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1、 20031: +33.686.17.8592a.,.,.,. -a.s,.11/13/2019: 2 11/13/2019: 3 : +33.686.17.8592:,.:A,: ,2001.11/13/2019: 4 a 11/13/2019: 5()! . ,11/13/2019: 611/13/2019: 7 11/13/2019: 8:I(33)I(33)11/13/2019: 9#1a.s,s11/13/2019: 10#1 , , , , , ,11/13/2019: 11#1 , , , , , ,11/13/2019: 12#1 , , ,!, ,11/13/2019: 13
2、 :11/13/2019: 14 ( ) (,) 11/13/2019: 15 B22C 11/13/2019: 16 () ( ) 11/13/2019: 17 () 11/13/2019: 18 Increased customer knowledgeIncreased customer valueIncreased operational efficiency and effectivenessIncreased customer loyalty and customer baseIncreased Profits and satisfaction11/13/2019: 19 Incre
3、ased customer knowledgeIncreased customer valueIncreased operational efficiency and effectivenessIncreased customer loyalty and customer baseIncreased Profits and satisfaction 11/13/2019: 20 11/13/2019: 21 11/13/2019: 22?11/13/2019: 23a?11/13/2019: 24200211/13/2019: 25 11/13/2019: 26-a.11/13/2019: 2
4、7 DeliveryCall CenterHotlineE-mailDirect MarketingStore PurchaseSales RepFinanceSurveyOrder ProcessingWeb SiteFeedback Processes11/13/2019: 28 MarketingFinanceSalesCall CenterDeliveryOrdersPartnerMgmtPurchasing 11/13/2019: 29 11/13/2019: 30-11/13/2019: 31-a.a.11/13/2019: 32 & 11/13/2019: 33 Database
5、Database 11/13/2019: 34 Integrated Data Warehouse 11/13/2019: 35-a.11/13/2019: 36 () 11/13/2019: 37-a2,200k.?11/13/2019: 38 FunctionalityTimeResources11/13/2019: 39 : , , , , 11/13/2019: 40-a.?a?11/13/2019: 41 11/13/2019: 42 11/13/2019: 43 11/13/2019: 44()()()11/13/2019: 45a,11/13/2019: 46 aaaaa: .:
6、, ,11/13/2019: 47 ,a11/13/2019: 48 25%2003.a?.ta.,a.11/13/2019: 49-2002, (700)11/13/2019: 50 :,:a: 11/13/2019: 51() : : : 11/13/2019: 52,11/13/2019: 53 :a: 11/13/2019: 54 (,) 11/13/2019: 55 ()11/13/2019: 56 11/13/2019: 57 11/13/2019: 58 a11/13/2019: 59,11/13/2019: 60 Increased customer knowledgeIncr
7、eased customer valueIncreased operational efficiency and effectivenessIncreased customer loyalty and customer baseIncreased Profits and satisfaction ()() “” 11/13/2019: 61.().11/13/2019: 62: : , 11/13/2019: 63: : 11/13/2019: 64: : , 11/13/2019: 65 ss11/13/2019: 66Mapping to ModelIncreased customer k
8、nowledgeIncreased customer valueIncreased operational efficiency and effectivenessIncreased customer loyalty and customer baseIncreased Profits and satisfactioncollect customer registrationscollect feedback fromcustomerscollect infoonwhichtechnique (web/radio/game)customers preferredgame to keepcustomers comingbacknewinteractionvia webradioandgamepositivecustomerexperienceswith companyclosed-loopcampaign(repeat nextyear)leve
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