8857345414FB01D43305A322616BB8737F97EB38A1EB8892856F22D1EEA848904B598949D5D191A7A80DECAD27802CB4726B55F7A1902DCA267A2EA4BF72AC6487070AA66尊 蓝 山 居04.执行细节防疫执行细节活动彩排执行细节e7d195523061f1c03666317325b3a25331a3ff6575ad3de35D20CE66331BF391ABBBA49479D671FC33A993E8B561D9C243CED51B425F3A925E375E702C5724D403CD75A

32、21B6DB2D04DA790B8857345414FB01D43305A322616BB8737F97EB38A1EB8892856F22D1EEA848904B598949D5D191A7A80DECAD27802CB4726B55F7A1902DCA267A2EA4BF72AC6487070AA66Azure Reserve Deqing德清莫干山尊蓝山居入场做严格的入退场安全通道动线，来访客户进行有序安排入场参加活动，避免多数量的聚集。设立多个安全卫士站点，由专人为来宾做消毒，引导来宾之间保持健康参观距离，安全开放。安全防疫预案e7d195523061f1c03666317325b3a

33、25331a3ff6575ad3de35D20CE66331BF391ABBBA49479D671FC33A993E8B561D9C243CED51B425F3A925E375E702C5724D403CD75A21B6DB2D04DA790B8857345414FB01D43305A322616BB8737F97EB38A1EB8892856F22D1EEA848904B598949D5D191A7A80DECAD27802CB4726B55F7A1902DCA267A2EA4BF72AC6487070AA66Azure Reserve Deqing德清莫干山尊蓝山居安排专用停车区域，专人协

34、调车辆进出安排礼仪引领客户进入签到，并享用茶歇从会场入口处开始至内场，沿途摆放指示牌， 并在重要场点安排礼仪进行指引工作安全保障e7d195523061f1c03666317325b3a25331a3ff6575ad3de35D20CE66331BF391ABBBA49479D671FC33A993E8B561D9C243CED51B425F3A925E375E702C5724D403CD75A21B6DB2D04DA790B8857345414FB01D43305A322616BB8737F97EB38A1EB8892856F22D1EEA848904B598949D5D191A7A80DECAD27802CB4726B55F7A1902DCA267A2EA4BF72AC6487070AA66Azure Reserve Deqing德清莫干山尊蓝山居执行人员 培训活动执行手册内容、熟悉各岗位负责人理解 客户概况、活动主旨、活动流程安排及内容。熟 悉场地，培训后接受考核，并实景彩排。摄影及摄像人员 熟悉活动现场分布、了解拍摄流程及要求根据摆台 方式认固定位置及走场位置工作人员e7d195523061f1c03666317325b3a25331a3ff6575ad3de35D20CE66331BF391ABBBA4