高中英语 Inside advertising全套课件 新人教选修9

1、2021/8/11 星期三1Unit5 Inside advertising2021/8/11 星期三2Warming up2021/8/11 星期三3Welcome2021/8/11 星期三42021/8/11 星期三5AdvertisingWhere can we find advertisements?on TV; over the radio; on the Internet; in newspapers; on posterseverywhere(in the media)2021/8/11 星期三6Why are advertisements so popular? increas

2、e sales -reduce the prices make the right decision introduce new products makeaware of-spread; change; improvefunctions;help ina variety of ways2021/8/11 星期三7comprehending2021/8/11 星期三8Make notes about what you have just read under the following headings.Who advertises?businesses, individuals, organ

3、izations and associations.Why do they advertise?They want to sell something or to inform or educatethe public.Where do they advertise?On TV and radio, in magazines and newspapers (alsoon clothes, billboards, at snorts fields, on buses andtrains, at bus and train stations and many other places.2021/8

4、/11 星期三9How do they decide where to advertise?They consider their budget and what medium is most likely to be seen or heard by the target consumer.Does advertising work?Yes and No. People are not usually persuaded by ads to buy things they have no use for. However. ads do changepeoples opinions over

5、 time.2021/8/11 星期三10Language Study2021/8/11 星期三111. Then we can avoid being controlled by them. (Reading Para.1)【解析】avoid后接动词-ing形式作宾语。【考查方向】接动词-ing形式作宾语的动词有：appreciate, admit, avoid, bear, consider, cant help, complete, delay, dislike, deny, endure, enjoy, envy, escape, excuse, finish, forgive, ha

6、te, imagine, involve, keep, mind, mention, miss, pardon, resist, permit, practice, prevent, risk, suggest, save, quit, stand(坚持，忍受)。2021/8/11 星期三12【真题再现】There is a story here in the paper about a 110-year-old man. My goodness! I cant imagine_ that old. （江苏2006）to be B. to have been C. being D. havin

7、g been 【点拨】imagine后接动词-ing形式作宾语，排除A和B；而D项having done表示动作已经发生在imagine之前，而根据上下文，应该是现在发生的事情，故选C。2021/8/11 星期三132. Having identified the target group, researchers find out as much as possible about those in the target group, such as their likes and dislikes, and how the product would fit into their live

8、s. (Reading Para.3)【解析】句中identify the target group动作发生在句子的谓语动作find out之前，故用having done结构。【考查方向】having done的被动式having been done。2021/8/11 星期三14【真题再现】 from other continents for millions of years, Australia has many plants and animals not found in any other country in the world. （湖北2005）A. Being separa

9、ted B. Having separatedC. Having been separated D. To be separated【点拨】逗号后面的部分是主句，前面这一部分只能是状语。作状语的非谓语动词逻辑上的主语应是主句的主语，即Australia。“分割开”这个动作发生在很久以前而且与其逻辑主语是被动关系，这样就需要用分词的完成被动式，故选C。2021/8/11 星期三153. Buy our shoes and youll live an exciting life in the “fast lane”. (Reading Para.4)【解析】本句是“祈使句+and（or）+一般将来

10、时的句子(有时也用祈使句)”结构。【考查方向】考查此类句型时，一般设空在三个地方：考查连词and/or；考查前面祈使句；考查并列句后面谓语部分的时态。祈使句+and+简单句，相当于if条件句+主句；祈使句+or+简单句，相当于否定的条件句+主句。2021/8/11 星期三16【真题再现】Start out right away, youll miss the first train. (四川2006) A. and B. but C. or D. while Stand over there youll be able to see it better. （天津2004）A. or B. wh

11、ile C. but D. andEnglish has a large vocabulary, hasnt it?Yes._ more words and expressions and you will find it easier to read and communicate. （上海2004）A. Know B. Knowing C. To know D. KnownLets keep to the point or we _ any decisions. （全国I卷2004）will never reach B. have never reached C. never reach

12、D. never reached【点拨】or表示否定的意思， 而and表示并列的意思，故CD。考查前面的祈使句，故选A；而考查后面句子的一般将来时的时态，故选A。2021/8/11 星期三174. Advertisements in newspapers, on the other hand, are much cheaper. (Reading Para.6)【解析】on the other hand另一方面。【考查方向】on one handon the other hand一方面另一方面。2021/8/11 星期三18【真题再现】I would like a job which pays

13、 more, but _ I enjoy the work Im doing at the moment. （浙江2006） A. in other wordsB. on the other hand C. for one thingD. as a matter of fact【点拨】in other words换句话说，on the other hand另一方面，for one thing其中一个原因是，as a matter of fact事实上。根据上下文，后半分句表示转折，故选B。2021/8/11 星期三195. However, it would be no use adverti

14、sing products on radio if the ad relies on visual effects. (Reading Para.7)【解析】本句中it是形式主语，动词-ing形式advertising products on radio是真正的主语。【考查方向】在It is no use/good doing sth句型中，it是形式主语，doing sth是真正的主语。考试时常在it处或在动词-ing形式处设空或对use进行辨析。2021/8/11 星期三20【真题再现】Eugenes never willing to alter any of his opinions.

15、Its no use _ with him. （上海2006） A. to argue B. arguing C. argued D. having arguedIt is no _ arguing with Bill because he will never change his mind. （全国III卷2006）A. use B. help C. time D. way【点拨】这两题考查的都是It is no use/good doing sth句型，故BA。 2021/8/11 星期三216. However good an advertisement is, people are

16、unlikely to be persuaded if the product is unsuitable for them. (Reading Para.8)【解析】“However good an advertisement is”是“however+ adj. (adv)+主语+v.”结构，这是让步状语从句。【考查方向】however作为从属连接词，通常接形容词或副词的原级，后面的让步状语从句用陈述语序。考试常考的是however与其他连接词的辨析，或考查“however引导的句子结构不能倒装”这一知识点。2021/8/11 星期三22【真题再现】This is a very inter

17、esting book. Ill buy it, _. （陕西2006）A. how much may it cost B. no matter how it may costC. however much it may cost D. how may it costHe tried his best to solve the problem, _ difficult it was. （天津2005） A. howeverB. no matter C. whateverD. although【点拨】句意：不管它有多贵，我都要买。A和D语序不正确，B项how后面缺少much，故选C。howeve

18、r表示程度，“无论多么”；B项不完整，whatever无论什么；although尽管。句意：无论多么困难，他尽最大努力解决问题。故选A。2021/8/11 星期三237. On the other hand, being constantly exposed to advertisements can help to change our opinions over time. (Reading Para.9)【解析】being constantly exposed是动词-ing短语作句子的主语。【考查方向】动名词在句子中充当主语与不定式在句子中充当主语的区别：动名词常表示一般或抽象的多次性行

19、为，而不定式则往往表示具体的或一次性的动作。2021/8/11 星期三24【真题再现】_ to sunlight for too much time will do harm to ones skin. (上海 2002)Exposed B. Having exposed C. Being exposed D. After being exposed【点拨】过去分词和介词短语不能充当主语，故A和D错误；expose与ones skin是动宾关系，所以用动名词的被动式作主语。句意：在阳光下晒太长时间对人的皮肤有坏处。故选C。2021/8/11 星期三258. Organizations and

20、individuals advertise because they want to persuade people to behave in certain ways, for example to buy a certain brand of rice, stop speeding or see a movie at their cinema. （Using Language P48 Reading Para.1）【解析】句中certain ways表示“某些方法”，a certain brand 表示“某一商标”。【考查方向】表示说话双方彼此都知道或无须详细说明的，常用“a certai

21、n/a/some+可数名词单数”表示“某一”，或“certain+可数名词复数”表示“某些”。2021/8/11 星期三26【真题再现】Hello, could I speak to Mr. Smith?Sorry, wrong number. There isnt Mr. Smith here. （全国I卷2006）A. 不填 B. a C. the D. one【点拨】根据句意“打错号码了。这儿没有一个Mr. Smith”，确定选B，表示“某一”。2021/8/11 星期三279. Unless we have ways to protect ourselves, these dishon

22、est advertisers will tell lies or use methods or ways to control advertising and prevent false or unsuitable advertising. （Using Language P48 Reading Para.1）【解析】unless是从属连词，引导条件状语从句，含有否定意义，相当于if 引导的条件状语从句。意思是“如果不就、除非要不然”。【考查方向】在unless引导的条件状语从句中，通常用一般时代替将来时，用完成时代替将来完成时。类似的现象还表现在if, when, before, unti

23、l, after, whenever等引导的状语从句中。2021/8/11 星期三28【真题再现】_ you have tried it, you cant imagine how pleasant it is. （北京2006） A. Unless B. Because C. Although D. When【点拨】unless表示条件或假设，because表示原因，although表示让步，when表示时间。根据句意：除非你已经尝试过，否则你难以想像那是多么快乐的事。选A。2021/8/11 星期三2910. Unfortunately, not all advertisers are g

24、ood or honest people. （Using Language P48 Reading Para.1）【解析】unfortunately表示“不巧地是，不幸地是，遗憾地是”。【考查方向】unfortunately和unluckily是一组近义词，常用来转述一些不幸的事。2021/8/11 星期三30【真题再现】Two middle-aged passengers fell into the sea. , neither of them could swim. （北京安徽内蒙古2002春） A. In fact B. Luckily C. Unfortunately D. Natur

25、ally 【点拨】in fact事实上；luckily幸运的是；unfortunately不幸地是；naturally自然地。句意：两位中年乘客掉进了海里，不幸的是，他俩都不会游泳。根据上下文的逻辑关系可以确定选C。2021/8/11 星期三31Exercises2021/8/11 星期三321. Tom owns _ large collection of _ books than any other student in our class. A. the; / B. a; / C. a; the D. /; the2. It was just a _ remark I wasnt rea

26、lly serious. A. usual B. casual C. formal D. normal3. What made him be like this? Ten years of hard work has _ him _ an ugly old man.A. turned into B. broken intoC. made into C. put into2021/8/11 星期三334. He is a very _ man, I suppose, but he is very dull. A. worthy B. worthwhile C. worth D. worth wh

27、ile5. Im afraid we cannot include the item you suggest, as it does not _ the rest of the programme. A. fit up B. fit out C. fit on D. fit into6. You may have the book; I _ it any longer. A. make full use of B. have no use for C. put to use D. use up2021/8/11 星期三347. The Red-cross Societies _ $1000,

28、000 for the refugees who lost their houses in the tsunami.supported B. kept C. rose D. raised8. The government _ a committee to deal with the accident which happened there two days ago.appreciated B. appointed C. appraised D. applied9. His business was very successful, but it was at the _ of his fam

29、ily life.consumption B. CreditC. exhaustion D. expense2021/8/11 星期三3510. Good farmland is getting lost. _, growing people call for more food. A. Therefore B. In this way C. On the other hand D. On the other side11. While shopping, people sometimes cant help _ into buying something they dont really n

30、eed.to persuade B. PersuadingC. being persuaded D. be persuaded12. Why did you go back to the classroom? I left my friend Tom _ there.A. wait B. to wait C. waiting D. waits2021/8/11 星期三3613. Why dont you still understand this problem? The teacher didnt have it _ clearly. A. explaining B. to explain

31、C. explain D. explained14. My son is very shy, but can you imagine _ at the English party? A. him sing B. his singing C. him to sing D. his to sing15. Im sorry that I cant go to your party tonight ? _ ? Havent we agreed on it ? A. What is it B. Why dont you C. What do you think D. How is it2021/8/11

32、 星期三37Language points2021/8/11 星期三381We hear advertisement on the radio and comeacross them on the Internet我们从广播中听到广告，在网络上看到广告。 come across的意思是“偶然遇见l偶然发现”。如： I came across his name on the cover of a book我无意中在一本书的封面上看到他的名字。 Ive just come across one of your former classmates我刚才偶然碰到你的一个老同学。 这里用come acr

33、oss可以避免和上旬中的see重复，表示“见到-碰到”的词组。除了本段用到的see和come across以外，还有：run into，bump into，notice，discover，encounter等等。用不同的词或词组表达相同的意思，可以使文章显得更加生动活泼。2021/8/11 星期三392Even some of the casual garments we wear haveBrand names attached to them which turn us into walking advertisements甚至在我们穿的有些休闲服上也印着品牌的名字，这就把我们变成了“移动

34、广告”。 attached to them是brand names的定语，完整形式是which are attached to them，其中them指代thecasual garments。Which turn us into walking advertisement 也是brand names的定语，which指代的是brand names。 walking在这里作定语，表示“移动的;活动的”，用于比喻的说法。2021/8/11 星期三40如： Yao Ming and Wang Zhizhi the two basketballplayers，have been described a

35、s theWalking GreatWall”by some Western sportswriters姚明和王治郅是两位篮球运动员，他们被西方的一些体育新闻记者形容为“移动的长城”。(比喻身材高大的中国人) He is the “walking dictionary” in our class他是我们班的“活词典”。(比喻词汇量很大) You would become a“walking target”if youdressed in such a bright colour要是你穿这么艳的衣服，很容易成为“话靶子”。(比喻非常惹眼)2021/8/11 星期三413Some advertis

36、ements appeal to peoplesdesire to save moneyOthers ale more likely to benoticed if they are funny一些广告迎合人们想省钱的愿望，另外一些广告则因为有趣而受人注目。 appeal to在这里的意思是“投合心意I引起 兴趣”。如： Creative work, such as advertisement design，appeals to me. 创造性的工作，比如广告设计很吸引我。 This exercise appeals strongly to the imagination这个练习可以有力地激发

37、想象力。 be likely to意思是“很可能，有希望”。如： The train is likely to be late这趟火车很可能晚点。 She is likely to become the first woman president她有可能成为第一位女总统。2021/8/11 星期三424As well as reaching the right audience with theright technique，advertisers must also place their ads inthe right medium正如要用恰当的方式吸引合适的消费者，广告商还得将广告置千恰

38、当的媒体上。 在同一个甸子中反复使用同一个词，也是一种常用的修辞手法，可以增加强调的效果，比如本句中三次用right( right audience，right technique，right medium)。 as well as连接并列成分，意思是“不但 而且既又”，和not only but also意义相近，not onlybut also强调的是后面部分。比较： She is kind as well as beautiful她不仅外表美丽，心地也很善良。(同时强调“心地善良”与“美丽”) She is not only kind，but also beautiful她不仅心地善良，

39、长得也很漂亮。(强调“长得漂亮”)2021/8/11 星期三43 5On the other hand，being constantly exposedTo advertisements call help to change our opinions overtime另一方面，经常处于广告包围中，我们的想法有可能随着时间的流逝而发生变化。 being constantly exposed to advertisements是 ing形式，在旬中作主语。 overtime“随着时间的推移”(if somethinghappens over time，it happens gradually o

40、ver a longperiod)。2021/8/11 星期三44如： The pain of this failure will disappear over time随着时间的推移，失败的伤痛也会逐渐消失。 At first his parents didnt like his girlfriend，butTheir opinion has been changed over time起初他的父母不喜欢他的女朋友，但随着时间的流逝他们的看法渐渐发生了变化。 区别overtime：overtime是副词，意思是。规定时阃之外地。超时地”。如： Hes been working overtim

41、e recently他最近老是加班。2021/8/11 星期三45 6It is shocking that so little has been done in thePast for these children without parents and we believe itis important to get something done to help them asquickly as possible：令人震惊的是，以前基本上没有为这些失去父母的孩子提供过任何帮助。我们认为重要的是尽快采取行动来帮助他们。 that so little has been done in the

42、 past for thesechildren without parents是is shocking的真实主语。Itis 和we believe是由and连接的两个并列分旬。 2021/8/11 星期三46to get something done to help them as quickly as possible是is important的真实主语。 get something done“使(被 )”。如： When are you going to get your haircut?你打算什么时候去理发? I got my foot broken while playing socc

43、er我在踢足球时弄伤了脚。2021/8/11 星期三47词语联想： get sb/sth to do使 做，如： Youll never get her to agree你陕不可能使她同意。 get sbsth doing使 继续做一，如： Let me try lll get the car moving让我试试。我会使车子继续前进的。 get doing使继续做- ，如； Get going，please(不要停下)请接着往前走。 get done被，如： Did you get invited to the party?你被邀请参加聚会了吗?2021/8/11 星期三48as soon

44、as possible是个固定短语，表示“尽可能 。如： as soon as possible尽快 as early as possible尽早 as politely as possible尽可能有礼貌地 as much as possible尽可能多地 as big as possible尽可能大地2021/8/11 星期三49 7One way to control advertising is to make lawsThat prevent advertisers doing the wrong thing控制广告的方法之一就是制订法律以约束广告商们的不法行为。 这一句中有两个不定

45、式，用法不一样，to controladvertising是one way的定语，而to make laws是句子的表语。One way to is to这种句型比较常用。如： 2021/8/11 星期三50Onewaytoavoidbeingcheatedbymisleadingadsis to under stand how advertising works防止被误导的广告欺骗的方法之一就是了解广告的运作机制。 One way to help the miss to help them learn tohelp themselves帮助他们的方式之一就是帮他们学会自助。 prevent

46、advertisers doing the wrong thing的完整表达是prevent advertisers from doing the wrong thing。在口语中，经常省略from。2021/8/11 星期三51 8Most advertisers are decent and honest，andthey are as interested as everyone else in making sureads are ethical多数广告商都是正派、诚实的，他们和其他人一样也致力干确保广告合乎道德规范。 decent是一个非常灵活的词，在不同的上下文中可表示不同的意思，可

47、以指人、物、行为等，例如： 2021/8/11 星期三521)指人时的意思是“诚实的-正派的；值得尊敬的-举止端庄的”，口语中还可表示“和蔼可亲的。乐于助人的”。如： They are all decent，hardworking citizens他们都是诚实勤劳的好公民。 It is very decent of you to meet me at the airport.你到机场来接我实在是太客气了。2021/8/11 星期三532)指物时的意思是“体面的；过得去的；尚可的”。如； Does he have a decent salary?他的薪水还可以吧? You can get qui

48、te a decent meal in that restaurant在那家餐厅，你可以吃到很不错的食物。 He is always dressed in decent clothes他总是穿着体面的衣服。 2021/8/11 星期三543)指行为时的意思是“合宜的，得体的。合乎道德规范的”。如： It is a decent film，with out crime or violence那是一部合乎道德规范的电影，既没有犯罪也没有暴力镜头。 She was impressed by his decent behavior. 他得体的举止行为给她留下了深刻的印象。2021/8/11 星期三55

49、 as its everyone else意思是“和其他人一样”。 ads are ethical是make sure的宾语。 make sure的意思是“确保I确定证实”，后面一般接从旬。如： He looked back to make sure no one was following他回头看了看，以证实没有人跟踪。 I did it to make sure you noticed我这么做是为了确保你注意到了。 Ask for a receipt and make sure you get it要一张收据，而且一定要确保你拿到收据。2021/8/11 星期三569When it com

50、es to advertising，consumers needto be educated about techniques used by advertisers soThey can judge the claims for themselves and not blindlyaccept everything that is said in advertisements涉及广告时，消费者需要了解广告商所使用的伎俩，这样他们才能对各种广告主张做出自己的判断，而不致盲目地接受广告中所说的一切。 when it comes to是个固定短语，意思是“谈到，涉及到”。如： John is no

51、t good at sportsbut when it comes tophysicshe is the best in the class约翰的体育不行，但说到物理，他可是垒班最优秀的。2021/8/11 星期三57 The school has very good teachers，but when itComes to buildings，the school looks poor这个学校拥有非常优秀的教师，但说到建筑，这个学校看上去很穷。 used by advertisement 句中作定语，修饰techniques。 claim有多种意思，在本句中的意思是“未经证实的说法或主张”，

52、这里指的是广告宣传的内容。如： His claim to know the answer was not believed他声称自己知道答案，但没有人相信他的话。 Nobody believed his claim to be l00years old他声称自己有100岁，但没有人相信。 Many women believed the advertisers claim toknow the secret of keeping young登该广告的人声称掌握了保持年轻的秘诀，有许多妇女相信了广告商的话。2021/8/11 星期三58Grammar:2021/8/11 星期三59 宾语补足语某些

53、及物动词要来复合宾语。复合宾语的第一部分通常由名词或代词充当，第二部分表示第一部分的名词或代词发出的动作或身份、特征等，称为宾语补足语。 2021/8/11 星期三601）由动词不定式充当。多数是带to的不定式，也有不带to的不定式。要求带to的不定式作宾语补足语的动词有tell，ask，invite，force，get，beg，allow，wish，want，like，prefer，intend，expect，encourage，advise，permit，order，warn，cause等。如：I would prefer you not to change your plan我宁愿你不要

54、改变计划。They encouraged me to try again他们鼓励我再次尝试。某些动词如think，consider，believe，know，find等后面作宾语补足语的不定式常用to be + adj的结构。如：We believed him to be stupid我们认为他很笨。He didn”t consider himself (to be) important他并不认为自己重要。2021/8/11 星期三61 某些动词如make，have，let，see，hear，watch，notice，feel等后作宾语补足语的不定式不带to。如：He made us stay

55、 for tea他使我们留下来吃茶点。Let me introduce you to Miss Li让我介绍你和李小姐认识。Did you notice me leave/leaving the house 你注意到我离开了（正在离开）那房子吗？变为被动语态时，不定式符号to必须保留。如：People who won”t work should be made to work必须要不愿工作的人工作。The middle-aged man was seen to enter the building人们看见那中年男子走进大楼。2021/8/11 星期三622）由-ing形式或过去分词充当。当宾语

56、补足语的动作由作宾语的名词或代词发出时，宾语补足语用-ing形式。如：He could hear his heart beating fast 他可以听见自己的心脏跳得很快。Do you smell something buring? 你闻到烧焦的气味了吗？当宾语是宾语补足语发出的动作对象时，宾语补足语用过去分词形式。如：You”d better have the desk painted. 你最好请人把课桌漆一下。I”ve never heard the song sung 我从未听见那首歌被人唱过。2021/8/11 星期三633）由名词充当。某些动词如 call, name, make, elect, think, find, consider, appoint后接名词或代词作其语，再接名词作宾语补足语，补充说明宾语的身份。如：He made her secretary 他挑选她当秘书。Her parents died, leaving her an orphan 她父母双亡，使她成了孤儿。 They considered Paris the brain and heart of the coun